CMA Mental Arithmetic Singapore

What CMA Mental Arithmetic Singapore does

CMA Mental Arithmetic Singapore is a private enrichment education company headquartered in Singapore, operating since 2005 as the master franchisee of CMA International (Taiwan). The company delivers abacus mental arithmetic programmes using a proprietary dual-hand four-finger (1/4 bead) abacus system intended to stimulate both brain hemispheres, structured across age-tiered offerings: Kindy (ages 3-4.5), Kinder (ages 4.5-6), Primary (ages 7-13, progressing through Foundation, Intermediate, Advanced and Dan Levels), and a Certified Trainer Course for adults. Supporting technology includes an Aural Mental Practice System (VCD/online audio) and an 'Abacus Intelligence (AI)' online platform currently under upgrade.

The business operates through 21 franchised outlets across Singapore, generating revenue from recurring tuition fees (monthly subscription for weekly classes capped at 8 students per session), franchise royalty and curriculum licensing fees from sub-franchisees, and Certified Trainer Course tuition. Go-to-market is direct-to-consumer, supported by free preview classes, $42 trial classes, parent testimonials, and a multi-channel social media presence including YouTube, Facebook, Instagram, TikTok, and Xiaohongshu. The company is led by CEO Ms Chen Ching with a management team spanning operations, training, and accounts, and holds master franchise rights to export its Certified Trainer credential across 18 countries.

Name

CMA Mental Arithmetic Singapore

Legal name

CMA Mental Arithmetic Centre Pte Ltd

Website

https://cma.edu.sg

Company type

Private

Founded year

2005

Operating status

Operating

Short description

CMA Mental Arithmetic Singapore is a private enrichment education company operating as the master franchisee of CMA International, delivering dual-hand abacus mental arithmetic programmes for children aged 3-13 across 21 franchised centres in Singapore.

Ownership category

akta.pro rank

Product category

Children Enrichment Education

NAICS

Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Early Numeracy & Math Readiness Tools (EDACANAB)

akta.pro secondary industries

Early Numeracy & Math Readiness (EDAGACAB), Math Homework Support (Problem-Solving & Practice) (EDANADAE)

Keywords

• Abacus mental arithmetic
• Children enrichment education
• Brain development programmes
• Mental arithmetic training
• Education franchise Singapore

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees: CMA generates revenue primarily through tuition fees for their abacus mental arithmetic programmes. Classes are offered at different centres across Singapore with weekly sessions. Pricing includes trial classes at $42 for 90 minutes.
2. Franchise Fees: Revenue generated from franchisees who pay royalty fees and purchase learning materials and curriculum content from CMA Singapore headquarters.
3. Certified Trainer Course: The company offers a 60-hour certified trainer programme for individuals above 18 years old, awarding an internationally recognized certificate upon completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

CMA Mental Arithmetic Singapore sells abacus-based mental arithmetic enrichment classes to children ages 3-13 through three age-graded programmes (Kindy 3-4.5 years, Kinder 4.5-6 years, Primary 7-13 years), delivered at 21 physical centres across Singapore. The company also sells a 60-hour Certified Trainer Course for adults, franchise licences to entrepreneurs, and supplementary learning tools such as the Aural Mental Practice CD/online system.

Product overview

CMA Mental Arithmetic Singapore offers a structured portfolio of abacus mental arithmetic education programs designed for total brain development. The core offerings consist of three age-targeted student programs: the Kindy Programme (ages 3-4.5), Kinder Programme (ages 4.5-6), and Primary Programme (ages 7-13), which progress students from Foundation through Intermediate and Advanced levels to Dan Levels (Dan 1 to Dan 10). Supporting these core programs are the Certified Trainer Course (an internationally recognized 60-hour teacher training program) and supplementary learning tools including the Aural Mental Practice System (CD and online audio exercises) and Abacus Intelligence (AI) online platform. The company operates through 19+ franchise centers across Singapore, using a unique dual-hand 1/4 abacus methodology with multimedia teaching approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Kindy Programme Early childhood abacus mental arithmetic programme for children ages 3-4.5 years, focused on introducing number concepts from 0 to 9, abacus fingering techniques, and basic addition and subtraction formulae in weekly one-hour sessions (maximum 8 students per class) using a fun, song- and physical-activity-based learning environment.
• Kinder Programme Abacus mental arithmetic programme for children ages 4.5-6 years introducing the dual-hand abacus mental arithmetic methodology, including posture, bead manipulation techniques, and application of basic arithmetic formulae of addition and subtraction on the abacus, delivered in 10-week terms with weekly 1.5-hour sessions.
• Primary Programme Comprehensive abacus and mental arithmetic training for children ages 7-13 years, progressing from Foundation through Intermediate and Advanced Levels and ultimately attaining Dan Levels (Dan 1 to Dan 10), training both Abacus Arithmetic (AB) and Mental Arithmetic (MA) components in weekly 1.5-hour sessions with ability-based progression.
• Certified Trainer Course Internationally recognized 60-hour trainer certification programme for individuals above 18 years old, comprising 16 hours of classroom teaching, 30 hours of homework assignments, and 14 hours of on-the-job training. Covers CMA teaching philosophy, abacus mental arithmetic course structure, the 8 skills (+, -, ×, ÷ for both abacus and mental arithmetic), classroom management, and teaching techniques, with an internationally recognized certificate recognized in 18 countries upon completion.
• CMA Singapore Franchise Opportunity Franchise licence for entrepreneurs to operate a CMA-branded abacus mental arithmetic centre in Singapore, including professional teacher training, curriculum content, learning materials, classroom design, and ongoing operational/advisory support from CMA Singapore headquarters in exchange for franchise fees and ongoing royalties.
• Aural Mental Practice System Online and CD-based audio training system for aural mental arithmetic practice, featuring lesson CDs with digit and number exercises and the 'Sing Your Maths Formula Song CD' for memorizing formulae, allowing students to practice hearing and calculating numbers at home via password-protected online access.

Quantifiable outcome

• Children who have undergone mental arithmetic classes achieved far better results in comprehension, mathematical abilities, mathematical performance, and IQ tests compared to students without training
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CMA International (Taiwan)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2005CMA Singapore is the master franchisee of CMA International, holding exclusive rights to operate CMA programmes in Singapore. CMA International provides curriculum content, teaching methodology, training systems, and operational support. The partnership enables CMA Singapore to offer internationally recognized certification and expand through franchising.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• UCMAS: UCMAS is a global abacus mental arithmetic franchise with significant presence in Singapore. It competes directly with CMA for the same parent segment and enrichment-dollar share using a similar multi-centre, class-based model.
• Brainmatics: Singapore-based mental arithmetic and brain development enrichment centre operating multi-centre programmes for children. Highly comparable to CMA in target audience, abacus methodology, and franchise-style centre model.
• Seriously Addictive Mathematics (SAM): Singapore-originated math enrichment franchise combining abacus and mental arithmetic with written math. Closely comparable to CMA on abacus-based methodology and franchise-driven centre model.

Broad incumbents

• Mathnasium: International math enrichment franchise with Singapore centres offering curriculum-based math tutoring. Comparable as a children-focused math enrichment business, though methodology is non-abacus and serves a broader remedial-to-advanced range.
• Kumon: Globally established math and reading enrichment franchise with strong Singapore footprint. Competes for the same parent wallet on supplemental math education, though its workbook-based self-learning method differs from CMA's abacus-led approach.
• Eye Level: International enrichment franchise covering math and English for children. Comparable as a centre-based, after-school enrichment operator targeting parents of primary-school-aged children.

Regional players

• Heguru Education Centre: Singapore-based whole-brain development enrichment centre for young children. Comparable as a parent-paid, centre-based enrichment programme, though its curriculum is broader (right-brain activities) rather than abacus-specific.
• MindChamps: Singapore-headquartered enrichment brand operating across reading, math, and whole-brain programmes. Comparable as a Singapore-origin enrichment franchise targeting parents seeking cognitive development for young children.
• TLC Math (The Learning Centre): Singapore math tuition and enrichment chain serving primary and secondary students. Comparable as a multi-centre operator capturing enrichment spend, though focused on school-math tuition rather than abacus mental arithmetic.

Emerging players

• SuperTeacher: Singapore-based enrichment operator running multi-subject after-school programmes. Comparable as a centre-based children's enrichment business, though broader than abacus-specific mental arithmetic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/CMAmentaarithmetic
• Facebookfacebook.com/CMASingapore
• Instagraminstagram.com/cma_singapore
• TikToktiktok.com/@cma.singapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMA Mental Arithmetic Singapore