CMNL

Community Hospitality & Recreation Venuescmnl.com.au

CMNL (Communal Group), founded 1947, is a NSW-based member organisation operating RSL clubs, a fitness centre, sports clubs, tennis facilities, and an in-house training academy. It serves local community members, fitness patrons, sports participants, students, and veterans through physical venues.

Company typePrivate
Founded1947
HeadquartersHurlstone Park, Australia
Headcount11–50
GTM typeB2C
OfferingServices

What CMNL does

CMNL, legally Canterbury Hurlstone Park RSL Club Ltd and operating under the 'Communal Group' brand, is a privately held, member-based community organisation headquartered at 20-26 Canterbury Rd, Hurlstone Park, NSW. Founded in 1947 as an RSL (Returned and Services League) club serving veterans and the local Canterbury-Hurlstone Park community, the group has evolved into a multi-venue operator running at least seven wholly-owned assets across NSW: the flagship Canterbury-Hurlstone Park RSL Club, Marrickville RSL Club, Anytime Fitness Hurlstone Park (a franchised 24/7 gym), Magpie Sports Club, Bargo Sports Club, Camperdown Tennis, and CMNL Academy (an in-house registered training organisation). Its core function is providing physical venues and programmes that enable community gathering, social connection, fitness, sport participation, learning, and veteran support.

Revenue is generated through a combination of membership fees, venue hire, food & beverage and gaming operations at the RSL clubs, gym subscriptions, sports club memberships, tennis court hire and coaching, training programme fees, and event ticketing under the Communal Events sub-brand. The go-to-market is local and B2C: marketing is conducted through organic social channels (Facebook, Instagram, LinkedIn), a blog/newsletter ('Online Neighbourhood'), and community events such as ANZAC Day ceremonies, family fun days, and fundraisers. Customer segments span community members, fitness patrons, sports enthusiasts, students, and veterans, served through retail/physical storefront channels.

No proprietary technology platform, AI/ML capabilities, API, mobile app, or patent portfolio is disclosed. The group operates as a member-based organisation governed by a Board of Directors with no parent company, no private equity or venture capital backing, and no external investors identified. The 2023 rebrand to the 'Communal Group' masthead, the launch of four service pillars (Communal Connect, Communal Careers, Communal Events, Communal Wellness), and the addition of CMNL Academy reflect a strategic intent to unify disparate venue brands into a single integrated community services ecosystem rather than a technology-led business.

CMNL firmographics

Firmographics

Name: CMNL
Legal name: Canterbury Hurlstone Park RSL Club Ltd
Website: https://cmnl.com.au
Company type: Private
Founded year: 1947
Operating status: Operating
Headcount range: 11–50 employees
Short description: CMNL (Communal Group), founded 1947, is a NSW-based member organisation operating RSL clubs, a fitness centre, sports clubs, tennis facilities, and an in-house training academy. It serves local community members, fitness patrons, sports participants, students, and veterans through physical venues.
Ownership category
akta.pro rank

CMNL industry classification

Industry

Product category: Community Hospitality & Recreation Venues
NAICS: Fitness and Recreational Sports Centers (713940), Snack and Nonalcoholic Beverage Bars (722515)
SIC: Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)
akta.pro secondary industries: Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK), Neighborhood & Sports Bars (THAFAEAA)

Keywords

Community hospitality venues
RSL club operations
Fitness centre management
Sports club facilities
Registered training services

Where CMNL is headquartered

Location

Headquarters

HQ city: Hurlstone Park
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

CMNL business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels4 records

Marketing channels3 records

CMNL product offering

Product offering

Core offering

CMNL operates a portfolio of community hospitality and recreation venues in NSW, Australia — including RSL clubs (Canterbury-Hurlstone Park, Marrickville), a 24-hour fitness centre (Anytime Fitness Hurlstone Park), sports clubs (Magpie, Bargo), and a tennis facility (Camperdown). It sells venue memberships, on-premise hospitality (dining, beverages, gaming), fitness access, sports participation, tennis coaching and court hire, and runs CMNL Academy, its own registered training organisation for vocational pathways. Supplementary service pillars (Communal Connect, Communal Events, Learning, Wellness) support community programming and veteran-linked initiatives.

Product overview

Communal Group operates a multi-venue hospitality and community services platform consisting of seven core venue brands: Canterbury-Hurlstone Park RSL Club (flagship RSL venue), Anytime Fitness Hurlstone Park, Magpie Sports Club, Bargo Sports Club, and Camperdown Tennis. These venues are supported by CMNL Academy (registered training organisation for employee development) and four service pillars: Communal Connect (community initiatives), Communal Events (ticketing and event management), Learning (educational programs), and Wellness (health services). The group was established with its first venue in 1947 and evolved under the CMNL masthead as a unified community gathering and services ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

CMNL Academy: Registered training organisation providing career development and learning pathways for employees and community members.
Communal Connect
Communal Careers
Communal Events
Communal Wellness

Products and services

Canterbury-Hurlstone Park RSL Club Flagship RSL club venue providing community gathering space, dining, gaming, and social facilities for members and visitors in Hurlstone Park, NSW.
Marrickville RSL Club RSL club venue operating under the Communal Group umbrella, providing community gathering, dining and entertainment services to local members and patrons in Marrickville, NSW.
Anytime Fitness Hurlstone Park Wholly owned 24-hour fitness centre providing gym access, fitness equipment, group classes, and wellness services to local community members.
Magpie Sports Club Sports club venue hosting sporting events and providing community recreation facilities for members and local participants.
Bargo Sports Club Community sports club offering recreational activities and social events for local residents in Bargo, NSW.
Camperdown Tennis Tennis facility providing court hire and tennis programs for community members of all skill levels.
CMNL Academy Registered training organisation (RTO) providing accredited vocational and career-development learning pathways for employees across Communal Group venues and external students.

Companies that use CMNL

Customer profile

Segments1 record

Ideal customer profiles4 records

CMNL technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

CMNL partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights4 records

CMNL competitors and assessment

Company assessment

Broad incumbents

Anytime Fitness Australia: Master franchisor of Anytime Fitness in Australia — parent of the franchise Communal Group operates at Hurlstone Park. Comparable as the broad incumbent in the 24/7 fitness category that Communal Group participates in via its Anytime Fitness venue.
Fitness First Australia: Major national fitness chain operator offering gyms, group fitness, and personal training. Broad incumbent competitor in the fitness vertical where Communal Group operates its Anytime Fitness venue.

Direct peers

Mounties Group: Multi-venue community club operator in NSW operating hospitality, fitness, and entertainment venues under a membership model. Directly comparable to Communal Group in operating multi-venue community assets with membership-based revenue.
Panthers Group: Western Sydney community club group operating multiple venues across hospitality, sports, and entertainment with a member-based structure. Comparable multi-venue community club operating model in the same NSW geography.
Club Marconi: Western Sydney community club offering hospitality, fitness, sports, and entertainment facilities under a membership model. Directly comparable as a multi-venue community club serving local NSW residents.
Bankstown Sports Club: Large Greater Western Sydney community club with hospitality, gaming, sports, and event facilities under a member-based structure. Comparable as a multi-venue community club with sports and hospitality verticals in NSW.
Revesby Workers' Club: South-western Sydney community club operating hospitality, fitness, sports, and member services. Comparable multi-venue community club model serving Sydney suburban members with similar value proposition.

Emerging players

Plus Fitness Australia: Australian-headquartered fitness franchise with a national network of 24/ gyms. Comparable as an emerging player in the Australian 24/7 fitness category competing with the Anytime Fitness franchise operated by Communal Group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

CMNL financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CMNL leadership team

Management profile

Number of profiles

CMNL subsidiaries and ownership

Company hierarchy

Subsidiaries7 records

CMNL funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CMNL M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMNL

What does CMNL do?

Is CMNL a public or private company?

CMNL is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was CMNL founded?

CMNL was founded in 1947. It employs 11 to 50 people.

Where is CMNL based?

CMNL is headquartered in Hurlstone Park, Australia, in the Oceania region.

Who are CMNL's main competitors?

Broad incumbents on record are Anytime Fitness Australia and Fitness First Australia. Direct peers are Mounties Group, Panthers Group, Club Marconi, Bankstown Sports Club and Revesby Workers' Club. Plus Fitness Australia is listed as an emerging player.

Does CMNL have an API?

No public API is recorded for CMNL.

What industry is CMNL in?

CMNL's product category is Community Hospitality & Recreation Venues. Its primary akta.pro industry code is MPAKABAF, Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash), with a secondary code of CRAEADAK, Travel & Services Membership Clubs (Ancillary Services-Led). Its NAICS code is 713940 and its SIC code is 7997.