Colorin I.M.S.S.A.

What Colorin I.M.S.S.A. does

Colorin I.M.S.S.A. is an Argentine paint and coatings manufacturer founded in 1945, operating as part of the Grupo Disal diversified industrial group. The company is headquartered in San Luis province and produces from manufacturing facilities in Villa Mercedes and an industrial park in Tucumán, with regional operations centers in Rosario, Buenos Aires and Córdoba supporting nationwide distribution. Its 162 employees support a portfolio organized into four product lines: Línea Hogar y Obra (residential and construction paints, enamels, aerosols, waterproofing, latex, wood treatments, surface preparation, pool paint and colorants), Línea Diluyentes (solvents, thinners, paint removers), Línea Automotor (the MMB automotive refinishing system of primers, clears, polyurethanes, body fillers, catalysts and detailing compounds), and Línea Industria (synthetic enamels, road marking paints and specialty industrial coatings). Sub-brands include MMB (Mundial Multicolor), Titanium Pro, Thermocontrol, Vitrolux, Decorcryl, Emoción, Living and Vitrospray, with proprietary elastomeric polyurethane waterproofing (Thermocontrol Flex, Membrana Líquida, Fibrado) and 3-in-1 enamel-rust converter-converter (Vitrolux Magic) as differentiated offerings.

The company's go-to-market is built around a multi-hundred-store authorized dealer network of independent paint retailers (pinturerías) across Argentina, surfaced through an online Guía de Pinturerías locator on colorin.com, complemented by a B2B ordering portal (carrito.colorin.com.ar) and brand presence on Facebook and Instagram. Customer segments span residential homeowners (primary), automotive body shops, and industrial contractors including road marking. Pricing is not publicly disclosed and is set at the retailer level rather than direct. Revenue is generated through one-time product sales across the architectural, automotive refinishing, and industrial categories; the company holds IRAM quality certification and emphasizes durability, weather resistance, and application ease as the principal functional benefits.

Name

Colorin I.M.S.S.A.

Legal name

Colorin I.M.S.S.A.

Website

https://colorin.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

Colorin I.M.S.S.A. is an Argentine paint and coatings manufacturer, founded 1945 and part of Grupo Disal, producing architectural, automotive refinishing, industrial and waterproofing products sold nationwide through a network of authorized independent paint retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

San Luis

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coatings Sales: Colorín generates revenue through the manufacture and sale of architectural paints, industrial coatings, automotive refinishing products, waterproofing solutions, and related paint accessories. Products are sold through a network of authorized dealers and directly to consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Colorín manufactures and distributes a diversified portfolio of paints and coatings in Argentina across four product lines: Línea Hogar y Obra (residential and construction paints, enamels, aerosols, waterproofing, latex), Línea Diluyentes (solvents and thinners), Línea Automotor (automotive refinishing primers, clears, polyurethanes, body fillers, detailing), and Línea Industria (industrial coatings and road marking). Products are sold wholesale through a nationwide network of hundreds of authorized independent paint retailers (pinturerías) serving homeowners, automotive body shops, and industrial customers.

Product overview

Colorin I.M.S.S.A. is an Argentine paint and coatings manufacturer operating under Grupo Disal, established in 1945 with 75 years of industry experience. The company offers a diversified portfolio organized into four main product lines: Línea Hogar y Obra (residential and construction paints including enamels, aerosols, waterproofing, latex paints, wood treatments, and surface preparation), Línea Diluyentes (solvents and thinners), Línea Automotor (automotive refinishing products including MMB primers, clear coats, polyurethane enamels, body fillers, catalysts, and detailing compounds), and Línea Industria (industrial coatings including synthetic enamels and road marking products). Key product families include the premium Titanium Pro line (surface fillers, waterproofing for facades and roofs), Thermocontrol elastomeric waterproofing line (membrane liquid and fiber-reinforced coatings), Vitrolux Magic multi-surface enamels, Decorcryl washable interior latex, and the Emoción latex line. The company operates distribution centers across San Luis, Tucumán, Santa Fe, Buenos Aires, and Córdoba provinces, serving both consumer and professional markets through a network of authorized paint retailers throughout Argentina.

Differentiator

Problem solved

Functional benefit

Brands

• MMB (Mundial Multicolor): Automotive paint line including primers, clears, enamels, putties, catalysts, and detailing products.
• Titanio Pro
• Thermocontrol
• Vitrolux
• Decorcryl
• Emoción
• Living
• Vitrospray

Products and services

• Línea Hogar y Obra (Home and Construction) Comprehensive paint line for residential and construction use including enamels, aerosols, waterproofing, brick treatments, wall coatings, interior/exterior latex paints, wood treatments, surface preparation products, pool paint, and colorants. Targets homeowners, builders, and construction professionals purchasing through authorized paint retailers.
• Línea Diluyentes (Solvents and Thinners) Solvent and thinner product line including mineral spirits (aguarrás), thinners, special diluents, paint removers, and miscellaneous solvents. Serves professional painters, automotive refinishers, and industrial users requiring compatible thinning and cleaning products.
• Línea Automotor (Automotive Refinishing) Automotive refinishing product line marketed under the MMB (Mundial Multicolor) sub-brand, including body fillers, primers, base colors, clear coats, auxiliaries, catalysts, thinners, and detailing compounds. Targets automotive body shops and vehicle refinishing professionals.
• Línea Industria (Industrial Coatings) Industrial coatings line including synthetic enamels, road marking (Demarcación Vial) products, and special coatings for industrial applications. Serves industrial facilities, contractors, and road marking applicators.
• Thermocontrol Flex Elastomeric waterproofing coating for facades with polyurethane technology, offering maximum elasticity and high resistance. For building envelope waterproofing and crack-bridging on exterior facades.
• Vitrolux Magic Brillante Synthetic enamel with anti-rust and rust converter properties plus wood sealer in a 3-in-1 formula, providing bright gloss finish. For metal and wood surfaces requiring paint, anti-rust, and converter in one application.
• MMB Primer 2K HS 4:1 Two-component high-solids automotive primer with excellent leveling, maximum sandability, and high filling power. For vehicle bodywork preparation prior to topcoat application.
• MMB Clear 2K MS 4:1 Two-component automotive clear coat with high solids content and excellent gloss finish. For professional vehicle refinishing as the final topcoat layer.
• Titanium Pro Techos y Muros Premium white waterproofing product for exterior roofs and walls with weather resistance and high elasticity. For building envelope waterproofing applications on residential and commercial structures.
• Vitrospray Alta Temperatura Synthetic enamel designed to withstand temperatures up to 250°C for heat-resistant applications on interior and exterior surfaces. For industrial equipment, exhaust systems, heaters, boilers, and similar heat-exposed metal surfaces.
• Emoción Látex Interior / Exterior Latex paint for interior and exterior surfaces with maximum weather resistance, good hiding power, and washability. For residential and commercial wall and ceiling painting.
• Decorcryl Látex Interior Lavable Satinado Washable satin latex paint for interior walls with superior softness, maximum washability, and excellent hiding power. For residential interior decoration requiring durable washable finishes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IRAMOthersColorín displays the IRAM certification logo on its website footer, indicating compliance with Argentine Institute of Standardization and Certification standards for quality management systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Global paints and coatings leader with direct presence in Argentina (Sherwin-Williams Argentina). Directly competes with Colorín in architectural, industrial, and automotive refinish coatings, but at vastly larger scale and with global R&D, brand, and procurement capabilities.
• Jotun: Norwegian global paint manufacturer with decorative, marine, protective, and powder coatings. Operates in Argentina and broader Latin America, competing with Colorín in Línea Industria (industrial, marine-adjacent) and increasingly in premium architectural segments.
• RPM International: US-listed specialty coatings holding company with dozens of niche brands in waterproofing, roof coatings, and industrial maintenance. Directly comparable to Colorín's Thermocontrol and Titanium Pro waterproofing franchises and a likely acquirer of regional waterproofing specialists.
• PPG Industries: Global coatings manufacturer with architectural (through Comex), industrial, and automotive refinish (through PPG Refinish) divisions. Competes with Colorín in Línea Industria and MMB segments and has deep relationships with Latin American auto body shops and industrial customers.
• Axalta Coating Systems: Global coatings company focused on automotive refinish and industrial coatings, with strong presence in Latin America via brands like Standox and Spies Hecker. Directly comparable to Colorín's MMB automotive refinish product line and competes for the same body shop customers.
• BASF Coatings: Division of BASF SE producing automotive OEM and refinish coatings plus industrial paints. Direct overlap with Colorín's MMB automotive refinish line and Línea Industria specialty coatings, with global technology leadership in resin chemistry.
• AkzoNobel: Global paints and coatings giant operating consumer brands like Dulux, Coral, and Bruguer across Latin America. Overlaps with Colorín's architectural and decorative paints portfolio and competes in the same pinturería channel in neighboring markets like Brazil and Argentina.

Direct peers

• Alba (Grupo Alba): Historic Argentine paint manufacturer with broad architectural, industrial, and automotive refinish product lines. Direct domestic competitor to Colorín across residential latex, enamels, and specialty coatings, sold through a similar pinturería distribution model.

Regional players

• Sayerlack (Renner): Brazilian-based wood and industrial coatings brand owned by Renner Hermann, dominant in Latin America. Comparable to Colorín in industrial coatings segment (Línea Industria) and represents the type of regional cross-border entrant that could pressure Colorín if it ever expands beyond Argentina.
• WEG Tintas: Brazilian industrial coatings division of WEG, producing liquid and powder industrial paints with strong presence across South America. Comparable to Colorín's industrial enamels and road marking line, and a potential cross-border competitor in industrial segment tenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PinturasColorin
• Instagraminstagram.com/pinturascolorin
• LinkedInlinkedin.com/company/colorin-i.m.s.s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorin I.M.S.S.A.