What CLUB UNION does

Unión Magdalena S.A. is a Colombian professional football club headquartered in Santa Marta, Magdalena. Founded on April 19, 1953, the club operates first-team, Sub-20, and Sub-17 squads and competes in Colombian national football tournaments, most recently documented in Torneo Postobón and Copa Postobón competitions. The club serves the Costa Caribe Colombiana region, with a customer base composed of regional football fans, the broader Santa Marta and Magdalena department community, and professional and youth football players seeking development pathways. The organization historically positions itself as the first team from Colombia's Caribbean Coast to win the Colombian football championship (1968) and the first regional club to participate in the Copa Libertadores international tournament (1969).

The club generates revenue through participation-driven streams including broadcasting rights, match revenue, and tournament prize money tied to Dimayor-organized competitions. Its marketing and distribution infrastructure is built around a basic official website (clubunionmagdalena.com) with content sections for match results, video gallery, and photo gallery, supplemented by tournament play at stadiums in Santa Marta and Carmen de Bolívar. There is no disclosed technology platform, proprietary product, or technology-driven revenue model; the entity operates as a traditional sports club rather than a technology-enabled business. In January 2012, the club transitioned from an Asociación Deportiva (sports association) — constituted via Resolution No. 0725 in 1974 — to a Sociedad Anónima (corporation) through public deed No. 000047 from the Third Notary of Santa Marta, formalizing its corporate governance structure. No venture capital, private equity, or institutional investor ownership is indicated in the available data, and the ownership structure appears consistent with locally held Colombian professional football club arrangements.

Name

CLUB UNION

Legal name

Unión Magdalena S.A.

Website

https://clubunionmagdalena.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

Unión Magdalena S.A. is a Colombian professional football club based in Santa Marta, competing in national tournaments including Torneo Postobón and Copa Postobón while serving the Costa Caribe region's fanbase and developing football talent.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Colombian football tournament
• Youth football development
• Match entertainment services
• Football player training

Headquarters

HQ city

Santa Marta

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Tournament Competition Revenue: Revenue generated through participation in professional football tournaments including Torneo Postobón and Copa Postobón. Includes broadcasting rights, match revenue, and tournament prize money.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Unión Magdalena S.A. is a Colombian professional football club based in Santa Marta that competes in national tournaments including Torneo Postobón and Copa Postobón. The club operates senior and youth teams (Sub-20 and Sub-17) and provides competitive football entertainment to its fanbase in the Caribbean Coast region, with associated broadcasting, sponsorship, and tournament revenue streams.

Product overview

CLUB UNION MAGDALENA S.A. is a Colombian professional football club based in Santa Marta, Magdalena. The organization operates as a football sports entity rather than a technology company. Its core offering consists of competitive football participation in Colombian tournaments (Torneo Postobón and Copa Postobón), youth development programs (Sub-20 and Sub-17 teams), and match entertainment for its fanbase. The club also provides administrative and corporate services, maintains historical archives of emblems and club history, and offers media content including video and photo galleries. The organization functions as a traditional sports club without a technology product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Torneo Postobón Professional Match Participation

Quantifiable outcome

• Development of professional football players with national and international projection
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PostobóncoreOthersTitle sponsor of the Torneo Postobón and Copa Postobón tournaments in which the club competes. Postobón is a major Colombian beverage company that sponsors youth and professional football tournaments.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Real Cartagena: Historic Colombian Caribbean Coast club with shared regional identity, similar size, and competing in the same second-tier ecosystem as Unión Magdalena.
• Junior de Barranquilla: Premier Caribbean Colombian football club and the region's flagship team; comparable geography, fanbase culture, and Colombian football operating context, though larger in scale.
• Jaguares de Córdoba: Colombian second-tier football club directly named as a Torneo Postobón opponent of Unión Magdalena, sharing comparable tier, regional footprint, and tournament calendar.
• Atlético Bucaramanga: Colombian second-tier football club comparable in tier and operating scale, with similar Sociedad Anónima–style governance and tournament exposure.
• Cúcuta Deportivo: Colombian football club named as a Torneo Postobón opponent of Unión Magdalena; comparable second-tier scale and regional operating profile.

Broad incumbents

• Deportes Tolima: Established Colombian top-flight football club; comparable professional football operator providing revenue-mix and broadcast-rights benchmarks relevant to Unión Magdalena's promotion pathway.
• América de Cali: One of Colombia's largest and most decorated clubs, explicitly named as a tournament competitor of Unión Magdalena, setting the benchmark scale and broadcast value the subject club aspires to.
• Millonarios FC: Largest Colombian capital-based football club and top-flight incumbent; comparable professional football operator serving as the scale and broadcast reference point for ambitious second-tier peers.
• Atlético Nacional: Colombia's most successful top-tier club and Copa Libertadores participant; comparable Colombian professional football operator at significantly larger scale, useful for tier-up benchmarks.
• Deportivo Cali: Top-flight Colombian club and explicit tournament competitor (named in source data), representing the larger incumbent benchmark for sponsorship and player-market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/club-union

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLUB UNION