Cock and Bull Pub

What Cock and Bull Pub does

Cock and Bull Publick House, doing business as Cock and Bull Pub, is a privately held single-location English pub operating at 1237 Main Street in downtown Green Bay, Wisconsin. Founded in 2003, the venue operates inside a century-old brick building with turn-of-the-century decor and positions itself as Green Bay's original specialty beer bar, maintaining 200+ specialty and craft beers with a rotating selection of roughly eight taps, including a nitrogen-charged Hinterland Pub Draft. The pub's underlying technology is conventional for the segment: a nitrogen tap system for beer service and a basic informational website serving as a digital brochure; no proprietary software, no e-commerce, and no delivery integrations are present. The business model is direct-to-consumer walk-in service, with a pay-as-you-go pricing structure featuring $2.00 tap and import specials during a Monday-Friday 4-7pm Happy Hour plus double-mixer promotions, and a small on-site Bullwear apparel line. Customers span three documented personas: beer enthusiasts (the primary segment), Green Bay Packers fans, and social gamers (pool, shuffleboard, darts), served across multiple HD-TVs and gaming tables. Revenue is not publicly disclosed; with 7 disclosed employees and a single physical location, the operation is sub-scale relative to regional bar chains, and growth or expansion signals are absent from the input data.

Name

Cock and Bull Pub

Legal name

Cock & Bull Publick House

Website

https://cockandbullpub.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Cock and Bull Pub is a single-location English pub in downtown Green Bay, Wisconsin, offering 200+ specialty beers, pub games, and HD-TV sports viewing. Founded in 2003, it serves beer enthusiasts, sports fans, and social gamers as a Main Street institution.

Ownership category

akta.pro rank

Product category

Bar and Pub Services

NAICS

Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pubs & Gastropubs (THAFAEAB)

akta.pro secondary industries

Pubs & Gastropubs (CRANACAB), Neighborhood & Sports Bars (THAFAEAA), Sports Bars (CRANACAC)

Keywords

• Craft beer pub
• Specialty beer bar
• English public house
• Pub food service
• Bar merchandise

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: On-site sales of specialty beers (200+ selections), domestic beers, spirits, and food items. Primary revenue stream from draft beer and bottle/can sales to walk-in customers.
2. Merchandise Sales (Bullwear): Sale of branded apparel merchandise including shirts. Available for purchase on-site at the pub.
3. Special Events and Promotions: Revenue generation through special events, daily drink specials, Happy Hour promotions, and seasonal offerings. Includes double mixer deals and import specials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cock & Bull Publick House is a single-location English pub serving 200+ specialty and imported beers, a selection of domestic beers, top-shelf spirits, and pub food (including pizza) to walk-in customers. The pub also offers recreational pub games (pool, shuffleboard, darts), HD-TV sports viewing (notably Green Bay Packer games), live music, and an exclusive line of branded merchandise (Bullwear apparel). On-site Happy Hour promotions and daily drink specials complement the core beverage service.

Product overview

Cock & Bull Publick House is a single establishment English pub operating as the core product offering. The pub provides a portfolio of services including an extensive beer selection (200+ specialty beers), pub games, sports viewing, and food service. Supplementary offerings include Bullwear branded merchandise and daily drink specials. The establishment operates as one unified pub experience rather than a platform or modular product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Bullwear: Branded apparel merchandise sold exclusively at the Cock & Bull Pub, including shirts.

Products and services

• Cock & Bull Publick House (Pub Service) Walk-in English pub experience offering 200+ specialty and imported beers, domestic beer selection, top-shelf spirits, pub food (including pizza), pub games (pool, shuffleboard, darts), HD-TV sports viewing, and live music for adult patrons in downtown Green Bay, Wisconsin.
• Bullwear Apparel Branded merchandise including black and white shirts sold only at the Cock & Bull Pub location.
• Happy Hour and Drink Specials

Quantifiable outcome

• Over 200 specialty beer selections available
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Regional players

• The Del-Bar: Iconic Wisconsin supper club near Wisconsin Dells offering classic cocktails, steaks, and a heritage lake-country atmosphere — comparable in terms of heritage-venue positioning and Wisconsin destination-pub status, though oriented to supper-club rather than specialty-beer customers.

Direct peers

• Stubby's GastroPub: Madison gastropub known for an extensive tap list, burgers, and pub games — directly comparable to Cock and Bull's craft-beer, casual-gaming, and neighborhood-pub model.
• The Wicked Hop: Milwaukee gastropub offering craft beer, elevated pub fare, and a heritage warehouse atmosphere — directly comparable in terms of specialty beer focus, pub menu, and Wisconsin urban-pub positioning.
• Brocach Irish Pub: Madison Irish pub offering an extensive beer list, traditional pub fare, and a heritage wooden-interior atmosphere — directly comparable to Cock and Bull's specialty-beer-pub, neighborhood-gathering, and English/Irish pub positioning.
• The Great Dane Pub & Brewing Company: Madison-based brewpub with multiple locations offering craft beer, full food menus, and pub games in a heritage-styled setting — directly comparable to Cock and Bull's English pub, beer-centric, and game-amenitized model.
• The Old Fashioned: Wisconsin-themed gastropub in Madison specializing in local beers, classic cocktails, and comfort food with a heritage/old-school feel — directly comparable to Cock and Bull's specialty-beer-pub positioning and Midwestern gastropub format.
• Plae Bistro: Green Bay bistro and bar offering craft cocktails, wine, and a small-plate menu — a local direct peer competing for Green Bay's craft-drink, casual-upscale customer base.
• Lombard Tap House: Tap-focused bar and grill in Green Bay serving craft beer, cocktails, and American pub food — a direct local peer competing for the same Green Bay on-premise beer/drinking crowd.
• Vintage Brewing Company: Madison brewpub with in-house brewing, full food menu, and a heritage-themed taproom — directly comparable on the craft-beer-and-pub-food axis and overlapping Wisconsin gastropub customer base.
• A.J. O'Brady's: Appleton-area gastropub and sports bar with a wide beer list, pub food, and multiple TVs — directly comparable on the Wisconsin specialty-beer-plus-sports-viewing positioning that drives Cock and Bull's Packer-game demand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cock-and-bull-pub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cock and Bull Pub