Coldwell Banker Prestige Realty

What Coldwell Banker Prestige Realty does

Coldwell Banker Prestige Realty is a privately held residential real estate brokerage operating as a franchisee of the Coldwell Banker brand, headquartered at #310 - 638 Broughton Street in Vancouver, British Columbia. The firm serves home buyers, home sellers, renters, and rental property owners across Metro Vancouver and the Lower Mainland, including Coal Harbour, Deep Cove, Lonsdale, Downtown Vancouver, West Vancouver, North Vancouver, New Westminster, Coquitlam, Port Coquitlam, Richmond, Surrey, Langley, and Burnaby. Its service portfolio spans office listings, rental listings, a dedicated property management division, building placement, in-house mortgage brokerage, and agent recruitment, supported by self-service tools including a Comparative Market Analysis home evaluation tool and a mortgage calculator.

The brokerage's underlying technology is a conventional real estate stack built on the myRealPage website platform with property data sourced from MLS feeds via Greater Vancouver REALTORS (GVR) and the Fraser Valley Real Estate Board (FVREB), supplemented by monthly market infographics published from those boards. There is no proprietary AI, app, or API surface disclosed. The Coldwell Banker franchise supplies brand equity (100+ years of heritage, founded 1906), the Ultimate Service customer-satisfaction program (98% satisfaction across 75,000+ Canadian transactions), and access to a global network spanning 49 countries and territories.

Revenue is generated primarily through commission-based transactions on residential sales (a percentage of deal value, typically split with agents), augmented by recurring professional-services fees from rental property management and tenant placement, plus fees from in-house mortgage brokerage services. The go-to-market model is sales-led and relationship-driven: licensed REALTORS deliver in-person consultations, property showings, and transaction management across the regional service area, with marketing anchored on the Coldwell Banker brand, MLS listings, client testimonials, and localized market content.

Name

Coldwell Banker Prestige Realty

Legal name

Coldwell Banker Prestige Realty

Website

https://coldwellbankerprestigerealty.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Coldwell Banker Prestige Realty is a privately held residential real estate brokerage franchisee operating in Metro Vancouver and the Lower Mainland, serving individual home buyers, sellers, and renters through licensed REALTORS and an integrated mortgage and property management service portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential property sales, typically a percentage of the transaction value. Agents earn commissions on completed transactions for both buyer and seller representation.
2. Rental Property Management: Property management services for residential rental clients, generating ongoing management fees and facilitating tenant placement.
3. In-House Mortgage Services: Integrated mortgage brokerage services provided to clients, offering additional revenue stream and enhanced client experience under one roof.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Coldwell Banker Prestige Realty is a full-service residential real estate brokerage operating under the Coldwell Banker franchise brand. The firm provides licensed REALTOR representation for residential home buying, selling, and renting across Metro Vancouver and the Lower Mainland, complemented by in-house property management, mortgage brokerage, and building placement services.

Product overview

Coldwell Banker Prestige Realty operates as a residential real estate brokerage offering a unified service portfolio centered on property buying, selling, and rental assistance across Metro Vancouver and the Lower Mainland. The core offering includes Office Listings and Rental Listings for residential properties, supported by tools such as the Home Evaluation Tool for Comparative Market Analysis and a Mortgage Calculator for financing planning. Buyer and seller services are complemented by educational resources including Buying Tips and Selling Tips, while the Property Management Division handles residential rentals. Additional services include Building Placement, Market Update Infographics from GVR and FVREB boards, and in-house mortgage brokerage for integrated client service. The brokerage also recruits agents through its Real Estate Agent Recruitment program, providing training, mentorship, and lead generation support to affiliated agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Sales Representation Licensed REALTOR representation for individuals and families purchasing or selling residential homes, condos, and investment properties in Metro Vancouver and Lower Mainland markets.
• Rental Listings Service Listings service for apartments and condos available for lease across Metro Vancouver.
• Property Management Division Full-service property management for residential rental clients across the Metro Vancouver region, including tenant placement and ongoing management.
• In-House Mortgage Brokerage Integrated mortgage services provided in-house to give clients a seamless home buying experience under one roof.
• Building Placement Service Service connecting clients with commercial and residential buildings for placement purposes.
• Real Estate Agent Recruitment Recruitment program for BC-licensed real estate agents and property managers, offering training, mentorship, lead generation, and marketing support.

Quantifiable outcome

• 98% overall satisfaction rating from more than 75,000 Canadian Home Buyers and Sellers

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Coldwell BankercoreChannel Partner/ Reseller/ DistributorColdwell Banker Prestige Realty operates as a licensed Coldwell Banker franchisee. The Coldwell Banker brand, founded in 1906, is the oldest and most established residential real estate franchise system in North America with global presence across 49 countries. The franchise provides brand recognition, marketing resources, training programs, and technology platforms to member brokerages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Macdonald Realty: Macdonald Realty is a large BC-based residential brokerage with significant Metro Vancouver agent density, directly competing for the same buyers, sellers, and listings in the same sub-markets as Coldwell Banker Prestige Realty.
• Dexter Realty: Dexter Realty is a long-standing independent Vancouver residential brokerage operating across Metro Vancouver with a comparable agent-driven, full-service buy/sell model serving the same buyer/seller customer base.
• Sutton Group-West Coast Realty: Sutton Group is a competing residential real estate franchise with a sizable Vancouver-area agent network, directly comparable in product (residential buy/sell), target customer (home buyers/sellers), and transaction-based revenue model.
• Engel & Völkers Vancouver: Engel & Völkers is an international residential real estate franchise with a Vancouver presence, competing in the same Metro Vancouver high-end residential segment (some of CB Prestige's featured listings exceed $1M) with similar full-service agent representation.
• Royal LePage West Real Estate Services: Royal LePage is a directly comparable Canadian residential real estate franchise with deep Metro Vancouver / Lower Mainland agent coverage, offering the same buy/sell brokerage services and similar commission-based revenue model as Coldwell Banker Prestige Realty.
• RE/MAX of Nanaimo: RE/MAX is a direct competitor as another major residential real estate franchise operating across Metro Vancouver and the Lower Mainland with a similar commission-based model and full-service agent network serving buyers and sellers.
• Sotheby's International Realty Canada: Sotheby's International Realty Canada is a competing luxury-leaning residential franchise with active Metro Vancouver agent operations, directly comparable in serving higher-end residential buyers and sellers in the same geographic market.
• Century 21 In Town Realty: Century 21 is a competing global residential real estate franchise with Vancouver-area offices offering the same full-service buy/sell representation, MLS access, and traditional sales-led GTM as Coldwell Banker Prestige Realty.

Emerging players

• Oakwyn Realty Ltd. Oakwyn Realty is a Vancouver-headquartered independent brokerage that has grown rapidly across Metro Vancouver, competing for the same agents, listings, and residential clients as Coldwell Banker Prestige Realty with a more contemporary brand.
• eXp Realty (World) Canada: eXp Realty is a cloud-based, technology-forward residential brokerage rapidly growing agent count in Metro Vancouver, offering similar buy/sell services but with a lower-overhead, commission-only model that pressures traditional franchisees like Coldwell Banker Prestige Realty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coldwellbankerprestigerealty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Prestige Realty