Coast Radio Group

What Coast Radio Group does

Coast Radio Group is a privately held local radio broadcasting company headquartered in Gulfport, Mississippi, operating continuously since 1959. It runs seven FCC-licensed FM/HD stations across the Mississippi Gulf Coast—Kicker 108 (107.9 FM Country), Coast 102 (102.3 FM Classic Hits), 95.3 The Gorilla (95.3 FM Adult Hits/CHR), Merle 100.1 (100.1 FM Classic Country), The Quake (107.9 HD2 Rock), Hype 100.9 (100.9 FM Throwbacks), and Cruisin' (an online-only '50s and '60s oldies stream)—with each station maintaining its own website and live streaming presence. The underlying technology stack is conventional broadcast radio (FM/HD transmitters and audio pipelines) extended by online streaming via station websites and a central hub at coastradiogroup.com.

The company's primary revenue stream is advertising sold to local Gulf Coast small and medium businesses through a direct sales motion (phone, Interactive Business Profiler, Simple Inquiry form), encompassing on-air spots, streaming audio, targeted digital display, social media campaigns, station and event sponsorships, live on-location remotes, and custom promotions such as contests and giveaways. A secondary transaction-fee revenue stream runs through the Deal of the Day storefront at halfpricedeals.store, which rotates half-price gift certificates from local restaurants, services, and experiences. Pricing is quote-based and customized per advertiser, with no public tiers; co-op and vendor funds from manufacturers and franchises are actively supported. Coast Radio Group serves two primary segments—local SMB advertisers and Mississippi Gulf Coast listeners—and claims more than 5,250 businesses have advertised with the group over its 65+ year history. The firm is small (22 employees) with no disclosed parent company, external investors, or acquisitions.

Name

Coast Radio Group

Legal name

Coast Radio Group

Website

https://coastradiogroup.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Coast Radio Group is a privately held Gulfport, Mississippi-based local radio operator running seven FCC-licensed FM/HD stations and online streams, selling on-air, digital, and event advertising to local small and medium businesses on the Mississippi Gulf Coast since 1959.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA), Commercial Radio Networks (National/Regional) (MPABABAA), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Local radio broadcasting
• Radio advertising
• FM radio stations
• Digital audio streaming
• Multi-platform advertising

Headquarters

HQ city

Gulfport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. On-air Advertising: Radio spots and live reads broadcast across seven stations including Kicker 108, Coast 102, 95.3 The Gorilla, Merle 100.1, Cruisin', The Quake, and Hype 100.9. This is the primary revenue stream for local businesses seeking to reach Gulf Coast listeners.
2. Digital Advertising: Streaming audio ads, targeted digital display advertising, and social media campaigns offered alongside on-air advertising. Creates cross-platform reach for advertisers.
3. Sponsorships & Live Events: Station, segment, and event sponsorships plus live on-location broadcasts (live remotes) and custom promotional campaigns built around advertiser goals including contests and giveaways.
4. Deal of the Day: Rotating lineup of half-price gift certificates to local restaurants, services, and experiences. New deals drop regularly through a separate storefront at halfpricedeals.store.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Coast Radio Group operates seven FM, HD, and online radio stations serving the Mississippi Gulf Coast across formats including country, classic hits, adult hits/CHR, classic country, oldies, rock, and throwbacks. Its primary commercial activity is selling multi-channel advertising (on-air spots, streaming audio, digital display, social campaigns, sponsorships, live remotes, and custom promotions) to local businesses, supplemented by a Deal of the Day e-commerce storefront featuring half-price gift certificates from Gulf Coast merchants.

Product overview

Coast Radio Group operates as a local radio broadcasting company serving the Mississippi Gulf Coast since 1959. The company manages a portfolio of seven distinct radio stations spanning multiple formats (Country, Classic Hits, Adult Hits/CHR, Classic Country, Oldies, Rock, and Throwbacks), each with its own brand identity and dedicated website. Beyond traditional FM/AM broadcasting, the group offers a digital presence through live streaming and maintains a Deal of the Day e-commerce marketplace featuring local business deals. The company's advertising division provides integrated marketing solutions including on-air spots, streaming audio, digital display, social campaigns, sponsorships, live remotes, and custom promotions—all delivered through a single local partner for Gulf Coast businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Kicker 108

Quantifiable outcome

• 65+ years of continuous local service
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• iHeartMedia: Largest U.S. radio broadcaster with a national network of AM/FM stations and iHeartRadio streaming. Competes for the same local advertiser dollars and shares the multi-format, multi-platform distribution model that defines Coast Radio Group.
• Alpha Media: Private multi-station radio operator with clusters across mid-sized U.S. markets. Comparable business model of local-format clusters selling bundled on-air and digital advertising to regional SMBs.
• Audacy: Major U.S. radio broadcaster with significant streaming/digital audio operations via the Audacy app. Competes for both listeners and advertisers in adjacent markets and across digital audio.
• Cumulus Media: Large publicly-traded radio operator with hundreds of stations across the U.S. Comparable as a multi-format commercial radio broadcaster selling local ad inventory, but at vastly greater scale and geographic breadth than Coast Radio Group.
• Townsquare Media: Mid-size publicly-traded radio group operating clusters of local stations across smaller and mid-sized U.S. markets. Closest structural analog to Coast Radio Group — multiple formats, local sales focus, digital extensions — just at larger scale.
• Salem Communications: Multi-station U.S. radio broadcaster with clusters in mid-sized markets. Comparable multi-format, local ad sales model and is a potential consolidator or acquirer of small radio groups like Coast Radio Group.
• Beasley Media Group: Publicly-traded operator of local radio clusters in mid-sized U.S. markets. Comparable format-driven, multi-station model with local sales force targeting SMB advertisers in defined DMAs.

Direct peers

• Good Karma Brands: Privately-held radio operator running multi-station clusters in select markets (e.g., Milwaukee, Cleveland). Comparable as a privately-held, mid-sized local radio group with strong sports/community content ties.
• Saga Communications: Publicly-traded operator of small-to-mid market radio station clusters with local sales focus. Most structurally similar to Coast Radio Group in size, multi-format cluster approach, and SMB advertiser base.

Regional players

• Cumulus / WXRG-LP / Coast Broadcasting: Other Gulf Coast / Mississippi / Alabama regional broadcasters competing for the same local listener and SMB advertiser pool as Coast Radio Group. Direct regional overlap makes them the most relevant local competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coast-radio-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast Radio Group