Cluster Tourisme Béarn

What Cluster Tourisme Béarn does

Cluster Tourisme Béarn is a non-profit tourism association (association loi 1901) created at the end of 2017 at the initiative of CCI Pau Béarn, headquartered at the Chamber of Commerce offices in Pau, France (21 rue Louis Barthou). Its purpose is to federate tourism enterprises of the Béarn territory in southwestern France to enhance destination attractiveness, professionalize the regional tourism offering, and develop cross-border visibility. As of April 2024 the cluster brings together approximately 70 member businesses spanning hoteliers, restaurateurs, outdoor activity providers, heritage sites, wine tourism operators (including Jurançon), travel agencies and airports. The cluster is governed by two co-presidents, Laurent Poublan (Experience Nayon) and Jean Othax (Francis Miot), with day-to-day coordination handled by Céline Fratini, Animatrice du Cluster.

The cluster's core offerings center on a membership program ("Adhésion au Cluster") that grants access to a member portal (Espace Adhérent), thematic working groups (employer brand, wine tourism, events, cross-border cooperation), training programs (notably Ateliers IA and Formation Marque Employeur), participation in trade shows and eductours (Salon Rendez-vous en France, Great Wine Capitals' Best Of Wine Tourism), and structured cross-border projects such as GREENMICE 2P under the EU POCTEFA 2021-2027 program. There is no proprietary technology platform beyond the standard member portal; the cluster's value lies in coordination, network access, training delivery and institutional representation rather than technology IP.

The business model combines recurring membership fees from tourism SMEs with institutional and European grant funding. CCI Pau Béarn provides organizational support and hosting; ADT 64 Béarn Pays Basque is a strategic partner for destination promotion; and the EU Interreg POCTEFA program co-finances 65% of the GREENMICE 2P cross-border project. Membership pricing is not publicly disclosed. In June 2025 the cluster formalized a transborder partnership with Clúster de Turismo Sostenible de Aragón, creating the Cluster Transfrontalier du Tourisme Durable des Pyrénées, marking its most significant strategic move toward an integrated Pyrenean tourism ecosystem.

Name

Cluster Tourisme Béarn

Legal name

Cluster Tourisme Béarn

Website

https://clustertourismebearn.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Cluster Tourisme Béarn is a non-profit association founded in 2017 under CCI Pau Béarn that federates approximately 70 tourism SMEs in southwestern France, delivering networking, training, and cross-border cooperation services across hospitality, wine tourism, outdoor activities and heritage.

Ownership category

akta.pro rank

Headquarters

HQ city

Pau

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Tourism professionals pay membership fees to join the cluster and access networking services, training resources, and collaborative tools.
2. Institutional Funding: The cluster receives support from CCI Pau Béarn and participates in European funding programs such as POCTEFA (65% co-financing for GREENMICE 2P project).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cluster Tourisme Béarn is a regional non-profit tourism association that brings together approximately 70 tourism professionals in the Béarn territory (southwestern France) under a coordinated destination development strategy. It offers membership-based services including networking events, thematic working groups, training workshops (employer brand, AI tools), access to a member portal, and participation in international trade shows and cross-border European cooperation projects (such as the GREENMICE 2P project co-financed by the EU POCTEFA program).

Product overview

Cluster Tourisme Béarn operates as a regional tourism development organization (cluster/association) rather than a product-based company. The organization provides a membership-based service offering centered around networking, professional exchange, training workshops, and cross-border cooperation initiatives. Key offerings include membership access to the member portal (Espace Adhérent), working groups on themes such as employer brand and wine tourism, AI training workshops, and participation in European cross-border projects like GREENMICE 2P.

Differentiator

Problem solved

Functional benefit

Products and services

• Adhésion au Cluster (Cluster Membership) Annual membership program for tourism professionals in the Béarn region providing access to networking events, working groups, training programs, international trade show participation, cross-border cooperation projects, and a member toolbox/portal.
• GREENMICE 2P Project Cross-border European cooperation project co-financed at 65% by the EU under POCTEFA 2021-2027, focused on sustainable tourism development across the Pyrenees border area (Spain-France-Andorra).
• Espace Adhérent (Member Portal) Restricted online member portal providing practical information, exclusive tools, and a "boîte à outils" (toolbox) accessible to paid members of the cluster.
• Groupes de Travail (Working Groups) Thematic collaborative working groups for members covering topics such as employer brand, wine tourism, events, and cross-border cooperation, organized around the cluster's five main action axes.
• Formation Marque Employeur (Employer Brand Training) Training program for tourism professionals covering employer brand development and the use of generative AI for HR practices, aimed at helping tourism businesses improve recruitment and talent retention.
• Ateliers IA (AI Workshops) Educational workshops teaching tourism professionals how to use artificial intelligence tools to enhance their business activities and competitiveness.

Quantifiable outcome

• 70 tourism professionals united in the cluster network
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Clúster de Turismo Sostenible de Aragón (TSAC)flagshipStrategic or Co-development Partner · 12 June 2025On June 12, 2025, the Cluster signed a partnership convention with TSAC officially creating the Cluster Transfrontalier du Tourisme Durable des Pyrénées. This partnership aims to develop common strategies, actions, and projects for sustainable, innovative, and competitive tourism across the Pyrenees.
• CCI Pau Béarn (Chambre de Commerce et d'Industrie)coreStrategic or Co-development Partner · 1 January 2017CCI Pau Béarn initiated the Cluster Tourisme Béarn project in 2017 and continues to provide organizational support, hosting, and resources. The cluster operates under the umbrella of the Chamber of Commerce.
• Agence Départementale du Tourisme 64 Béarn Pays Basque (ADT64)coreStrategic or Co-development PartnerADT64 is the institutional tourism development agency for Béarn and Basque Country. The cluster collaborates with ADT64 on destination promotion, participation in trade shows like Rendez-vous en France, and joint initiatives.
• GECT (GECT Pyrenees)minorStrategic or Co-development PartnerEuropean Grouping for Territorial Cooperation of the Pyrenees, involved in cross-border collaboration initiatives with the cluster.
• CCI Bordeaux GirondeminorStrategic or Co-development PartnerPartner in the Best Of Wine Tourism competition organized by the Bordeaux Gironde CCI, which is part of the Great Wine Capitals network.
• Bilbao Tourism OfficialsminorStrategic or Co-development PartnerApproached by Bilbao officials who attended the cluster's December general assembly and are studying a potential partnership for mutual tourism promotion.
• Fédération et Maison du Tourisme du Brabant WallonminorStrategic or Co-development PartnerCross-border exchange meeting held in October 2024 with the Walloon tourism federation for sharing experiences and best practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Comité Régional du Tourisme de Nouvelle-Aquitaine: Regional tourism committee for Nouvelle-Aquitaine, the parent region of Béarn. Comparable function in destination promotion and stakeholder coordination but operating at regional rather than sub-regional scale.
• Agence Départementale du Tourisme 64 Béarn Pays Basque (ADT 64): Departmental tourism agency for Pyrénées-Atlantiques. Functions overlap with the cluster's destination-promotion role but at departmental scale and as an established public agency rather than a membership-based cluster.
• Atout France: France's national tourism development agency operating at country scale. Comparable as a destination-marketing and tourism-promotion organization, though with significantly broader mandate and budget than Cluster Tourisme Béarn.

Others

• GECT Pyrénées: European Grouping for Territorial Cooperation of the Pyrenees, an institutional partner of the cluster. Comparable as a cross-border cooperation entity working on Pyrenean regional integration and economic development.
• CCI Bordeaux Gironde: Chamber of Commerce partnering in the Great Wine Capitals Best Of Wine Tourism awards. Comparable as an institutional tourism stakeholder supporting wine tourism promotion, though with broader chamber-of-commerce scope.

Direct peers

• Fédération et Maison du Tourisme du Brabant Wallon: Belgian tourism federation that held cross-border exchange meetings with Cluster Tourisme Béarn. Comparable as a regional tourism coordination body operating through member services and destination promotion.
• Clúster de Turismo Sostenible de Aragón (TSAC): Aragon's sustainable tourism cluster in Spain, directly comparable as a regional tourism cluster focused on sustainability and cross-border cooperation. Partner in the newly formed Cluster Transfrontalier du Tourisme Durable des Pyrénées.

Regional players

• Comité Départemental du Tourisme 64: Departmental tourism committee for Pyrénées-Atlantiques focused on visitor services. Comparable function as a regional destination promotion body, though with different structural model (public agency vs. membership cluster).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cluster-tourisme-b%C3%A9arn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Cluster Tourisme Béarn