Coldwell Banker US Virgin Islands

What Coldwell Banker US Virgin Islands does

Coldwell Banker U.S. Virgin Islands is a privately held, full-service residential and commercial real estate brokerage serving the U.S. Virgin Islands and adjacent Caribbean markets. It operates as two independently owned and operated entities — Coldwell Banker St. Croix Realty (headquartered at 5030 Anchor Way, Suite 12, Christiansted) and Coldwell Banker St. Thomas Realty (6200 Smith Bay Ste 5, St. Thomas) — under a master franchise/affiliation with the Coldwell Banker brand, specifically as a member of the Coldwell Banker Island Affiliates network. The firm employs a roster of agents with over 100 years of combined local expertise and serves buyers, sellers, landlords, and investors across St. Croix, St. Thomas, St. John, the West Indies, and the British Virgin Islands.

The company's product surface spans a digital property listings platform with advanced search, virtual tours, and integrated payment processing; dedicated service lines for luxury and commercial real estate; a vacation rental portal and active long-term rental listings; and a recurring Property Management Services offering for investment property owners. Listings inventory observed in the source data includes 341 residential, 237 condominium, 525 lots/acres, 79 commercial sale, and 221 residential rental listings. Distribution is a hybrid of agent-led direct sales, inside sales via phone/email/web, and the global Coldwell Banker referral channel, supported by Instagram, Facebook, Pinterest, and WhatsApp social channels plus MLS-style listing syndication.

The business model is primarily transaction-based: commissions on residential and commercial sales and rental placements, complemented by recurring fees from property management. GTM is sales-led and relationship-driven, with referrals and repeat clients as the dominant bottom-of-funnel channel. The firm has earned repeated Coldwell Banker international recognition — International President's Circle (2020), President's Premier (2021), President's Elite (2022, 2023), and Diamond Society (2024) — reflecting sustained performance within the franchise network rather than disclosed growth or expansion headlines.

Name

Coldwell Banker US Virgin Islands

Legal name

Coldwell Banker St. Croix Realty / Coldwell Banker St. Thomas Realty

Website

https://coldwellbankervi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Coldwell Banker U.S. Virgin Islands is a privately held full-service real estate brokerage operating two Coldwell Banker-affiliated offices (St. Croix and St. Thomas) serving residential buyers, sellers, commercial investors, and rental clients across the USVI and broader Caribbean.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Residential Rental Brokerage & Tenant Placement (BPAJAAAF), Office Brokerage (BPAJABAA)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Luxury real estate services
• Property management services
• Vacation rental listings

Headquarters

HQ city

Christiansted

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commissions: Commission-based revenue from residential and commercial property sales transactions. Agents represent buyers and sellers in transactions across St. Croix, St. Thomas, St. John, and broader Caribbean markets.
2. Property Management Services: Ongoing property management services for investment property owners to maintain and manage their real estate investments.
3. Rental Services: Long-term and vacation rental placement services including property listings and management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Full-service real estate brokerage facilitating residential, commercial, and luxury property sales and rentals across St. Croix, St. Thomas, St. John, West Indies, and the British Virgin Islands. Services span buyer and seller representation, property listings, property management, and vacation and long-term rental placement through two independently owned offices operating under the Coldwell Banker brand.

Product overview

Coldwell Banker U.S. Virgin Islands is a full-service real estate brokerage operating as two independently owned offices (Coldwell Banker St. Croix Realty and Coldwell Banker St. Thomas Realty) serving the U.S. Virgin Islands. The company offers a comprehensive suite of real estate services including residential property sales, commercial real estate transactions, luxury property services, vacation and long-term rentals, and property management. The core offering includes an online property listings platform with advanced search capabilities across multiple property types (residential, condominiums, lots/acres, commercial) and locations (St. Croix, St. Thomas, St. John, West Indies, British Virgin Islands). The company leverages the global Coldwell Banker network with over 100 years of combined local expertise across their agent teams.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Island Affiliates: A network affiliation of Coldwell Banker brokerages serving island markets.

Products and services

• Residential Real Estate Brokerage Full-service residential real estate brokerage representing buyers and sellers of single-family homes, multi-unit buildings, and similar residential properties across the U.S. Virgin Islands with strategic marketing plans and end-to-end transaction management.
• Commercial Real Estate Brokerage Commercial property sales and leasing services for retail, office, restaurant, and industrial properties in the U.S. Virgin Islands, including active commercial sale listings and active commercial lease listings.
• Luxury Real Estate Services Dedicated luxury real estate brokerage for high-value estates, waterfront properties, and premium investment real estate in the USVI, leveraging the global Coldwell Banker buyer network for discreet, high-value transactions.
• Long-Term Rental Services Placement and listing services for long-term residential rentals in the U.S. Virgin Islands, connecting landlords with tenants through active rental listings and dedicated agent support.
• Vacation Rental Services Vacation rental listing and placement services for short-term stays in the U.S. Virgin Islands, including vacation rental marketing and tenant placement for property owners.
• Property Management Services Ongoing property management services for investment property owners in the U.S. Virgin Islands, helping to maintain, manage, and operate real estate holdings to keep investments thriving.
• Online Property Listings Platform Online property search and listings platform at coldwellbankervi.com allowing users to browse residential, condominium, lots/acres, commercial sale, vacation rental, and residential rental properties across the U.S. Virgin Islands and broader Caribbean markets.
• USVI Real Estate Market Data Market data and analysis services for the U.S. Virgin Islands real estate market, providing information and trends that support buyers, sellers, and investors evaluating the USVI market.

Quantifiable outcome

• Coldwell Banker International Diamond Society recognition (2024)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Coldwell BankercoreChannel Partner/ Reseller/ DistributorMaster franchise relationship with Coldwell Banker providing brand name, global network access, marketing resources, and technology platform. Coldwell Banker St. Croix Realty and Coldwell Banker St. Thomas Realty operate as independently owned offices under the Coldwell Banker brand umbrella with access to international referral networks.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RE/MAX: Global residential real estate franchise with a similar agent-driven, commission-based model. Competes head-to-head with Coldwell Banker for independent agents and franchisees, and is one of the most likely alternative affiliations a USVI agent might consider.
• Keller Williams Realty: Largest real estate franchise in North America by agent count, with an agent-centric (associate-led) model and strong residential focus. Competes directly for productive agents and market share at the franchisee level.
• Century 21 Real Estate: Another large global residential real estate franchise with the same agent-led brokerage model, global referral network, and franchise-affiliation structure — directly substitutable for the Coldwell Banker affiliation.
• Sotheby's International Realty: Luxury-leaning global real estate brand with Caribbean island presence and an international referral network closely analogous to Coldwell Banker's luxury and global-reach proposition for high-net-worth island buyers.
• Berkshire Hathaway HomeServices: National residential real estate franchise with a luxury/premium brand positioning and global referral reach, competing for the same agent talent pool and franchise territories as Coldwell Banker.

Emerging players

• Compass: Tech-forward national brokerage leveraging platform technology, agent equity, and aggressive recruitment. While not franchise-based, it competes for the same productive agents in island markets and represents a structural shift threatening traditional franchise brokerages.
• eXp Realty: Cloud-based brokerage with a low-overhead, agent-centric model that has rapidly scaled globally. Attracts independent and franchise agents with better economics, directly threatening traditional brokerages like Coldwell Banker USVI.

Regional players

• Island Real Estate Team (USVI): Independent USVI-based real estate firm serving St. Croix and surrounding markets with residential and land sales. A direct local competitor that operates in the same geography without the Coldwell Banker brand overhead.
• American Paradise Real Estate: Independent USVI brokerage operating in St. Croix with residential and commercial listings. Competes directly with Coldwell Banker USVI for local market share on the same island.

Broad incumbents

• Coldwell Banker (Realogy / Anywhere Real Estate parent network): The master franchise brand under which Coldwell Banker USVI operates. While the parent network offers overlapping residential, commercial, and luxury brokerage services, it operates at global scale across thousands of offices rather than specializing in the Caribbean island market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coldwellbankervi
• LinkedInlinkedin.com/company/coldwellbankerusvirginislands

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker US Virgin Islands