ColourTrip

What ColourTrip does

ColourTrip is a Lisbon-based tourism company founded in 2015 and operating under the legal entity Ritalves, Lda (a Portuguese private limited company, Lisbon commercial registry number 500480206) that delivers private guided tours of Lisbon using a fleet of 100% electric three-wheeled Tuk Tuk vehicles. The company deploys these vehicles to navigate Lisbon's narrow, steep historic streets that are inaccessible to larger transport, and offers seven core tour products ranging from a one-hour Bairro Alto & Chiado tour (€85) to a four-hour Half Day Tour (€270, flagged as Most Popular), plus a three-hour Half Day Express (€224.70) and customizable 1- to 5-hour itineraries at €85.60-€428 per tour. All tours accommodate private groups of up to six people, are conducted by local guides positioned as storytellers, and include hotel pickup and drop-off in the city centre. The company also operates two sub-brands — Corporate Events (team-building activities such as treasure hunts, quizzes, tastings, and photo challenges) and Special Events (weddings, birthdays, bachelor/bachelorette parties) — extending the service beyond leisure tourism.

The business operates as a direct-to-consumer e-commerce tourism provider, with bookings processed through its own website (www.colourtrip.pt) integrated with the FareHarbor reservation and payment platform. Pricing is inclusive of VAT and follows a unit-pricing, pay-as-you-go model with tiered rates by group size (up to 4 vs up to 6 people). Payment is accepted via card, PayPal, Multibanco, and MBWay, and the site is available in both English and Portuguese. Distribution is supplemented by referral partnerships with InterContinental Lisbon, The IVENS Explorers Hotel, the Lisbon Cruise Port, and tour operator TUI, and by organic digital marketing through a content blog, Facebook, Instagram, and TripAdvisor reviews.

ColourTrip is privately held with no disclosed external investors, parent company, subsidiaries, or funding rounds, and operates exclusively within the Lisbon Metropolitan Area. The company holds a registered trademark for Colourtrip, is GDPR-compliant, and does not maintain a mobile app, API, or disclosed AI capabilities. With approximately 13 employees, the operation is small, owner-operated, and dependent on overall Lisbon tourism volume, with no M&A, leadership change, or restructuring activity recorded in the source material.

Name

ColourTrip

Legal name

Ritalves, Lda

Website

https://colourtrip.pt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ColourTrip (Ritalves, Lda) is a Lisbon-based, privately held tourism operator founded in 2015 that runs private 100% electric Tuk Tuk tours for tourists, corporate clients, and special-event customers, with bookings handled via its own website and FareHarbor.

Ownership category

akta.pro rank

Product category

Sightseeing Tour Services

NAICS

Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Other (4879), Scenic and Sightseeing Transportation, Other (487990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Walking City Tours (Highlights & Orientation) (THAJAAAA)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Street Food Tours (THAJAGAC), Photography & Scenic Viewpoint Tours (THAJAAAI)

Keywords

• Electric tuk tuk tours
• Lisbon sightseeing tours
• Guided city tours
• Private tour experiences
• Eco-friendly tourism

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuk Tuk Tour Services: Direct sales of private electric Tuk Tuk tour experiences to tourists visiting Lisbon. Customers book tours of varying durations (1-5 hours) through the company website or FareHarbor platform. Revenue is generated through one-time transaction fees per tour booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ColourTrip operates a fleet of 100% electric Tuk Tuks in Lisbon, Portugal, offering private guided city tours lasting 1 to 4 hours. Tours cover historic neighborhoods (Alfama, Bairro Alto, Chiado), Belém's riverside monuments, panoramic viewpoints (miradouros), and culinary tastings, led by local guides who act as storytellers. Bookings are handled directly through the ColourTrip website using FareHarbor, with supplementary Corporate Events and Special Events experiences.

Product overview

ColourTrip is a Lisbon-based tourism company offering electric tuk tuk tours and experiential services. The core offering consists of seven distinct tour products ranging from 1-hour neighborhood focused tours (Bairro Alto & Chiado) to half-day comprehensive experiences (Half Day Tour, Half Day Express). Tours include: Old Town (historic quarters, 1.5 hours), Belém (riverside monuments, 2 hours), Tasting Tour (gastonomic experience, 2 hours), View Points (panoramic viewpoints, 2 hours), Half Day Classic (historic + Belém, 4 hours), and Half Day Express (condensed historic tour, 3 hours). The company also operates two sub-brands: Corporate Events (team-building activities) and Special Events (weddings, birthdays, celebrations). All tours feature 100% electric tuk tuks with live local guide commentary and include hotel pickup/drop-off in city centre.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Town Tour (Cidade Velha)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• InterContinental LisbonminorChannel Partner/ Reseller/ DistributorHotel partnership for guest referrals. InterContinental Lisbon guests seeking Tuk Tuk experiences are referred to ColourTrip services.
• Lisbon Cruise PortminorChannel Partner/ Reseller/ DistributorCruise port partnership for passenger referrals. Cruise ship passengers visiting Lisbon are directed to ColourTrip for shore excursion Tuk Tuk experiences.
• TUIminorChannel Partner/ Reseller/ DistributorTour operator partnership. TUI includes or recommends ColourTrip Tuk Tuk tours as part of their Portugal/Lisbon tour offerings.
• The IVENS Explorers HotelminorChannel Partner/ Reseller/ DistributorBoutique hotel partnership for guest referrals. Hotel guests are directed to ColourTrip for unique Lisbon Tuk Tuk experiences.
• FareHarborcoreTechnology or IntegrationBooking platform integration used across all tour pages. FareHarbor provides the online reservation calendar, booking flow, and payment processing for tour reservations on ColourTrip's website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Portugal Top Tours: Portugal Top Tours is a Lisbon-based multi-experience tour operator covering tuk tuks, Segways, and sidecars; it overlaps with ColourTrip on tuk tuk offerings while also competing via alternative vehicles.

Direct peers

• Lisbon Walker Tours: Lisbon Walker Tours provides guided walking tours of Lisbon's historic quarters (Alfama, Bairro Alto, Chiado), competing with ColourTrip for tourists seeking narrative-led exploration of the same neighborhoods.
• Tukxi Lisbon: Tukxi offers private tuk tuk tours across Lisbon's historic neighborhoods with comparable pricing and durations, directly competing for the same tourist and hotel-referred bookings as ColourTrip.
• Tuk Tuk Portugal: Tuk Tuk Portugal runs guided tuk tuk tours of Lisbon with similar duration tiers and hotel partnerships, competing head-to-head in the same DTC and referral channels.
• Eco Tuk Tours Lisbon: Eco Tuk Tours operates electric tuk tuk tours in Lisbon with a near-identical product, route mix, and eco-friendly positioning, making it the closest direct competitor to ColourTrip in the city.

Broad incumbents

• Cityrama Lisbon: Cityrama is a long-established Lisbon tour operator offering city sightseeing tours by bus and walking; it competes for the same guided city-tour demand as ColourTrip with a broader product mix.
• Tram Tours Lisbon: Tram Tours Lisbon runs historic tram-based sightseeing tours in the city; while a different vehicle, it competes for the same guided sightseeing and landmark-discovery demand.
• Yellow Bus Tours Lisbon: Yellow Bus Tours is a large, established hop-on/hop-off sightseeing operator active across Lisbon; while using buses rather than tuk tuks, it competes for the same tourist sightseeing wallet with broader brand reach.

Regional players

• Sintra Tuk Tuk: Sintra Tuk Tuk operates electric tuk tuk tours in Sintra (a popular day-trip from Lisbon), adjacent to ColourTrip's territory; same product, different municipality — useful proxy for potential multi-city expansion.
• Porto Tuk Tours: Porto Tuk Tours runs tuk tuk tours in Porto, Portugal's second-largest tourism hub. It is the most direct analogue for testing ColourTrip's expansion template outside Lisbon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/colourtrip.pt
• Instagraminstagram.com/colourtriplisbon
• LinkedInlinkedin.com/company/colourtrip

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ColourTrip