Colchones
Colchones is a Brazilian specialty mattress retailer founded circa 2019, operating six São Paulo state showrooms and a national e-commerce platform under the Colchones, Simmons, and Restonic brands, serving individual and heavy-weight consumers with a tiered portfolio of pocket-spring, foam, and dual-spring mattress lines.
- Company typePrivate
- Founded2019
- HeadquartersSão Bernardo do Campo, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Colchones does
Colchones (legal entity Colchones 31.150.830/0001-29, operating as Grupo Colchones) is a Brazilian specialty mattress retailer founded circa 2019, headquartered and operating primarily in São Paulo state. The company sells mattresses and complementary sleep products (box spring bases, storage bases, bed frames) under three brand umbrellas: its own Colchones brand, the American heritage brand Simmons, and the luxury brand Restonic. Its product architecture spans six mattress lines — Accion (entry-level pocket springs), Vitalidad (intermediate High Fresh foam), Tartara (extra-firm PHP springs for heavy users), Dulce (dual-spring Duplo Molejo hotel-quality), Provenza (premium pillow top), and Mayor Soft (soft comfort) — covering weight capacities from 100kg to 150kg per person, with INMETRO certification on spring products.
The business runs an omnichannel model: six physical showrooms in São Paulo state (São Bernardo do Campo, three São Paulo city locations in Pinheiros/Ibirapuera/Butantã, and São Caetano do Sul) act as product-testing venues, while a national e-commerce platform (colchones.com.br) plus brand-specific sites for Simmons and Restonic handle direct-to-consumer sales with nationwide delivery. Pricing is unit-based, ranging from roughly R$1,666 to R$3,300+ per mattress set, with PIX payment discount of 10%, 12x interest-free credit card installments, and free shipping to the ABCD region and São Paulo capital. WhatsApp-based sales support is available across all locations.
Colchones serves individual consumer and couple segments seeking improved sleep quality, with a particular niche in heavy-weight consumers (100-150kg) underserved by standard mattresses. The company reports 12,000+ cumulative orders across 8+ years of combined brand operation, integrates multiple Brazilian payment rails (Pix, Boleto, Mercado Pago, PagSeguro, Vindi, Yapay) plus major card networks, and has no disclosed external funding, headcount, or revenue figures. It is a privately held CNPJ-registered entity with no parent company or external investor.
Colchones firmographics
Firmographics- Name
- Colchones
- Legal name
- Colchones 31.150.830/0001-29
- Website
- https://colchones.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Colchones is a Brazilian specialty mattress retailer founded circa 2019, operating six São Paulo state showrooms and a national e-commerce platform under the Colchones, Simmons, and Restonic brands, serving individual and heavy-weight consumers with a tiered portfolio of pocket-spring, foam, and dual-spring mattress lines.
- Ownership category
- akta.pro rank
Colchones industry classification
Industry- Product category
- Mattress Retail
- NAICS
- Furniture Retailers (449110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Mattress Manufacturing (33791)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Household Furniture (2510)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Bed Frames, Foundations & Headboards Retail (CRAIABAE), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)
Keywords
Where Colchones is headquartered
LocationHeadquarters
- HQ city
- São Bernardo do Campo
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
Colchones business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Mattress and Box Retail: Direct-to-consumer retail of mattresses and box spring bases through physical showrooms and e-commerce. Product categories include Colchão + Baú (Mattress with Storage), Colchão + Box (Mattress with Box Base), and standalone mattresses. Multiple sizes available: Solteiro, Solteirão, Viúva, Casal, Queen, King.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level mattresses starting around R$1,683.80 |
| Unit Pricing | Pay-as-you-go | Mid-range mattresses R$1,800 - R$2,700 |
| Unit Pricing | Pay-as-you-go | Premium mattresses R$2,700 - R$3,700 |
| Unit Pricing | Pay-as-you-go | Luxury mattresses R$3,000+ |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Colchones product offering
Product offeringCore offering
Grupo Colchones retails branded mattresses and bedding through six physical showrooms in São Paulo state and a national e-commerce platform. The product portfolio includes the proprietary Colchones brand across six mattress lines (Accion, Vitalidad, Tartara, Mayor Soft, Provenza, Dulce), the Restonic luxury brand, and the Simmons American-technology brand, sold as standalone mattresses or as sets paired with Box foundation bases or Baú storage bases in all standard Brazilian bed sizes.
Product overview
Colchones is a Brazilian mattress retailer offering a portfolio of branded mattress products organized in tiered lines: Accion (entry-level, most affordable), Vitalidad (intermediate, best cost-benefit), Tartara (extra firm, high weight capacity), Mayor Soft (soft comfort), Provenza (premium pillow top), and Dulce (luxury double-spring). The company sells mattresses both individually and as complete sets paired with Box (foundation bases) or Baú (storage bases) in all standard Brazilian sizes (Solteiro, Solteirão, Viúva, Casal, Queen, King). The product architecture is modular, allowing customers to purchase mattress + base combinations or standalone products.
Differentiator
Problem solved
Functional benefit
Brands
- Simmons: American mattress brand combining American tradition with cutting-edge technology, available through Grupo Colchones.
- Restonic
- Colchones
- Vitalidad
- Accion
- Provenza
- Tartara
- Dulce
Products and services
- Colchão Accion Molas Ensacadas Entry-level mattress line with pocket springs and D26 density foam; the most affordable option in the Colchones portfolio, supporting up to 120kg per person.
- Colchão Vitalidad High Fresh Intermediate mattress line featuring looping technology for uniform density, pillow top with high-density High Fresh foam, and pocket springs supporting up to 120kg per person; positioned as the best cost-benefit ratio in the Colchones portfolio.
- Colchão Tartara Firme PHP Extra firm mattress with PHP reinforced springs supporting up to 150kg per person and D28 density foam; designed for heavier users requiring reinforced structure and superior weight capacity.
- Colchão Provenza Pillow Top Premium pillow top mattress with 100% high-density foam and pocket springs, ~10-year durability potential, low deformation risk, and 35cm height; positioned for superior comfort and long service life.
- Colchão Mayor Soft Soft comfort mattress with pillow top, pocket springs, and high-grammage fabric for superior touch and moisture absorption; positioned for customers preferring softer comfort.
- Colchão Dulce Duplo Molejo Luxury double-spring mattress combining Superlastic and Mini Pocket springs with a 3cm foam layer and high-grammage fabric; hotel-quality construction with approximately 0% deformation potential at 36cm height.
- Box (Foundation Bases) Box foundation bases sold alongside Colchones mattresses in all standard Brazilian sizes (Solteiro, Solteirão, Viúva, Casal, Queen, King) with linen fabric cover.
- Baú (Storage Bases) Storage bases with integrated mattress offering under-bed storage in sizes Solteiro, Viúva, Casal, Queen, and King.
- Camas (Bed Frames) Bed frames and bedroom furniture sold to accompany Colchones mattresses and complete the bedroom set.
- Restonic Luxury Mattress Brand Luxury mattress brand distributed by Grupo Colchones, with dedicated showrooms in Pinheiros and Ibirapuera (São Paulo) and a dedicated e-commerce site; positioned for the luxury segment of the Brazilian mattress market.
- Simmons Mattress Brand American mattress brand combining American tradition with cutting-edge sleep technology, distributed by Grupo Colchones with showrooms in São Bernardo do Campo and São Caetano do Sul plus a dedicated e-commerce site.
Quantifiable outcome
- Less than 1% maintenance rate for Accion mattress line
- +3 more outcomes
Companies that use Colchones
Customer profileSegments2 records
Ideal customer profiles2 records
Colchones technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature5 records
Colchones partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SimmonscoreSimmons is an American mattress brand with cutting-edge technology. Grupo Colchones operates Simmons branded retail stores in São Paulo state (São Bernardo do Campo and São Caetano do Sul). Simmons mattresses combine American tradition with advanced sleep technology.
- RestoniccoreRestonic is a luxury mattress brand operated by Grupo Colchones. The company runs Restonic branded retail stores in Pinheiros and Ibirapuera, São Paulo, and maintains a dedicated e-commerce site at restonic.colchones.com.br. Restonic represents the luxury segment of the group's brand portfolio.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Colchones competitors and assessment
Company assessmentRegional players
- BF Colchões: Regional Brazilian mattress manufacturer/retailer with strong presence in southern/southeastern Brazil. Comparable as a regional mattress retailer serving adjacent geographies with similar spring and foam product portfolios.
Others
- Magazine Luiza: Major Brazilian omnichannel retailer carrying mattresses as part of broader home goods assortment. Comparable as a competitor for mattress sales via national e-commerce plus physical retail, though not specializing in the category.
Direct peers
- Castor: Major Brazilian mattress manufacturer and retailer with showrooms nationwide. Directly comparable in product mix (spring, foam, pillow top mattresses) and multi-tier pricing strategy targeting the same Brazilian household consumer.
- Ortobom: Brazil's largest mattress brand and manufacturer with national retail presence across price tiers. Directly comparable as a multi-tier mattress retailer/manufacturer serving Brazilian consumers with similar spring and foam product portfolios.
- Zissou Sleep: Brazilian D2C mattress startup selling premium foam mattresses direct to consumers nationwide. Comparable as a digitally native mattress competitor targeting the same premium-tier Brazilian online shopper with similar product positioning.
- Emma Colchões: German-origin D2C mattress brand with strong Brazilian operations. Comparable as a digitally native mattress retailer targeting Brazilian consumers with premium foam/spring products, competing for the same online-buyer segment as Colchones' e-commerce site.
- Luckspuma: Long-established Brazilian foam mattress specialist with national distribution. Comparable as a foam-focused mattress manufacturer/retailer targeting the same Brazilian consumer segment with similar pricing and product positioning.
Broad incumbents
- Herval: Established Brazilian furniture and mattress manufacturer with broad product portfolio across home furnishings. Comparable as a large incumbent mattress player in Brazil, though operating across wider furniture categories rather than specializing.
- Restonic (Global): International luxury mattress brand whose Brazilian operations Colchones wholly owns. Comparable as the parent of the Restonic Brazil subsidiary, sharing product technology and premium positioning.
- Simmons (Global): The American heritage mattress brand that Colchones operates under license/ownership in Brazil. Comparable as the global parent of the Simmons Brazil subsidiary, with shared product DNA (pocket springs, premium positioning) across markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Colchones social profiles
Digital presenceColchones compliance and trust
Trust signalCompliance1 record
Colchones financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colchones leadership team
Management profileNumber of profiles
Colchones subsidiaries and ownership
Company hierarchySubsidiaries2 records
Colchones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colchones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colchones
What does Colchones do?
Grupo Colchones retails branded mattresses and bedding through six physical showrooms in São Paulo state and a national e-commerce platform. The product portfolio includes the proprietary Colchones brand across six mattress lines (Accion, Vitalidad, Tartara, Mayor Soft, Provenza, Dulce), the Restonic luxury brand, and the Simmons American-technology brand, sold as standalone mattresses or as sets paired with Box foundation bases or Baú storage bases in all standard Brazilian bed sizes.
Is Colchones a public or private company?
Colchones is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Colchones founded?
Colchones was founded in 2019. It employs 1 to 10 people.
Where is Colchones based?
Colchones is headquartered in São Bernardo do Campo, Brazil, in the Latin America region.
How does Colchones make money?
One revenue line is on record: mattress and Box Retail.
Who are Colchones's main competitors?
BF Colchões is listed as a regional player. Magazine Luiza is listed as an others. Direct peers are Castor, Ortobom, Zissou Sleep, Emma Colchões and Luckspuma. Broad incumbents are Herval, Restonic (Global) and Simmons (Global).
Does Colchones have an API?
No public API is recorded for Colchones.
What industry is Colchones in?
Colchones's product category is Mattress Retail. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its NAICS code is 449110 and its SIC code is 5712.