Confederacao Da Agricultura E Pecuaria Do Brasil

What Confederacao Da Agricultura E Pecuaria Do Brasil does

Confederação da Agricultura e Pecuária do Brasil (CNA) is Brazil's largest agricultural confederation, representing rural producers and operating as the statutory parent entity for the Sistema CNA. Its core operating subsidiary, the Serviço Nacional de Aprendizagem Rural (SENAR), was established under federal Law 8,315/1991 and delivers free professional vocational training, technical and managerial assistance (ATEG), rural health programs (Saúde no Campo), and social promotion services to rural workers, small/medium/large producers, and rural families across all 27 Brazilian states and the Federal District.

The product surface spans six lines: SENAR core training delivery, the Senar Play e-learning platform (with associated mobile app) at ead.senar.org.br, the weekly Panorama do Agro market intelligence publication, the ATEG technical-assistance program, the Saúde no Campo rural health program, and a Portal da Transparência public-data portal publishing budgets and procurement records. Adjacent subsidiaries include Instituto CNA (applied research and innovation) and Faculdade CNA (higher education). Technology infrastructure runs on Oracle Cloud (procured via inexigibilidade), with SQL Server Enterprise and Windows Server Standard supporting core operations and a unified login spanning intranet and extranet portals.

The business model is non-commercial and statutorily anchored. Approximately 67% of the 2026 budget (R$674M of R$1,007M) derives from mandatory social contributions on rural employers under Law 8,315/91, with another large tranche flowing through federal Receita Federal transfers. Patrimonial/investment income (R$116M budgeted) and other current revenue (R$87M) supplement these streams. All programs are provided free of charge, and there is no commercial pricing structure. Distribution is hierarchical and geographically exhaustive: 27 SENAR Regional Administrations, 25 state-level agricultural federations, and 2,200+ municipal Rural Unions form a tripartite delivery network. Q1 2026 revenue was R$175.1M (17.38% execution against full-year budget), with year-end total assets of R$1.52B and R$928M in cash and equivalents (61% of assets). Leadership includes João Martins da Silva Junior as President of the Deliberative Council (2025-2029), Director Geral Daniel Klüppel Carrara, and Diretora Administrativo Financeira Rosanne Curi Zarattini.

Name

Confederacao Da Agricultura E Pecuaria Do Brasil

Legal name

Confederação da Agricultura e Pecuária do Brasil

Website

https://cna.org.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

CNA (Confederação da Agricultura e Pecuária do Brasil) is Brazil's statutory agricultural confederation, operating through its SENAR arm to deliver free vocational training, technical assistance, and rural social programs to rural workers, producers, and families across all 27 Brazilian states.

Ownership category

akta.pro rank

Product category

Agricultural Training and Rural Development Services

NAICS

Technical and Trade Schools (6115)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Trade, Industry & Economic Development Administration (BPAIAAAL)

Keywords

• Agricultural vocational training
• Rural technical assistance
• Agricultural policy advocacy
• Rural professional education
• Agricultural confederation services

Headquarters

HQ city

Brasília (SGAN Quadra 601, Módulo K - Ed. Antônio Ernesto de Salvo)

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Mandatory Social Contributions (Contribuições Sociais): The primary revenue source is mandatory social contributions levied on rural employers and property owners under Law 8.315/1991. These contributions fund vocational training and social promotion services. The 2026 budget proposes R$674,034,500 from contributions, with R$139,859,308 realized in Q1 2026.
2. Federal Tax Transfer (Administração Superior e Receita Federal): A significant portion of revenue comes from federal tax administration transfers managed through the 'Administração Superior e Receita Federal' mechanism. The 2026 budget allocates R$390,000,000 from this source, representing approximately 39% of total budgeted revenue. R$80,657,077 was realized in Q1 2026.
3. Patrimonial/Investment Income: Financial returns from proprietary investments and bank deposits. Budgeted at R$115,934,261 for 2026, with R$31,307,614 realized in Q1 2026. This income derives from the organization's substantial cash reserves (R$928M in cash equivalents at end of Q1 2026).
4. Other Current Revenue (Outras Receitas Correntes): Miscellaneous operational revenues including fines, fees, and other incidental income. Budgeted at R$86,628,367 for 2026, with R$3,943,601 realized in Q1 2026.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

CNA is Brazil's national agricultural confederation, representing rural producers through 25 state federations and 2,200+ rural unions. Its operating arm SENAR delivers free vocational training, technical and managerial assistance (ATEG), and social promotion programs (including rural health services) to millions of rural workers and producers across all 27 Brazilian states, funded by mandatory social contributions under Law 8,315/1991. Complementary offerings include the Senar Play e-learning platform, Panorama do Agro market intelligence, and the Faculdade CNA higher education institution.

Product overview

The Confederacao da Agricultura e Pecuaria do Brasil (CNA) operates as a unified institutional system comprising multiple interconnected entities: SENAR (Serviço Nacional de Aprendizagem Rural) serves as the core educational product providing free professional training to rural workers; Senar Play offers the digital e-learning platform for online courses; Panorama do Agro delivers agricultural intelligence publications; the Portal da Transparência provides governance transparency; Instituto CNA handles research and innovation; and Faculdade CNA offers formal higher education. These products work together to serve the Brazilian agricultural sector through training, education, research, and public health programs.

Differentiator

Problem solved

Functional benefit

Brands

• Senar Play: E-learning platform offering digital courses for rural professionals
• Panorama do Agro
• Saúde no Campo
• ATEG (Assistência Técnica e Gerencial)

Products and services

• SENAR (Serviço Nacional de Aprendizagem Rural) Free vocational training and technical assistance program for rural workers and producers across Brazil, offering courses in agricultural practices, livestock management, and rural entrepreneurship. Operates Formation Professionnelle Rurale (FPR) training reaching 173,691 participants in Q1 2026 and social promotion (PS) programs reaching 43,590 participants, delivered free of charge through 27 Regional Administrations.
• Senar Play E-Learning Platform Digital e-learning platform and video library offering free educational content on agriculture, livestock, and rural development topics, accessible via web (ead.senar.org.br) and mobile application. Self-directed vocational courses for rural workers and producers.
• Panorama do Agro Weekly publication providing agricultural market analysis, commodity price updates, and policy information for rural producers and stakeholders in Brazil's agricultural sector.
• Portal da Transparência (Transparency Portal) Public transparency portal providing open access to financial statements, budgets, procurement records, personnel data, contracts, and governance information for SENAR/CNA operations. Aligned with Brazilian public sector transparency standards with CSV export formats.
• Saúde no Campo (Rural Health Program) Health and wellness program providing free medical assistance, health visits, and preventive care (including cancer screening and disease prevention campaigns) to rural producers and their families. Attended 1,440 producers and conducted 8,800 visits in H1 2026 in Mato Grosso alone.
• Faculdade CNA Higher education institution offering undergraduate and graduate programs in agricultural sciences, rural business management, and related fields for the Brazilian agricultural sector.
• Instituto CNA Research and development institute focused on agricultural innovation, technology transfer, and sustainable rural development projects for Brazilian agriculture. Conducts applied research and innovation projects complementary to SENAR's training activities.

Quantifiable outcome

• 173,691 rural workers and producers trained in vocational programs (Q1 2026, 21.65% of annual goal of 802,170)
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered strategic, core and minor.

• International Employers Organization (OIE/Organização Internacional de Empregadores)strategicStrategic or Co-development Partner · 13 July 2026CNA announced its affiliation to the International Employers Organization, positioning Brazilian agriculture in global labor and employment policy discussions. This partnership strengthens CNA's international voice on agricultural labor standards and employer representation.
• Federação da Agricultura e Pecuária do Estado de GoiáscoreChannel Partner/ Reseller/ Distributor · 1 March 2026Receives legal transfer payments (Repasse Legal) from SENAR and is the primary channel partner for delivering SENAR programs in the state of Goiás. In 2026, received R$3 million in advance legal transfer and R$2,083,650.86 in legal transfers.
• Organização das Cooperativas Brasileiras (OCB)coreStrategic or Co-development Partner · 1 March 2026OCB holds a seat on SENAR's tripartite Deliberative Council and Fiscal Council, representing Brazil's cooperative sector. The council member Tânia Regina Zanella represents OCB on the Deliberative Council.
• Confederação Nacional dos Trabalhadores na Agricultura (CONTAG)coreStrategic or Co-development Partner · 1 January 2026CONTAG is the primary rural workers' confederation and a key tripartite partner in SENAR's governance structure, sitting on the Deliberative Council and Fiscal Council. SENAR transfers resources to CONTAG under terms of cooperation for rural formation, social promotion, and sustainable rural development. A 2024 Term of Cooperation (Termo de Cooperação) transfers R$34.9 million for these programs.
• All 27 SENAR Regional Administrations (state-level)coreChannel Partner/ Reseller/ Distributor · 1 January 2026Senar operates 27 Regional Administrations (Administrações Regionais) covering all Brazilian states and the Federal District. These regional offices are the primary delivery mechanism for all SENAR programs including training (FPR), social promotion (PS), and technical assistance (ATEG). Each operates with autonomy within the national framework, receiving funding and program guidelines from the central administration.
• Associação Brasileira do Agronegócio (ABAG)minorStrategic or Co-development Partner · 4 July 2025CNA co-sponsored the 24th Brazilian Agribusiness Congress (Congresso Brasileiro do Agronegócio) organized by ABAG with R$92,000. The event focused on 'Agroalianças' (agribusiness alliances) and brought together key sector stakeholders.
• Federação da Agricultura e Pecuária do Estado de Minas Gerais (FAEMG)coreChannel Partner/ Reseller/ Distributor · 1 April 2025FAEMG receives the largest legal transfer from SENAR (R$3,183,903.20 in 2026). Also received R$300,000 sponsorship for Semana Internacional do Café 2025 and R$300,000 for Agrishow 2024. Represents the agricultural sector in Brazil's largest agricultural state.
• Associação Civil Latino-Americana para o Desenvolvimento do Seguro Agropecuário (ALASA)minorStrategic or Co-development Partner · 28 March 2025CNA/SENAR sponsors ALASA's 18th International Congress (April 2025, Brasília) with R$117,647.10. ALASA promotes agricultural insurance development across Latin America, aligning with SENAR's interest in risk management training for producers.
• Instituto CNA (ICNA)coreStrategic or Co-development Partner · 11 March 2025Instituto CNA is the research and innovation arm of the CNA system. Multiple cooperation terms fund technology platforms for Brazilian agriculture (R$1.5M), rural training and capacity building via the 'Carreta Agro pelo Brasil' program (R$5M), operational cost sharing for 2025 (R$8M), and joint training programs (R$7M). ICNA conducts applied research and innovation projects complementary to SENAR's training activities.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Confederação dos Trabalhadores na Agricultura (CONTAG): Brazil's rural workers' confederation and CNA's tripartite governance partner. CONTAG sits on SENAR's Deliberative Council and receives R$34.9M in cooperation transfers, making it a structural peer representing the labor side of the same agricultural system.
• Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (SEBRAE): Brazil's small business support service, also part of the S System with mandatory contributions and parallel governance. SEBRAE's model of free technical assistance and training to a defined constituency parallels SENAR's ATEG and FPR programs for rural producers.
• Servicio Nacional de Aprendizaje (SENA): Colombia's national vocational training institution, structurally analogous to SENAR with statutory funding and tripartite governance. SENA's scale, training portfolio, and rural programs provide a meaningful Latin American benchmark for SENAR's effectiveness and trajectory.
• Confederação Nacional da Indústria (CNI): Brazil's industrial confederation, structurally identical to CNA as the apex industry confederation under the S System. CNI co-governs SENAI and shares CNA's tripartite governance structure, policy advocacy role, and federal tax transfer funding model.
• Serviço Nacional de Aprendizagem Industrial (SENAI): Brazil's industrial counterpart to SENAR, providing vocational training funded by mandatory contributions from industrial employers under the same 'S System' framework. Operates with similar governance, scale, and statutory structure, making it the closest institutional peer for SENAR.

Broad incumbents

• Copa-Cogeca: The unified voice of European farmers and agri-cooperatives, representing the EU agricultural sector in Brussels policy negotiations. Mirrors CNA's role in representing Brazilian agriculture in international trade and policy forums, including the WTO and bilateral negotiations.
• American Farm Bureau Federation: The largest US agricultural advocacy organization, comparable in policy advocacy role, member-based structure, and state-level federation network. Lacks the statutory vocational training mandate that defines CNA, but serves as a peer on the policy advocacy and member representation dimension.
• National Farmers' Federation (Australia): Australia's peak agricultural advocacy body, comparable in representing producer interests domestically and in international trade discussions. Similar membership-based structure, policy advocacy focus, and engagement with commodity cycles and trade negotiations relevant to Brazil's exports.
• Empresa Brasileira de Pesquisa Agropecuária (EMBRAPA): Brazil's federal agricultural research corporation, a peer within Brazil's agricultural ecosystem with government mandate, large scale, and deep relationships with rural producers. EMBRAPA complements rather than competes with CNA, but operates the same R&D and innovation space targeted by Instituto CNA.

Emerging players

• INACAP: Chile's technical and vocational training institution, offering an alternative Latin American model for technical/trade education outside the 'S System' structure. Comparable in training mission, target demographics, and Latin American vocational education market to SENAR's training portfolio.

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sistemacna
• Facebookfacebook.com/SistemaCNA
• LinkedInlinkedin.com/company/confederacao-da-agricultura-e-pecuaria-do-brasil
• Instagraminstagram.com/sistemacna

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Confederacao Da Agricultura E Pecuaria Do Brasil