Coffman

What Coffman does

Coffman, operating through WM-Coffman Resources, LLC and headquartered in Austell, Georgia, is a specialty building products manufacturer with origins tracing to 1875. The company designs, produces, and sells indoor stair parts — including handrails, box newels, newel posts, wood and iron balusters, treads, fittings, brackets, and rosettes — as well as attic stairs and an expanding outdoor railing line. Its product portfolio spans seven primary fitting series (Traditional 6010, Classic 6210, Bristol 6110, Georgian 6310, Richmond 6410, Craftsman 6840, and additional lines), multiple wood species (Red Oak, White Oak, Hard Maple, Poplar, Mahogany, Alder, Hemlock), and proprietary systems including the Interchangeable Box Newel (IBN) modular post system with EZ-Mount installation hardware and the Stair Artist online design tool.

In 2024 Coffman extended into outdoor living with the launch of the enEXO aluminum railing system, featuring an internal top rail connection and AAMA 2604 weather-resistant finish, plus a companion IG (inground) Railing product. These outdoor SKUs target professional installers managing high-volume or custom home projects, while the indoor stair parts lines continue to serve the same professional contractor base alongside DIY homeowners and interior designers who use the company's buyer's guides, stair building guides, and Book of Ideas as design resources.

Coffman operates primarily as a direct-to-customer manufacturer, selling through a Shopify-based e-commerce storefront at coffmansbp.com, supplemented by phone (800-810-9204) and email sales support and a dedicated payment portal. The company employs approximately 26 people, is privately held with no disclosed external investors or parent company, and serves a domestic U.S. customer base with no publicly disclosed pricing or distribution agreements.

Name

Coffman

Legal name

WM-Coffman Resources, LLC

Website

https://coffmansbp.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

11–50 employees

Short description

Coffman is a 150+ year U.S. specialty building products manufacturer of indoor stair parts, attic stairs, and aluminum railing systems, selling direct to professional builders, DIY homeowners, and interior designers via a Shopify e-commerce store and phone/email sales.

Ownership category

akta.pro rank

Product category

Specialty Building Products

NAICS

Building Material and Supplies Dealers (4441), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

akta.pro secondary industries

Railings, Stairs & Accessibility Features (Outdoor) (HSAPALAL), Staircase & Railing Remodeling (Interior) (HSAPAFAF)

Keywords

• Specialty building products
• Stair parts manufacturing
• Attic stairs
• Aluminum railing systems
• Building materials supply

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Building Products Sales: Coffman generates revenue through direct e-commerce sales of specialty building products including stair parts, attic stairs, and outdoor railing systems. Products are sold directly to professional builders and DIY homeowners through their Shopify-based online store with phone and email sales support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Coffman manufactures and sells specialty building products for indoor and outdoor living, including stair parts (handrails, newel posts, balusters, treads, fittings, brackets, rosettes), attic stairs, and aluminum railing systems. The company sells directly through its Shopify-based e-commerce website, serving both professional builders/contractors and DIY homeowners with the same product catalog supported by design tools, CAD drawings, and educational resources.

Product overview

Coffman is a specialty building products company offering indoor and outdoor living solutions. The core product portfolio centers on stair parts including handrails, newel posts (standard and Interchangeable Box Newel series), wood and iron balusters, treads, fittings (goosenecks, volutes, easing, caps), brackets, and rosettes. Indoor offerings also include attic stairs. Outdoor living products include the enEXO aluminum railing system and IG Railing. The company also offers a custom manufacturing service for specialized requirements. All products are primarily targeted at professional builders and contractors, with a 150+ year heritage in stair craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• enEXO: A modern aluminum railing system backed by the trusted heritage of Coffman Stair Parts, designed for outdoor applications.

Products and services

• enEXO Railing System A modern aluminum railing system for outdoor living applications, designed for professional builders. Features quick installation that cuts install time in half, AAMA 2604 weather-resistant finish, and internal top rail connection for a clean modern aesthetic.
• Attic Stairs Attic stairs products for accessing storage spaces, available through the Attic Stairs collection page. Part of Coffman's indoor living product line.
• Stair Parts Comprehensive range of stair components including handrails, newel posts, balusters, treads, fittings, brackets, rosettes, and accessories for indoor staircase construction and renovation. Available in multiple wood species and finishes.
• Interchangeable Box Newels (IBN Series) Modular box newel posts that allow customization with interchangeable caps, sleeves, and trim. Available in multiple widths (3-1/2", 4-1/2", 5-1/2") and wood species including Hard Maple, Mahogany, Poplar, Red Oak, and White Oak. Plain and Flat Panel style options available, with Standard and Craftsman trim options.
• Fittings Handrail and staircase transition fittings including goosenecks, volutes, turnouts, easing, newel caps, and wall rail fittings. Available in multiple series: Traditional (6010), Classic (6210), Bristol (6110), Georgian (6310), Richmond (6410), and Craftsman (6840).
• Brackets Handrail brackets, newel mount brackets, and tread brackets. Available in various finishes including Brushed Nickel, Oil Rubbed Bronze, Polished Brass, Stainless Steel, Satin Black, Flat Black, Chrome, Antique Brass, Antique Bronze, Antique Nickel, Brushed Chrome, Powder Coat, Oil Rubbed Copper, and Textured Black.
• Rosettes Decorative rosette plates for handrail mounting. Available in multiple shapes (Square, Round, Oblong, Oval, Rectangle) and wood species including Alder, Beech, Hard Maple, Hemlock, Poplar, Red Oak, and White Oak.
• IG Railing Inground railing product for outdoor applications, part of the outdoor living product line.
• Custom Stair Parts Custom stair part manufacturing services for specialized requirements not covered by standard product catalog.

Quantifiable outcome

• enEXO cuts install time in half
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• L.J. Smith Stair Systems: The most established U.S. stair-parts manufacturer, offering a comparable catalog of handrails, newel posts, balusters, treads, and fittings to pro builders and DIY buyers — directly competing with Coffman across nearly every indoor stair-part SKU.
• House of Forgings: Specialty stair-parts manufacturer focused on iron balusters, newels, and railings with strong pro-channel and e-commerce presence, overlapping Coffman's box newels, balusters, and outdoor/decorative railing offerings.
• Deckorators: Outdoor railing and decking accessories brand serving pro builders and DIY homeowners with aluminum and composite railing systems — directly comparable to Coffman's enEXO outdoor aluminum railing line.
• Crown Heritage: Stair-parts brand offering traditional and contemporary newels, balusters, and railings directly to builders and homeowners, a close comparable in product mix and go-to-market model to Coffman's core line.
• Fitts Industries: Stair-parts and millwork manufacturer supplying builders and lumberyards with treads, risers, newels, and railings — competing head-to-head with Coffman in production-builder and supply-house channels.
• Feeney Inc. Specialty railing manufacturer known for cable and aluminum railing systems targeting architects, builders, and homeowners — an adjacent competitor in the modern outdoor/architectural railing segment where enEXO is positioned.
• KeyLink Fencing & Railing: Manufacturer of aluminum and cable outdoor railing systems sold through dealers and online to pro builders, comparable to enEXO in target customer, material (aluminum), and pro-channel distribution.

Broad incumbents

• Build with Ferguson (formerly Build.com): Large online retailer/distributor of building products including stair parts, railings, and home-improvement supplies — competes with Coffman's D2C e-commerce motion by offering broader catalog and national logistics for the same DIY and pro buyer.
• Trex Company: Largest U.S. composite decking and railing brand with national distribution, broad product portfolio, and large marketing budget — competes with Coffman's enEXO outdoor railing line and adjacent deck/railing categories at scale.
• RDI Rail (Barrette Outdoor Living): National aluminum and vinyl railing brand under Barrette Outdoor Living with strong pro-builder distribution and big-box retail presence, competing with enEXO on price, availability, and channel reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CoffmanSBP
• Facebookfacebook.com/Coffmanstairs
• Instagraminstagram.com/enexo.railing
• Pinterestpinterest.com/COFFMANSTAIRS
• LinkedInlinkedin.com/company/coffmansbp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffman