CNV

What CNV does

CNV is a Dutch trade union (vakbond) headquartered in Utrecht, Netherlands, founded in 2014 in its current organizational form and operating as a private non-profit membership association with 96 employees. It represents individual workers across at least ten sectors of the Dutch economy — construction, services, trade, industry, education, government, public services, transport, food, and healthcare — plus demographic cohorts including youth (CNV Jongeren), freelancers (CNV Zelfstandigen), seniors, and non-traditional workers (Anders Actieven). Its core offering is a bundled membership subscription that combines collective labor agreement (CAO) representation, legal assistance (Rechtshulp), tax filing help, work-and-income advice, professional training through CNV Academie, and political advocacy in The Hague on social security (WW, WIA, AOW). The technology surface is a content-driven Dutch-language website, a personal member portal (Mijn CNV), an LMS-style training platform, and social media channels — there is no proprietary AI, API, SDK, or software product; the organization's competitive position rests on institutional standing and member scale rather than technology differentiation.

The business model is membership dues (contributie) paid by individual workers on a monthly cadence, with pricing determined via a public online calculator tool rather than fixed published rates. CNV monetizes its scale by negotiating CAOs on behalf of members and converting that bargaining leverage into retention and new-member acquisition through traditional and digital marketing channels (Facebook, Instagram, YouTube, LinkedIn, email, content, and petition-based campaigns). Distribution is direct-to-consumer and self-serve via mijn.cnv.nl and cnv.nl. Affiliated sub-brands — CNV Jongeren, CNV Internationaal, and the police union Politievakbond ACP — extend coverage into youth, international, and sector-specific niches. No parent company, external ownership, public listing, or M&A activity is indicated; leadership comprises elected union representatives and the organization is independent.

Name

CNV

Legal name

CNV

Website

https://cnvconnectief.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

CNV is a Dutch trade union (vakbond) based in Utrecht that represents individual workers across at least ten sectors in the Netherlands through bundled membership subscriptions covering CAO bargaining, legal aid, tax help, training, and political advocacy.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels2 records

Marketing channels7 records

Core offering

CNV is a Dutch labor union (vakbond) that sells membership to individual workers across all sectors in the Netherlands. Members pay monthly contributions and receive representation in collective labor agreement (CAO) negotiations, legal assistance on work and personal matters, tax filing help, training via CNV Academie, and political advocacy on workers' rights, fair wages, job security, and social safety nets.

Product overview

CNV is a Dutch trade union (vakbond) offering a unified member services platform rather than a modular software product. The core offering includes membership management through Mijn CNV (personal member portal), legal assistance services (Rechtshulp), professional training via CNV Academie, collective labor agreement information (Cao's), and advocacy campaigns. These services are provided through a content-driven website with sector-specific information across construction, services, trade, industry, education, government, public services, transport, food, and healthcare sectors.

Differentiator

Problem solved

Functional benefit

Brands

• CNV Jongeren: Youth division of CNV focused on young workers
• CNV Internationaal
• Politievakbond ACP

Products and services

• Mijn CNV

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• IG Metall: Germany's largest sector union covering metalworking, electrical, and related industries. Comparable to CNV's industry-sector organizing in coverage of metal, technical, and industrial workers, but operated as a sector-specific union rather than a multi-sector confederation.
• TUC (Trades Union Congress): UK national trade union confederation representing over 50 affiliated unions. Comparable institutional function to CNV at the national level, providing cross-sector advocacy and bargaining coordination for member unions.
• DGB (Deutscher Gewerkschaftsbund): Germany's national trade union confederation coordinating eight member unions across all sectors. Comparable institutional role to CNV at the national level in the Netherlands, but at much larger scale and under a more sectoral union structure.

Direct peers

• De Unie: Dutch trade union focused on highly educated employees and white-collar professionals. Comparable business model with sector-specific CAO negotiations and member services, but differentiated target member profile that overlaps with CNV's higher-education sub-segments.
• FNV: The largest trade union confederation in the Netherlands, representing workers across a similar wide swath of sectors. Direct competitor to CNV on CAO negotiations, member services, and political advocacy, and the primary alternative brand Dutch workers choose.
• VCP (Vakbond voor de Christelijke Professional): Smaller Dutch trade union with a Christian/values-based identity close to CNV's historical roots. Competes for similar professional and value-oriented members across multiple Dutch sectors, providing direct market overlap.
• LBV (Landelijke Belangenvereniging): Dutch trade union offering individual member support and CAO negotiation services. Competes directly with CNV for individual Dutch workers, particularly those seeking personal legal support alongside collective representation.

Regional players

• CFDT (Confédération française démocratique du travail): Major French national trade union with cross-sector representation and a comparable membership-services-plus-advocacy model. Operates under French labor law but provides a near-analogous operating model to CNV in continental European context.
• ACV-CSC (Algemeen Christelijk Vakverbond): Belgium's Christian-oriented trade union confederation, ideologically aligned with CNV's Christian-union heritage. Offers the same membership, CAO, and advocacy services but to Belgian rather than Dutch workers.
• ABVV (Algemeen Belgisch Vakverbond): Belgian socialist trade union confederation, counterpart to FNV in the Belgian market. Comparable operating model to a major Dutch union like CNV across sectors, advocacy, and member services, but operating under Belgian rather than Dutch collective labor law.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@cnv-vakbond
• Facebookfacebook.com/vakbond
• LinkedInlinkedin.com/company/cnv-connectief
• Instagraminstagram.com/cnv_vakbond

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNV