Le Collectif 50/50
Le Collectif 50/50 is a Paris-based non-profit action tank driving gender parity and inclusion in the French and European film industry through a professional directory, mentorship programs, industry analytics, research studies, and policy advocacy.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Le Collectif 50/50 does
Le Collectif 50/50 is a French non-profit association (Association loi 1901) headquartered in Paris that operates as an "action tank" focused on gender parity and inclusion in the French and European film and audiovisual industry. The organization, transformed in 2018 from the earlier Le Deuxième Regard collective following the Weinstein case, combines data production, advocacy, capacity-building programs, and policy work. Its product portfolio centers on the 50/50 Bible, an online professional directory launched November 2019 that gives visibility to diverse talent and lets recruiters build gender-balanced crews; CinéStats 50/50, a 2024-launched analytics toolbox for measuring inclusion in films; a mentoring program supported by Netflix; the Boost Program, a 2025 European mentorship initiative with Portuguese partner MUTIM and Spanish partner CIMA; the 50/50 Film Club screening series (now in Paris, Marseille, Strasbourg, and Saintes); and Les Assises, the annual Forum for Equality and Inclusion that reached its 6th edition in December 2024.
The organization's outputs extend beyond programs into research and policy: longitudinal studies cover Cannes selection since 1946, César awards, animation, film criticism, and a 2024 Heads of Department Study covering 247 CNC-approved French feature films. It co-developed the CNC's 15% parity bonus (implemented January 2019) and the White Book and prevention kit on sexual and gender-based violence with the Ministry of Culture. Revenue is funded through three channels: individual and corporate membership fees via HelloAsso (~20% of annual financing), French public institutional support (Ministry of Culture, CNC, AFDAS), and corporate partnerships — with the European Commission partnership on the CharactHer campaign adding supranational diversification. Customers/partners span CNC, Netflix, European Commission, France Télévisions, Forum des Images, Institut du Monde Arabe, ARTEF, MUTIM, CIMA, and AFDAS.
Le Collectif 50/50 firmographics
Firmographics- Name
- Le Collectif 50/50
- Legal name
- COLLECTIF 50/50
- Website
- https://collectif5050.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Collectif 50/50 is a Paris-based non-profit action tank driving gender parity and inclusion in the French and European film industry through a professional directory, mentorship programs, industry analytics, research studies, and policy advocacy.
- Ownership category
- akta.pro rank
Le Collectif 50/50 industry classification
Industry- Product category
- Film Industry Diversity and Inclusion Advocacy
- akta.pro primary industry
- DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)
- akta.pro secondary industries
- DEI, Equity & Inclusion Training (EDABAIAF), DEI, Equity & Inclusion Advisory (BPACAJAJ)
Keywords
Where Le Collectif 50/50 is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Le Collectif 50/50 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Fees: Individual and corporate membership fees representing approximately 20% of annual financing. Members receive access to exclusive events, reduced Film Club rates, and advance newsletter information.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual and corporate membership options available through HelloAsso platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Le Collectif 50/50 product offering
Product offeringCore offering
Le Collectif 50/50 is a non-profit action tank that develops studies, advocacy tools, and programs to accelerate gender parity and inclusion in the French and European film and audiovisual industry. Its core offerings include the 50/50 Bible online professional directory for diverse talent recruitment, the CinéStats 50/50 analytics tool, mentoring programs (national and Boost Program), the 50/50 Film Club, and the annual Les Assises equality and inclusion forum.
Product overview
Le Collectif 50/50 is structured as an action tank that develops studies, implements actions, creates tools, and proposes incentive measures to accelerate change toward parity and inclusion in the film and audiovisual industry. The organization's product portfolio centers on the 50/50 Bible professional directory (for recruiting diverse talent), the Mentorship and Boost Programs (for supporting emerging filmmakers), CinéStats 50/50 (for analyzing film inclusion metrics), the 50/50 Film Club (for promoting female creators), and Les Assises annual conference. Supporting these core offerings are the White Book guidance on preventing harassment, Prevention Kit resources, the CharactHer awareness campaign, Parity Bonus advocacy tool, and various Charters/Pledges. The organization also produces extensive research studies on industry diversity.
Differentiator
Problem solved
Functional benefit
Products and services
- 50/50 Bible Platform (Bible 50/50) Online professional directory in favour of equality and inclusion that enables talents from diverse social, ethnic, and cultural backgrounds to gain visibility while recruiters access mixed and gender-balanced technical and artistic teams. Free platform reserved for industry professionals meeting specific criteria.
- CinéStats 50/50 First analytics toolbox designed to analyze inclusion and equality levels in films, providing quantitative data on industry diversity metrics for researchers, journalists, and film professionals.
- Mentoring Program (50/50 Mentorship) Six-month matchmaking and support initiative connecting young individuals with established professionals in the film and audiovisual industry, primarily targeting female profiles and people from modest backgrounds. Supported by Netflix.
- Boost Program (European Mentorship Program) European filmmakers boost program for women and gender minorities led by Collectif 50/50 (France), MUTIM (Portugal), and CIMA (Spain) offering shared learning and mentoring environment for emerging filmmakers with immersion at major film festivals including Les Arcs Film Festival.
- 50/50 Film Club (Ciné-club 50/50) Screenings and discussions highlighting female directors to promote today's female creators and combat the invisibility of female heritage by presenting recently restored and/or digitized films. Expanded to multiple cities including Paris, Marseille, Strasbourg, and Saintes.
- Les Assises (Annual Forum for Equality and Inclusion) Annual Forum for Equality and Inclusion in Film and Audiovisual Media - a full day of roundtables, keynotes, and study presentations bringing together associations, institutions, professional guilds, and press. Six editions hosted to date, with the 6th held December 9, 2024 at Forum des Images.
- The White Book (Livre Blanc) Toolbox guide for awareness-raising, prevention, and fight against violence and harassment in the film and audiovisual industry, drafted in partnership with the Ministry of Culture's Delegation for Equality between Women and Men.
- Research Studies on Cinema Diversity Quantitative and qualitative studies on gender and diversity representations in cinema, including studies on parity in Cannes, César awards, animation films, film critics, and the 2024 Heads of Department Study covering 247 French feature films.
Quantifiable outcome
- Films receiving parity bonus increased from 15% (2018) to 34% (2020)
- +1 more outcomes
Companies that use Le Collectif 50/50
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles3 records
Le Collectif 50/50 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Le Collectif 50/50 partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CNC (Centre National du Cinéma et de l'Image Animée)coreCo-developed the 15% parity bonus measure implemented January 1, 2019. CNC conditions festival support to Charter for parity and diversity signatures and employer harassment prevention training. Joint organizers of annual conferences (Les Assises).
- Ministry of Culture (France)coreCo-authored White Book on preventing sexual harassment with the Delegation for Equality between Women and Men. Co-organized first conference in September 2018 and subsequent annual conferences. Ministry conditioning aid to harassment prevention compliance.
- MUTIM (Portugal) and CIMA (Spain)coreEuropean Mentorship Program (Boost Program) led by Collectif 50/50 with Portuguese and Spanish partners. Offers shared learning and mentoring environment for emerging filmmakers with immersion at major film festivals including Les Arcs Film Festival.
- AFDASminorTraining fund provider for mandatory SGBV prevention training for film crews since January 2025. AFDAS funding is conditional for companies requesting CNC support.
- France TélévisionsminorPresident Delphine Ernotte introduced 30% minimum quota for female directors in fictions and promotes use of 50/50 bible for achieving parity objectives.
- Institut du Monde ArabeminorHosted the 5th edition of Forum for Equality, Parity, and Diversity on December 11, 2023 (Paris 5).
- Forum des ImagesminorHosted the 6th edition of Forum for Equality and Inclusion on December 9, 2024. Communications Director Anne Coulon serves on Collectif 50/50 board.
- European CommissioncoreCo-launched CharactHer campaign in July 2021 with Collectif 50/50 to debunk stereotypes about 'masculine' jobs in film and media industries, highlighting 12 professional portraits across Europe.
- ARTEF (Anti-Racism Working Group for European Audiovisual)minorEuropean network of film industry professionals working on anti-racism initiatives. Collaborated on panels at Cannes 2021 for inclusion and diversity discussions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Le Collectif 50/50 competitors and assessment
Company assessmentDirect peers
- European Women's Audiovisual Network (EWA): European network advocating for gender equality in the audiovisual industry across film, TV, and digital. Directly comparable to Collectif 50/50 in mission, advocacy focus, and European scope, though EWA operates across more EU countries without a French national anchor.
- Geena Davis Institute on Gender in Media: US-based research and advocacy organization studying and advocating for gender balance in entertainment media. Comparable in producing industry studies (similar in spirit to CinéStats 50/50 and the Heads of Department study) and pushing for measurable representation change.
- ReFrame: Industry coalition founded by IMDbPro and Sundance Institute to advance gender parity in film through the ReFrame Stamp certification. Highly comparable in using data, partnerships with major festivals/studios, and an industry-standard stamp to drive hiring behavior change.
- Women in Film & Television International (WIFTI): Global federation of Women in Film chapters advocating for gender parity in screen industries. Comparable mission and chapter-based advocacy model, though WIFTI's structure relies on national affiliates rather than a single country anchor.
- Time's Up Entertainment: Entertainment-industry arm of the Time's Up initiative focused on safety, equity, and inclusion in film and TV. Comparable post-Weinstein origin story and advocacy focus on harassment prevention and gender equity in the screen industries.
Others
- Institut Français pour la Transformation Publique: French public-sector transformation entity focused on public administration modernization. Comparable only insofar as it shares a French institutional/EU-policy context; not a direct industry peer but adjacent to the policy-adjacent advocacy Collectif 50/50 performs with the CNC and Ministry of Culture.
Emerging players
- Free The Work (formerly Free The Bid): Talent marketplace and advocacy initiative originally focused on directing opportunities for underrepresented creators in advertising, now expanded into film/TV. Comparable in building a curated directory of diverse talent (analogous to the 50/50 Bible) but operates across advertising and entertainment rather than European cinema specifically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Le Collectif 50/50 social profiles
Digital presenceLe Collectif 50/50 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Collectif 50/50 leadership team
Management profileNumber of profiles
Profiles11 records
Le Collectif 50/50 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Collectif 50/50 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Collectif 50/50
What does Le Collectif 50/50 do?
Le Collectif 50/50 is a non-profit action tank that develops studies, advocacy tools, and programs to accelerate gender parity and inclusion in the French and European film and audiovisual industry. Its core offerings include the 50/50 Bible online professional directory for diverse talent recruitment, the CinéStats 50/50 analytics tool, mentoring programs (national and Boost Program), the 50/50 Film Club, and the annual Les Assises equality and inclusion forum.
Is Le Collectif 50/50 a public or private company?
Le Collectif 50/50 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Le Collectif 50/50 founded?
Le Collectif 50/50 was founded in 2013. It employs 11 to 50 people.
Where is Le Collectif 50/50 based?
Le Collectif 50/50 is headquartered in Paris, France, in the Europe region.
How does Le Collectif 50/50 make money?
One revenue line is on record: membership Fees.
Who are Le Collectif 50/50's main competitors?
Direct peers on record are European Women's Audiovisual Network (EWA), Geena Davis Institute on Gender in Media, ReFrame, Women in Film & Television International (WIFTI) and Time's Up Entertainment. Institut Français pour la Transformation Publique is listed as an others. Free The Work (formerly Free The Bid) is listed as an emerging player.
Does Le Collectif 50/50 have an API?
No public API is recorded for Le Collectif 50/50.
What industry is Le Collectif 50/50 in?
Le Collectif 50/50's product category is Film Industry Diversity and Inclusion Advocacy. Its primary akta.pro industry code is BPAHAGAJ, DEI (Diversity, Equity & Inclusion) & Belonging Consulting, with a secondary code of EDABAIAF, DEI, Equity & Inclusion Training.