Coldwell Banker Saudi Arabia

What Coldwell Banker Saudi Arabia does

Coldwell Banker Saudi Arabia is the local franchisee of the globally established Coldwell Banker real estate brokerage brand, which was founded in 1906 in the United States and now operates more than 3,000 offices across 50 countries with over 100,000 affiliated agents. The Saudi entity, headquartered at Block 14 Center, Building B, Level 1, Tahliah St in Riyadh, specializes in connecting buyers and sellers of luxury residential and commercial properties, primarily in Riyadh and Jeddah. Its named service offerings include property selling assistance with marketing and negotiation support, buyer guidance for stress-free home purchasing, and investment advisory for clients making real estate allocation decisions.

The core product is a web-based property listing platform (coldwellbanker.sa) that allows users to filter by property type (villas, apartments, townhouses, commercial), price band, city, and bedroom count. The platform is supplemented by a rule-based mortgage calculator (covering down payment, loan, interest rate, property tax, insurance, and HOA fees), virtual tour scheduling via in-person and video chat, and WhatsApp-based direct messaging with assigned agents. Marketing and lead capture span website, Facebook, Twitter/X, Instagram, TikTok, YouTube, WhatsApp, and email inquiry forms. The technology stack is conventional: a listing portal with filters, contact forms, and WhatsApp deep links — no proprietary ML, data, or AI features are disclosed.

Coldwell Banker Saudi Arabia operates a sales-led go-to-market model in which a small team of licensed real estate agents and marketers (three agents are publicly identified — Haton Alshehri, Naifa Alhajri, Nouf Khalid) handles property search, viewing, negotiation, and closing on behalf of clients. Revenue is earned through transaction-based brokerage commissions on completed sales and leases, with no publicly disclosed fee schedule. The customer base consists of high-net-worth local Saudi buyers and sellers seeking luxury properties, plus international property investors accessing the Saudi market through the global Coldwell Banker brand. The entity is privately held as a franchise operation, with no disclosed ownership structure, capitalization, or financial figures.

Name

Coldwell Banker Saudi Arabia

Legal name

Coldwell Banker Saudi Arabia

Website

https://coldwellbanker.sa

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Short description

Coldwell Banker Saudi Arabia is a Riyadh-based franchisee of the global Coldwell Banker real estate brokerage brand, operating a property listing platform and sales-led agent team that serves high-net-worth local buyers, sellers, and international investors in the luxury residential markets of Riyadh and Jeddah.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Services: The company earns revenue through real estate brokerage commissions by connecting property buyers and sellers, facilitating transactions for luxury properties in Riyadh. Services include selling assistance with marketing and negotiation expertise.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Coldwell Banker Saudi Arabia is a real estate brokerage franchise operating in Saudi Arabia (headquartered in Riyadh) that connects buyers and sellers of luxury residential and commercial properties. Services include property listing and search, expert marketing and negotiation support for sellers, buyer guidance through the purchase process, and investment advisory with market analysis. The company also facilitates property tours (in-person and virtual) and provides an online mortgage calculator, supporting transactions primarily in Riyadh and Jeddah.

Product overview

Coldwell Banker Saudi Arabia is a global real estate brokerage operating since 1906 with operations in 50 countries. Their product offering consists of a property listing platform featuring residential and commercial properties for sale and rent in Saudi Arabia (primarily Riyadh and Jeddah), supplemented by services including property selling assistance, buying guidance, and investment advisory. The platform offers a mortgage calculator tool and virtual tour scheduling capabilities. Their property portfolio includes diverse property types: villas (standalone, furnished, and townhouses), apartments (in residential towers), duplex units, and commercial spaces. Major named property listings include Ascot Raffles Tower, Stella Stay Tower, Sedra community units (D7, D9, E1), Sharp Court Compound, Downtown Villa, Turquoise Villa, Evia Villa, Aurora Villa, Jood Tower units, Etoile-Sedra, Vega Residences, Rosa Villa, Naya 37, Ara Residences, and Naya Residences 33. Contact and inquiry management is facilitated through WhatsApp integration and agent assignment.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listing Platform Web-based real estate listing and search platform that allows users to browse properties for sale and rent in Saudi Arabia (primarily Riyadh and Jeddah), filter by property type, price range, city, and bedroom count, and submit inquiries.
• Property Selling Assistance Brokerage service for property owners seeking to sell or lease, providing expert marketing of listings and negotiation support to close transactions at favorable terms.
• Property Buying Guidance Expert advisory service for buyers that delivers guided support through the property purchase process, including property search, viewing coordination, and transaction support.
• Investment Advisory Advisory service for real estate investors that combines expert market analysis with strategy support to inform property investment decisions in the Saudi market.
• Mortgage Calculator Online financial calculator that estimates monthly mortgage payments using inputs such as down payment, loan amount, interest rate, property tax, home insurance, and HOA fees.
• Virtual Tour Scheduling Service that allows prospective buyers and renters to schedule property viewings either in person or via video chat directly from a property listing.
• WhatsApp Inquiry Integration Communication channel integrated with property listings that lets users initiate direct WhatsApp conversations with Coldwell Banker agents for inquiries and tour scheduling.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Property Finder Saudi Arabia: Property Finder is the leading online property portal in Saudi Arabia, aggregating listings from Coldwell Banker and competing brokerages. It is an emerging channel that competes for buyer attention, lead generation, and increasingly transaction conversion against traditional brokerage models.
• Bayut Saudi Arabia: Bayut is a major property portal operating in Saudi Arabia and the wider MENA region, competing with Property Finder for listing visibility and buyer leads. It pressures traditional brokerages like Coldwell Banker Saudi Arabia by aggregating inventory and shifting discovery online.

Direct peers

• JLL Saudi Arabia: JLL operates in Saudi Arabia across residential, commercial, and investment real estate with a global brand and local agent network. It overlaps with Coldwell Banker Saudi Arabia on luxury residential brokerage, investor advisory, and developer relationships in Riyadh.
• Cushman & Wakefield Saudi Arabia: Cushman & Wakefield is a global real estate services firm with a Saudi Arabia presence offering brokerage, valuation, and advisory. While broader than Coldwell Banker's luxury residential focus, it competes for the same Riyadh/Jeddah mandates and HNW client relationships.
• Knight Frank Saudi Arabia: Knight Frank is a global real estate franchise with a Saudi Arabia presence offering residential and commercial brokerage across Riyadh and Jeddah. Its luxury residential focus, international investor clientele, and franchise-style operating model make it the closest direct competitor to Coldwell Banker Saudi Arabia.
• Engel & Völkers Saudi Arabia: Engel & Völkers is a global luxury real estate franchise operating in Saudi Arabia with a comparable upscale residential focus, agent-led model, and international brand positioning. It targets the same HNW buyer profile and competes head-to-head for branded-residence and premium villa mandates.
• Sotheby's International Realty Saudi Arabia: Sotheby's International Realty is a globally recognized luxury real estate brand with affiliate presence across the GCC. It targets the same ultra-high-net-worth buyer and seller profile as Coldwell Banker Saudi Arabia and competes for branded-residence and trophy-asset mandates in Riyadh.
• Savills Saudi Arabia: Savills operates a Saudi Arabia office providing residential sales, leasing, investment advisory, and valuation services. Its global brand, broad advisory capability, and Riyadh footprint directly overlap with Coldwell Banker Saudi Arabia's luxury residential and investor-facing offerings.

Regional players

• Better Homes: Better Homes is a leading luxury-focused real estate brokerage headquartered in Dubai with deep Middle East market expertise. While primarily UAE-based, it serves cross-border GCC investors and competes for regional HNW client mandates relevant to Saudi luxury property buyers.
• Hamptons International Middle East: Hamptons International is a premium residential real estate brand operating across the Middle East with a luxury focus. It competes for cross-border GCC HNW investors and offers comparable high-end residential brokerage services relevant to Coldwell Banker Saudi Arabia's clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CB_saudi
• YouTubeyoutube.com/channel/UCvOfFNAXu5E8J_azFQs9cpA
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/cb_saudi
• TikToktiktok.com/@coldwellbankersa
• LinkedInlinkedin.com/company/coldwellbankersa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Saudi Arabia