What Collected does

Collected Company (legally Collected Company of Brooklyn LLC) is a privately held AI strategy and implementation consulting firm founded in 2023 by Teo Soares and Nicole Kerson, both formerly of Google where they spent a decade on early generative AI development — Kerson led the launch of LaMDA and Soares drove development of the Gemini API. The firm sells five integrated professional service lines: AI Strategy (prioritization and planning), AI Development (rapid prototyping and product build), AI Evaluation (readiness testing using a proprietary framework including a 'Break It!' exercise), AI Enablement (change management and workflow redesign), and AI Upskilling (workshops and coaching). Its go-to-market is sales-led and direct-to-client: organizational leaders initiate contact through the firm's website, engagements are tailored and custom-priced, and delivery is led by the two co-founders with support from a small team of approximately six total employees. The company serves a mix of enterprise (Google, Vanta, G2), nonprofit/foundation (Aspen Institute, Scratch Foundation, Robert Wood Johnson Foundation), and government clients (Citizens Budget Commission, Downtown Alliance; a 23-person state/county benefits cohort via the Aspen partnership), using AI tools across providers (OpenAI, Anthropic, Google) and contributing thought leadership through an active blog and email newsletter, an NY Tech Week panel, and a featured talk at the inaugural Hacks/Hackers AI Summit. Revenue is not disclosed, the firm is bootstrapped with no venture funding, and its primary economic claim is closing the gap between stated AI investment (86% of organizations) and realized AI value (5%, per a cited October 2025 BCG report).

Name

Collected

Legal name

Collected Company of Brooklyn LLC

Website

https://collected.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Collected Company is a Brooklyn-based AI strategy and implementation consultancy founded in 2023 by ex-Google LaMDA and Gemini API leads, helping organizational leaders prioritize, prototype, evaluate, and operationalize AI through five tailored service lines.

Ownership category

akta.pro rank

Product category

AI Consulting Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHACAI)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), AI/ML Engineering & Model Development Services (BPAEAHAF), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)

Keywords

• AI consulting services
• AI strategy
• AI implementation
• AI evaluation
• AI enablement

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. AI Strategy Consulting: Customized consulting engagements to help organizations develop AI strategies, prioritization frameworks, and governance structures.
2. AI Development Services: Hands-on prototyping and development support for turning AI concepts into operational tools and products, including rapid prototyping and full product development.
3. AI Evaluation Services: Development and deployment of evaluation frameworks to assess AI system reliability, safety, and deployment readiness.
4. AI Enablement & Upskilling: Change management and educational services including practical workshops, training programs, and coaching to build lasting AI capabilities within organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Collected Company is a professional services firm that provides hands-on AI consulting across five integrated service areas: AI Strategy (prioritization and planning), AI Development (prototyping and product build), AI Evaluation (readiness assessment and testing frameworks), AI Enablement (change management and workflow redesign), and AI Upskilling (workshops and training). The firm works closely alongside client teams to identify practical AI opportunities, prototype quickly, and implement solutions that are useful, measurable, and sustainable. The company does not sell a standalone software product; it delivers tailored consulting engagements to organizational leaders accountable for AI transformation.

Product overview

Collected Company is a professional services firm offering five integrated consulting service offerings: AI Strategy (prioritization and planning), AI Development (prototyping and product build), AI Evaluation (readiness assessment and testing frameworks), AI Enablement (change management and workflow redesign), and AI Upskilling (workshops and training). These services are designed to work together as a complete engagement lifecycle, from initial strategy through implementation and ongoing capability building. The company does not offer a standalone SaaS product but rather provides hands-on, tailored consulting support to help organizations close the gap between AI ambition and operational reality.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Strategy Consulting service helping organizations prioritize AI initiatives, cut through market noise, and build actionable implementation plans with governance structures and prioritization frameworks. Designed for organizational leaders with AI mandates who lack dedicated headcount or playbooks.
• AI Development Hands-on AI prototyping and development support for turning concepts into operational tools, including rapid prototyping for concept validation and full product and workflow development. Targeted at teams that lack in-house AI engineering capacity.
• AI Evaluation Development and deployment of rigorous evaluation frameworks (including the proprietary "Break It!" methodology) to determine whether AI systems are reliable, safe, and ready for real-world deployment, including defining success/failure scenarios and building repeatable testing processes. Designed for teams preparing AI systems for production.
• AI Enablement Change management services to redesign workflows, support adoption, and build AI practices that become part of day-to-day operations, helping teams move from experimentation to measurable operational change. Targeted at organizations that have invested in AI tools but face adoption barriers.
• AI Upskilling Educational workshops and training programs designed around how teams work, offering coaching to build lasting AI capabilities within organizations. Targeted at organizations seeking role-specific, practical AI education beyond generic AI 101 training.

Quantifiable outcome

• Organizations often underperforming on AI value realization despite significant investment (86% investing meaningfully, only 5% generating substantial value)
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• New Practice Lab at New AmericacoreStrategic or Co-development PartnerCollected Company partnered with the New Practice Lab at New America as part of the Aspen Institute's FSP State Executive Cohort AI Lab program. Together they designed and led a 36-hour sprint translating agency implementation challenges into functional prototypes for government benefits administrators.
• Aspen InstitutecoreStrategic or Co-development PartnerCollaborated on AI Lab programs for government cohorts, bringing together state and county benefits administrators to address challenges of delivering benefits at scale. The partnership included the FSP State Executive Cohort with 23 administrators participating in a 3-day program with prototyping sprints.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Faculty AI: UK-based boutique AI consultancy with a similar elite-pedigree positioning (ex-DeepMind founders) focused on practical AI implementation for enterprises and government. Closely mirrors Collected's model of pairing frontier-model expertise with hands-on delivery.
• Slalom: Boutique-leaning technology and AI consulting firm that delivers strategy, prototyping, and change management to mid-market and enterprise clients. Comparable in service breadth and AI-transformation focus, but at substantially greater scale.

Broad incumbents

• BCG X: BCG's dedicated AI, technology, and digital venture-build arm. Competes for the same enterprise AI-transformation mandates Collected targets but operates globally with vastly larger delivery capacity and partner bench.
• Bain & Company: Global management consultancy with a rapidly scaling AI and machine-learning practice. Competes for C-suite AI strategy and transformation engagements across the same enterprise buyer segments.
• Accenture: Largest scaled services platform with multi-billion-dollar AI investment and a dedicated Accenture AI practice. Competes for the same enterprise AI strategy, prototyping, and enablement work at global scale.
• McKinsey & Company (QuantumBlack): McKinsey's advanced analytics and AI arm; the firm whose October 2025 BCG-cited research underpins Collected's own value-gap pitch. Massive global delivery footprint competing for the same enterprise AI strategy budgets.
• EY (AI and Automation): Big 4 consulting arm with a significant AI and analytics practice. Competes directly for enterprise AI transformation, evaluation, and adoption engagements, particularly with regulated and government clients.
• Deloitte (AI Institute): Big 4 firm with a substantial AI strategy, implementation, and governance practice serving many of the same Fortune 500 and public-sector buyers Collected pitches.

Emerging players

• Quantiphi: AI-focused digital engineering and consulting firm specializing in applied AI and data solutions for enterprise. Comparable in technical AI delivery orientation, though larger and more product-tilted than Collected.
• Trewon Technologies: Boutique AI and emerging-technology consultancy serving government and enterprise. Comparable boutique-scale competitor with similar focus on practical AI adoption and evaluation work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/collected-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collected