CMHA Kootenays

What CMHA Kootenays does

CMHA Kootenays (legally Canadian Mental Health Association for the Kootenays) is a registered nonprofit charity and regional branch of the Canadian Mental Health Association, serving the Kootenay region of British Columbia from its headquarters at 100 – 1000 21st Ave. North, Cranbrook, BC. The organization provides recovery-focused mental health programs and services for individuals of all ages and their families, operates the Find Help Now crisis resource referral pathway, and delivers evidence-based suicide intervention training through two-day ASIST workshops and half-day safeTALK sessions in community venues across the region. It also operates as a regional access point for the provincial BC Mental Health Helpline (310-6789), providing 24/7 telephone crisis support.

The business model is non-commercial and donation-based. Revenue is derived from three primary streams: individual and corporate charitable donations (facilitated through CanadaHelps.org and matching gift partners such as Berry Architecture + Associates), fee-based training program delivery (ASIST and safeTALK workshops), and foundation grants (notably Shoppers Foundation for Women's Mental Health's Giving Shelter campaign in 2024). The organization does not disclose pricing for mental health support services, operates with a staff of approximately 8 employees, and runs a small number of recurring community engagement events including the Our Course, Your Cause golf fundraiser and World Suicide Prevention Day activities. As a branch within the national CMHA network, it benefits from shared brand recognition, access to national and BC Division resources, and established partnerships, including a formal acknowledgment of the traditional territory of the Ktunaxa Nation.

Name

CMHA Kootenays

Legal name

Canadian Mental Health Association for the Kootenays

Website

https://cmhakootenays.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CMHA Kootenays is a registered nonprofit branch of the Canadian Mental Health Association serving the Kootenay region of British Columbia, delivering recovery-focused mental health programs, crisis referral services, and ASIST/safeTALK suicide prevention training to individuals, families, and community organizations.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Individual and Family Services (6241), Voluntary Health Organizations (813212), Emergency and Other Relief Services (62423)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFACAI

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYEDAAAFAG

Health Promotion & Public Health Education (Community Workshops)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

Keywords

• Mental health services
• Suicide prevention training
• Community mental wellness
• Crisis support resources
• Mental health education

Headquarters

HQ city

Cranbrook

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Charitable donations from individuals, organizations, and corporate donors. The organization accepts donations through CanadaHelps.org platform and receives matching donations from partners such as Berry Architecture + Associates.
2. Training Program Fees: Revenue from suicide prevention training programs including ASIST (Applied Suicide Intervention Skills Training) two-day workshops and safeTALK sessions. These are fee-based training programs delivered to the community.
3. Foundation Grants: Funding from foundations such as Shoppers Foundation for Women's Mental Health for specific campaigns and initiatives targeting women's mental health and domestic violence support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CMHA Kootenays is a registered charitable nonprofit branch of the Canadian Mental Health Association serving the Kootenay region of British Columbia from Cranbrook, BC. It delivers community-based recovery-oriented mental health programs, standardized suicide intervention training (ASIST and safeTALK), and crisis resource navigation through its Find Help Now service. The organization also operates donor and volunteer engagement programs (Get Involved) to support its charitable mission.

Product overview

CMHA Kootenays operates as a single unified service organization offering mental health programs and community support. The core offerings consist of Find Help Now (immediate crisis resources), Programs and Services (recovery-focused support for all ages), and Training (ASIST and safeTALK suicide intervention workshops). Get Involved provides engagement pathways through volunteering and donations. These services work together to facilitate access to mental health resources, build resilience, and support recovery from mental illness within the Kootenay region.

Differentiator

Problem solved

Functional benefit

Products and services

• Programs and Services Community-based mental health programs and recovery-oriented services for individuals and families living with mental illness in the Kootenay region of British Columbia. Delivered through in-person sessions and local outreach.
• ASIST (Applied Suicide Intervention Skills Training) Standardized two-day in-person training that equips participants with skills to intervene and help prevent suicide. Offered to community members, workplaces, schools, and service organizations across the Kootenay region.
• safeTALK Half-day in-person alertness training that prepares participants to identify persons with thoughts of suicide and connect them to intervention resources. Offered to community members and organizations in the Kootenay region.
• Find Help Now Web-based crisis resource directory that helps individuals in the Kootenay region locate immediate mental health support services, crisis lines, and local help resources.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ktunaxa NationcoreStrategic or Co-development PartnerTraditional territory acknowledgment. CMHA Kootenays operates on the traditional territory of the Ktunaxa Nation, recognizing Indigenous connection to the land and the importance of environmental stewardship to community strength.
• CMHA National and BC DivisioncoreStrategic or Co-development PartnerPart of the national Canadian Mental Health Association network and BC Division, providing access to shared resources, national programs, research, and a network of branches across Canada.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Foundry BC: Provincial network of youth and young adult mental health and substance use centres. Overlaps with CMHA Kootenays on mental health service delivery in BC but specializes in youth ages 12–24 with a different integrated-service model.

Others

• Canadian Centre for Suicide Prevention: Edmonton-based national CMHA-affiliated centre that originated the ASIST training program. Acts as an upstream training-content and resources partner to CMHA Kootenays' suicide prevention services.
• BC Crisis Centre (Crisis Centre BC): Provincial operator of crisis lines and suicide prevention training across BC. Direct operational partner with CMHA Kootenays via the 310-6789 helpline and an ecosystem peer delivering overlapping but specialized crisis intervention services.

Broad incumbents

• Kids Help Phone: National 24/7 e-mental health service for youth in Canada. Overlaps with CMHA Kootenays' crisis-intervention role but at national scale and digital-first, serving as a broad incumbent in the same category.

Direct peers

• CMHA Vancouver-Fraser: Larger BC CMHA branch in the Lower Mainland. Same parent organization, same service portfolio, but operates at a larger urban scale. Useful for understanding service scaling within the same governance framework.
• CMHA Kamloops: Neighboring BC interior CMHA branch offering the same direct mental health services, training programs, and donation-based funding model. Directly comparable in geography, scale, and service mix.
• CMHA Kelowna: Another BC Division CMHA branch delivering identical service portfolio: crisis resource navigation, ASIST/safeTALK training, recovery-focused programs, and donations-based funding. Closest functional peer in the same province with the same national brand.
• CMHA Mid-Island Branch: BC regional CMHA branch delivering the same service portfolio outside major urban centers. Comparable rural-regional nonprofit mental health provider with the same funding structure.
• CMHA Vernon and District Branch: Interior BC CMHA branch providing the same suite of mental health services, training programs, and BC crisis line integration within a similar catchment size.
• CMHA Cariboo Chilcotin Branch: Another rural/regional BC CMHA branch with similar scale, regional focus, and rural service delivery challenges. Very close functional and structural peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cmha-kootenays

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMHA Kootenays