What Colours of Data does

Colours of Data is a privately held, founder-led data consulting firm established in 2017 and headquartered in London, with its main operational hub in Prague (entity: Colours of data s.r.o., IČO 06204163). The company delivers project-based professional services to enterprise clients, organised around three core service lines: (1) Data Integration, Enrichment and Analytics, (2) Customer Insight, Centricity and Engagement, and (3) Cultural Change, Adoption Stimulation, Trainings. Its delivery approach is a documented four-step methodology — deep business-understanding, start with the highest-value and lowest-difficulty use case, scale successful use cases across the firm, and ensure continuous employee buy-in — explicitly designed to mitigate the IT-business gap, over-ambitious scope, poor implementation, and user rejection that the firm identifies as the most common failure modes in data projects.

The company's technology layer is built on mainstream data and analytics tooling — Tableau for visualisation, Matillion for data pipeline/warehouse work, and unspecified data warehouse solutions — rather than proprietary software. No APIs, SDKs, mobile apps, proprietary features, patents, or AI/ML assets are disclosed. Customer proof points include Continental (centralised data warehouse for production quality), Kiwi.com (customer journey mapping), Tele2 Estonia (10x conversion improvement via improved visitor tracking), Bulovka Hospital (cost streamlining while maintaining care quality), Česká spořitelna (data-culture adoption programme), and Západoslovenská Distribučná (predictive wear analysis for power distribution infrastructure).

The business model is custom professional services sold through an enterprise field-sales motion; pricing is quote-based and not publicly disclosed. Operations span five countries (UK, Czech Republic, Slovakia, Hungary, Estonia) with a team of 16 employees — a configuration that supports a focused boutique consultancy model rather than high-volume delivery. The owner and chief executive is founder Tomáš Mátl, and there is no disclosed institutional investment, parent company, or acquisition history.

Name

Colours of Data

Legal name

Colours of data s.r.o.

Website

https://coloursofdata.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Colours of Data is a London-headquartered, Prague-operating boutique data consultancy founded in 2017 that delivers project-based data integration, analytics, customer-insight, and data-culture adoption services to enterprise clients across five EMEA countries.

Ownership category

akta.pro rank

Product category

Data Analytics Consulting

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Data Analytics & Business Intelligence Services (BPAHALAC), Data Monetization & Data Products Services (BPAEAHAL), Data Strategy & Governance Services (BPAEAHAA)

Keywords

• Data consulting services
• Data integration analytics
• Customer data consulting
• Data-driven transformation
• Data warehouse consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services & Consulting: Project-based consulting engagements focused on data integration, customer insight, and cultural transformation. The company delivers custom data solutions including analytics implementations, data warehouse setups, and organizational change management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Colours of Data provides enterprise data consulting services built around three pillars: integrating, enriching and analyzing customer data to support business decisions; building customer-centric strategies through customer insight and engagement; and driving cultural change, adoption and employee trainings to embed a data-driven culture. Engagements are project-based and tailored to client-specific use cases, drawing on tools such as Tableau, Matillion and various data warehouse platforms.

Product overview

Colours of Data is a data consulting company offering three core service offerings: Data Integration, Enrichment and Analytics; Customer Insight, Centricity and Engagement; and Cultural Change, Adoption Stimulation, Trainings. These services are designed to help businesses leverage their data assets through a structured approach that starts with understanding business context, identifies the most beneficial use case, scales implementation across the organization, and ensures key employees understand the benefits. The company operates across industries including Automotive, Banking, Telco, E-commerce, and Healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Integration, Enrichment and Analytics Core consulting service focused on integrating, enriching and analyzing customer data to enable data-driven business decisions for enterprise clients.
• Customer Insight, Centricity and Engagement Consulting service helping businesses build around their customers by leveraging data for customer insight, centricity and engagement strategies.
• Cultural Change, Adoption Stimulation, Trainings Service focused on adopting a data-driven culture through change management, employee training and adoption stimulation programs.

Quantifiable outcome

• 10x increase in digital campaign conversion rate for Tele2 Estonia
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Thoughtworks: Global technology consultancy with deep data and analytics capability, including data platform engineering and BI. Larger alternative for enterprise clients evaluating data-transformation partners across Europe.
• Accenture (Data & Analytics practice): Global systems integrator with industry-leading data and analytics practice. Sets the upper-bound benchmark on enterprise data-transformation engagements, especially for large multinational clients.
• Slalom: Global boutique consultancy with strong data and analytics practice. Competes for the same enterprise data-transformation mandates in Western Europe with significantly greater scale and brand recognition.

Regional players

• MoroSystems: Czech custom software and data engineering consultancy serving enterprise clients in the region. Comparable delivery profile and talent pool, though more software-engineering oriented than data-consulting led.

Direct peers

• DataSentics: Czech data science and ML consultancy based in Prague, serving enterprise clients across CEE. Directly comparable boutique data/analytics consulting firm with similar headcount profile and vertical specialisation (telco, retail, banking).
• Keboola: Prague-based data operations platform that also provides consulting services. Competes in the same CEE market for enterprise data integration, analytics, and customer data projects, with a stronger product layer.
• GoodData: Czech-founded analytics platform vendor serving global enterprises. Adjacent competitor providing analytics infrastructure and embedded BI; overlaps with Colours of Data's Tableau/Matillion-based delivery stack.
• Adastra: Czech-origin data and analytics consultancy with significant Central European footprint serving banking, telco, and retail. Direct competitor offering data warehousing, BI, and analytics consulting with similar delivery model and target verticals.
• Visual Analytics: Central European Tableau-focused analytics consultancy. Closely comparable boutique delivering enterprise BI, data visualisation, and adoption services on the same Tableau-centric toolchain used by Colours of Data.

Emerging players

• Ataccama: Prague-based data quality and master data management software vendor with services overlay. Comparable origin market and overlapping customer base in banking and telco; stronger product, less consulting-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/colours_of_data
• Facebookfacebook.com/ColoursOfData
• LinkedInlinkedin.com/company/colours-of-data
• Instagraminstagram.com/colours_of_data

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colours of Data