CMH Toyota Alberton

What CMH Toyota Alberton does

CMH Toyota Alberton is an authorized Toyota dealership operating two physical rooftops in South Africa — Alberton (Gauteng) and Umhlanga (KwaZulu-Natal) — under the privately held CMH Group (Combined Motor Holdings), one of South Africa's largest Toyota dealer networks. The business sells the complete Toyota model range spanning passenger (Vitz, Starlet, Corolla, Corolla Hatch), crossover (Starlet Cross, Corolla Cross, Corolla Cross GR-S, Urban Cruiser, RAV4), SUV (Fortuner, Land Cruiser FJ/76/79/300/Prado), bakkie (Hilux Single/Xtra/Double Cab, New Hilux variants), GR performance (Supra, GR86, GR Yaris, GR Corolla), electric (bZ4X BEV), and light commercial (Rumion, Quantum Bus, Hiace, Coaster, Ses'fikile) categories, with powertrain coverage across internal combustion, self-charging hybrid, plug-in hybrid, and battery electric.

The dealership operates multiple revenue streams: new vehicle unit sales, Automark certified pre-owned sales (a Toyota South Africa Motors franchise), parts and service (including T-Select value-segment genuine parts), and finance and insurance facilitation through Toyota Financial Services and major South African banks (FNB, ABSA, Nedbank, Standard Bank, Capitec, Mercantile). A recurring-revenue stream is offered via KINTO One, Toyota's vehicle subscription service. Unit pricing ranges from approximately R180,600 (entry-level Vitz) to over R1,581,000 (Land Cruiser 300), with stated KINTO subscription savings of up to R3,787/month versus traditional financing.

The go-to-market is direct-to-consumer through physical showrooms and an online channel at cmhtoyota.co.za, supplemented by community events, fleet 4x4 experience days, Facebook organic social, and content marketing. Customer segments are individual retail buyers, fleet and corporate customers, and commercial transport operators (notably taxi fleets via Ses'fikile). The dealership is led by Dealer Principal Peter De Villiers and is currently operating with no disclosed funding rounds, M&A activity, or restructuring events.

Name

CMH Toyota Alberton

Legal name

CMH Toyota Alberton

Website

https://cmhtoyota.co.za

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CMH Toyota Alberton is an authorized Toyota dealership operating two South African rooftops (Alberton and Umhlanga) under CMH Group, selling the full Toyota range of new and Automark used vehicles, parts, service, finance, and KINTO subscription to retail, fleet, and commercial transport customers.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330), Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Toyota vehicle sales
• Used car dealership
• Vehicle financing services
• Fleet vehicle sales
• Automotive parts service

Headquarters

HQ city

Alberton

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including passenger cars, SUVs, bakkies, and light commercial vehicles. Revenue generated from vehicle transactions at dealership showrooms.
2. Used Vehicle Sales (Automark): Sales of pre-owned vehicles through the Automark franchise endorsed by Toyota South Africa Motors, offering customers wide selection, convenience, and transparency in purchasing or trading in used vehicles.
3. Vehicle Finance and Insurance: Finance and insurance products facilitated through the dealership, including partnerships with Toyota Financial Services, major South African banks, and financial institutions. Customers apply for car finance through the dealership's online application process.
4. Parts and Service: Toyota-approved quality parts sales and vehicle service/maintenance. T-Select products offered for value-conscious drivers seeking genuine parts with quality assurance and warranties.
5. KINTO One Subscription: Toyota's vehicle subscription service offered through the dealership, providing fleet owners and individuals an alternative to traditional financing with potential monthly savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

CMH Toyota Alberton is an authorised Toyota dealership selling new Toyota passenger, crossover, SUV, bakkie, GR performance, light commercial, and electric vehicles (including hybrids and the bZ4X BEV). It complements new-vehicle sales with the Automark certified pre-owned franchise, Toyota-approved service and maintenance, genuine parts (including T-Select), vehicle finance and insurance facilitated through Toyota Financial Services and partner banks, and the KINTO One vehicle subscription service.

Product overview

CMH Toyota Alberton is a Toyota car dealership offering a comprehensive vehicle lineup across multiple segments. The core offering consists of new Toyota vehicles including Passenger (Vitz, Starlet, Corolla), Crossover (Starlet Cross, Corolla Cross, Corolla Cross GR-S, Urban Cruiser, RAV4), SUV (Fortuner, Land Cruiser FJ/76/79/300/Prado), Bakkie (Hilux Single/Xtra/Double Cab variants), GR Performance (Supra, GR86, GR Yaris, GR Corolla), Electric (bZ4X), and Light Commercial (Rumion, Quantum Bus, Hiace, Coaster, Ses'fikile) categories. Supporting services include Automark pre-owned vehicles, Kinto One subscription/financing, traditional finance services, T-Select parts, and Toyota Hybrid System technology. The Toyota Hybrid System represents their key technology featuring self-charging capability combining petrol engine and electric motor without requiring external charging.

Differentiator

Problem solved

Functional benefit

Brands

• Automark: A franchise endorsed by Toyota South Africa Motors, dedicated to providing pre-owned vehicle sales and trading services with wide selection, convenience, and transparency.

Products and services

• New Toyota Passenger Vehicles (Vitz, Starlet, Corolla, Corolla Hatch) Compact and mid-size passenger vehicles including Vitz (compact hatchback), Starlet, Corolla sedan, and Corolla Hatch available in hybrid variants, for individual buyers and families seeking daily transportation.
• New Toyota Crossovers (Starlet Cross, Corolla Cross, Corolla Cross GR-S, Urban Cruiser, RAV4) Crossover SUVs combining passenger comfort with SUV versatility, including hybrid variants for buyers wanting elevated ride height with fuel efficiency.
• New Toyota SUVs (Fortuner, Land Cruiser FJ, 76, 79, 300, Prado) Full-size and off-road SUVs including the Fortuner and the Land Cruiser family, sold to buyers needing off-road capability, towing capacity, and family-sized space.
• New Toyota Bakkies (Hilux Single Cab, Hilux Xtra Cab, Hilux Double Cab, New Hilux Xtra Cab, New Hilux Double Cab) Workhorse and lifestyle bakkies for commercial operators, farmers, and lifestyle buyers seeking load-carrying capability and durability.
• New Toyota GR Performance Models (GR Supra, GR86, GR Yaris, GR Corolla) Gazoo Racing-developed performance vehicles targeting enthusiasts seeking sports car performance in coupe and hot-hatch form factors.
• Toyota bZ4X Electric SUV All-new battery-electric SUV with charging from an external power source, for buyers transitioning from ICE to fully electric vehicles.
• New Toyota Light Commercial Vehicles (Rumion, Quantum Bus, Hiace, Coaster, Ses'fikile) Commercial passenger and utility vehicles sold to commercial transport operators, taxi fleets, and shuttle businesses, with Toyota hallmarks of Quality, Durability and Reliability.
• Automark Certified Pre-Owned Vehicles Certified pre-owned Toyota vehicles sold with Toyota-backed quality assurance, plus trade-in services for customers selling their existing vehicles.
• KINTO One Vehicle Subscription Toyota's vehicle subscription service for fleet owners and individuals, providing an alternative to traditional finance with potential monthly savings (example: R3,787 per month over a 60-month contract for an eligible 60,000km annual driving profile).
• Vehicle Finance and Insurance Services Online car finance application and in-dealership facilitation of vehicle financing through Toyota Financial Services and major South African banks (FNB, ABSA, Nedbank, Standard Bank, Capitec, Mercantile, etc.) along with insurance product facilitation.
• Vehicle Service and Maintenance Toyota-approved service and maintenance for both newly purchased and existing Toyota vehicles, including warranty-backed work performed at the dealership.
• T-Select Genuine Parts Toyota-approved parts offering for value-conscious buyers seeking genuine OEM quality with warranty backing, plus confidence in parts fit and performance.

Quantifiable outcome

• Toyota hybrids have collectively saved over 120 million tonnes of CO₂ worldwide compared to equivalent petrol engines, enjoyed by over 15 million drivers globally (for Toyota hybrid range broadly)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Toyota South Africa Motors (TSAM)coreStrategic or Co-development PartnerAuthorized Toyota dealership operating under franchise from Toyota South Africa Motors. The dealership sells new Toyota vehicles, uses Toyota branding, and participates in Toyota's marketing programs, vehicle launches, and service standards.
• Automark (Toyota South Africa Motors)coreChannel Partner/ Reseller/ DistributorAutomark is a franchise endorsed by Toyota South Africa Motors, dedicated to providing customers with an unparalleled experience in purchasing or trading in pre-owned vehicles, offering wide selection, convenience, and complete transparency.
• KINTO (Toyota Financial Services)coreChannel Partner/ Reseller/ DistributorKINTO is Toyota's subscription and fleet management service. CMH Toyota Alberton offers KINTO One which can provide significant savings compared to traditional financing for fleet owners and individuals.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sandton Toyota: Authorized Toyota dealer located in the Sandton/Johannesburg metro area, competing for the same retail and fleet customers in Gauteng. Directly comparable as a franchised Toyota new and used vehicle retailer with finance and service operations in South Africa.
• Halfway Toyota Group: One of South Africa's largest Toyota dealer groups operating multiple Toyota rooftops across multiple provinces. Directly comparable as a multi-location Toyota franchised dealer in the same South African market with similar full-line Toyota retail, used vehicle, and service operations.
• CMH Toyota Umhlanga: The sister CMH Toyota dealership in Umhlanga, KwaZulu-Natal. Operates under the same CMH Group parent, same Toyota franchise agreement, same full Toyota lineup, and same Automark/KINTO programs - the closest functional twin to CMH Toyota Alberton, just in a different geography.

Broad incumbents

• AutoNation: Largest US automotive retailer with 200+ rooftops across multiple OEM franchises including Toyota. Comparable as a publicly-traded, scaled franchised auto dealer benchmark for valuation, parts/service attach, and F&I revenue mix even though operating in a different geography.
• Group 1 Automotive: US-based Fortune 500 automotive retailer with 200+ dealerships including Toyota franchises. Comparable as a publicly-traded multi-OEM dealer benchmark for dealership unit economics, even though operating in a more developed US market with different regulatory and macro conditions.
• Sonic Automotive: US-based Fortune 500 automotive retailer operating franchised and EchoPark used vehicle stores, with Toyota among its OEM brands. Comparable as a public dealership benchmark for revenue mix, used vehicle operations, and F&I penetration.
• Lithia Motors: Largest US automotive retailer by revenue with 300+ rooftops including Toyota franchises. Comparable as a scaled, public dealership benchmark for capital-efficient multi-location franchised dealer operations and digital retail innovation.
• Motus Holdings: JSE-listed diversified automotive group operating multiple franchise brands (including Toyota), parts distribution, and aftermarket services across South Africa. Comparable as a larger, multi-brand dealer group with broader portfolio and superior scale.
• Super Group: JSE-listed group with automotive retail and fleet management operations in South Africa, including new vehicle distribution and dealership activities. Comparable as an established, broader automotive group with overlapping customer segments and fleet capabilities.
• Barloworld Automotive (Toyota): Barloworld's automotive division historically represented Toyota in South Africa with multi-rooftop dealer operations. Comparable as a large-scale, established Toyota dealer network competitor with greater geographic reach and enterprise resources.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cmhtoyota
• LinkedInlinkedin.com/company/cmh-toyota-alberton

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMH Toyota Alberton