Cofidis Magyarország

What Cofidis Magyarország does

Cofidis Magyarország (legal name: Cofidis Magyarországi Fióktelepe, operating under the Magyar Cofidis Bank Zrt. brand since September 2024) is a Budapest-headquartered consumer finance provider that operates as the Hungarian branch of COFIDIS S.A., the France-based Crédit Mutuel group consumer lender active in nine European countries. Founded in 2005 and employing approximately 166 people, the company serves Hungarian individual consumers with a diversified consumer credit portfolio — personal loans, revolving credit, debt consolidation, retail installment financing, and vehicle leasing/loans — plus a B2B partner channel that supplies point-of-sale financing to retail stores, auto dealerships, and webshops.

The product suite includes the Megújuló Hitel revolving credit line, the Fapados Kölcsön streamlined personal loan, the Minősített Fogyasztóbarát Személyi Hitel (an MNB-certified consumer-friendly personal loan capped at 10M HUF), the Adósságrendező Hitel debt consolidation product, the Áruhitel and Klasszikus Áruhitel retail installment products, and Gépjármű Lízing/Hitel vehicle financing with up to 84-month terms. Distribution is fully digitized through three application tracks (standard, accelerated, and 20-minute automated credit decisioning), supported by video chat identity verification, SMS-based contract signing, the Cofidis Ügyfélkapu self-service mobile app, and an Alexa chatbot assistant. Optional credit protection insurance in three tiers (premiums of 0.15%–0.65% of outstanding balance) is underwritten by ACM VIE SA and ACM IARD SA (France) and distributed exclusively through Cofidis as a tied intermediary.

Revenue is generated primarily through interest income on the personal, revolving, debt consolidation, retail, and auto loan books, supplemented by processing fees, prepayment/late-payment charges, administrative fees, and commission income from insurance distribution. Go-to-market combines direct-to-consumer digital lending with B2B2C partner programs embedded at physical retail, auto dealership, and e-commerce checkouts. On 30 September 2024, COFIDIS S.A. completed its 100% acquisition of Magyar Cetelem Bank Zrt. (now Magyar Cofidis Bank Zrt.), consolidating the Hungarian consumer credit market under the Cofidis brand and integrating the legacy Cetelem customer book.

Name

Cofidis Magyarország

Legal name

Cofidis Magyarországi Fióktelepe

Website

https://cofidis.hu

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Cofidis Magyarország is a Budapest-based consumer finance provider and Hungarian branch of COFIDIS S.A. (France), offering personal loans, revolving credit, debt consolidation, retail installment, and auto financing to Hungarian consumers via digital channels and B2B partner networks.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Consumer Lending (522291), Sales Financing (522220)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Multi-Loan / Multi-Creditor Consolidation Loans (FSAKAIAD)

Keywords

• Consumer lending
• Personal loans
• Revolving credit
• Debt consolidation
• Retail financing

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income: Primary revenue from interest charged on personal loans, revolving credit, debt consolidation loans, retail financing, and auto financing. Interest rates are fixed or variable depending on product type.
2. Loan Fees: Various fees including processing fees, prepayment fees (when applicable), late payment fees, and administrative charges for services like check payments.
3. Insurance Distribution: Commission revenue from selling credit protection insurance (hitelfedezeti biztosítás) products through ACM VIE SA and ACM IARD SA. Three tiers of insurance coverage available for all loan products.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Cofidis Magyarország is a Hungarian consumer lending provider offering personal loans, revolving credit, debt consolidation, retail installment financing, and vehicle leasing/auto loans to individual borrowers. Products are distributed through fully digital self-service channels (online application with 20-minute automated decisioning), phone-based inside sales, and a partner network of retail stores, auto dealerships, and webshops offering point-of-sale financing. The company also distributes optional credit protection insurance alongside its loan products.

Product overview

Cofidis Magyarország (operating as Magyar Cofidis Bank Zrt.) offers a comprehensive portfolio of consumer lending products and financial services primarily distributed through digital and partner channels. The core product lineup includes personal loans (Fapados Kölcsön, Minősített Fogyasztóbarát Személyi Hitel), revolving credit (Megújuló Hitel), debt consolidation (Adósságrendező Hitel), vehicle financing (Gépjármű Lízing, Gépjármű Hitel), and retail installment credit (Áruhitel, Klasszikus Áruhitel). These products are supported by a full digital lending platform offering multiple application channels (standard, accelerated, and 20-minute automated processes), a self-service customer portal and mobile app (Cofidis Ügyfélkapu), optional credit protection insurance (Hitelbiztosítás in three tiers), and B2B partner programs for retail stores, automobile dealers, and webshops. The company also conducts consumer financial research under the Cofidis Hitel Monitor brand.

Differentiator

Problem solved

Functional benefit

Brands

• Fapados Kölcsön: Personal loan product with streamlined application process
• Minősített Fogyasztóbarát Személyi Hitel
• Megújuló Hitel
• Adósságrendező Hitel
• Áruhitel
• Gépjármű Lízing/Autóhitel
• Cofidis Ügyfélkapu
• Cofidis Hitel Monitor
• Zöldsuli

Products and services

• Megújuló Hitel (Revolving Credit)

Quantifiable outcome

• Loan disbursement within 24 hours of approval
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, supporting and flagship.

• ACM VIE SAcoreOthersFrench insurance company (Assurances du Crédit Mutuel group) providing credit protection insurance covering death, total permanent disability, and temporary inability to work for Cofidis loan products. Insurance is distributed exclusively through Cofidis as tied insurance intermediary.
• ACM IARD SAcoreOthersFrench insurance company providing unemployment risk coverage as part of credit protection insurance products. Works exclusively through Cofidis as tied insurance intermediary.
• OTP Bank Nyrt.supportingOthersCash deposit services for Cofidis customers. OTP Bank's ATM network (425+ machines) accepts cash deposits to Cofidis accounts. Deposit fees apply for over-the-counter cash deposits to non-own accounts.
• Deutsche BankcoreOthersCofidis Magyarországi Fióktelep maintains its primary bank account at Deutsche Bank (account number 16300000-03002235-90006400) for customer payments and loan disbursements.
• BISZ Zrt. (KHR)coreOthersCentral Credit Information System (KHR) operator. Cofidis submits negative credit information for borrowers with 90+ days overdue payments exceeding minimum wage, and positive credit history data for all borrowers.
• Aegon HungarysupportingOthersTravel insurance (Alfa Világlátó utasbiztosítás) offered as optional add-on product through Cofidis. Includes travel, baggage, and accident insurance.
• AssistravelsupportingOthersClaims handling service for travel insurance products distributed through Cofidis.
• COFIDIS S.A. (France)coreOthersParent company based in France (Villeneuve-d'Ascq) that acquired 100% of Magyar Cetelem Bank on September 30, 2024, which continues as Magyar Cofidis Bank Zrt. Cofidis Magyarország operates as a branch office (fióktelep) of the international Cofidis Group.
• Cofidis Group European OperationsflagshipStrategic or Co-development PartnerCofidis operates in 8 European countries: France, Portugal, Spain, Italy, Czech Republic, Slovakia, Belgium, and Poland. Cross-border brand presence and shared best practices in online lending.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Cofidis France (Cofidis S.A.): Direct parent entity. Comparable online consumer lending platform, product structure, and brand playbook; the Hungarian branch's economics are fully dependent on this parent's capital, funding, and strategic decisions.
• BISZ Központi Hitelinformációs Zrt. (KHR): Hungarian central credit bureau operator. Cofidis submits both positive and negative (90+ day overdue) credit data to BISZ; BISZ is the infrastructure peer enabling Cofidis' underwriting and is therefore an ecosystem participant.

Broad incumbents

• OTP Bank Magyarország: Hungary's largest commercial bank with a substantial personal loans, mortgage, and credit card franchise. Competes for the same Hungarian retail borrower segment and serves as the dominant incumbent in unsecured consumer credit.
• Santander Consumer Finance: European consumer finance arm of Banco Santander, active in auto finance and POS lending across multiple EU markets. Comparable product mix to Cofidis' Gépjármű and Áruhitel lines.
• K&H Bank (KBC Group): Large Hungarian universal bank with retail lending products (personal loans, credit cards, mortgages). Direct competition for Hungarian consumer credit customers alongside Cofidis' branch offerings.
• BNP Paribas Personal Finance (Cetelem International): Parent of the former Magyar Cetelem Bank recently acquired by Cofidis. Operates consumer credit across multiple European countries with overlapping product set (personal loans, retail finance, auto), serving as the closest pan-European incumbent peer.
• Erste Bank Hungary: Major Hungarian retail bank offering personal loans, overdrafts, and credit cards. Overlaps with Cofidis on consumer credit underwriting and digital distribution to Hungarian households.

Direct peers

• Home Credit Magyarország: Part of PPF Group's Home Credit, operates non-bank POS lending and consumer credit in Hungary. Closely comparable product mix (retail installment, personal loans, revolving credit) and target customer segments.
• Provident Magyarország: Direct non-bank consumer lender in Hungary offering personal loans and revolving credit, historically through home-collected agent model. Highly comparable customer base (Hungarian retail borrowers), product set, and regulatory perimeter to Cofidis Magyarország.

Regional players

• Intrum (Hungary operations): European credit management and debt collection group with significant Hungarian operations. Indirect peer in Hungarian consumer credit lifecycle — overlapping regulatory exposure and shared borrower base, especially on distressed debt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cofidis-hungary

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cofidis Magyarország