Consórcio Nacional Massey Ferguson

What Consórcio Nacional Massey Ferguson does

Consórcio Nacional Massey Ferguson (legal name: Massey Ferguson Administradora de Consórcios Ltda.) is a Brazilian consortium administrator, founded in 1981 and headquartered in Itu, São Paulo, that sells interest-free installment quotas exclusively for Massey Ferguson tractors and agricultural machinery. It was originally formed by a group of Massey Ferguson dealers as Brazil's first agricultural-machinery consortium, was brought under the ownership of AGCO do Brasil in 1990 (when AGCO acquired Massey Ferguson), and was professionalized in 1998 with the direct participation of all Massey Ferguson dealerships nationwide. CNMF operates under Banco Central do Brasil authorization (Certificado de Autorização no 03/00/223/88, Lei 11.795/2008, Circular 3432/09) and is a member of ABAC (Associação Brasileira de Administradoras de Consórcios).

The company's core product is a consortium plan offering installments of up to 120 months without interest and without adhesion fees, with allocation through either lottery or bid (lance). It is supported by a digital self-service suite — online plan simulation, assembly consultation, bid submission, automatic debit with six partner banks (Bradesco, Santander, Itaú, Banco do Brasil, Bancoob, Sicredi), used-equipment marketplace (Seminovos), cadastral updates, and an independent ombudsman channel — running on infrastructure hosted within the AGCO/Empresas Maggi corporate environment. Distribution is entirely channel-mediated: quotas are sold and equipment is delivered through the nationwide Massey Ferguson authorized dealer network, supplemented by participation in twelve major Brazilian agricultural fairs (Agrishow, Show Rural Coopavel, Bahia Farm Show, AgroBrasília, Expointer, Tecnoshow Comigo, etc.) and by direct WhatsApp and social-media engagement.

The revenue model is transaction-fee based: CNMF earns administration fees on the structured groups of buyers, monetizing the gap between monthly contributions and asset delivery rather than charging interest to participants. The customer base is concentrated in rural producers and SMB agricultural businesses across Brazil acquiring or renewing machinery fleets, with no large-enterprise anchors disclosed. CNMF employs approximately 64 people, does not publicly disclose revenue, and operates as a subsidiary within the AGCO do Brasil corporate group.

Name

Consórcio Nacional Massey Ferguson

Legal name

Massey Ferguson Administradora de Consórcios Ltda.

Website

https://cnmf.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Consórcio Nacional Massey Ferguson is a Banco Central-authorized Brazilian consortium administrator selling interest-free, up-to-120-month installment quotas exclusively for Massey Ferguson tractors and agricultural machinery, distributed through the nationwide Massey Ferguson dealer network to rural producers and SMB farmers.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Financing

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

Keywords

• Agricultural consortium
• Tractor financing
• Farm equipment leasing
• Consortium administration
• Rural credit

Headquarters

HQ city

Itu

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consortium Administration Fees: The company manages consortium groups where participants contribute monthly installments without interest. Revenue is generated through administration fees and the structuring of groups of buyers. The company offers plans up to 120 months without interest and without adhesion fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Consórcio Nacional Massey Ferguson is a Brazilian consortium administrator that sells interest-free consortium plans (consórcios) enabling rural producers to acquire Massey Ferguson tractors and agricultural machinery. Plans are paid in installments of up to 120 months, with no adhesion fees and no interest charges, distributed exclusively through the Massey Ferguson dealership network across Brazil and regulated by the Banco Central do Brasil under Lei 11.795/2008.

Product overview

Consórcio Nacional Massey Ferguson operates as a unified consortium management platform for agricultural machinery, specifically serving Massey Ferguson tractors and equipment. The system provides a complete suite of tools including plan simulation, assembly management, bid submission, automatic payment processing, and customer account management. The platform is exclusively aligned with the Massey Ferguson product line, offering interest-free installment plans up to 120 months without adhesion fees, and provides supplementary services like used equipment sales (Seminovos), electronic payment portals, and an independent ombudsman service.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano de Consórcio Massey Ferguson Interest-free consortium plan distributed through Massey Ferguson dealerships that allows rural producers to acquire new tractors and agricultural implements by paying monthly installments of up to 120 months, with no adhesion fees. The product is regulated by the Banco Central do Brasil under Lei 11.795/2008 and is intended for individual farmers and small/mid-sized rural operators.
• Seminovos Massey Ferguson Used-equipment marketplace section offered by Consórcio Nacional Massey Ferguson through which customers can browse and acquire pre-owned Massey Ferguson tractors and implements. Available to rural producers and buyers seeking certified pre-owned Massey Ferguson machinery.

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Banco Central do BrasilcoreOthers · 8 October 2008Regulatory authority that authorizes and supervises consortium operations in Brazil. CNMF is authorized under Lei 11.795/2008 and Circular 3429/09.
• ABAC (Associação Brasileira de Administradoras de Consórcios)coreOthers · 8 October 2008Brazilian consortium administrators association that CNMF is a member of, providing industry standards and representation.
• AGCO do BrasilcoreStrategic or Co-development Partner · 1 January 1990Parent company that acquired Massey Ferguson in 1990. AGCO professionalized CNMF administration in 1998 and directs consortium operations through the dealer network.
• Empresas MaggiminorStrategic or Co-development PartnerRelated group that provides corporate infrastructure including billing portal (cnmfboletos.empresasmaggi.com.br) and restricted area access.
• Massey FergusoncoreStrategic or Co-development PartnerThe agricultural machinery brand whose products are exclusively offered through the consortium. All tractor and machine models from Massey Ferguson are available for consortium acquisition.
• Concessionárias Massey Ferguson (dealer network)coreChannel Partner/ Reseller/ DistributorNationwide network of authorized Massey Ferguson dealerships that sell consortium quotas and deliver agricultural machinery to customers across Brazil. Includes dealers such as Magparaná, Augustin, Schadeck, Amici, Stéfani, Coopercitrus, Oimasa, and many others.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AGCO Finance: AGCO Corporation's in-house equipment financing joint venture financing Massey Ferguson and other AGCO brand equipment globally. Highly comparable as CNMF's parent ecosystem's own financing channel, serving overlapping Brazilian customers with competing equipment financing solutions.
• Bradesco Consórcios: Consortium arm of Bradesco, one of Brazil's largest private banks, administering consortium products across vehicles, real estate, and equipment. Comparable as a bank-affiliated consortium administrator serving Brazilian consumers with the same contemplation/lance product structure under shared Banco Central regulation.
• John Deere Financial: Captive financing arm of Deere & Company offering equipment loans and leases to John Deere agricultural equipment buyers in Brazil and globally. Directly comparable as a competing agricultural equipment brand's financing program serving the same rural producer customer base in Brazil.
• Banco do Brasil Consórcios: Consortium operations of Banco do Brasil, the largest government-controlled bank in Brazil with deep rural/agricultural client relationships. Comparable as a major bank-affiliated consortium administrator whose rural customer base materially overlaps CNMF's agricultural segment.
• Santander Consórcios: Consortium division of Santander Brasil, a major private bank offering multi-category consortiums including vehicles and equipment. Comparable as a bank-affiliated administrator operating under the same Brazilian consortium regulatory framework with similar product mechanics.
• Caixa Econômica Federal Consórcios: Consortium operations of Caixa Econômica Federal, the Brazilian federal savings bank. Comparable as a major government-affiliated administrator operating under the same Lei 11.795/2008 regulatory framework with comparable product offerings across vehicles and equipment.
• Itaú Consórcios: Consortium division of Itaú Unibanco, a leading Brazilian bank, administering multi-category consortiums. Comparable as a large bank-affiliated administrator offering similar financial products under the same regulatory framework, with overlapping customer acquisition channels.

Direct peers

• Embracon Consórcios: One of Brazil's largest independent consortium administrators offering multi-brand vehicle, real estate, and equipment consortiums. Directly comparable as a Brazilian consortium administrator operating under the same Lei 11.795/2008 framework with similar group-savings and contemplation mechanisms, though at materially larger scale and across multiple asset categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/consorciomf
• Instagraminstagram.com/consorciomf
• LinkedInlinkedin.com/company/consorciomf

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consórcio Nacional Massey Ferguson