The Surgical Center at Columbia Orthopaedic Group

What The Surgical Center at Columbia Orthopaedic Group does

The Surgical Center at Columbia Orthopaedic Group is a private ambulatory surgical center (ASC) in Columbia, Missouri, founded in July 2008 as a specialty orthopaedic extension of the 55-year-old Columbia Orthopaedic Group. The center operates four fully equipped operating rooms with overnight-stay capability (23-hour observation) and is staffed by more than 26 board-certified, subspecialty-trained orthopaedic surgeons and 200+ nursing and support staff. It has performed more than 65,000 outpatient procedures since opening, achieving a 97% patient satisfaction rate, and is ranked #1 in Missouri and #7 nationally on Newsweek's Best Ambulatory Surgery Centers list (2021–2022), alongside seven APEX Quality Awards.

The facility's service line spans total joint replacement (hip, knee, partial knee), robotic-assisted knee surgery using the Smith+Nephew CORI system, minimally invasive spine surgery (including the Simplify Cervical Disc), needle arthroscopy, sports medicine, hand/wrist/elbow, foot/ankle, and fracture care. Clinical operations are supported by the Force Therapeutics digital patient-engagement platform, which lifted patient engagement by 42% post-implementation for total joint cases. The center is accredited by AAAHC, Medicare-certified, state-licensed in Missouri, and holds ValueHealth Ambulatory Center of Excellence designation for joint and spine procedures.

Revenue is generated through a mix of surgical facility fees under standard insurance reimbursement, bundled-payment arrangements covering up to 90 days of post-operative care, and direct contracts with self-insured employers based on outcomes data. The center is physician-owned as required by federal regulation and is managed by NueHealth (a subsidiary of ValueHealth), which operates 57 surgical facilities in 21 states. Patient acquisition is anchored by referrals from the affiliated Columbia Orthopaedic Group surgeon base, supplemented by team-physician relationships with the University of Missouri and regional high schools, content marketing via the center's blog, and digital engagement through Force Therapeutics.

Name

The Surgical Center at Columbia Orthopaedic Group

Legal name

The Surgical Center at Columbia Orthopaedic Group

Website

https://cogsurgery.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Surgical Center at Columbia Orthopaedic Group is a private outpatient ambulatory surgical center in Columbia, Missouri, founded in 2008, where 26+ orthopaedic surgeons perform same-day joint, spine, sports medicine, and fracture procedures using robotic-assisted and minimally invasive techniques. It serves Midwest patients referred from Columbia Orthopaedic Group, self-insured employers, and insurance networks.

Ownership category

akta.pro rank

Product category

Ambulatory Surgical Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physicians (62111)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAIAG

Orthopedic & Spine Surgery Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHLAFAIAB

Single-Specialty ASCs

Healthcare & Life Sciences/Healthcare Providers & Systems/Surgical Centers & Perioperative Care (ASCs)

SECONDARYHLAKALAC

Orthopedic Surgery (Operative Orthopedics)

Healthcare & Life Sciences/Specialist Medical Practice/Orthopedics & Sports Medicine

Keywords

• Ambulatory surgical center
• Orthopaedic surgical services
• Joint replacement procedures
• Minimally invasive surgery
• Outpatient orthopaedic care

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Surgical Facility Fees: Revenue from performing outpatient surgical procedures including orthopaedic surgeries, joint replacements, spine procedures, and sports medicine procedures.
2. Bundled Payments: Fixed-price bundled payment arrangements covering the entire episode of care from surgery through post-operative period, including options ranging from day-of-care to 90-day post-op bundles.
3. Insurance Reimbursements: Standard fee-for-service billing to insurance companies for covered procedures.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Surgical Center at Columbia Orthopaedic Group is an outpatient ambulatory surgical center in Columbia, Missouri that performs elective orthopaedic procedures including total and partial knee replacement, total hip replacement, robotic-assisted knee surgery using the CORI Surgical System, minimally invasive spine surgery, sports medicine procedures, needle arthroscopy, and the Simplify Cervical Disc procedure. Services are delivered by 26+ board-certified orthopaedic surgeons across four fully equipped operating rooms, with same-day surgery and 23-hour overnight observation available, supported by the Force Therapeutics digital patient engagement platform and postoperative stay suites at The Lodge at Keene Street.

Product overview

The Surgical Center at Columbia Orthopaedic Group is an ambulatory surgical center (ASC) offering orthopaedic surgical procedures with a focus on same-day surgery and overnight observation. The core offering centers on the Total Joint Replacement Program, which includes robotic-assisted knee replacement using the CORI Surgical System, partial knee replacement, total knee replacement, and total hip replacement. Additional surgical services include minimally invasive spine surgery, needle arthroscopy, and the Simplify Cervical Disc procedure. The center complements its surgical services with Force Therapeutics, a digital patient communication platform that guides patients through their surgical journey with electronic forms, care team communication, and recovery tracking. Postoperative care is supported through The Lodge at Keene Street stay suites. The facility operates a value-based care model with bundled payment options for transparent pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• The Surgical Center at Columbia Orthopaedic Group (Ambulatory Surgical Center) Outpatient ambulatory surgical center in Columbia, Missouri offering same-day surgery and 23-hour overnight observation for select orthopaedic procedures, with 26+ orthopaedic surgeons performing cases in four fully equipped operating rooms.
• Total Joint Replacement Program Comprehensive joint replacement program including robotic knee replacement, partial knee replacement, total knee replacement, and total hip replacement procedures with postoperative care coordination.
• Value-Based Care Model (Bundled Payment Program) Value-based care approach offering transparent pricing, bundled payments, and upfront cost information, including 90-day post-op bundles covering the entire episode of care from surgery through recovery, with direct employer contracting.
• Needle Arthroscopy Minimally invasive diagnostic and treatment procedure for knee injuries allowing patients to be awake during surgery with no incisions, no sutures, no general anesthesia, and rapid recovery.

Quantifiable outcome

• 97% patient satisfaction rate
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• NueHealthcoreStrategic or Co-development PartnerNueHealth is the parent company managing and holding ownership interests in the facility. Founded in 1997 and headquartered in Leawood, KS, NueHealth has over 20 years of proven success in multi-specialty and orthopaedic specialty surgical care, managing 57 surgical facilities in 21 states.
• ValueHealthcoreStrategic or Co-development PartnerParent company to NueHealth and MUVE Health, providing a technology-enabled market-based platform for prospective bundle payment arrangements and alternative to fee-for-service surgical care. ACE Program facilitates value-based contracts.
• Smith+NephewcoreTechnology or IntegrationPartnership to bring CORI Surgical System to patients for partial and total knee replacements. CORI is a handheld robotic-assisted technology that creates 3D digital models of the knee without requiring CT scans, enabling greater accuracy than traditional methods.
• Force TherapeuticscoreTechnology or IntegrationDigital communication platform integrated into patient care journey. Provides electronic forms, direct communication with care team, observation check-ins, secure image/video sharing, and video-based recovery content customized to each patient's procedure.
• The Lodge at Keene StreetcoreStrategic or Co-development PartnerAffiliated post-operative stay suites designed for patients needing extra support after surgery. Provides 24-hour nursing attention, on-site physical therapy, and tailored education plans. Located in same building as surgical center.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Steindler Orthopedic Clinic: Steindler is an Iowa-based single-specialty orthopaedic group with surgical services; comparable as a Midwest orthopaedic specialty competitor with similar referral-driven GTM and ASC-based procedures.
• OrthoNebraska: OrthoNebraska is a single-specialty orthopaedic hospital and clinic in Omaha, NE; comparable as a regional specialty orthopaedic provider with outpatient surgery and sports medicine services, competing for Midwest elective-joint volume.
• Des Moines Orthopaedic Surgeons (DMOS): DMOS is a single-specialty orthopaedic group in Iowa with outpatient surgery centers; comparable as a Midwest regional orthopaedic specialty competitor with orthopaedic-only ASC capability.

Broad incumbents

• ValueHealth: ValueHealth is the parent of NueHealth and the MUVE Health platform, operating a technology-enabled prospective bundle payment model across multiple ASCs; comparable as a value-based surgical care platform that administers the ACE designation program.
• NueHealth: NueHealth is the direct parent and management company of the subject center, operating 57 surgical facilities in 21 states; it is comparable as a multi-specialty and orthopaedic ASC management platform with bundled-payment infrastructure.
• HCA Healthcare: HCA is one of the largest US for-profit hospital systems with extensive outpatient and ASC operations including orthopaedic service lines; comparable as a broad incumbent offering orthopaedic surgery in both hospital and outpatient settings.

Direct peers

• Surgery Partners: Surgery Partners is a publicly traded ASC and surgical hospital operator with a national footprint; it is a direct comparable as a specialty and orthopaedic surgical facility operator pursuing bundled-payment contracts and value-based care models.
• United Surgical Partners International (USPI, Tenet Healthcare): USPI is the largest ASC platform in the US, owned by Tenet Healthcare; it directly competes in operating and developing outpatient surgical facilities, including orthopaedic-focused sites with bundled-payment and employer contracting capabilities.
• Surgical Care Affiliates (Optum): Surgical Care Affiliates, now part of UnitedHealth's Optum, is one of the largest ASC operators in the US, directly comparable to NueHealth/ValueHealth in managing outpatient surgical facilities including multi-specialty and orthopaedic ASCs.
• Andrews Sports Medicine & Orthopaedic Center: Andrews is a specialty orthopaedic and sports medicine practice with outpatient surgical services; it is comparable as a single-specialty orthopaedic ASC focused on sports medicine and minimally invasive surgery with a strong referral base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-surgical-center-at-columbia-orthopaedic-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Surgical Center at Columbia Orthopaedic Group