Centre for National Policy Research

What Centre for National Policy Research does

Despite its institutional-sounding name, Centre for National Policy Research (CNPR) operates as a niche online content and affiliate platform targeting Indian online casino and gaming players. Founded in 2021 and based in Durgapur, West Bengal, India, the organization runs a small six-person team that publishes comparative reviews of offshore online casino platforms, interactive educational tools, and editorial content for an Indian audience.

Its product surface consists of a casino review portal, a Bankroll Calculator, a Wheel Out Knowledge Quiz, a Platform Comparator tool, and long-form expert review content. The platform is registered/listed as a non-profit entity, but functionally it directs Indian users toward partner casino brands such as Inout and Wheelout via affiliate links. The stated lead reviewer is identified as Victor Sanchez, described as a "Multi-Currency Platform Expert" who claims to have evaluated 200+ gaming platforms across 30 countries since 2018. Compliance-related references to eCOGRA, iTech Labs, GamCare, iCall, and the Vandrevala Foundation suggest the site attempts to position itself as a responsible-gaming resource, though it operates within India's legally ambiguous online-gambling affiliate ecosystem.

The business model is affiliate-revenue driven: traffic is converted into sign-ups and deposits at partner offshore casinos, generating commissions per referred player. There is no disclosed subscription, SaaS, or licensing component, no proprietary technology stack described, no AI/ML components referenced, and no funding history disclosed. The platform's growth depends almost entirely on SEO performance for India-targeted gaming keywords and on the continued willingness of offshore casino operators to pay affiliate commissions for Indian-sourced traffic.

Name

Centre for National Policy Research

Legal name

cnpr.in / Wheel Out

Website

https://cnpr.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Centre for National Policy Research is a Durgapur, India-based affiliate and review website that compares offshore online casino platforms for Indian players, generating revenue via affiliate commissions from partners such as Inout and Wheelout.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Content

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

Keywords

• Online casino reviews
• Affiliate marketing
• IGaming content
• Platform comparison
• Responsible gaming

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Affiliate Commission: CNPR earns affiliate commissions from casino operators when users click their referral links and sign up or make deposits at partner platforms. This is a performance-based revenue model where compensation is tied to player acquisition and engagement metrics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CNPR operates a content-driven affiliate website (branded as 'Wheel Out' / cnpr.in) that reviews online casino platforms offering the Wheel Out game for Indian players. The site provides game reviews, platform comparisons, bonus information, RTP verification, and interactive gaming tools such as a bankroll calculator, knowledge quiz, and platform comparator. Revenue is generated through affiliate commissions when referred players sign up and deposit at partner casino platforms.

Product overview

cnpr.in is an informational and review website branded as 'Wheel Out' that focuses on reviewing online casino platforms offering the Wheel Out game to Indian players. The platform operates as a content-driven affiliate site providing educational material, platform comparisons, and expert reviews. Its core product is the review platform itself, supplemented by three interactive tools: the Bankroll Calculator (for session planning), the Wheel Out Knowledge Quiz (for player education), and the Platform Comparator (for side-by-side platform evaluation). Content is authored by Victor Sanchez, a Multi-Currency Platform Expert who evaluates platforms across licensing, RTP verification, payment methods, and bonus terms.

Differentiator

Problem solved

Functional benefit

Products and services

• cnpr.in / Wheel Out Game Review Platform An informational and review website dedicated to reviewing online casino platforms offering the Wheel Out game, specifically targeting Indian players. The platform provides game reviews, platform comparisons, bonus information, RTP verification, and interactive gaming tools.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• InoutflagshipGTM or Marketing Partner · 1 January 2026Featured as the top-rated and Editor's Pick platform for the Wheel Out game, offering ₹20,000 bonus + 150 spins. CNPR receives affiliate commissions for referred players who sign up and deposit.
• WheeloutcoreGTM or Marketing Partner · 1 January 2026Featured as a hot recommendation with 200% up to ₹15,000 welcome bonus. CNPR earns affiliate commissions for player referrals.
• eCOGRAminorOthersReferenced as an internationally recognized testing agency that certifies gaming fairness for casinos. CNPR recommends platforms holding eCOGRA certification for Indian players seeking verified fair gaming.
• iTech LabsminorOthersReferenced alongside eCOGRA as an independent testing agency that verifies RTP figures and game fairness for online gaming platforms.
• GamCareminorOthersUK-based counseling and support services for problem gambling referenced in responsible gaming resources.
• iCall (Tata Institute of Social Sciences)minorOthersMental health helpline referenced in responsible gaming resources for Indian players seeking support.
• Vandrevala FoundationminorOthersIndian mental health foundation providing 24/7 counseling services referenced in responsible gaming content.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• CasinoGuru: One of the largest casino affiliate and review platforms globally, covering licensing, RTP, bonuses, and complaints. Directly comparable as a content-led iCasino affiliate site, though with much broader geographic and game coverage than CNPR's India/Wheel-Out focus.
• Casinomeister: Veteran independent casino review site emphasizing licensing, fairness, and player advocacy. Comparable as an expert-review-led casino affiliate, though focused on regulated European markets rather than India.
• AskGamblers: Long-running casino review and affiliate platform with player reviews, bonus listings, and complaint resolution. Directly comparable in business model (affiliate commissions from operator referrals) and content approach to CNPR.
• Latest Casino Bonuses (LCB): Casino bonus-tracking and review affiliate site with player complaint forums. Comparable as a content-and-bonus-focused casino affiliate monetizing player acquisition commissions.
• Bojoko: Casino affiliate and comparison platform with structured reviews and bonus comparison tools. Comparable as a casino affiliate with comparison tooling, similar in approach to CNPR's Platform Comparator.

Regional players

• IndiaBet: India-focused sports betting and casino information platform. Comparable as a content-led India gambling affiliate, though skewed toward sports betting rather than iCasino/wheel games.

Broad incumbents

• Gambling.com Group: Publicly traded performance marketing company operating a portfolio of gambling affiliate sites globally. Comparable business model (affiliate referrals to licensed operators), with much larger scale and broader geographic coverage.
• Catena Media: Publicly listed affiliate marketing company focused on online gambling and financial services. Comparable as a scaled casino affiliate operator, though with much broader vertical and geographic exposure.

Emerging players

• Slotsmate: Slot-focused casino affiliate and review site with bonus comparison and game-specific content. Comparable in the narrower sense of being a single-game-vertical affiliate, though focused on slots rather than wheel games.
• CasinoDays Affiliates: Operator-side affiliate program (rather than a review site) targeting Indian players with UPI/net banking support. Comparable as a competing channel for the same India-targeted real-money gaming traffic that CNPR monetizes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/centre-for-national-policy-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre for National Policy Research