Clubs New Zealand
Clubs New Zealand is a member-led, not-for-profit association representing 300+ chartered, community, sports, and RSA clubs nationwide, serving approximately 280,000 members with advocacy, training, insurance, tournaments, and a member marketplace.
- Company typePrivate
- Founded1900
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Clubs New Zealand does
Clubs New Zealand Incorporated is a member-led, not-for-profit association headquartered in Wellington that serves as the representative body for more than 300 chartered clubs, community clubs, cosmopolitan clubs, workingmen's clubs, sports clubs and RSAs across New Zealand. Its stated membership covers approximately 280,000 individual club members from Kaitaia to Bluff, supported through a centralized Wellington office at Level 5, ANZAC House, 181 Willis Street. Operating for over 120 years (founded c. 1900), the association delivers advocacy at national and local government level, training, compliance support for gaming and liquor-licensing regulation, insurance access via Abbotts Insurance, marketing resources, reciprocal visiting rights, and a tournament calendar exceeding 50 national/regional events across 17 sporting codes.
The core product is the Clubs New Zealand Platform — a member services, advocacy, and resources backbone — extended through the CLUBSNZ mobile application (recently integrated with member-club POS systems), the Member Market vendor marketplace (aggregating ~17 partner categories including gaming technology providers Aristocrat and IGT, payroll, insurance, Asahi Beverages, travel, and office supplies), the Club Connect community-wellbeing initiative delivered with the Whatever with Wiggy / Lean on a Gate Charitable Trust, and a tournament management module for 17 sporting codes. Technology surface is essentially a website + app + marketplace; no APIs, SDKs, or AI capabilities are publicly disclosed.
The business model is a traditional industry-association model: member clubs pay affiliation dues (pricing is not publicly disclosed), supplemented by strategic-partner sponsorships (TAB, Club Share Insurance), vendor commissions via Member Market, and ancillary training/insurance revenue. Go-to-market is direct membership to clubs rather than consumer acquisition; segments include enterprise member clubs (primary), individual club members (reciprocal network), and businesses (sponsorship/advertising). Revenue, headcount, and ARR are not publicly disclosed.
Clubs New Zealand firmographics
Firmographics- Name
- Clubs New Zealand
- Legal name
- Clubs New Zealand Incorporated
- Website
- https://clubsnz.org.nz
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clubs New Zealand is a member-led, not-for-profit association representing 300+ chartered, community, sports, and RSA clubs nationwide, serving approximately 280,000 members with advocacy, training, insurance, tournaments, and a member marketplace.
- Ownership category
- akta.pro rank
Clubs New Zealand industry classification
Industry- Product category
- Club and Association Services
- NAICS
- Civic and Social Organizations (813410)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
- akta.pro secondary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
Keywords
Where Clubs New Zealand is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Clubs New Zealand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels1 record
Marketing channels5 records
Clubs New Zealand product offering
Product offeringCore offering
Clubs New Zealand is a member-led not-for-profit association that represents more than 300 clubs across New Zealand, including chartered clubs, community clubs, cosmopolitan clubs, workingmen's clubs, sports clubs and RSAs. It provides member clubs with advocacy at national and local government levels, training and education for club officers, access to insurance and partner benefits through its Member Market, marketing and promotional support, and organizes more than 50 National, North Island and South Island sports tournaments each year across 17 sporting codes.
Product overview
Clubs New Zealand is a member-led not-for-profit association serving as the leading association for clubs in New Zealand. The organization supports a network of over 300 member clubs with approximately 280,000 members through a unified platform combining advocacy services, member management, and sports programming. The core offering consists of the Clubs New Zealand Platform supported by the CLUBSNZ App for mobile access, the Member Market for partner benefits and discounts, Club Connect for community wellbeing initiatives, and a comprehensive Sports Tournaments system covering 17 sporting codes with over 50 tournaments annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Clubs New Zealand Membership Platform Membership-based association platform serving over 300 clubs across New Zealand, providing advocacy, training, insurance access, marketing support, networking, and sports tournament organization services to member clubs and their approximately 280,000 individual members.
- CLUBSNZ App Mobile application for club members providing access to member services, club information, and connectivity with the Clubs New Zealand network, including integration with point-of-sale systems at member clubs.
- Member Market Marketplace platform providing member clubs and individuals access to partner products and services including apparel, audio visual technology, financial services, gaming, hospitality equipment, insurance, marketing, point-of-sale systems, and travel and accommodation benefits.
- Club Connect Community wellbeing initiative delivered in partnership with the Whatever with Wiggy Charitable Trust, providing clubs with tools, speakers, and resources to host local wellbeing and mental health events for members and the wider community.
- Sports Tournaments Programme Tournament management programme covering 17 sporting codes including Bowls, Card and Board Games, Cue Sports, Fishing, Clay Target Shooting, Darts, Golf, Mah Jong, Multi Sport, Petanque, Snooker, and Table Tennis, with more than 50 National, North Island and South Island tournaments organized each year.
Companies that use Clubs New Zealand
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Clubs New Zealand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clubs New Zealand partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TABcoreTAB is a strategic partner of Clubs New Zealand, supporting the club network.
- Club Share InsurancecoreClub Share Insurance is a strategic partner providing insurance services to member clubs.
- Lean on a Gate Charitable TrustcorePartner in the Club Connect community wellbeing initiative, supporting mental health and community connection programs at clubs.
- Abbotts Insurancecore
- Asahi BeveragesminorBeverage supplier available through Member Market marketplace.
- Office Products DepotminorOffice supplies provider available through Member Market marketplace.
- BlueBridge Cook Strait FerriesminorTravel and accommodation provider offering member benefits through Member Market.
- Alamo / Enterprise MobilityminorCar rental and transport services available through Member Market.
- High Performance Travel and EventsminorTravel and events services available through Member Market.
- WHEREFITminorLifestyle and social member benefits available through Member Market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Clubs New Zealand competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Clubs New Zealand social profiles
Digital presenceClubs New Zealand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clubs New Zealand leadership team
Management profileNumber of profiles
Clubs New Zealand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clubs New Zealand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clubs New Zealand
What does Clubs New Zealand do?
Clubs New Zealand is a member-led not-for-profit association that represents more than 300 clubs across New Zealand, including chartered clubs, community clubs, cosmopolitan clubs, workingmen's clubs, sports clubs and RSAs. It provides member clubs with advocacy at national and local government levels, training and education for club officers, access to insurance and partner benefits through its Member Market, marketing and promotional support, and organizes more than 50 National, North Island and South Island sports tournaments each year across 17 sporting codes.
Is Clubs New Zealand a public or private company?
Clubs New Zealand is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Clubs New Zealand founded?
Clubs New Zealand was founded in 1900. It employs 1 to 10 people.
Where is Clubs New Zealand based?
Clubs New Zealand is headquartered in Wellington, New Zealand, in the Oceania region.
Does Clubs New Zealand have an API?
No public API is recorded for Clubs New Zealand.
What industry is Clubs New Zealand in?
Clubs New Zealand's product category is Club and Association Services. Its primary akta.pro industry code is MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs), with a secondary code of CRAEADAI, Specialty Membership Clubs (Category-Focused). Its NAICS code is 813410 and its SIC code is 8600.