CM Srl
CM Srl is an Italian independent consultancy providing multimedia entertainment engineering design and acoustic consulting for A/V systems across cruise ships, corporate, financial, museum, educational, hospitality, and religious worship markets, with anchor client MSC Crociere and a sub-brand CM Orchestra.
- Company typePrivate
- Founded2008
- HeadquartersNovara, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CM Srl does
CM Srl is an Italian independent technical consultancy founded in 2008 by Claudio Mazzucchelli in Novara, Italy, specializing in multimedia entertainment engineering design and acoustic/electroacoustic consulting. The firm provides A/V systems engineering design, technical consultancy, project management, peer review, value engineering, quality check, commissioning, and fine-tuning for broadcasting, paging/evacuation systems, audio, video, stage rigging, and lighting facilities across cruise ships, corporate, financial, educational, museum, hospitality, fashion, and religious worship markets. Its core technology offering is design services for complex A/V entertainment environments, supported by an ISO 9001:2015 certified quality management system and recognized domain expertise developed through long-term consulting relationships with enterprise clients — most notably MSC Crociere's cruise ship newbuilds since 2014.
The company generates revenue through professional services engagements on a project-by-project basis, with quote-based pricing and no public rate cards. Sales are conducted via direct enterprise engagement with corporate clients, public bodies, architecture firms, and system integrators. CM Srl has also built a sub-brand, CM Orchestra (founded 2017, over 50 musicians/performers), which functions as both a showcase for the firm's A/V capabilities and a live-performance business unit featuring integrated audio, video, lighting, and 3D projections. The firm holds ISO 9001:2015 certification from RINA SERVICES S.p.A. and is a founding member of SIEC, contributing to Italian national AVC standards (UNI-PdR 4:2013 and UNI 11799:2020). Its client roster spans MSC Crociere, Unicredit, Mediobanca, Cassa Depositi e Prestiti, ENI, NATO, FAO, Clifford Chance, Armani Hotel, Trussardi, Scuola Normale Pisa, Scuola Superiore Sant'Anna, and the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci.
CM Srl firmographics
Firmographics- Name
- CM Srl
- Legal name
- CM Srl
- Website
- https://cm-srl.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CM Srl is an Italian independent consultancy providing multimedia entertainment engineering design and acoustic consulting for A/V systems across cruise ships, corporate, financial, museum, educational, hospitality, and religious worship markets, with anchor client MSC Crociere and a sub-brand CM Orchestra.
- Ownership category
- akta.pro rank
Where CM Srl is headquartered
LocationHeadquarters
- HQ city
- Novara
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
CM Srl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Technical Consultancy Services: Professional engineering design and consultancy services including technical consultancy, engineering design, project management, peer review, value engineering, quality check, commissioning and fine-tuning for multimedia entertainment systems
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
CM Srl product offering
Product offeringCore offering
CM Srl is an independent technical consultancy providing multimedia entertainment engineering design services. The firm delivers technical consultancy, engineering design, project management, peer review, value engineering, quality check, commissioning, and fine-tuning for audio, video, broadcasting, paging/evacuation, stage rigging, and lighting systems across cruise ships, corporate, museum, university, hospitality, and luxury markets. It also provides specialized acoustic and electroacoustic consulting for building, architectural, and environmental acoustics solutions.
Product overview
CM Srl operates as a single unified consultancy offering rather than a platform-plus-modules architecture. Its core offering is A/V Entertainment Engineering Design Services, which encompasses technical consultancy, engineering design, project management, and quality assurance for audio/video entertainment systems across multiple markets (corporate, marine/cruise ships, museum, educational, fashion, hospitality, religious worship). This core service is complemented by Acoustic and Electroacoustic Consulting for building and architectural acoustics. Additionally, CM Orchestra is a related musical ensemble/sub-brand that showcases multimedia entertainment capabilities through live performances with integrated audio, video, lighting, and projection elements.
Differentiator
Problem solved
Functional benefit
Products and services
- A/V Entertainment Engineering Design Services Comprehensive technical consultancy and engineering design services for multimedia entertainment systems, including innovative advice, technical consultancy, engineering design, project management, peer review, value engineering, quality check, commissioning, and fine-tuning for broadcasting, paging/evacuation, audio, video, stage rigging, and lighting facilities across cruise ship, corporate, museum, university, hospitality, and luxury markets.
- Acoustic and Electroacoustic Consulting Specialized consulting for building, architectural, and environmental acoustics solutions that transform daily activity into experience environments, providing independent advice, test and measurements, technical inspections, and interdisciplinary expertise across acoustics consulting engagements.
Quantifiable outcome
- First company worldwide to organize a fully streaming concert during COVID-19 pandemic (November 2020)
Companies that use CM Srl
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles6 records
CM Srl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CM Srl partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- MG ServicecoreTechnical service partner providing audio, lighting and stage equipment for CM Orchestra live events and installations. Collaborates on setup and installation for concerts and events including MSC ship ceremonies and Tones Teatro Natura performances.
- 4DodocoreCreative technology partner providing immersive video projections, 3D video content, and digital visual effects for CM Orchestra performances. Collaborates on videomapping and digital content creation for live shows.
- SIEC - Systems Integration Experience CommunitycoreItalian association founded in 2012 bringing together producers, operators and designers in audio, video, lighting and control systems integration. CM Srl is a founding member and contributed to drafting national AVC standards including UNI-PdR 4:2013 and UNI 11799:2020.
- Cirque du SoleilmajorCollaborated on Cirque du Soleil at Sea special area entertainment systems engineering design for MSC cruise ships.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
CM Srl competitors and assessment
Company assessmentDirect peers
- Electrosonic: AV integration and experiential design consultancy with deep cruise, museum, and themed entertainment credentials — competes for the same enterprise design mandates as CM Srl.
- Acentech: Acoustics, AV, IT, and vibration consulting firm serving commercial, institutional, and entertainment clients — comparable cross-disciplinary design consulting practice to CM Srl.
- Idibri: Acoustics, AV, and theatre consulting firm specializing in performing arts centers, cruise ships, and entertainment venues — directly comparable to CM Srl's cruise, museum, and entertainment design work.
- Mad Systems: AV system design and integration firm focused on museums, theme parks, and immersive exhibits — directly overlaps with CM Srl's museum and immersive entertainment portfolio.
- Jaffe Holden: Acoustics and AV design consultancy with performing arts, worship, and cultural venue expertise — directly comparable to CM Srl's acoustic consulting and entertainment design work.
- Theatre Projects Consultants: Theatre and performing arts design consultancy covering acoustics, AV, and stage rigging — directly comparable to CM Srl's stage rigging, lighting, and entertainment systems design.
- WJHW: Acoustics and AV consulting firm with strong worship, performing arts, and cultural venue portfolio — directly comparable to CM Srl's religious worship and acoustic consulting practice.
Broad incumbents
- AVI-SPL: Largest global AV integrator offering design, integration, and managed services — broader incumbent whose enterprise AV design practice competes with CM Srl on corporate and institutional mandates.
- Arup Acoustics: Global engineering consultancy with a leading acoustics and AV design practice — competes with CM Srl on marquee cultural, hospitality, and cruise projects but at much larger scale and broader scope.
Regional players
- Salzbrenner Media: German AV and media technology integrator specializing in cruise ships, theatres, and broadcast facilities — regional peer with overlapping cruise entertainment design expertise to CM Srl.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CM Srl social profiles
Digital presenceCM Srl compliance and trust
Trust signalCompliance1 record
CM Srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
CM Srl leadership team
Management profileNumber of profiles
Profiles1 record
CM Srl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CM Srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CM Srl
What does CM Srl do?
CM Srl is an independent technical consultancy providing multimedia entertainment engineering design services. The firm delivers technical consultancy, engineering design, project management, peer review, value engineering, quality check, commissioning, and fine-tuning for audio, video, broadcasting, paging/evacuation, stage rigging, and lighting systems across cruise ships, corporate, museum, university, hospitality, and luxury markets. It also provides specialized acoustic and electroacoustic consulting for building, architectural, and environmental acoustics solutions.
Is CM Srl a public or private company?
CM Srl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CM Srl founded?
CM Srl was founded in 2008. It employs 1 to 10 people.
Where is CM Srl based?
CM Srl is headquartered in Novara, Italy, in the Europe region.
How does CM Srl make money?
One revenue line is on record: technical Consultancy Services.
Who are CM Srl's main competitors?
Direct peers on record are Electrosonic, Acentech, Idibri, Mad Systems, Jaffe Holden, Theatre Projects Consultants and WJHW. Broad incumbents are AVI-SPL and Arup Acoustics. Salzbrenner Media is listed as a regional player.
Does CM Srl have an API?
No public API is recorded for CM Srl.