Clubs New Zealand

What Clubs New Zealand does

Clubs New Zealand Incorporated is a member-led, not-for-profit association headquartered in Wellington that serves as the representative body for more than 300 chartered clubs, community clubs, cosmopolitan clubs, workingmen's clubs, sports clubs and RSAs across New Zealand. Its stated membership covers approximately 280,000 individual club members from Kaitaia to Bluff, supported through a centralized Wellington office at Level 5, ANZAC House, 181 Willis Street. Operating for over 120 years (founded c. 1900), the association delivers advocacy at national and local government level, training, compliance support for gaming and liquor-licensing regulation, insurance access via Abbotts Insurance, marketing resources, reciprocal visiting rights, and a tournament calendar exceeding 50 national/regional events across 17 sporting codes.

The core product is the Clubs New Zealand Platform — a member services, advocacy, and resources backbone — extended through the CLUBSNZ mobile application (recently integrated with member-club POS systems), the Member Market vendor marketplace (aggregating ~17 partner categories including gaming technology providers Aristocrat and IGT, payroll, insurance, Asahi Beverages, travel, and office supplies), the Club Connect community-wellbeing initiative delivered with the Whatever with Wiggy / Lean on a Gate Charitable Trust, and a tournament management module for 17 sporting codes. Technology surface is essentially a website + app + marketplace; no APIs, SDKs, or AI capabilities are publicly disclosed.

The business model is a traditional industry-association model: member clubs pay affiliation dues (pricing is not publicly disclosed), supplemented by strategic-partner sponsorships (TAB, Club Share Insurance), vendor commissions via Member Market, and ancillary training/insurance revenue. Go-to-market is direct membership to clubs rather than consumer acquisition; segments include enterprise member clubs (primary), individual club members (reciprocal network), and businesses (sponsorship/advertising). Revenue, headcount, and ARR are not publicly disclosed.

Name

Clubs New Zealand

Legal name

Clubs New Zealand Incorporated

Website

https://clubsnz.org.nz

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1–10 employees

Short description

Clubs New Zealand is a member-led, not-for-profit association representing 300+ chartered, community, sports, and RSA clubs nationwide, serving approximately 280,000 members with advocacy, training, insurance, tournaments, and a member marketplace.

Ownership category

akta.pro rank

Product category

Club and Association Services

NAICS

Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Club association services
• Member club advocacy
• Sports tournament management
• Hospitality member benefits
• Community club network

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels5 records

Core offering

Clubs New Zealand is a member-led not-for-profit association that represents more than 300 clubs across New Zealand, including chartered clubs, community clubs, cosmopolitan clubs, workingmen's clubs, sports clubs and RSAs. It provides member clubs with advocacy at national and local government levels, training and education for club officers, access to insurance and partner benefits through its Member Market, marketing and promotional support, and organizes more than 50 National, North Island and South Island sports tournaments each year across 17 sporting codes.

Product overview

Clubs New Zealand is a member-led not-for-profit association serving as the leading association for clubs in New Zealand. The organization supports a network of over 300 member clubs with approximately 280,000 members through a unified platform combining advocacy services, member management, and sports programming. The core offering consists of the Clubs New Zealand Platform supported by the CLUBSNZ App for mobile access, the Member Market for partner benefits and discounts, Club Connect for community wellbeing initiatives, and a comprehensive Sports Tournaments system covering 17 sporting codes with over 50 tournaments annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Clubs New Zealand Membership Platform Membership-based association platform serving over 300 clubs across New Zealand, providing advocacy, training, insurance access, marketing support, networking, and sports tournament organization services to member clubs and their approximately 280,000 individual members.
• CLUBSNZ App Mobile application for club members providing access to member services, club information, and connectivity with the Clubs New Zealand network, including integration with point-of-sale systems at member clubs.
• Member Market Marketplace platform providing member clubs and individuals access to partner products and services including apparel, audio visual technology, financial services, gaming, hospitality equipment, insurance, marketing, point-of-sale systems, and travel and accommodation benefits.
• Club Connect Community wellbeing initiative delivered in partnership with the Whatever with Wiggy Charitable Trust, providing clubs with tools, speakers, and resources to host local wellbeing and mental health events for members and the wider community.
• Sports Tournaments Programme Tournament management programme covering 17 sporting codes including Bowls, Card and Board Games, Cue Sports, Fishing, Clay Target Shooting, Darts, Golf, Mah Jong, Multi Sport, Petanque, Snooker, and Table Tennis, with more than 50 National, North Island and South Island tournaments organized each year.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• TABcoreStrategic or Co-development PartnerTAB is a strategic partner of Clubs New Zealand, supporting the club network.
• Club Share InsurancecoreStrategic or Co-development PartnerClub Share Insurance is a strategic partner providing insurance services to member clubs.
• Lean on a Gate Charitable TrustcoreStrategic or Co-development PartnerPartner in the Club Connect community wellbeing initiative, supporting mental health and community connection programs at clubs.
• Abbotts InsurancecoreOthers
• Asahi BeveragesminorChannel Partner/ Reseller/ DistributorBeverage supplier available through Member Market marketplace.
• Office Products DepotminorChannel Partner/ Reseller/ DistributorOffice supplies provider available through Member Market marketplace.
• BlueBridge Cook Strait FerriesminorChannel Partner/ Reseller/ DistributorTravel and accommodation provider offering member benefits through Member Market.
• Alamo / Enterprise MobilityminorChannel Partner/ Reseller/ DistributorCar rental and transport services available through Member Market.
• High Performance Travel and EventsminorChannel Partner/ Reseller/ DistributorTravel and events services available through Member Market.
• WHEREFITminorChannel Partner/ Reseller/ DistributorLifestyle and social member benefits available through Member Market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clubs-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clubs New Zealand