Canadian Mental Health Association, Waterloo Wellington

What Canadian Mental Health Association, Waterloo Wellington does

Canadian Mental Health Association Waterloo Wellington (CMHA WW) is a registered charity (Charitable Registration Number: 11883 4183 RR0001) and non-profit organization operating as the designated Waterloo Wellington regional branch of Canadian Mental Health Association (CMHA National). The organization provides a full, integrated care system for individuals with mental health, substance-use, or developmental needs across the Waterloo Wellington region of Ontario, Canada, serving Cambridge, Waterloo, Kitchener, Guelph, Centre Wellington, and North Wellington. Service delivery spans crisis intervention via Here 24/7 (1-844-HERE-247) and the national 9-8-8 suicide crisis helpline, population-specific programs for adults, children/youth/families (0-26), and seniors, specialized interventions including IMPACT (joint mobile crisis teams with five police services), first episode of psychosis, eating disorders, employment services, and peer support, plus Family Support Options administering SSAH/MFTD government funding for families of children with disabilities.

CMHA WW's technology stack includes the Ocean eReferral platform for clinical referrals, TitanFile for secure personal health information exchange, the My Path online learning platform, and learn.cmhaww.ca for fee-based certificate training (ASIST, safeTALK, Mental Health First Aid, De-Escalation, Empathic Strain). In 2025, the organization opened a 48,000 sq ft, three-floor Children and Youth Services Building at 737 Woolwich St in Guelph, housing 30+ service providers and serving approximately 9,000 children and youth. A new transitional supportive housing initiative for vulnerable seniors in Guelph also launched in 2025.

Revenue derives from three streams: Ontario Ministry of Children, Community and Social Services government funding for core services (SSAH/MFTD, crisis lines, children's mental health, developmental services, senior services), individual and corporate donations (including proceeds from events such as The Push-Up Challenge and Shoppers Drug Mart Run for Women), and fee-based training revenue (ASIST at $285 per two-day workshop, safeTALK at $40 per half-day, De-Escalation at $59). Go-to-market combines referral-driven community access (Here 24/7 phone intake, Ocean eReferral, walk-in clinics, community outreach) with direct-to-consumer e-commerce training registration through learn.cmhaww.ca.

Name

Canadian Mental Health Association, Waterloo Wellington

Legal name

Canadian Mental Health Association Waterloo Wellington

Website

https://cmhaww.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

CMHA Waterloo Wellington is a registered charity and non-profit providing integrated mental health, substance-use, and developmental services across Ontario's Waterloo Wellington region, serving children, adults, and seniors through crisis lines, clinical programs, police co-response (IMPACT), and fee-based training.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412), Vocational Rehabilitation Services (62431)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFACAI

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Community mental health services
• Crisis intervention services
• Suicide prevention training
• Mental health education
• Non-profit healthcare

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: CMHA WW operates as a registered charity ( Charitable Registration Number: 11883 4183 RR0001). It accepts one-time and monthly donations, memorial gifts, and fundraising event proceeds (e.g., The Push-Up Challenge, Shoppers Drug Mart Run for Women). Donations support 1 in 5 youth, adults, and seniors experiencing mental health challenges accessing services.
2. Government Funding (Ministry of Children, Community and Social Services): Core services including Special Services At Home (SSAH), children's mental health, developmental services, crisis lines (Here 24/7), and senior services are funded by the Ontario Ministry of Children, Community and Social Services. This is the primary non-donation revenue stream supporting the full care system.
3. Education and Training Programs: Fee-based certificate training courses including ASIST (Applied Suicide Intervention Skills Training) at $285 for two-day workshops, safeTALK at $40 per half-day session, De-Escalation Skills Training at $59, and Mental Health First Aid Standard. Additional courses include Understanding Mental Health, mindfulness, stress management, self-care, and workplace wellness programs offered via learn.cmhaww.ca.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

CMHA Waterloo Wellington is a registered charitable non-profit that delivers a full, integrated care system for individuals with mental health, substance-use, or developmental needs across the Waterloo Wellington region of Ontario. Its core offerings include 24/7 crisis access (Here 24/7 and the 9-8-8 Suicide Crisis Helpline), population-specific clinical services (Adults, Children/Youth/Families, Seniors), specialized programs (IMPACT mobile crisis team, Eating Disorders, First Episode of Psychosis, Employment Services, Peer Support), Family Support Options administering SSAH/MFTD funding, fee-based suicide prevention and mental health first aid certificate training (ASIST, safeTALK, Mental Health First Aid), and the My Path online learning and Well at Work workplace wellness offerings.

Product overview

CMHA Waterloo Wellington is a non-profit organization providing a comprehensive mental health care system for individuals with mental health, substance-use, or developmental needs. The organization operates a multi-service portfolio organized around distinct client populations and service types. Core clinical services include crisis intervention (Here 24/7, 9-8-8 Suicide Crisis Helpline), population-specific services (Adults, Children/Youth/Families, Seniors), specialized programs (IMPACT crisis team, Eating Disorders, First Episode of Psychosis, Employment Services, Peer Support), and family support (Family Support Options with SSAH/MFTD funding management). The organization also operates a learning platform (My Path) offering certificate programs (ASIST, safeTALK, Mental Health First Aid, Empathic Strain) through a dedicated learning management system. Well at Work provides workplace wellness services to corporate clients. These services are delivered through multiple locations including a flagship Children and Youth Services Building in Guelph, with regional offices throughout Waterloo Wellington.

Differentiator

Problem solved

Functional benefit

Brands

• Here 24/7: Front door to the entire addictions, mental health and crisis sector in the Waterloo Wellington region. Provides 24/7 crisis support and access to services.
• Here4Kids
• The Grove Youth Wellness Hub
• My Path
• IMPACT

Products and services

• Here 24/7 (Crisis Access Front Door) 24/7 crisis access line and web portal that serves as the single front door to the entire addictions, mental health and crisis sector in the Waterloo Wellington region, connecting individuals in need to 11 partner agencies.
• 9-8-8 Suicide Crisis Helpline National toll-free suicide crisis helpline (call or text 9-8-8) available anytime in English and French for anyone thinking about suicide or worried about someone they know.
• Here4Kids Single access point for children up to age 6 in Guelph Wellington for mental health and developmental services, connecting caregivers to services for challenges relating to talking, moving, behavior, learning, playing, and development.
• IMPACT (Integrated Mobile Police And Crisis Team) Collaboration between CMHA WW mental health professionals and police services (Guelph Police, Waterloo Regional Police, Wellington OPP, University of Guelph Campus Community Police, University of Waterloo Special Constable Service) providing joint mobile crisis response to reduce emergency room and hospital involvement.
• First Episode of Psychosis (First Step) Program Specialized early intervention program for individuals experiencing first episode of psychosis, providing clinical support and coordinated care through CMHA WW clinical teams.
• Eating Disorders Program Specialized mental health services for individuals with eating disorders, delivered by CMHA WW clinical staff.
• Employment Services Services helping individuals with mental health or addiction challenges find and maintain employment.
• Self Help and Peer Support Peer-led services delivered by people who experience mental health and/or addiction issues for others facing similar challenges, including in-person and virtual peer support options.
• Family Support Options (FSO) Program supporting families in Wellington County caring for children up to age 18 with developmental or physical disabilities; manages Special Services At Home (SSAH) and Medically Fragile Technology Dependent (MFTD) funding including applications, agency-administered funds, respite coordination, camp funding, and invoicing.
• Supporting Kids In Camp (SKIC) Program supporting children with disabilities to participate in camp activities and recreational programs.
• Services in French (Services en français) Mental health services delivered in French for French-speaking individuals and families across Waterloo Wellington.
• The Grove Youth Wellness Hub Youth Wellness Hubs Ontario initiative providing youth ages 12-26 in Wellington-Guelph with recreation, education, career support, counselling, and peer-to-peer programs.
• ASIST (Applied Suicide Intervention Skills Training) Two-day interactive suicide first-aid workshop developed by LivingWorks, priced at $285 per participant, teaching attendees to recognize thoughts of suicide and create safety plans.
• safeTALK (Suicide Alertness For Everyone) Half-day evidence-based suicide-alertness workshop priced at $40 per participant, preparing participants 15 years and older to become suicide-alert helpers.
• Mental Health First Aid Standard 9-hour evidence-based course developed by the Mental Health Commission of Canada, combining a self-directed Module 1 with live classroom Modules 2 and 3, teaching participants to recognize signs of mental health decline and provide first aid during mental health or substance use crises.
• De-Escalation Skills Training Workplace training course priced at $59 per participant designed to equip employees with skills to manage and de-escalate angry or aggressive individuals.
• Empathic Strain Training Training program covering the cost of caring for others in emotional pain, including vicarious trauma, moral distress, moral residue, burnout, compassion satisfaction, and self-care strategies for caregivers and helping professionals.
• My Path Online Learning Platform Online learning platform helping people develop skills to support their own mental health or a loved one's recovery, available to youth, older adults, family, friends, and parents without requiring referral or diagnosis.
• Well at Work – Workplace Well-being Services Corporate workplace services offering custom-designed sessions for professionals, including leadership skills to support staff and skill-building for staff who support clients, patients, or consumers.
• Children's Walk-In Clinic (Single Session) Walk-in mental health clinic available every Tuesday from 10am-3:30pm at 737 Woolwich Street in Guelph for children and youth ages 5-17 to meet with a Mental Health Clinician for assessment.
• Transitional Supportive Housing Program for Vulnerable Seniors Transitional supportive housing initiative in Guelph providing a community-driven solution for vulnerable seniors addressing senior homelessness across Ontario.

Quantifiable outcome

• 9,000 local children and youth (up to age 26) served through the new 737 Woolwich building
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Here 24/7 Partner Agencies (11 agencies)coreStrategic or Co-development PartnerHere 24/7 is the front door to the entire addictions, mental health and crisis sector in Waterloo Wellington. CMHA WW coordinates with 11 partner agencies to provide seamless access to services for individuals in need. Partners are listed at here247.ca/meet-our-partners/.
• Guelph Police, Waterloo Regional Police, Wellington OPP, University of Guelph Campus Community Police, University of Waterloo Special Constable ServicecoreStrategic or Co-development PartnerIMPACT (Integrated Mobile Police and Crisis Team) pairs CMHA WW mental health clinicians with police officers to jointly respond to mental health, addiction, and crisis calls. The goal is better health outcomes through appropriate community-based crisis response, reducing ER and hospital involvement.
• Youth Wellness Hubs Ontario (The Grove)coreStrategic or Co-development PartnerThe Grove Youth Wellness Hub is a Youth Wellness Hubs of Ontario initiative, housed on the first floor of 737 Woolwich St. It provides youth ages 12-26 with recreation, education, career support, counselling, and peer-to-peer programs as a collaborative initiative to address the youth mental health crisis.
• Ontario Health Teams (OHT)majorStrategic or Co-development PartnerCMHA WW is a participant in Ontario Health Teams, which are Ontario's model for integrated healthcare delivery, coordinating services across providers within a defined geography.
• Canadian Hockey League (CHL) and Exodus Watch Co.minorGTM or Marketing PartnerCMHA WW participated in a collaboration involving CHL and Exodus Watch Co. to support mental health. Earlier in the year, CHL reached out to Exodus Watch Co. to support mental health initiatives in which CMHA WW was involved as the beneficiary/community partner.
• WWOAC (Wellington Wellington Ontario Health Team planning workplan partners)majorStrategic or Co-development PartnerCMHA WW developed the 'Caring for Indigenous Older Adults' e-module in partnership with local Indigenous Peoples and health service providers as part of the WWOAC workplan. This module is used by WHRN, GGH, Hospice Wellington, Hospice Waterloo, Groves, local primary care health teams, and SJHC.
• LivingWorks EducationcoreTechnology or IntegrationLivingWorks is the developer of ASIST and safeTALK suicide prevention training programs. CMHA WW is an authorized training provider. Upon ASIST registration, participants consent to sharing name and email with LivingWorks to access Connect, their digital learning platform and mobile app.
• Mental Health Commission of CanadacoreTechnology or IntegrationThe Mental Health Commission of Canada developed Mental Health First Aid (MHFA) Standard. CMHA WW is an authorized provider of MHFA training. The 9-hour course combines a self-directed Module 1 with live classroom Modules 2 and 3.
• CMHA NationalcoreStrategic or Co-development PartnerCMHA National developed certificate program curricula used by CMHA WW. CMHA WW is one of 30+ Ontario branches and part of a national network of CMHA divisions across Canada.
• Ministry of Children, Community and Social Services (Ontario)coreOthersThe Ministry of Children, Community and Social Services funds the Special Services At Home (SSAH) program and MFTD supports administered by CMHA WW's Family Support Options. SSAH provides one-to-one support funding for families of children with developmental disabilities.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kids Help Phone: National non-profit e-mental health service for youth, offering 24/7 crisis support, counselling and learning resources. Comparable in mission, target population (youth), and non-profit funding model, though national rather than regional.
• ConnexOntario: Provincial mental health, addiction and problem gambling referral and information service for Ontario. Directly comparable to CMHA WW's Here 24/7 front-door crisis and referral role.
• Canadian Mental Health Association - Ottawa Branch: CMHA branch serving the Ottawa region with crisis lines, mental health and addiction services, and peer support. Closely mirrors CMHA WW's integrated community mental health delivery model.
• Canadian Mental Health Association - Toronto Branch: Another Ontario CMHA branch delivering community mental health, crisis and peer support services in a defined region under the same CMHA brand and provincial funding model. Directly comparable operating structure to CMHA WW.
• Foundry: BC-based network of integrated youth and young adult wellness centres (ages 12–24) offering mental health, substance use, peer support and primary care under one roof — the same integrated hub model as CMHA WW's The Grove Youth Wellness Hub.
• Youth Wellness Hubs Ontario: Provincial initiative supporting integrated youth wellness hubs including The Grove at CMHA WW. Same hub model (ages 12–25), same provincial policy backing, making it the closest peer for CMHA WW's youth service line.
• Canadian Mental Health Association - Halton Region Branch: Ontario CMHA branch providing mental health, crisis and developmental services in the Halton region under the same mandate and funding arrangements as CMHA WW.

Broad incumbents

• Homewood Health Centre: Established Ontario-based provider of mental health, addiction and trauma treatment with residential and outpatient services. Comparable in clinical scope (eating disorders, first-episode psychosis, workplace mental health) but operates on a larger, multi-site commercial/charitable model.
• Canadian Centre for Addiction and Mental Health (CAMH): Canada's largest mental health and addiction teaching hospital, providing specialized clinical care, research and system leadership. Comparable in clinical domains served but operates at national/academic scale rather than as a regional community provider.
• St. Joseph's Healthcare Hamilton - Mental Health and Addiction Program: Large hospital-affiliated mental health and addictions provider in Ontario offering outpatient, crisis and specialized programs. Comparable in clinical and crisis service lines but embedded within a hospital system rather than a community non-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/canadian-mental-health-association-waterloo-wellington-dufferin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Mental Health Association, Waterloo Wellington