Biergarten

Name

Biergarten

Legal name

Collectif 52

Website

https://collectif52.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Biergarten is a seasonal lakeside beer garden bar in St-Sulpice, Switzerland, operated by Collectif 52, a Swiss non-profit association. It serves walk-in patrons Friday evenings in summer and rents the venue for private events.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Food & Beverage Sales: On-site bar sales of beer and beverages to event attendees during seasonal operations.
2. Venue Privatization: Rental of Biergarten venue for private events and celebrations.
3. Event Hosting: Hosting ticketed or free entry events at the seasonal bar location.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Biergarten is a seasonal outdoor bar venue operated on Friday evenings during the summer months at Place du 14 Avril in St-Sulpice, Switzerland. It offers drinks, social gatherings, and lake-view ambiance as part of Collectif 52's portfolio of venues and event concepts. The venue also supports private event bookings and is currently closed pending permit re-application.

Product overview

Biergarten is a seasonal summer bar venue operated by Collectif 52, an event organization founded in 2019 in Swiss Romandy. It is one of several venues in Collectif 52's portfolio, which includes fixed venues (CTM - Chez Ta Mère in Lausanne), other seasonal bars (Les Jardins de Louis in Morges, La Buvette in Mont-sur-Lausanne), and event concepts (MCM TOP, VINO CLUB, TERMINUS, MONT'AIN Festival). Biergarten specifically operates as a summer bar at Place du 14 Avril in St-Sulpice, facing the lake, currently closed pending permit approval.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and supporting partner.

• Noche ClubminorStrategic or Co-development Partner · 1 January 2022Noche Club partnered with Collectif 52 for the Pop-Up project in autumn 2025, where Collectif 52 operated the club for 7 weeks as a festive and cultural venue.
• Red Bullsupporting partnerGTM or Marketing PartnerRed Bull provides beverage support for Terminus tour events. The 2025 Terminus tour featured an 'immense bar Red Bull' alongside the mobile bus bars. Partnership provides hydration services during events.
• Magic Passsupporting partnerGTM or Marketing PartnerMagic Pass partnered with Collectif 52 for promotional after-ski events across partner stations, including Anzère where the Terminus bus was featured.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ace Hotel: Ace Hotel is a lifestyle hotel brand built around communal lobby bars, live events, and local cultural programming. It shares Biergarten's emphasis on convivial public spaces and event-driven atmosphere, though within a hotel operating model.
• Soho House: Soho House runs a global network of private members' clubs combining bars, restaurants, event programming, and outdoor social spaces. It is comparable to Biergarten/Collectif 52's community-driven bar-plus-events model, though at much larger scale and behind a paid-membership model.
• Moxy Hotels: Moxy Hotels (by Marriott) targets younger travelers with lively bar/lobby spaces and regular event programming. It is comparable on the youth-oriented social-bar-plus-events positioning that anchors the Biergarten concept.
• The Standard Hotels: The Standard operates lifestyle hotels with prominent bars, clubs, and event programming targeting a younger, experience-driven audience. Comparable to Biergarten on the bar/social-event offering and the young-adult customer profile.

Regional players

• We Are Bastard (ex-Club Bastard): We Are Bastard is a Lausanne-based event collective and party organizer. It is a regional comparable to Collectif 52 on the Swiss Romande event/bar curation model, even though it does not operate fixed seasonal bars like Biergarten.

Direct peers

• BrewDog: BrewDog operates a global network of beer-focused bars, many with outdoor beer garden formats, and a brewery-led brand identity. It is the most direct comparison to Biergarten's beer-led outdoor bar concept, differing only in scale and geographic footprint.

Emerging players

• Time Out Market: Time Out Market curates food, drink, and event experiences under one roof in major cities. It overlaps with Biergarten/Collectif 52's model of mixing F&B, event hosting, and curated cultural programming in a single destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@collectif5214
• Instagraminstagram.com/collectif52
• LinkedInlinkedin.com/company/biergarten-cha%C3%AEne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biergarten