CMC Rocks

What CMC Rocks does

CMC Rocks Pty Ltd operates CMC Rocks QLD, Australia's leading country music festival, held annually at Willowbank Raceway in Ipswich, Queensland. The festival is in its 19th edition in 2026, with the 20th anniversary scheduled for 2027. The core product is a multi-day live music event held across multiple stages (Rebel Stage, Stampede Stage, Tailgate Stage), supported by an integrated on-site ecosystem of four campgrounds (Ace, Buck, Cowboy, Denim) plus premium accommodation tiers — The Inn (pre-pitched tents), The Ranch (premium powered sites), and The Glampstead (deluxe glamping at A$3,999) — alongside The YETI Station VIP Bar, dedicated accessibility services, and shuttle bus transport from Ipswich and Brisbane.

The company monetizes through five revenue streams: festival ticket sales (A$459 full-festival adult), camping and accommodation across a wide tiered range (A$269–A$3,999), corporate sponsorship (Toyota, Red Bull, YETI, Coca-Cola, Bundaberg Rum, Casamigos, Great Northern, CMA, Ariat, Adventure Kings, and others), VIP/bar experience ticket upsells (A$269), and ancillary parking and shuttle bus services (A$26–A$216). Ticketing, including the official resale market, is delivered exclusively via AXS Australia Group on a mobile-app basis, with PayPal Pay in 4 available up to A$2,000 to broaden affordability.

Customer acquisition runs through The Drove, an owned loyalty / presale community, combined with organic social (Facebook, Instagram, TikTok, YouTube, Amazon Music playlists). Talent and execution are delivered through co-presentation partnerships with Potts Entertainment (Rob Potts) and Chugg Entertainment, and international bookings via Frontier Touring, allowing the lean ~9-person core team to operate a festival drawing thousands of attendees and a premium sponsor base across beverage, automotive, and lifestyle categories.

Name

CMC Rocks

Legal name

CMC Rocks Pty Ltd

Website

https://cmcrocks.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

CMC Rocks Pty Ltd operates Australia's leading annual country music festival, CMC Rocks QLD, held at Willowbank Raceway in Ipswich with multi-stage performances, four campgrounds, premium glamping, and VIP experiences for thousands of Australian country music fans.

Ownership category

akta.pro rank

Headquarters

HQ city

Woolloomooloo

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Festival Ticket Sales: Full festival tickets and single day tickets sold at various price points for adults, youth, and juniors. Revenue generated through AXS Australia as the authorized ticketing agent.
2. Camping and Accommodation: On-site camping across four campgrounds (Ace, Buck, Cowboy, Denim) with various site types including powered/unpowered sites, The Inn glamping option, The Ranch premium camping, and The Glampstead deluxe glamping.
3. VIP Experiences: The YETI Station VIP Bar tickets providing premium viewing and hospitality experience.
4. Parking and Transportation: Day parking, overflow parking, and shuttle bus services from various locations including Ipswich Station, motels, and Brisbane.
5. Sponsorship: Corporate sponsorship arrangements with brands including Toyota, Red Bull, YETI, Coca-Cola, Bundaberg Rum, Casamigos, Great Northern, and various country music industry partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CMC Rocks is an annual multi-day country music festival held at Willowbank Raceway in Ipswich, Queensland, featuring international and Australian headliners across multiple stages. The festival sells tickets, on-site camping across four campgrounds (Ace, Buck, Cowboy, Denim), premium glamping options, a YETI-branded VIP bar, and shuttle bus services to country music fans across Australia. The 2026 edition is the 19th festival, with the 20th anniversary scheduled for 2027.

Product overview

CMC Rocks QLD is a multi-day country music festival operating as a unified event product with multiple integrated offerings. The core product is the festival itself held at Willowbank Raceway, featuring multi-stage performances. Add-on products include camping accommodations across four distinct campgrounds (Ace, Buck, Cowboy, Denim), with premium options such as The Ranch and The Glampstead offering glamping experiences, while The Inn provides pre-pitched tent accommodation. Additional offerings encompass The YETI Station VIP Bar experience, shuttle bus transport services, day and overflow parking, and comprehensive accessibility services including accessible viewing platforms and dedicated camping areas. All products are sold through the AXS ticketing platform with tickets categorized by age group (Adult, Youth, Junior) and duration (Full Festival, Single Day).

Differentiator

Problem solved

Functional benefit

Products and services

• CMC Rocks QLD Festival Annual three-day country music festival featuring multiple stages and artist performances held at Willowbank Raceway in Ipswich, Queensland, targeting country music fans across Australia. The 2026 edition marks the 19th festival with the 20th anniversary scheduled for 2027.
• Full Festival Tickets

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• Rob PottscoreGTM or Marketing PartnerEntertainment promoter and co-presenter of CMC Rocks, operating through Potts Entertainment Group.
• Chugg EntertainmentcoreGTM or Marketing PartnerEntertainment promotion company and co-presenter of CMC Rocks festival.
• Frontier TouringcoreGTM or Marketing PartnerMajor Australian touring company handling international artist bookings for the festival.
• Discover IpswichminorGTM or Marketing PartnerOfficial tourism body for Ipswich region, Queensland, promoting the festival location.
• Queensland Tourism (It's Live in Queensland)minorGTM or Marketing PartnerOfficial Queensland tourism organization supporting the festival as a major event for the region.
• Amazon MusicminorGTM or Marketing PartnerStreaming partner providing curated country music playlists for the festival, including CMC Rocks QLD 2026 playlist.
• AriatminorGTM or Marketing PartnerWestern and equestrian footwear brand sponsoring the festival.
• Booty ShineminorGTM or Marketing PartnerPersonal care product brand sponsoring the festival.
• Bundaberg RumminorGTM or Marketing PartnerAustralian spirits brand providing alcohol for sale on-site.
• CasamigosminorGTM or Marketing PartnerTequila brand sponsoring the festival's bar offerings.
• Coca-ColaminorGTM or Marketing PartnerBeverage company providing soft drinks and beverages for the festival.
• Country Music Association (CMA)coreStrategic or Co-development PartnerUS-based country music industry organization supporting the festival's connection to the international country music scene.
• Country LabelledminorGTM or Marketing PartnerAustralian country music media and content platform.
• EVENTelecminorImplementation/ SI/ Consulting PartnerEvent equipment and infrastructure provider supplying temporary structures and equipment for the festival.
• EXCEL EventsminorImplementation/ SI/ Consulting PartnerEvent equipment hire company providing furniture, temporary structures, and event infrastructure since 1980.
• Great Northern Brewing CominorGTM or Marketing PartnerQueensland-based brewery providing beer for on-site consumption.
• IronJack RecyclingminorGTM or Marketing PartnerLand clearing and environmental services company, specializing in eco-friendly clearing techniques.
• Adventure KingsminorGTM or Marketing PartnerCamping and 4WD gear brand providing affordable, high-quality camping equipment for festival campers.
• Red BullminorGTM or Marketing PartnerEnergy drink brand sponsoring the festival.
• ToyotaminorGTM or Marketing PartnerVehicle sponsor providing transportation support for the festival.
• YETIcoreGTM or Marketing PartnerPremium outdoor cooler and equipment brand. The YETI Station VIP Bar is the exclusive VIP hospitality area at the festival. Brand founded in 2006 with mission to build durable products for outdoor enthusiasts.
• AXS Australia Group Pty LtdcoreChannel Partner/ Reseller/ DistributorOfficial and only authorized ticketing agent for CMC Rocks QLD 2026. Provides online ticketing platform, AXS Mobile App for digital ticket delivery, and official resale platform.
• Motti + SmithminorImplementation/ SI/ Consulting PartnerFood vendor management company managing the food vendor program for CMC Rocks QLD 2026. Applications open September 10, 2025 through their SAFI program.
• Willowbank RacewaycoreStrategic or Co-development PartnerMulti-day motorsports venue in Queensland, providing the festival site and infrastructure for CMC Rocks. Located at 38 Champions Way, Willowbank QLD 4306.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CMA Fest: The Country Music Association's flagship Nashville festival. Comparable as the definitive US country music festival and a direct strategic partner of CMC Rocks; sets the artist-booking and sponsorship benchmark for the category globally.
• Stagecoach Festival: California's largest country music festival, owned by AEG/Goldenvoice. Comparable product (multi-stage country festival with camping and VIP tiers) but operates at significantly larger scale and serves a US-based audience.
• Country Thunder: Multi-city US country music festival series with camping. Comparable multi-stage, camping-enabled country festival format, though it operates across several US states rather than a single Australian site.

Regional players

• Country 2 Country (C2C): Multi-city country music festival series originating in the UK and expanding into Europe. Comparable as a touring country music festival format built around US headliners, but does not currently operate in Australia.
• Boots and Hearts Music Festival: Canada's largest country music and camping festival. Directly comparable product (multi-day country festival with camping tiers and VIP experiences) but serves a Canadian audience, making it a regional rather than direct competitor.

Direct peers

• Tamworth Country Music Festival: Australia's largest and longest-running country music festival, held annually in Tamworth, NSW. Directly comparable as a multi-day country music festival serving the same Australian country music fan base with camping, ticketed access, and a comparable sponsor ecosystem.
• Deni Ute Muster: Annual country music and Australian rural culture festival held in Deniliquin, NSW. Comparable as a multi-day Australian country/outdoor music event with camping and a strong rural-community attendee base.
• Groundwater Country Music Festival: Annual country music festival held on the Gold Coast, Queensland. Directly competes for the same Australian country music attendee, with overlapping artist rosters and similar ticket-and-camping product structure.
• Birdsville Big Country Music Festival: Remote outback Queensland country music festival. Comparable as an Australian country music event with camping-driven attendee experience, though serving a smaller, more travel-oriented audience.

Others

• Chugg Entertainment: Australian live entertainment promoter and co-presenter of CMC Rocks. Included as an ecosystem peer — its broader festival and concert portfolio (which includes other Australian music events) provides context on how CMC Rocks compares within the local promoter landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cmcrocksfest
• YouTubeyoutube.com/channel/UCydbXLkrEHaEv1iCk99NDIA
• Facebookfacebook.com/cmcrocks
• Instagraminstagram.com/cmcrocksfest
• LinkedInlinkedin.com/company/cmc-rocks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMC Rocks