Color-Box.eu

What Color-Box.eu does

Color-Box.eu is a French direct-to-consumer e-commerce retailer specializing in automotive body repair and refinishing supplies. The company operates a Shopify-based storefront (color-box.eu) under the COLORBOX brand, aggregating more than twenty premium automotive paint brands — including DEBEER, PALINAL, NEXA AUTOCOLOR, CROMAX, GLASURIT, IXELL, PPG, SIKKENS, SPIES HECKER, STANDOX — alongside its own private-label ColorBox line. Its catalog spans automotive paints, varnishes, hardeners, thinners and cleaners, primers, sealants and mastics, aerosols, application equipment (spray guns, sanders, polishers), abrasives, masking materials, workshop consumables, polishing and detailing products, and personal protective equipment, plus curated "Kit carrosserie" bundles and paint-system-specific portals ("Ma machine DEBEER," "Ma machine PALINAL").

The primary customer is professional automotive body shops and repair workshops seeking a single multi-brand source for refinish inputs; a secondary segment consists of individual car owners purchasing aerosols and detailing products for personal use. The business model is transactional one-time sales on individually priced SKUs, with no subscription or recurring-revenue component. Customer service is delivered by phone (+33 (0)1 48 17 05 19, 8am-6pm), and the storefront displays a 4.7/5 Trustpilot rating as social proof. The .eu domain and French-language catalog indicate a pan-European, France-anchored go-to-market.

The operation is small (approximately 8 employees), privately held, with no disclosed funding rounds, no parent company, no subsidiaries, and no M&A activity. Geographic footprint is described as European, with no claims of global presence. There is no evidence of proprietary technology beyond standard Shopify e-commerce tooling, no AI/ML capabilities, no patents or trademarks on file, no published certifications, and no disclosed management team — characteristics consistent with a founder-/owner-operated specialty distribution business rather than a venture-backed technology company.

Name

Color-Box.eu

Legal name

Color-Box.eu

Website

https://color-box.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Color-Box.eu is a French Shopify-based e-commerce retailer aggregating 20+ premium automotive refinish paint brands plus its own ColorBox line, selling paints, varnishes, equipment, and consumables primarily to professional body shops and secondarily to individual car owners across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct sale of automotive body and paint equipment through their e-commerce platform. Revenue is generated through individual product transactions for paints, varnishes, hardeners, thinners, primers, tools, abrasives, consumables, and safety equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Color-Box.eu is a French online retailer that sells automotive body repair and painting equipment and consumables through a Shopify-based e-commerce storefront. The company distributes a multi-brand catalog including DEBEER, PALINAL, NEXA AUTOCOLOR, CROMAX, GLASURIT, PPG, SIKKENS, SPIES HECKER, STANDOX, and its own ColorBox brand, covering paints, varnishes, hardeners, thinners, primers, sealants, aerosols, application tools, abrasives, masking materials, workshop consumables, polishing/detailing products, and safety equipment.

Product overview

Color-Box.eu is a French B2C e-commerce platform specializing in automotive body repair and painting equipment and supplies. The offering is a broad product portfolio organized as a multi-brand marketplace for body shops and automotive professionals. The company distributes paint and refinishing products from over 20 major brands including DEBEER, PALINAL, NEXA AUTOCOLOR, CROMAX, GLASURIT, IXELL, PPG, SIKKENS, SPIES HECKER, STANDOX, and their own ColorBox brand. Core product categories include automotive paints, varnishes, hardeners, thinners/cleaners, primers, sealants/mastics, aerosols, application equipment (spray guns, sanders, polishers), abrasives, masking materials, workshop consumables, polishing/detailing products, and safety equipment. The portfolio serves professional body shops and automotive repair professionals with a complete supply chain for vehicle body repair and refinishing operations.

Differentiator

Problem solved

Functional benefit

Brands

• ColorBox: Own brand automotive paint products

Products and services

• Automotive Body Paints Basecoats, topcoats, and refinish paint systems from multiple manufacturers (DEBEER, PALINAL, NEXA AUTOCOLOR, CROMAX, GLASURIT, IXELL, PPG, SIKKENS, SPIES HECKER, STANDOX, UPOL, RM, MAX MEYER, LECHLER, LESONAL) for professional vehicle body repair and refinishing.
• Clear Coats and Varnishes (Vernis) Clear coats and finishing varnishes compatible with multiple paint brands for automotive finish application.
• Hardeners (Durcisseurs) Hardening agents for automotive paint systems, compatible with various paint brands for curing basecoats and clear coats.
• Thinners, Degreasers & Cleaners (Diluants & Nettoyants) Thinners, degreasers, and cleaning products for paint preparation, viscosity adjustment, and equipment cleaning.
• Primers (Apprêts) Primer products including UV primers for surface preparation before paint application.
• Sealants & Body Fillers (Mastics & Etanchéité) Sealants, putties, and anti-gravel coatings for body repair, sealing, and cavity protection.
• Aerosol Products (Aérosols) Spray cans for paint, varnish, primer, thinners, and other automotive finishing products suitable for touch-ups and small repairs.
• Painting Equipment & Tools (Matériel & Outillage) Spray guns, sanders, polishers, drying equipment, and workshop accessories for paint application and bodywork.
• Abrasives & Bodywork Supplies (Abrasifs & Tôlerie) Sandpapers, grinding discs, sanding blocks, and bodywork tools for surface preparation.
• Masking Materials (Masquage) Masking tapes, films, papers, and accessories used to protect surfaces during paint application.
• Body Shop Consumables (Consommables Carrosserie) Workshop consumables including staples, rivets, disposable mixing cups, cloths, adhesives, and cleaning products.
• Polishing, Buffing & Detailing Products Polishing compounds, buffing products, and detailing supplies for automotive finish restoration and surface enhancement.
• Personal Protective & Safety Equipment (Protection & Sécurité) Workwear, gloves, safety glasses, masks, hearing protection, and hygiene products for workshop safety.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Oscaro: Major French auto parts e-commerce platform selling spare parts, accessories, and consumables online. Comparable direct-to-consumer model, customer base, and French market focus.
• Mister-Auto: French online retailer of automotive parts and accessories serving both professionals and consumers. Highly comparable DTC e-commerce model and customer overlap with Color-Box.eu's individual car owner and small workshop segments.
• Autodoc: Large pan-European online retailer for car parts, accessories, and workshop consumables. Comparable DTC e-commerce motion and broader product breadth across multiple European geographies.

Broad incumbents

• Alliance Automotive Group: European distributor of vehicle parts, accessories, workshop consumables, and refinish supplies. Comparable as a multi-brand automotive aftermarket distributor operating across European markets.
• Axalta Coating Systems: Global coatings manufacturer whose refinish brands (Cromax, Spies Hecker, Standox) are stocked by Color-Box.eu. Comparable at the product level and a key supplier relationship.
• BASF Automotive Refinish: Automotive refinish coatings business of BASF (Glasurit, RM, Max Meyer). Comparable at the product level; supplies several brands that Color-Box.eu distributes.
• Autodistribution: French and pan-European network of independent automotive parts distributors. Comparable as a multi-brand automotive aftermarket distributor serving workshops in the same geography.
• Sherwin-Williams Automotive Finishes: Automotive refinish coatings division of Sherwin-Williams, a global paints and coatings leader. Comparable at the product category and supplies comparable refinish systems to body shops.
• LKQ Corporation: Large North American and European distributor of automotive parts and aftermarket products. Comparable as a scaled multi-channel auto parts distributor with overlapping customer base in workshops.
• PPG Industries: Global manufacturer of paints and coatings, including the automotive refinish systems (PPG, SIKKENS, etc.) that Color-Box.eu resells. Comparable at the product level and a key supplier relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/colorbox-france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Color-Box.eu