Code Diversiteit & Inclusie

What Code Diversiteit & Inclusie does

Code Diversiteit & Inclusie (Code D&I) is a Dutch non-profit sectoral initiative established in 2017 by joint branch associations in the cultural and creative sector to provide a practical behavioral code helping cultural institutions become more diverse and inclusive. It serves Dutch cultural institutions including museums, theaters, concert halls, pop venues, festivals, libraries, and science centers. The new Code was officially presented in 2019, replacing the earlier Code Culturele Diversiteit, and the organization is co-funded by the Dutch Ministry of Education, Culture and Science (Ministerie van Onderwijs, Cultuur en Wetenschap) and managed operationally by LKCA (Landelijk Kenniscentrum Cultuureducatie en Amateurkunst). Ownership and stewardship reside with Federatie Cultuur, a federation of eight cultural branch associations.

The core product portfolio consists of the Code itself (available as a downloadable PDF in Dutch and English), two diagnostic scan instruments (Beleidsscan D&I and Werkvloerscan D&I), a five-step Stappenplan implementation guide, and the Loket, a marketplace connecting cultural organizations with D&I experts. The scans are delivered via Qualtrics and consist of 46 questions taking 20 to 45 minutes to complete, structured around the four P's framework (Publiek/audience, Programma/program, Personeel/staff, Partners). The scans were originally developed in 2018 in collaboration with Tilburg University and significantly revised in 2023. Supplementary resources include handbooks, conversation cards, a glossary, and training guides.

The business model is primarily government-subsidy-funded rather than revenue-generating. Scans and the Loket are provided free of charge to cultural organizations; training costs are arranged directly with external expert providers. Since 2021, the Dutch government and six national cultural funds use the Code when evaluating subsidy applications, functioning as a regulatory adoption lever. Marketing is community-led via the website (codedi.nl), monthly newsletter on Laposta, social media, and partner branch associations. The organization operates with a small, dedicated team whose exact headcount is not publicly disclosed.

Name

Code Diversiteit & Inclusie

Legal name

Code Diversiteit & Inclusie

Website

https://codedi.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Code Diversiteit & Inclusie is a Dutch non-profit initiative that provides a practical behavioral code, diagnostic scans, and a five-step action plan to help Dutch cultural institutions (museums, theaters, festivals, libraries, science centers) become more diverse and inclusive, co-funded by the Ministry of OCW and managed by LKCA.

Ownership category

akta.pro rank

Product category

Diversity and Inclusion Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAGAKAJ

Accessibility, Universal Design for Learning (UDL) & Inclusive Content Services

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

Keywords

• Diversity inclusion code
• Cultural sector compliance
• DEI assessment tools
• Inclusion training programs
• Policy framework consulting

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: Code D&I is co-funded by the Ministry of Education, Culture and Science (Ministerie van Onderwijs, Cultuur en Wetenschap)
2. Scan Services: Cultural organizations can use free scans as a baseline measurement and periodically to monitor progress
3. Training and Masterclasses: Training programs and masterclasses offered to cultural organizations for capacity building on diversity and inclusion topics

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Code Diversiteit & Inclusie provides a practical behavioral code of conduct, assessment scans (Beleidsscan D&I and Werkvloerscan D&I), and a five-step implementation plan (Stappenplan) to help Dutch cultural institutions measure and improve diversity, inclusion, and equality across the four P's: Publiek (audience), Programma (program), Personeel (staff), and Partners. The organization also operates the Loket, a marketplace connecting cultural organizations with D&I experts, and offers masterclasses, training, handbooks, and conversation tools.

Product overview

Code Diversiteit & Inclusie offers a comprehensive ecosystem of products and services for cultural institutions seeking to improve diversity and inclusion. The core offering is the Code itself—a practical behavioral code available as a downloadable PDF in Dutch and English. This is supported by two diagnostic scan instruments (Beleidsscan D&I and Werkvloerscan D&I) delivered via Qualtrics, which help organizations measure their current state across four P's: Publiek (audience), Programma (program), Personeel (staff), and Partners. The five-step Stappenplan (action plan) guides organizations through the implementation process. Additionally, the Loket platform connects organizations with external D&I experts. Supplementary resources include glossaries, training guides, conversation cards, and research reports. The organization also provides masterclasses, training sessions delivered via Zoom, and a newsletter service through Laposta.

Differentiator

Problem solved

Functional benefit

Products and services

• Code Diversiteit & Inclusie A practical code of conduct that helps Dutch cultural institutions become more diverse and inclusive, structured around the four P's (Publiek, Programma, Personeel, Partners). Available in Dutch and English as downloadable PDF documents.
• Beleidsscan D&I An online diagnostic tool (46 questions) that asks substantive questions about an organization's policy to ensure diversity, inclusion, and equality across all four P's. Used as a baseline measurement and for periodic progress monitoring.
• Werkvloerscan D&I A measurement instrument that assesses the experienced level of inclusion and social safety in the workplace, including questions about leadership experience and fair/synergistic work culture. Completed via Qualtrics.
• Stappenplan A five-step action plan for shaping and promoting diversity and inclusion within a cultural organization, based on the five principles of the Code. Guides organizations from assessment through action plan development to progress monitoring.
• Loket

Quantifiable outcome

• 95% of respondents find it important to understand the 'why' of diversity and inclusion
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• LKCA (Landelijk Kenniscentrum Cultuureducatie en Amateurkunst)coreStrategic or Co-development PartnerLKCA is the penholder responsible for management, promotion, and proper application of the Code D&I, providing financing, knowledge, and an experienced team.
• Federatie CultuurcoreStrategic or Co-development PartnerFederatie Cultuur consists of joint branch associations in the cultural and creative sector: Cultuurconnectie, NAPK, Museumvereniging, VNP, VOB, VSCD, VvNO, and VSC. They developed the Code in 2017 and presented it in 2019.
• Universiteit van TilburgcoreStrategic or Co-development PartnerDeveloped the D&I Scans in collaboration with Tilburg University, Coaching in de Cultuur, DiversityScan, and Mavis Carrilho. The study was approved by the Ethics Review Board of the School of Social and Behavioral Sciences.
• Vereniging van Schouwburg- en Concertgebouwdirecties (VSCD)minorOthersBranch association member of Federatie Cultuur, representing theaters and concert venues.
• Vereniging Openbare Bibliotheken (VOB)minorOthersBranch association member of Federatie Cultuur, representing public libraries.
• Nederlandse Associatie voor Podiumkunsten (NAPK)minorOthersBranch association member of Federatie Cultuur, representing performing arts organizations.
• MuseumverenigingminorOthersBranch association member of Federatie Cultuur, representing museums.
• Vereniging van wetenschapsmusea en science centers (VSC)minorOthersBranch association member of Federatie Cultuur, representing science museums and science centers.
• Vereniging Nederlandse Poppodia en Festivals (VNPF)minorOthersBranch association member of Federatie Cultuur, representing pop venues and festivals.
• CultuurconnectieminorOthersBranch association member of Federatie Cultuur.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fair Practice Code: Sister Dutch cultural-sector code covering fair practice (fair pay, fair chain, fair share). Co-assessed alongside Code D&I in subsidy evaluations since 2021, making it the most direct peer in the Dutch cultural governance-code ecosystem.
• DiversityScan: D&I assessment specialist that co-developed the Beleidsscan D&I and Werkvloerscan D&I alongside Tilburg University and Code D&I. Direct competitor/partner in the Dutch D&I diagnostics space.
• Federatie Cultuur: Umbrella body of Dutch cultural branch associations (Museumvereniging, NAPK, VOB, VSCD, VNPF, etc.) that co-developed Code D&I and serves as its primary sector endorsement channel. Direct peer in Dutch cultural-sector standards and advocacy.
• DoDiversity: Dutch D&I research and consulting firm that authored the 'Verbeterkansen Code D&I' report for Code D&I. Operates in the same niche of D&I research and capacity building for Dutch organizations.
• Governance Code Cultuur: Third Dutch cultural-sector governance code covering board quality, accountability, and oversight. Used in the same subsidy assessment framework as Code D&I; functionally comparable as an industry-developed behavioral standard.
• LKCA (Landelijk Kenniscentrum Cultuureducatie en Amateurkunst): National knowledge center for cultural education and amateur arts that acts as Code D&I's penholder/manager. Sister entity operating in the same Dutch cultural sector with overlapping D&I advocacy and training mandate.

Broad incumbents

• Movisie: Dutch knowledge institute for the social domain producing evidence-based D&I, inclusion, and equality research and tools. Broader in scope than Code D&I (social domain vs. cultural sector) but adjacent in D&I methodology and Dutch public-sector positioning.

Emerging players

• Stichting Accessibility: Dutch foundation specializing in digital accessibility audits and WCAG/EN 301 549 conformance. Conducted Code D&I's 2023 accessibility audit; operates in the closely related accessibility-and-inclusion domain for Dutch public-facing organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/code-diversiteit-inclusie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code Diversiteit & Inclusie