Coast Edmonton Plaza Hotel by APA

What Coast Edmonton Plaza Hotel by APA does

Coast Edmonton Plaza Hotel by APA is a privately operated full-service hotel located at 10155 105 Street NW in downtown Edmonton, Alberta. The property is operated under the Coast Hotels Limited portfolio and co-branded with Japan's APA Hotels & Resorts, targeting leisure travelers, corporate guests, groups, and event attendees near the ICE District and Rogers Place arena. Offerings include guest rooms and suites, the on-site Prestons Restaurant + Lounge, event venues with ballroom capacity up to 500 theatre-style, an indoor pool/whirlpool/steam room, pet-friendly accommodations, and covered parking equipped with Tesla and Sun Country Highway EV chargers.

The property runs on a per-diem accommodation model with event and F&B ancillary revenue. Distribution is driven by direct bookings, the Coast Hotels chain infrastructure, the Coast Rewards loyalty program (15% off lowest advertised price), and a Best Rate Promise (price match plus 10% off). Demand reach is extended through third-party loyalty integrations with Aeroplan, More Rewards (Petro-Canada), and Atmos Rewards, plus the APA Hotels & Resorts brand for inbound Asian leisure travel.

The hotel is temporarily closed for exterior renovations from July 1, 2025 through January 2027, taking rooms and event revenue offline for the renovation window. The disclosed operating footprint is small at 23 employees, consistent with a lean property-level team under the parent Coast Hotels Limited umbrella. No revenue, ADR, or occupancy figures are disclosed.

Name

Coast Edmonton Plaza Hotel by APA

Legal name

Coast Hotels Limited

Website

https://coastedmontonplaza.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Coast Edmonton Plaza Hotel by APA is a downtown Edmonton full-service hotel co-branded with APA Hotels & Resorts, serving leisure, corporate, group, and event guests with rooms, F&B, and a 500-seat ballroom.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Hotel accommodations
• Event venue rental
• Hospitality services
• Pet-friendly lodging
• Downtown lodging

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Room Accommodations: Primary revenue from renting hotel rooms and suites to transient guests, including nightly rates and special promotional pricing for Coast Rewards members.
2. Food and Beverage: Revenue from Prestons Restaurant + Lounge providing breakfast service and potentially other dining experiences.
3. Event Venue Rental: Revenue from hosting meetings, seminars, weddings, and other events in flexible venues including a ballroom seating up to 500 theatre-style.
4. Parking Services: Covered parking with in/out privileges available for a nightly fee, including EV charging access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Coast Edmonton Plaza Hotel by APA is a downtown Edmonton hotel offering rooms and suites featuring TOTO Washlets, 55-inch smart TVs with casting, free Wi-Fi, mini-fridges, and triple-sheeted beds. The property also provides on-site dining at Prestons Restaurant + Lounge, adaptable event venues including a ballroom seating up to 500 theatre-style, recreational amenities (indoor pool, whirlpool, steam room), pet-friendly accommodations, and covered parking with Tesla and Sun Country Highway EV charging stations.

Product overview

Coast Edmonton Plaza Hotel by APA is a downtown Edmonton hotel operating as part of the Coast Hotels brand under APA Hotels & Resorts. The property offers rooms and suites as its core product, featuring amenities such as TOTO Washlets, smart TVs with casting capability, and free WiFi. Additional offerings include on-site dining at Prestons Restaurant + Lounge, event venues accommodating up to 500 guests, recreational facilities (indoor pool, whirlpool, steam room), pet-friendly accommodations, and covered parking with Tesla and Sun Country Highway EV charging stations. The hotel is temporarily closed for exterior renovations from July 2025 until January 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms and Suites Hotel accommodation offering rooms and suites featuring TOTO Washlets, origami cranes, city views in select rooms, free Wi-Fi, mini-fridges, 55-inch flat-screen TVs with casting option, and triple-sheeted beds. Targeted at leisure and business travelers visiting downtown Edmonton.
• Prestons Restaurant + Lounge On-site dining establishment serving breakfast and meals to hotel guests and visitors, located within the hotel premises.
• Event and Meeting Venues Adaptable event spaces including an expansive ballroom seating up to 500 theatre-style, plus several smaller rooms for boardroom meetings, intimate seminars, and breakout discussions. Targeted at corporate event planners, meeting coordinators, and wedding couples.
• Indoor Pool, Whirlpool and Steam Room Recreational facilities including an indoor pool, whirlpool, and steam room for guest relaxation and wellness during their hotel stay.
• Pet-Friendly Accommodations Pet-friendly hotel rooms allowing four-legged companions to stay with their owners, targeting travelers who travel with pets.
• Covered Parking with EV Charging Covered parking with in-and-out privileges featuring Tesla and Sun Country Highway electric vehicle chargers, available for a nightly fee. Two additional parking lots are located across the street.

Quantifiable outcome

• 6-minute walk to ICE District and Rogers Place
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Coast Hotels LimitedcoreOthersParent company of Coast Edmonton Plaza Hotel by APA. Provides brand platform, loyalty program (Coast Rewards), booking infrastructure, central reservations system, and corporate policies across all Coast Hotels properties.
• APA Hotels & ResortscoreOthersJapanese hospitality brand affiliated with Coast Hotels. Parent company association providing international brand recognition and hospitality standards. Logo displayed on company website footer.
• AeroplanminorGTM or Marketing PartnerFrequent flyer rewards program partner. Hotel participates in Aeroplan program allowing members to earn miles/points on stays. Listed as partner in rewards section of website footer.
• More RewardsminorGTM or Marketing PartnerLoyalty rewards program partner. Members can earn points through hotel stays. Listed as partner in rewards section of website footer.
• AtmosminorGTM or Marketing PartnerRewards program partner allowing members to earn benefits on hotel stays. Listed as partner in rewards section of website footer.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Westin Edmonton: Downtown Edmonton full-service hotel at the same urban tier, competing for the same corporate, government, and convention guests with comparable meeting and event infrastructure.
• Hyatt Regency Edmonton: Downtown Edmonton full-service hotel with comparable meeting and event capacity; serves overlapping corporate, association, and convention segments.
• Delta Hotels by Marriott Edmonton Centre Suites: Downtown Edmonton full-service property positioned at a similar tier with meeting facilities; directly competes for corporate and leisure bookings in the same trade area.
• Chateau Lacombe Hotel: Established downtown Edmonton full-service hotel with meeting and event facilities, serving a similar mix of corporate, government, and leisure travelers in the same micro-market.
• Sandman Signature Edmonton Downtown Hotel: Downtown Edmonton full-service hotel at a comparable tier, offering event space and similar amenities, competing for the same transient and group demand pool.
• JW Marriott Edmonton ICE District: Directly adjacent full-service hotel in Edmonton's ICE District, sharing the same arena/ICE District demand generator and serving overlapping business and leisure travelers in downtown Edmonton.
• Sutton Place Hotel Edmonton: Downtown Edmonton full-service hotel with comparable amenity set, event space, and customer base; competes directly for both transient and group business travelers.
• Fairmont Hotel Macdonald: Iconic luxury full-service hotel in downtown Edmonton targeting the same corporate, government, and leisure segments; competes for group bookings and event business overlapping the Coast ballroom offerings.
• Coast Canmore Hotel & Conference Centre: Sibling Coast Hotels property with significant meeting and conference infrastructure; shares brand platform, Coast Rewards loyalty, central reservations, and corporate procurement with Coast Edmonton Plaza.
• Coast Bastion Hotel Nanaimo: Coast Hotels sibling property with comparable full-service amenities and event facilities; shares Coast Rewards loyalty, central reservations, and brand standards that directly influence Coast Edmonton Plaza's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coast-edmonton-plaza-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast Edmonton Plaza Hotel by APA