What Collezione Maramotti does

Collezione Maramotti is a contemporary art museum and private collection based in Reggio Emilia, Italy, operated by the Maramotti family through Cams S.r.l., a private limited company ultimately tied to Max Mara Fashion Group. Founded in 2007 in the converted former Max Mara factory, the institution permanently displays over 200 works from a collection of several hundred pieces spanning 1945 to the present across 43 rooms on two floors, with curatorial focus on Italian and international post-war movements including Arte Povera, Transavanguardia, German Neo-Expressionism, and American New Geometry. Beyond the permanent collection, the program is organized around four further offerings: temporary exhibitions of invited emerging and mid-career artists; a contemporary dance and performance program co-produced with Festival Aperto/Fondazione I Teatri since 2009; site-specific external works (notably Jason Dodge's permanently open window in Reggio Emilia and Eva Jospin's Microclima at the Max Mara flagship on Corso Vittorio Emanuele in Milan); and the biennial Max Mara Art Prize for Women, run since 2005 with Whitechapel Gallery, which provides a six-month Italy-based residency to the winner and has produced two Turner Prize laureates.

Access is structured as a free cultural institution: temporary exhibitions are open without reservation during published Thursday-Sunday hours; the permanent collection is accessible only via guided tours in Italian and/or English, booked in advance for groups of up to 25 people; and external installations are either request-based (Dodge) or visible from a public square and inside a retail store (Jospin at Max Mara Milan). All offerings are free at point of access with no disclosed admission revenue, making the entity economically a non-commercial cultural initiative. Distribution extends internationally through touring partnerships with Whitechapel Gallery in London, Fondazione Palazzo Strozzi in Florence, and Museum MACAN in Jakarta for the prize's 10th edition (2025-2027), making the operational footprint effectively European-plus in scope.

The underlying "technology" is conventional museum infrastructure: a website and CDN-hosted image archive, email newsletter, reservation workflow, and press office handled by Pickles PR. There is no disclosed app, API, SDK, AI/ML integration, or proprietary platform. Funding flows from Max Mara Fashion Group as both the parent entity, the building donor, and the prize sponsor; no external funding rounds, debt, or grant data are disclosed. The operating model is best characterized as a family-owned cultural foundation embedded within a larger fashion conglomerate, with revenue economics replaced by parent-company underwriting.

Name

Collezione Maramotti

Legal name

Cams S.r.l.

Website

https://collezionemaramotti.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Collezione Maramotti is a contemporary art museum in Reggio Emilia, Italy, operated by Cams S.r.l. under the Maramotti family and Max Mara Fashion Group. It houses 200+ works from 1945 onward and runs free exhibitions, performance programs, and the Max Mara Art Prize for Women.

Ownership category

akta.pro rank

Product category

Contemporary Art Museum & Cultural Institution

NAICS

Museums (71211)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Contemporary art museum
• Art collection exhibitions
• Artist residency programs
• Cultural institution
• Visual arts curation

Headquarters

HQ city

Reggio Emilia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels5 records

Marketing channels4 records

Core offering

Collezione Maramotti operates a private contemporary art museum housed in the former Max Mara factory in Reggio Emilia, Italy. Its core offering is public access to a permanent collection of more than 200 artworks from 1945 to the present (displayed across 43 rooms), supplemented by a rotating program of temporary exhibitions by emerging and mid-career artists, a contemporary dance and performance program, and site-specific external installations in Reggio Emilia and Milan. The institution also organizes the biennial Max Mara Art Prize for Women with Whitechapel Gallery, providing six-month residencies in Italy for emerging women artists.

Product overview

Collezione Maramotti is a contemporary art museum and collection located in Reggio Emilia, Italy, offering access to its permanent collection of over 200 artworks from 1945 to present, rotating temporary exhibitions of emerging and mid-career artists, live performance programs, and site-specific external installations. The institution also organizes the Max Mara Art Prize for Women, a prestigious biennial award supporting female artists. Visit services include guided tours (by reservation) and open-access temporary exhibitions. The collection focuses on Italian and international artistic movements including Arte Povera, Transavanguardia, German Neo-Expressionism, and American New Geometry.

Differentiator

Problem solved

Functional benefit

Brands

• Max Mara Art Prize for Women: A biennial art prize established by Max Mara Fashion Group in collaboration with Whitechapel Gallery and Collezione Maramotti, supporting emerging women artists with a six-month residency in Italy.

Products and services

• Collezione Permanente (Permanent Collection) Ongoing display of several hundred contemporary artworks created from 1945 to today, with over 200 on permanent exhibition across 43 rooms on two floors. Represents major Italian and international artistic movements from the second half of the 20th century to the present, including Arte Povera, Transavanguardia, German Neo-Expressionism, and American New Geometry. Accessible only by guided tour, by reservation, in Italian and/or English.
• Mostre Temporanee (Temporary Exhibitions) Rotating program of temporary exhibitions inviting emerging and mid-career artists to present projects specifically conceived for the Collezione, plus collective shows from the archive and exhibitions of Max Mara Art Prize for Women winners. Free admission during opening hours (Thursday-Friday 14:30-18:30, Saturday-Sunday 10:30-18:30).
• Performance Program Contemporary dance and live performance program featuring site-specific projects created in dialogue with the collection's architecture and works, often co-produced with Festival Aperto and Fondazione I Teatri. Has featured companies including Trisha Brown Dance Company, Shen Wei, Wayne McGregor, and Crystal Pite with NDT 1 and Kidd Pivot.
• Opere Esterne (External Site-Specific Works) Permanent site-specific installations located outside the main Reggio Emilia headquarters, including Jason Dodge's 'A permanently open window' (Reggio Emilia, visitable on request on weekends) and Eva Jospin's 'Microclima' greenhouse installation (visible at Max Mara flagship store on Corso Vittorio Emanuele, Milan).
• Max Mara Art Prize for Women Biennial award supporting emerging and mid-career women artists with a six-month residency in Italy, organized in collaboration with Whitechapel Gallery (London), Collezione Maramotti, and from the 10th edition (2025-2027) Museum MACAN (Jakarta). Culminates in a personal exhibition shown first at Whitechapel Gallery and then at Collezione Maramotti.
• Guided Tours and Visit Services Guided tours of the permanent collection available only by reservation, in Italian and/or English, with a maximum of 25 people per session and an approximate duration of two hours. Temporary exhibitions are open access during specified hours. The collection is wheelchair accessible.
• Biblioteca (Library and Archive) Library and archive resources supporting research and study of contemporary art, including documents, books, and works from the collection's archives.

Quantifiable outcome

• 10 editions of Max Mara Art Prize for Women completed, supporting 10 emerging/mid-career women artists

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Museum MACANcoreStrategic or Co-development Partner · 1 January 2026Museum MACAN (Modern and Contemporary Art in Nusantara), Jakarta, partnered for the 10th edition of Max Mara Art Prize for Women (2025-2027). The prize culminates with a personal exhibition at Museum MACAN in summer 2027.
• Heidelberger KunstvereinminorStrategic or Co-development Partner · 1 January 2026Collaboration with Heidelberger Kunstverein for the production of Ndayé Kouagou's new works at Collezione Maramotti. A second manifestation of the Heaven's truth exhibition will be presented at Heidelberger Kunstverein from September 3, 2026.
• Fondazione Palazzo StrozzicoreStrategic or Co-development Partner · 1 January 2025Partnership with Fondazione Palazzo Strozzi for the exhibition Time for Women! Empowering Visions in 20 Years of the Max Mara Art Prize for Women, held at Strozzina, Palazzo Strozzi, Florence from April 17 to August 31, 2025.
• Max MaracoreStrategic or Co-development Partner · 1 January 2022Max Mara Fashion Group, founder of Collezione Maramotti, collaborates on external art installations. Eva Jospin's Microclima permanent installation is housed in the Max Mara flagship store in Milan. Max Mara sponsors the Max Mara Art Prize for Women.
• Fondazione I Teatri / Festival ApertocoreStrategic or Co-development Partner · 1 January 2009Partnership since 2009 for site-specific dance and performance projects at Collezione Maramotti. Commissioned and co-produced performances featuring international dance companies including Trisha Brown Dance Company, Shen Wei, Wayne McGregor, and Crystal Pite with NDT 1 and Kidd Pivot.
• Whitechapel GallerycoreStrategic or Co-development Partner · 1 January 2005Long-term partnership since 2005 for the Max Mara Art Prize for Women. Whitechapel Gallery serves as the first venue for exhibition of prize winners' work before shows at Collezione Maramotti. The gallery's director Iwona Blazwick chaired the jury for the first nine editions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/collezione-maramotti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collezione Maramotti