Collegiate School

What Collegiate School does

Collegiate School is a private, nonprofit, coeducational JK-12 college preparatory day school located on a single campus at 103 N. Mooreland Road in Richmond, Virginia. The institution traces its origins to 1615 and was founded in its current form in 1915, employing approximately 459 staff across faculty, administration, athletics, and support functions. It serves roughly an estimated 800-1,200 students across three divisions: Lower School (Junior Kindergarten through Grade 4), Middle School (Grades 5-8), and Upper School (Grades 9-12).

The school is structured around a JK-12 Capstone pathway — Envision Collegiate in 4th grade, Envision Richmond in 8th grade, and Envision Your World in 12th grade — and a Responsible Citizenship Program covering ethics, civic engagement, economic literacy, entrepreneurship, global engagement, and sustainability. Specialized offerings include STEAM (with a robotics team), Athletics, Arts, Summer Quest, and Outdoor Collegiate. The institution also coordinates the Virginia High School Ethics Bowl through the Powell Institute for Responsible Citizenship and hosts the annual TEDxYouth@RVA and International Emerging Leaders Conference, the latter bringing together high school students from partner schools in 10+ countries. Underlying technology is limited to commodity platforms: MySchoolApp / PawNet for school management and parent communication, Hudl for athletic livestreaming, and Shopify for the Cougar Shop merchandise store.

Collegiate's revenue model relies on tuition (primary recurring stream) supplemented by donations through the Collegiate Fund, capital giving programs (including the Mary Morton Parsons Foundation), planned giving, and endowment income. Tuition amounts are not publicly disclosed, though financial assistance is available. Distribution is exclusively direct, on-campus enrollment within the Richmond, Virginia metro, with the school drawing from the regional Southeastern U.S. catchment. The institution is governed by a Board of Trustees and led by Head of School Penny Evins, with division heads for Lower, Middle, and Upper Schools and a CIO (Jamie Britto) overseeing information systems.

Name

Collegiate School

Legal name

Collegiate School

Website

https://collegiate-va.org

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Collegiate School is a private, nonprofit JK-12 college preparatory day school in Richmond, Virginia, serving an estimated 800-1,200 students across Lower, Middle, and Upper School divisions through tuition and a donor-supported endowment model.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• College preparatory education
• Independent day school
• K-12 private education
• Global leadership programs
• Responsible citizenship curriculum

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition: Primary revenue stream from tuition fees charged to JK-12 students for educational services.
2. Gifts and Donations: Collegiate Fund and capital giving programs support school operations and facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Collegiate School is a private coeducational JK-12 college preparatory day school operating on a single Richmond, Virginia campus. It delivers tuition-based academic instruction across three divisions (Lower School JK-4, Middle School 5-8, Upper School 9-12) supplemented by athletics, arts, STEAM, summer enrichment, outdoor education, and a three-tier Capstone program (Envision Collegiate, Envision Richmond, Envision Your World) that emphasizes responsible citizenship, design thinking, and global engagement through international student exchanges.

Product overview

Collegiate School is a private coeducational college preparatory independent school offering a JK-12 day school program. The school operates as a unified educational institution organized into three divisions (Lower School JK-4, Middle School 5-8, Upper School 9-12) supplemented by specialized programs. Key programs include the Capstone Program with three tiers (Envision Collegiate, Envision Richmond, Envision Your World), the Responsible Citizenship Program, STEAM, and the International Emerging Leaders Conference. Additional offerings include Athletics, Arts, Summer Quest, and Outdoor Collegiate. The school also coordinates the Virginia High School Ethics Bowl and hosts the annual TEDxYouth@RVA event.

Differentiator

Problem solved

Functional benefit

Brands

• Powell Institute for Responsible Citizenship: Institute that supports the Capstone Program and coordinates the Virginia High School Ethics Bowl.
• International Emerging Leaders Conference (IELC)

Products and services

• Lower School (JK-4) College preparatory academic program for Junior Kindergarten through Grade 4 students, focusing on foundational learning, social-emotional development, and introductory world languages including Chinese.
• Middle School (5-8) Academic program for grades 5-8 emphasizing critical thinking, humanities, mathematics, science, world languages (French and Spanish), and character development.
• Upper School (9-12) College preparatory program for grades 9-12 with advanced academics, AP courses, college counseling, and competitive athletics.
• STEAM Program Interdisciplinary science, technology, engineering, arts, and mathematics program including robotics team and experiential learning for students across grade levels.
• Capstone Program (JK-12) Experiential learning program with three tiers: Envision Collegiate (4th Grade focusing on sustainability), Envision Richmond (8th Grade focusing on civic engagement), and Envision Your World (12th Grade with multiple global Capstone tracks) — emphasizing responsible citizenship, design thinking, and real-world problem solving.
• Responsible Citizenship Program Comprehensive program covering civic engagement, global engagement, ethics, entrepreneurship, economic literacy, inclusion, and sustainability education across all grade levels, supported by the Powell Institute for Responsible Citizenship.
• International Emerging Leaders Conference (IELC)

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Beijing New Oriental Foreign Language School (Yangzhou, China)coreStrategic or Co-development PartnerInternational partner school for IEL-Asia Capstone program. Students exchange visits annually - Chinese students visit Collegiate while Collegiate students travel to China. Collaborative design thinking presentations on economic ties between U.S. and China.
• Colegio Carol Baur (Mexico City and Querétaro, Mexico)coreStrategic or Co-development PartnerPartner school participating in International Emerging Leaders Conference and IEL-Americas Capstone. Mexican students host Collegiate students during study abroad trips including participation in BIMUN Model UN.
• Colegio Internacional Alminar (Sevilla, Spain)minorStrategic or Co-development PartnerInternational partner school participating in International Emerging Leaders Conference.
• George Washington Academy (Casablanca, Morocco)minorStrategic or Co-development PartnerInternational partner school participating in International Emerging Leaders Conference.
• Ghana International School (Accra, Ghana)minorStrategic or Co-development PartnerInternational partner school participating in International Emerging Leaders Conference.
• KSI Specialized Boarding School 'Murager' (Karaganda, Kazakhstan)minorStrategic or Co-development PartnerInternational partner school participating in International Emerging Leaders Conference.
• Lebone II College of the Royal Bafokeng (Phokeng, South Africa)coreStrategic or Co-development PartnerPartner school hosting Lebone Leadership Festival. Collegiate students participate in leadership programs and cultural exchanges in South Africa.
• Liceo Classico Europeo Marco Foscarini (Venice, Italy)minorStrategic or Co-development PartnerInternational partner school participating in International Emerging Leaders Conference.
• Modern School (New Delhi, India)coreStrategic or Co-development PartnerPartner school for Community Development Leadership Summit (CDLS). Students participate in international conferences and leadership programs.
• Changzhou Senior High School of Jiangsu Province (Yangzhou, China)coreStrategic or Co-development PartnerInternational partner school participating in International Emerging Leaders Conference.
• Jam's Academy (Bertoua, Cameroon)minorStrategic or Co-development PartnerStudio Two program connects Lower School artists with children at this partner school to learn about geography, culture and families. Students create products sold at Night of Light with proceeds supporting Jam's Academy.
• Sainte Marie Bastide (France)coreStrategic or Co-development PartnerMiddle School exchange program where French students visit Richmond and are hosted by Collegiate families. Collegiate 8th Graders travel to Bordeaux for immersive cultural experience.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Flint Hill School: Northern Virginia independent JK-12 day school offering college preparatory programs with similar tuition model and donor-supported operations. Directly comparable private school competing in the broader Virginia/DC-metro private K-12 market.
• Norfolk Academy: Another Virginia-based independent day school serving a similar college-preparatory K-12 market. Directly comparable as a regional private school with similar tuition model, athletics tradition (Karen Doxey coached there previously), and donor-supported operations.
• St. Christopher's School: Premier Richmond, VA independent day school (JK-12 boys) competing directly with Collegiate for the same local family market. Comparable tuition-based model, donor-supported operations, and college-preparatory curriculum with strong athletics.
• The Potomac School: Northern Virginia independent JK-12 day school with comparable college-preparatory curriculum, tuition-based model, and donor-supported operations. Serves the same affluent regional private-K-12 buyer in the broader mid-Atlantic market.

Regional players

• Woodberry Forest School: Virginia-based private boarding school for boys (grades 9-12) with a comparable teacher-coach-mentor philosophy. Overlaps with Collegiate's Upper School market for college-prep applicants from Virginia and beyond.
• Episcopal High School: Alexandria, VA-based private boarding and day school (grades 9-12) serving the same mid-Atlantic independent-school market. Comparable college-prep academics and donor-funded operations, though boarding rather than day-only.
• The Madeira School: Virginia-based independent college-preparatory school for girls (grades 9-12) with comparable donor-supported operations and focus on experiential learning. Competes for the same regional demographic of college-bound families.
• Georgetown Preparatory School: Maryland-based private Jesuit college-preparatory school (grades 9-12). Comparable elite private college-prep model with similar donor-funded operations and similar appeal to academically-focused families.
• Maret School: Washington, DC independent K-12 day school offering a comparable college-preparatory program and tuition-based model. Competes for high-end mid-Atlantic families weighing private K-12 options.

Broad incumbents

• Sidwell Friends School: Elite Washington, DC-area private K-12 day school with comparable college-preparatory curriculum and donor-supported operations. Competitor for high-end regional families considering private K-12 options in the mid-Atlantic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/collegiaterva
• YouTubeyoutube.com/user/TheCollegiateSchool
• Facebookfacebook.com/collegiateschool
• LinkedInlinkedin.com/school/collegiate-school
• Instagraminstagram.com/collegiaterva

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collegiate School