Collective Fashion Justice

What Collective Fashion Justice does

Collective Fashion Justice (CFJ) is a registered Australian not-for-profit (ABN 32 100 414 621), incorporated in Victoria, that advocates for a "total ethics" transformation of the fashion industry by simultaneously addressing environmental, humanitarian, and anti-speciesist harms rather than focusing on any single pillar. Founded and led by Emma Håkansson, the organization argues that animal-derived product supply chains — leather, wool, fur, silk, down, cashmere, and exotic skins — are the primary locus where profit-over-life priorities intersect across all three justice dimensions, and builds its campaigns, reports, and policy submissions around that thesis.

CFJ's product surface is a content and advocacy portfolio rather than a technology platform. It includes investigative reports (the Under Their Skin leather report series produced with Fashion Act Now, Defend the Wild, Center for Biological Diversity, FOUR PAWS, and Material Innovation Initiative; the CIRCUMFAUNA/Shear Destruction wool and biodiversity report; and the fashion industry's first estimated methane footprint report), documentary and short films (SLAY, SHIRINGA, and the multi-award winning Willow and Claude, the latter tied to a non-profit knitwear project), the Fashion, Really? podcast, the Total Ethics Fashion book and primer booklet by Emma Håkansson, and the Total Ethics Fashion Manifesto which has been endorsed by approximately 1,000 individuals and organizations. The organization also maintains a Material Guide covering conventional and next-gen alternatives, and an International Declaration for Effective and Compassionate Conservation of Wildlife signed by 20+ conservation experts.

CFJ serves four primary customer segments: citizens engaging through newsletters, manifesto endorsements, and calls to action; university students and educators (including course-integrated work at Swinburne University); fashion brands and industry members receiving direct consultation on policy improvement; and policymakers and legislators, with CFJ submitting testimony to government inquiries and lobbying on EU-level regulation including EUDR leather provisions and EU fur farming and sales bans alongside Eurogroup for Animals. Revenue mechanics are donation-led, supplemented by book and educational material sales priced at A$9.00 (e-book), A$16.99 (physical book shipped from UK or Australia), and A$35.00 (Sub-Human), with the Total Ethics Fashion Primer distributed free digitally. The organization does not develop proprietary technology, has no disclosed headcount or financial figures, and operates without venture capital, private equity, or institutional investor ownership.

Name

Collective Fashion Justice

Legal name

Collective Fashion Justice Incorporated

Website

https://collectivefashionjustice.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Collective Fashion Justice is an Australian-registered non-profit that advocates for "total ethics fashion" — addressing environmental, humanitarian, and animal-welfare harms simultaneously — through investigative reports, films, podcasts, books, and policy submissions targeting citizens, universities, fashion brands, and legislators.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Donations and charitable contributions: Collective Fashion Justice is a registered not-for-profit (ABN 32 100 414 621) that relies on donations from the public to fund its ongoing advocacy, research, and campaign work. The organization explicitly states that financial support from donors enables its activities.
2. Book and educational material sales: CFJ sells books including the Total Ethics Fashion book (A$16.99 shipped from UK or AU) and e-book (A$9.00), as well as the Sub-Human book (A$35.00). The organization states that profits from the Total Ethics Fashion book fund ongoing work.
3. Print and online educational booklet sales: The Total Ethics Fashion: A Primer booklet is available digitally for free and in print with postage costs covered. It is disseminated through education, retail, and non-profit realms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Collective Fashion Justice is an Australian registered not-for-profit advocacy organization that produces educational content, investigative reports, documentary films, and podcasts to advance a "total ethics" fashion framework addressing animal welfare, human labor, and environmental impacts in the fashion industry. It engages fashion brands through consultation, policymakers through legislative advocacy and submissions, and the public through manifesto endorsements, books, and digital resources.

Product overview

Collective Fashion Justice is an advocacy and education organization focused on transforming the fashion industry toward total ethics fashion. Their portfolio includes documentary films (SHIRINGA, SLAY, Willow and Claude), investigative reports (Under Their Skin leather report series, Shear Destruction wool report), educational resources (Total Ethics Fashion book, Total Ethics Fashion: A Primer, Material Guide), podcasts (Fashion, Really?), and campaigns (mulesing exposure, fur bans, Drop Croc, wild animal protection). The Total Ethics Fashion Manifesto serves as a unifying framework, inviting individuals and organizations to endorse a fashion system prioritizing people, animals, and planet before profit. The organization also publishes the International Declaration for Effective and Compassionate Conservation as part of its conservation advocacy work.

Differentiator

Problem solved

Functional benefit

Brands

• Total Ethics Fashion Book: A book by founder Emma Håkansson explaining total ethics fashion principles
• Fashion, Really? Podcast
• Total Ethics Fashion Manifesto
• SHIRINGA Bio-Leather Film
• Willow and Claude Film
• SLAY Film
• CIRCUMFAUNA Project

Products and services

• SLAY Film Feature documentary film exploring the harms caused by fashion's use of fur, leather, and wool, following investigative filmmaker Rebecca Cappelli. Targeted at ethical fashion audiences, university screenings, and advocacy campaign use.
• SHIRINGA Bio-Leather Film Short documentary film (first in the Total Ethics Fashion Future series) exploring a bio-leather made by an Indigenous Amazonian community from the sap of trees they help to keep standing. Targeted at sustainable materials audiences and advocacy campaign use.
• Willow and Claude Short Film Multi-award winning short film and non-profit knitwear project taking viewers through a totally transparent, ethical, and more sustainable Australian fashion supply chain. Targeted at conscious consumers, university screenings, and knitwear industry stakeholders.
• Fashion, Really? Podcast Monthly podcast exploring fashion industry stories and how they impact life on the planet, for people who love fashion but hate what it does to life on our planet. Targeted at fashion-interested general audiences seeking sustainability and ethical industry information.
• Total Ethics Fashion Book Book by founder Emma Håkansson serving as a manifesto for a total ethics fashion future, exploring what it means to protect people, fellow animals, and the planet before profit. Sold as physical book (A$16.99) and e-book (A$9.00); profits fund ongoing CFJ work. Targeted at ethical fashion consumers, students, and educators.
• Total Ethics Fashion: A Primer Freely available print and online booklet introducing how the fashion industry harms animals, both human and non-human, as well as the planet. Free digital download; print copies available with postage costs covered; bulk orders available for educational institutions, organizations, stores, and brands.
• Under Their Skin: Leather Report Series Four-part investigative report series exploring leather's impact on people, the planet, and animals, with recommendations for consumers, brands, and policy-makers. Targeted at fashion brands, policymakers, and informed consumers.
• Shear Destruction Report Landmark CIRCUMFAUNA project report on the impact of the wool industry on biodiversity across Australia and the United States, produced in collaboration with the Center for Biological Diversity. Targeted at policymakers, brands, and informed consumers.
• Total Ethics Fashion Manifesto A declaration for citizens, industry members, institutions, politicians, policy-makers, journalists, scientists, academics, celebrities, and influencers to commit to bold progress towards a fashion industry which puts life and wellbeing of people, fellow animals, and the planet before profit. Signed by approximately 1,000 change-makers.
• Material Guide Educational resource helping users understand the impact of different fashion materials on climate, biodiversity, land, water, people, and fellow animals. Targeted at ethical fashion consumers and students.
• International Declaration for Effective and Compassionate Conservation Declaration opposing the killing of wild animals for fashion, endorsed by over 20 conservation experts including Dr Marc Bekoff, Dr Gordon M. Burghardt, and Dr Danielle Celermajer. Targeted at conservation policymakers and the fashion industry.

Quantifiable outcome

• Estimated fashion's first methane footprint through dedicated research report
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Fashion Act NowcoreStrategic or Co-development PartnerFashion Act Now collaborated on the 'Under their skin' leather report series, a four-part report exploring leather's impact on people, planet, and animals, along with recommendations for consumers, brands, and policy-makers.
• Defend the WildcoreStrategic or Co-development PartnerDefend the Wild collaborated on the 'Under their skin' leather report series and co-produced the Drop Croc campaign with Farm Transparency Project, using investigative footage from Australian crocodile farms owned by luxury brands. CFJ researched and produced content for the campaign and assisted with expert interviews.
• Center for Biological DiversitycoreStrategic or Co-development PartnerIn collaboration with Center for Biological Diversity, CFJ produced the CIRCUMFAUNA project — a landmark report on the impact of the wool industry on biodiversity across Australia and the United States. Center for Biological Diversity also signed the Total Ethics Fashion Manifesto and co-endorsed the International Declaration for Effective and Compassionate Conservation.
• FOUR PAWScoreStrategic or Co-development PartnerFOUR PAWS supported the 'Under their skin' leather report series and is working with CFJ and the Animal Justice Party to change mulesing laws in Australia. They have also been involved in campaign work on mulesing and sheep welfare.
• Material Innovation InitiativeminorStrategic or Co-development PartnerMaterial Innovation Initiative supported the 'Under their skin' leather report series and has signed the Total Ethics Fashion Manifesto. MII's mission aligns with the total ethics fashion framework, supporting the transition to next-generation materials.
• World Animal ProtectioncoreStrategic or Co-development PartnerCFJ works alongside World Animal Protection to ensure the fashion industry moves away from exploiting wild animals. Together they produced the 'Cruelty is out of fashion' report on wild animal product laws and policies, and engage with fashion events to secure wild animal protection commitments.
• Farm Transparency ProjectcoreStrategic or Co-development PartnerFarm Transparency Project provided investigative footage for the Drop Croc campaign showing the inside of Australian crocodile farms owned by Hermès and Louis Vuitton. CFJ used this footage for campaign content and expert interviews. Farm Transparency Project also provided imagery for the kangaroo leather campaign.
• Animal Justice PartycoreStrategic or Co-development PartnerCFJ works with the Animal Justice Party on mulesing legislation (seeking to change mulesing laws in Australia) and on banning fur sale across Victoria. Georgie Purcell MP, a member of the Animal Justice Party, has endorsed the Total Ethics Fashion Manifesto.
• Eurogroup for AnimalscoreStrategic or Co-development PartnerCFJ is working with Eurogroup for Animals to ban fur farming and sales across the continent of Europe, contributing to policy advocacy at the EU level.
• Swinburne UniversityminorStrategic or Co-development PartnerCFJ engages with Swinburne University where several units include course work tied to Collective Fashion Justice and its goal of creating a more holistically just fashion system. Students can learn about total ethics fashion and contribute to building such an industry while receiving credits.
• Glasgow Caledonian New York CollegeminorStrategic or Co-development PartnerGlasgow Caledonian New York College signed the Total Ethics Fashion Manifesto, with Michelle Gabriel, Program Director of M.S. Sustainable Fashion, providing a supporting quote. The institution supports the total ethics fashion framework for building new paradigms in fashion.
• Fashion Revolution IndiaminorStrategic or Co-development PartnerFashion Revolution India signed the Total Ethics Fashion Manifesto, with Country Head Shruti Singh providing a supporting statement endorsing the manifesto as a bridge to a better world.
• Stand.earthminorStrategic or Co-development PartnerStand.earth signed the Total Ethics Fashion Manifesto and has produced research on Amazon deforestation linked to leather supply chains, which CFJ has cited. Seema Joshi, Fashion Campaign Director, provided a supporting statement.
• International Indigenous Fashion CouncilcoreStrategic or Co-development PartnerCFJ and the International Indigenous Fashion Council collaborate towards total ethics fashion that protects life and Indigenous sovereignty simultaneously, as referenced in CFJ's article on EUDR leather lobbying.
• Global Fashion ExchangeminorStrategic or Co-development PartnerGlobal Fashion Exchange is listed as one of the organizations that has signed and supported the Total Ethics Fashion Manifesto, incorporating its vision into their work.
• Kindness ProjectminorStrategic or Co-development PartnerKindness Project created the Drop Croc campaign with Farm Transparency Project investigative footage. CFJ researched, produced photo and written content pieces for the campaign, and assisted with expert interviews.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fashion Revolution: Largest global fashion activism NGO focused on supply chain transparency and garment worker rights. Directly comparable to CFJ as a fashion industry advocacy organization using campaigns, reports, and media to drive reform, though primarily focused on human/environmental pillars rather than CFJ's animal-inclusive framework.
• Eurogroup for Animals: Brussels-based animal welfare advocacy umbrella organization coordinating policy advocacy across EU member states. Active partner with CFJ on EU fur farming and sales ban campaigns.
• Stand.earth: Environmental advocacy organization with research on Amazon deforestation linked to leather supply chains. Endorsed the Total Ethics Fashion Manifesto and shares CFJ's intersectional approach to fashion industry environmental harms.
• Center for Biological Diversity: US-based nonprofit focused on endangered species protection and biodiversity conservation. Collaborated with CFJ on the CIRCUMFAUNA wool/biodiversity report and co-endorsed the International Declaration for Effective and Compassionate Conservation.
• World Animal Protection: International animal welfare NGO working to end animal suffering in fashion. Co-produced the 'Cruelty is out of fashion' report with CFJ and partners on wild animal protection commitments at fashion events like London and Copenhagen Fashion Weeks.
• Farm Transparency Project: Australian animal protection organization producing investigative footage of factory farms. Provided investigative footage for CFJ's Drop Croc campaign and kangaroo leather campaign.
• Remake: Global fashion advocacy NGO focused on garment worker rights, climate justice, and sustainable consumption. Comparable advocacy-driven model using campaigns, education, and brand accountability mechanisms to drive fashion industry reform.
• FOUR PAWS: Global animal welfare organization with active campaigns on fur farming and animal-sourced fashion materials. Core strategic partner of CFJ on mulesing legislation and 'Under Their Skin' leather report, working on overlapping fashion-animal welfare issues.
• Material Innovation Initiative: Nonprofit accelerating development of next-generation materials to replace animal-derived fashion inputs. Supported CFJ's 'Under Their Skin' leather report and signed the Total Ethics Fashion Manifesto.
• Fashion Act Now: UK-based fashion activism collective campaigning for a more just and sustainable industry. Co-produced the 'Under Their Skin' leather report series with CFJ and shares a similar advocacy, education, and direct-action orientation toward fashion reform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/DZJjoUtDH9x
• LinkedInlinkedin.com/company/collective-fashion-justice

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collective Fashion Justice