Colourplus
Colourplus is a Danish specialty retail chain selling paints, wood treatment, cleaning products, workwear, flooring, white goods, and kitchens across 8-9 stores in eastern Denmark, serving both private consumers and trade professionals through expert in-store advisory.
- Company typePrivate
- Founded1961
- HeadquartersNykøbing Falster, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Colourplus does
Colourplus (legal entity: C.M. Mikkelsen ApS) is a Danish specialty retail chain operating in paint, hardware, and home improvement categories. Founded in 1961 as Farvemessen and rebranded to Colourplus in 2013, the company operates 8-9 physical stores concentrated in eastern Denmark across Sjælland, Lolland-Falster, and Bornholm, with a workforce of approximately 70 employees as of 2024. In October 2024, the company returned to 100% family ownership, ending any external shareholder structure.
The company's product range spans interior and exterior paints, wood treatment products, cleaning solutions, workwear, curtains and awnings (markiser), boat paints, flooring, and — following the 2024 acquisition of RH Hvidevarer ApS — white goods. Recent strategic moves have expanded the assortment into adjacent categories including kitchens and bathrooms via the Designa Nakskov concept (2025) and soft furnishings via the 2023 acquisition of Aagesen Gardiner / Botex Holbæk. The company holds exclusive distribution rights for the Ecodos cleaning system. The service model is built on expert in-store staff providing color-matching and product application advice, which positions the chain as an advisory-led specialist against general DIY and hardware competitors.
Revenue mechanics are primarily transactional retail across two customer segments: private consumers and trade professionals (painters, contractors). Disclosed revenue milestones show 40M DKK in 2013, 75M DKK in 2018, and over 100M DKK by 2022, broadly tracking store network expansion and category extension. Income is generated through direct in-store sales of branded and exclusive products, supplemented by trade counter relationships with professional buyers; the 2024 Nakskov relocation to a 1,800 m² store suggests an ongoing shift toward larger-format retailing within the existing regional footprint.
Colourplus firmographics
Firmographics- Name
- Colourplus
- Legal name
- C.M. Mikkelsen ApS
- Website
- https://colourplus.dk
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Colourplus is a Danish specialty retail chain selling paints, wood treatment, cleaning products, workwear, flooring, white goods, and kitchens across 8-9 stores in eastern Denmark, serving both private consumers and trade professionals through expert in-store advisory.
- Ownership category
- akta.pro rank
Where Colourplus is headquartered
LocationHeadquarters
- HQ city
- Nykøbing Falster
- HQ country
- Denmark
- HQ region
- Europe
Offices10 records
Markets served
Colourplus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail product sales: Revenue generated through physical retail stores selling paints, wood treatment products, painting supplies, cleaning articles, workwear, safety footwear, curtains and markises, boat paints, flooring/carpets, and household appliances. The company operates on a traditional retail model with in-store purchases and consultation services included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing for walk-in customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Colourplus product offering
Product offeringCore offering
Colourplus is a Danish specialty retail chain selling paints, wood treatment products, cleaning products, workwear, carpets and floors, curtains and awnings, white goods, and kitchen and bathroom solutions through eight physical stores across Sjælland, Lolland-Falster, and Bornholm. The company focuses on expert in-store advisory services and has no online e-commerce presence.
Product overview
Colourplus is a chain of specialty paint and hardware stores operating 8 locations across Sjælland, Lolland-Falster, and Bornholm in Denmark. The company offers a comprehensive range of products for both private customers and professional tradespeople. The core product portfolio centers on painting and wood treatment products, supplemented by complementary categories including cleaning products, workwear, carpets and flooring, awnings and curtains, white goods/appliances, and kitchen/bathroom solutions. In 2025, the company launched Designa Nakskov for custom kitchen, bathroom, and wardrobe offerings. Colourplus also serves as the exclusive Danish distributor of the Ecodos Easy cleaning system. The company has approximately 70 employees and revenue exceeding 100 million DKK as of 2022-2024.
Differentiator
Problem solved
Functional benefit
Brands
- Ecodos: Exclusive Danish distributor of the sustainable, user-friendly, and energy-neutral Ecodos Easy dosing system for professional cleaning.
Products and services
- Paint and painting supplies Interior and exterior paints, primers, and accessories for DIY consumers and professional tradespeople in Denmark.
- Wood treatment products Wood stains, oils, varnishes, and preservatives for indoor and outdoor wood care.
- Ecodos cleaning system Exclusive Danish retail distributor of the Ecodos refillable, eco-friendly cleaning product line.
Quantifiable outcome
- Products last 2-4 seasons longer than budget alternatives, making them more cost-effective despite higher initial price
Companies that use Colourplus
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Colourplus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Colourplus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Designa (Kitchens)minorColourplus opened Designa Nakskov showroom in 2025 in the old Nakskov store location, selling 'colour' kitchens, bathrooms, and wardrobes. This represents a new product category partnership for kitchen and bathroom sales.
- EcodoscoreColourplus is the exclusive distributor (eneforhandler) in Denmark of the Ecodos Easy dosing system - a sustainable, user-friendly, and energy-neutral cleaning product dosing system. This partnership provides Colourplus with a unique product offering in the professional cleaning market segment.
Scale indicators7 records
Recent moves13 records
Expansion highlights4 records
Colourplus competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Customer concentration
Colourplus social profiles
Digital presenceColourplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colourplus leadership team
Management profileNumber of profiles
Profiles1 record
Colourplus subsidiaries and ownership
Company hierarchySubsidiaries3 records
Colourplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colourplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colourplus
What does Colourplus do?
Colourplus is a Danish specialty retail chain selling paints, wood treatment products, cleaning products, workwear, carpets and floors, curtains and awnings, white goods, and kitchen and bathroom solutions through eight physical stores across Sjælland, Lolland-Falster, and Bornholm. The company focuses on expert in-store advisory services and has no online e-commerce presence.
Is Colourplus a public or private company?
Colourplus is a private company. It is classified as family owned and is currently operating.
When was Colourplus founded?
Colourplus was founded in 1961. It employs 11 to 50 people.
Where is Colourplus based?
Colourplus is headquartered in Nykøbing Falster, Denmark, in the Europe region.
How does Colourplus make money?
One revenue line is on record: retail product sales.
Does Colourplus have an API?
No public API is recorded for Colourplus.