Coach Boulevard

What Coach Boulevard does

Coach Boulevard is a privately held Dutch training institute founded around 2004 and headquartered in Utrecht, specializing in systemic ('systeemgericht') coaching and leadership development. It serves two primary customer segments: individual professionals seeking accredited coaching certification (HBO+ level, with Post-HBO, St!R, LVSC, and NOBCO pathways) and Dutch organizations that commission bespoke incompany training. The core curriculum is built on the proprietary '5 Kritieke Succesfactoren' (5 Critical Success Factors: Context, Meetlat, Eigenaarschap, IJsberg, Hier-en-Nu) framework, supplemented by diagnostic tools such as Functionele Analyse and CB Teamscan, and integrates systemic, psychodynamic, and agile-lean principles.

The product portfolio spans five flagship open-enrollment programs (Basis Geaccrediteerd Coach at €1,750; Teams Coachen op Wendbaarheid at €2,950; Systeemgericht Coachend Leiderschap at €2,750; Teamcoaching Advanced at €1,050–€1,100; and Agile-lean Teamcoaching), plus short-format courses launched in March 2019, incompany trajectories, and free 'Proeverij' taster sessions. Bespoke incompany work with enterprise clients — including ABN AMRO, ING, NS, Vodafone Ziggo, OLVG, Essent, DJI, Envida, Parlan, Asito, Kiddoozz, and Stumass/Jados — spans leadership development, team coaching, internal coach academies, and change management, with pricing negotiated per contract.

The business operates on a professional-services model with revenue from per-participant fees and custom contracts. Distribution is domestic Netherlands-only via direct sales (open enrollment at venues such as Aristo Meeting Center Utrecht CS, and on-site incompany delivery) with a 'proeverij' low-barrier entry point. Marketing combines content (Actueel blog, books published with Boom uitgevers), events (headline sponsorship of Congres Liefde voor leren), podcasts, alumni referrals, and Cedeo-recertified customer satisfaction scores of 99% (open) and 98% (incompany). The institute employs 11 people and is led by founder Marijke Lingsma and director Aty Boers, both recognized authorities with 25+ years of practice and multiple published works.

Name

Coach Boulevard

Legal name

Coach Boulevard

Website

https://coachboulevard.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Coach Boulevard is a privately held Utrecht-based training institute that delivers accredited systemic coaching and leadership programs to Dutch professionals and organizations, anchored on its proprietary '5 Critical Success Factors' framework.

Ownership category

akta.pro rank

Product category

Professional Coaching and Leadership Training

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), Performance & Accountability Coaching (EDABANAD), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Systemic coaching training
• Accredited coaching programs
• Leadership development courses
• Team coaching education
• Agile-lean teamcoaching

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Open Enrollment Training Programs: Individuals and mixed groups from different organizations enroll in Coach Boulevard's open programs (e.g., Basis Geaccrediteerd Coach at €1,750, Agile-Lean Teamcoaching, Coachend Leiderschap). Programs are priced per participant with multiple cohorts per year.
2. Incompany / Custom Training Programs: Coach Boulevard designs and delivers bespoke coaching and leadership training programs for individual client organizations. Pricing is negotiated per contract. Clients include ABN AMRO, ING, NS, Vodafone Ziggo, OLVG, and others. These are multi-day, often multi-module programs tailored to the organization's context and casuistry.
3. Short Courses and Workshops: Shorter-format programs such as 'Teamcoaching voor Scrum Masters' (3 days) and 'Coachend Leiderschap 3.0' (4 days) are offered both as standalone open enrollment and as components within larger incompany programs.
4. Professional Services (Sparring Partner, Advisory): Coach Boulevard acts as an external partner for organizations, functioning as a 'sparring partner' for internal L&D professionals and providing a flexible layer of team and leadership coaches to supplement internal capacity. These advisory and coaching roles generate fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Coach Boulevard is a Dutch training institute that delivers accredited coaching and leadership development programs built around a proprietary systemic methodology called the '5 Kritieke Succesfactoren' (5 Critical Success Factors). The institute sells both open-enrollment programs to individual professionals seeking Post-HBO accredited coaching certification and bespoke incompany/custom training programs to Dutch organizations such as ABN AMRO, ING, NS, and Vodafone Ziggo. The portfolio spans foundational coaching, team coaching, agile-lean team coaching, systemic coaching leadership, and short-format courses for managers and scrum masters.

Product overview

Coach Boulevard is a coaching and leadership training institute offering a portfolio of accredited and non-accredited programs. The core portfolio centers on the '5 Critical Success Factors (CSFs) for coaching' framework developed by the organization, delivered through modular programs including Agile-lean Teamcoaching (ALT), Basis Geaccrediteerd Coach, Teams Coachen op Wendbaarheid, Systeemgericht Coachend Leiderschap, and Teamcoaching Advanced. These programs are offered both as open enrollment and incompany/customized formats. Additional offerings include short programs, masterclasses, workshops, and free taster sessions ('Proeverij'). The organization provides incompany trajectory services spanning leadership programs, team coaching, colleague coaching, change management, and one-day interactive trainings. The product portfolio is organized around system-oriented and progression-oriented coaching methodologies, with programs ranging from foundational coaching skills to advanced team and leadership development.

Differentiator

Problem solved

Functional benefit

Products and services

• Basis Geaccrediteerd Coach Foundation training program covering basic principles and work models of coaching, teaching the 5 Critical Success Factors (CSFs) as a framework for analysis and interventions. Priced at €1,750 per participant. HBO entry requirement. Duration: 3.5 lesson days plus intervision module (40 SBU). For working professionals seeking Post-HBO accredited coaching certification.
• Agile-lean Teamcoaching (ALT) Post-HBO recognized training program for team coaches, project leaders, consultants, and change agents that teaches how to facilitate teams toward sustainability, agility, and ownership using a palette of interventions combining 'blue thinking' and 'red doing'.
• Teams Coachen op Wendbaarheid Five-day advanced team coaching program (55 SBU) for professionals who want to learn how to guide teams toward true ownership and continuous improvement using professional team coaching techniques. Priced at €2,950 per participant. Blended format with online learning environment and face-to-face sessions.
• Systeemgericht Coachend Leiderschap Five-day training program teaching system-oriented leadership, focusing on recognizing moments of added value for the system and having the courage and competencies to act on them. Priced at €2,750 per participant. Includes book package, catering, and institute certificate upon completion.
• Teamcoaching Advanced Two-day advanced program for experienced team coaches consisting of specials, with a pre-coaching conversation to determine the best fitting days based on individual learning needs. Priced at €1,050 per participant (2024 edition); €1,100 (2027 edition).
• Incompany Trajecten en Opleidingen Customized incompany coaching and training programs including recognized training programs adapted for specific organizations, leadership programs combining process coaching with leadership development, team coaching, colleague coaching, workshops, masterclasses, one-day trainings, and change management support. Co-created with the client based on context and casuistry. Clients include ABN AMRO, ING, NS, Vodafone Ziggo, OLVG.
• Short Courses / Korte Opleidingen

Quantifiable outcome

• 99% participant satisfaction (open programs) and 98% participant satisfaction (incompany/custom programs) in Cedeo audit
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Boom uitgeverscoreStrategic or Co-development PartnerPublisher of Aty Boers' book 'Systeemgericht leiderschap' (Systemic Leadership), published end 2024. Coach Boulevard collaborates with Boom for the distribution of its thought leadership content through professional publishing channels.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De Baak: Dutch leadership development center offering programs for managers, leaders and teams across multiple cohorts and custom tracks. Comparable leadership/training scope and Dutch-market enterprise clientele.
• TIAS School for Business and Society: Dutch executive education provider offering management development and leadership programs for professionals and organizations. Comparable scope in professional/management training.
• SIOO: Dutch inter-university centre for change and organization development with systemic/organizational learning orientation. Highly comparable systemic methodology and team/organizational coaching focus.
• Schouten: Largest Dutch training and coaching institute offering accredited leadership, coaching and personal effectiveness programs to individuals and enterprises. Direct competitor to Coach Boulevard's open-enrollment and incompany portfolio.
• ICM opleidingen: Dutch private training provider with broad portfolio in coaching, leadership and team development for individuals and corporate clients. Comparable offering structure and Dutch market focus.

Broad incumbents

• Berenschot: Large Dutch management consultancy with a practice in leadership development, team coaching and organizational change. Overlaps with Coach Boulevard's incompany offerings as part of a broader portfolio.
• Center for Creative Leadership: Internationally recognized leadership development and research institution offering programs for individuals, teams and organizations. Comparable in leadership coaching scope but at significantly larger scale.
• Franklin Covey: Global leadership and effectiveness training provider with established frameworks and enterprise programs. Overlaps Coach Boulevard's leadership and team-development content with international scale.

Others

• IMD Business School: Swiss-based executive education provider offering leadership and management development programs for senior executives. Comparable in advanced management/leadership training category, adjacent rather than direct competition.

Regional players

• Krauthammer: European leadership and sales coaching firm with operations in the Netherlands and neighboring countries. Comparable coaching methodology and corporate leadership programs, broader geographic reach.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coachboulevard
• LinkedInlinkedin.com/school/coachboulevard

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coach Boulevard