Codify Art
Codify Art is a Brooklyn-based QTPOC artist collective, founded in 2014, that curates exhibitions, publishes zines, runs educational workshops, and provides microgrants and mutual aid for queer, trans, women, and artists of color.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Codify Art does
Codify Art is a Brooklyn-based, fiscally sponsored non-profit QTPOC (queer, trans, women, people of color) artist collective founded in 2014 by Jarrett Key, Jon Key, Son Kit, Sharina Gordon, and Leandro Zaneti. The organization curates and produces exhibitions, workshops, zines, artist books, and community programming targeted at artists of color and the broader QTPOC community. Educational partnerships (e.g., Unity Week at Horace Mann School reaching approximately 800 students), mutual aid initiatives (a 2020 COVID-19 emergency fund), and microgrants ($100 awards to QTPOC artists) round out the programmatic mix. Core assets include The Survival Library, a publication archive developed with Pioneer Works' School of Apocalypse.
The organization operates with no proprietary technology; its footprint is built on community-driven engagement through social media (Instagram), email newsletters, and a Squarespace-hosted website. Revenue is generated through tax-deductible donations routed via Fractured Atlas (with tiered giving from $25 Codify Donor to $1,000+ Codify Champion), one-time purchases at the online bookstore (zines and publications priced $7-$30), and sponsored programming partnerships with cultural institutions. The customer base spans three segments: primary is individual QTPOC artists seeking exhibition, microgrant, and community support; secondary is QTPOC community members participating in workshops, open mics, and supply drives; and tertiary is educational institutions (e.g., Horace Mann School, Harvest Collegiate High School) purchasing educational programming.
Codify's go-to-market is community-led and event-driven: exhibitions at venues including the Whitney Museum, The Public Theater, BRIC, La Mama Galleria, SOHO20 Gallery, and Underdonk (Brooklyn), plus workshops at schools and community organizations. The organization is recognized via Forbes 30 Under 30 Art & Style (2020) for co-founders Jon Key and Jarrett Key. Scale is intentionally constrained — five core team members, single Brooklyn studio at 516 Bainbridge St, Bed-Stuy — with operations concentrated in the U.S. Northeast and one documented international exhibition in Belfast.
Codify Art firmographics
Firmographics- Name
- Codify Art
- Legal name
- Codify Art
- Website
- https://codifyart.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Codify Art is a Brooklyn-based QTPOC artist collective, founded in 2014, that curates exhibitions, publishes zines, runs educational workshops, and provides microgrants and mutual aid for queer, trans, women, and artists of color.
- Ownership category
- akta.pro rank
Codify Art industry classification
Industry- Product category
- Community Arts Organization
- NAICS
- Independent Artists, Writers, and Performers (71151), Other Performing Arts Companies (711190)
- SIC
- Miscellaneous Publishing (2741), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)
- akta.pro secondary industries
- Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD), Spoken Word & Performance Poetry Workshops (EDAMAMAM)
Keywords
Where Codify Art is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Codify Art business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Accepts tax-deductible donations through Fractured Atlas fiscal sponsorship. Donation tiers include Codify Donor ($25-$49), Codify Ally ($50-$99), Codify Advocate ($100-$499), Codify Sponsor ($500-$999), and Codify Champion ($1000+).
- Bookstore Sales: Sells zines and publications by Codify artists through online bookstore. Products include zines ($7-$15), artist books ($10-$30), and art prints at various price points.
- Microgrants Program: Awards $100 microgrants to QTPOC artists, funded through donations and fundraising efforts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Zines and small publications |
| One time/ perpetual license | Pay-as-you-go | Artist books and larger works |
| Other | Pay-as-you-go | Donation tiers for community support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Codify Art product offering
Product offeringCore offering
Codify Art is a multidisciplinary QTPOC artist collective that creates, curates, and produces artistic work by queer, trans, women, and people of color artists. Its core offerings span curated art exhibitions, an online bookstore selling zines and artist publications, educational workshops at schools and community organizations, microgrants for QTPOC artists, and community networking events. The collective operates from Brooklyn, NY under the fiscal sponsorship of Fractured Atlas.
Product overview
Codify Art is a multidisciplinary QTPOC artist collective offering a portfolio of programs rather than a unified technology product. Core offerings include: the Codify Art Bookstore (selling zines and artist publications), curated art exhibitions and shows (such as STANDARD STANDARD, THRESHELD, and UNTILL), educational workshops for schools and community organizations, The Survival Library (a publication archive project), Codify Art Microgrants (financial awards to artists), a Mutual Aid Fund (emergency COVID-19 assistance), community networking events (Codify Connects), museum Study Sessions, open mic nights ([dot]COM), and an annual art supply drive. The organization operates as a nonprofit arts service with fiscal sponsorship through Fractured Atlas.
Differentiator
Problem solved
Functional benefit
Brands
- The Survival Library: A project in partnership with Pioneer Works' School of Apocalypse, consolidating publications and media works centered around personal narratives of W/Q/T/POC.
- Codify Art Supply Drive
- Codify Art Microgrant
Products and services
- Codify Art Bookstore Online storefront selling zines, artist books, and art prints created by QTPOC artists affiliated with Codify Art. Items include 'WE' by Jon Key ($10), 'Trans' and 'Natur' by Jarrett Key and Kat JK Lee ($7), '12' by Jon Key ($15), 'Recipe Book' by Samir Hazlehurst ($13), and 'Stills: Letters to Grandma' by Jarrett Key ($30). Priced between $7 and $30.
- Art Exhibitions and Curated Shows Curated group exhibitions and art shows featuring QTPOC artists at partner venues. Past exhibitions include 'STANDARD STANDARD' at SPRING/BREAK Art Show (2017), 'WORK.' at OUTLET Fine Art (2016), 'Revision: Translating Histories' at Harlem School of the Arts (2018), 'THRESHELD' at Underdonk (2017), 'Hair Paintings and Other Stories' at La Mama Galleria (2018), 'UNTILL' and 'OUR GREAT LEADER WILL NUKE YOU' at SPRING/BREAK Art Show (2018).
- Educational Workshops Art-making workshops for schools and community organizations covering mark-making, poster creation, collaborative storytelling, and creative expression. Programs include Unity Week at Horace Mann School (~800 students), workshops at Harvest Collegiate High School, and sessions at New Alternatives for LGBTQI+ homeless youth.
- The Survival Library Ongoing collection of publications and media works centered on personal narratives of W/Q/T/POC, created in partnership with Pioneer Works' School of the Apocalypse. Functions as a resource for emotional responses and community connection, available both online and in person.
- Codify Connects Community networking events including happy hours, mixers, and outdoor gatherings for QTPOC creators and artists. Includes the September 2019 Codify ReConnects event at Prospect Park with 25+ community members attending.
Quantifiable outcome
- 800 students engaged through school workshops in single event series
- +2 more outcomes
Companies that use Codify Art
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Codify Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Codify Art partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered major, minor and core.
- BRICmajorBrooklyn-based arts organization acted as donation site for Codify Art Supply Drive, collecting art supplies for New Alternatives youth.
- The Public TheatermajorManhattan cultural institution acted as donation site for Codify Art Supply Drive and exhibition venue for group shows.
- Ross + Kramer GallerymajorGallery presenting Jon Key's 'Home Body' exhibition featuring The Man in the Violet Suit series.
- Horace Mann SchoolmajorAnnual partnership for Unity Week programming including keynote speeches and mark-making workshops for approximately 800 students.
- Harlem School of the ArtsmajorCollaboration on Revision: Translating Histories exhibition and artist talks featuring QTPOC artists.
- La Mama GalleriamajorExhibition venue for Jarrett Key's first NYC solo show 'Hair Paintings and Other Stories' in collaboration with Bellwether Collective.
- Spring/Break Art ShowmajorAnnual exhibition platform during Armory Arts Week. Curated multiple exhibitions including STANDARD STANDARD, OUR GREAT LEADER WILL NUKE YOU, and UNTILL.
- SOHO20 GallerymajorBrooklyn gallery venue for Son Kit's 'Anthropiscine War Machine' video installation exhibition.
- Naughton Gallery at Queen's University BelfastminorNorthern Ireland venue for Son Kit's 'Speculative Skins' sculpture and sound installation exhibition.
- Whitney Museum of American ArtmajorHost venue for Codify Art Study Session exploring themes of Nation and Work with Jacob Lawrence's War Series and Elizabeth Catlett's linocuts.
- UnderdonkmajorBrooklyn gallery venue for group exhibition THRESHELD featuring Q/T/W/OC artists including Janaye Brown, Orlando Estrada, Jes Fan, and others.
- Pioneer Works' School of ApocalypsecorePartnership to develop The Survival Library project - a collection of publications and media works centered around personal narratives of W/Q/T/POC.
- MoCADA MuseummajorMuseum of Contemporary African Diasporan Art hosted Codify Art's participation in Brown Paper Zine & Small Press Fair.
- 3 Dot ZinemajorCollaborated on first Brown Paper Zine & Small Press Fair for Black and PoC Artists at MoCADA Museum.
- OUTLET Fine ArtmajorBrooklyn exhibition space collaboration for WORK exhibition featuring Jarrett Key, Jon Key, and Kat JK Lee.
- Fractured AtlascoreFiscal sponsor providing 501(c)(3) status for Codify Art. Contributions are tax-deductible to the extent permitted by law. Fractured Atlas is a non-profit arts service organization that enables Codify to receive charitable donations.
- New AlternativescoreNon-profit serving LGBTQI+ homeless youth. Partnership includes art supply drives and creative workshops focused on mental health, personal narratives, and artistic expression for housing-insecure youth.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Codify Art competitors and assessment
Company assessmentDirect peers
- Visual AIDS: Nonprofit arts organization that uses art to fight AIDS and support artists living with HIV, with programming around exhibitions, publications, and community-based artist support. Comparable as a small arts nonprofit combining exhibitions, publications, and direct artist support for marginalized communities.
- Printed Matter, Inc. NYC-based nonprofit bookstore and publisher dedicated to artists' books and publications, particularly from marginalized voices. Closely comparable to Codify Art Bookstore's zine and artist-book publishing and distribution model.
- The Laundromat Project: NYC-based nonprofit arts organization that works with artists and residents in communities of color to create art and social impact. Highly comparable as a community-rooted arts nonprofit serving BIPOC audiences with programming across exhibitions, workshops, and mutual aid-adjacent initiatives.
- Project For Empty Space: Nonprofit art organization operating galleries in Newark and NYC with a mission centered on artists of color, queer artists, and social practice. Directly comparable as a BIPOC/queer-focused arts nonprofit running exhibitions, public programs, and educational initiatives.
- Asian American Arts Centre: NYC-based nonprofit arts organization supporting Asian American artists through exhibitions, publications, and community programming. Comparable as a community-of-color-focused arts nonprofit with a similar scale and programming mix.
- EMERGENYC: Nonprofit arts incubator dedicated to increasing diversity in New York City's creative industries by providing residencies, grants, and professional development to BIPOC artists. Closely comparable to Codify's microgrant and creator-support model for QTPOC/BIPOC artists.
- The Black Rock Coalition: Artist-founded collective supporting Black artists and challenging exclusionary practices in the art world. Direct peer as an artist-led collective advancing representation of marginalized creators, with similar community-driven and exhibition-based programming.
Broad incumbents
- BRIC Arts Media: Brooklyn-based multi-disciplinary arts and media nonprofit presenting performing arts, visual arts, and community media. A broader incumbent arts nonprofit in the same geography that partners with Codify rather than competing with it, but operates comparable programming at materially larger scale.
- La MaMa Experimental Theatre Club: Historic NYC nonprofit theater and cultural institution supporting experimental performing artists including those from marginalized communities. A larger, established peer through the shared La Mama Galleria exhibition venue partnership with Codify, with a much broader scope spanning decades of programming.
- Creative Time: NYC nonprofit public art organization producing commission-based public art projects with social themes. A broader incumbent operating at much larger scale and budget, comparable in mission orientation but materially different in scope and operating model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Codify Art social profiles
Digital presenceCodify Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Codify Art leadership team
Management profileNumber of profiles
Profiles3 records
Codify Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Codify Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Codify Art
What does Codify Art do?
Codify Art is a multidisciplinary QTPOC artist collective that creates, curates, and produces artistic work by queer, trans, women, and people of color artists. Its core offerings span curated art exhibitions, an online bookstore selling zines and artist publications, educational workshops at schools and community organizations, microgrants for QTPOC artists, and community networking events. The collective operates from Brooklyn, NY under the fiscal sponsorship of Fractured Atlas.
Is Codify Art a public or private company?
Codify Art is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Codify Art founded?
Codify Art was founded in 2014. It employs 1 to 10 people.
Where is Codify Art based?
Codify Art is headquartered in Brooklyn, United States, in the North America region.
How does Codify Art make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are bookstore Sales and microgrants Program.
Who are Codify Art's main competitors?
Direct peers on record are Visual AIDS, Printed Matter, Inc., The Laundromat Project, Project For Empty Space, Asian American Arts Centre, EMERGENYC and The Black Rock Coalition. Broad incumbents are BRIC Arts Media, La MaMa Experimental Theatre Club and Creative Time.
Does Codify Art have an API?
No public API is recorded for Codify Art.
What industry is Codify Art in?
Codify Art's product category is Community Arts Organization. Its primary akta.pro industry code is BPAGAHAH, Public Art, Arts Councils & Grantmaking Programs, with a secondary code of EDAMAAAD, Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media). Its NAICS code is 71151 and its SIC code is 2741.