Colégio Santa Maria SP

What Colégio Santa Maria SP does

Colégio Santa Maria is a private K-12 school located on a single 180,000 m² campus in the Jardim Marajoara neighborhood of São Paulo's Zona Sul, operating continuously for over 75 years since its founding in 1948/1949 by the Congregation of the Sisters of the Holy Cross. The institution delivers the full Brazilian private-school cycle from Educação Infantil through Ensino Médio, including Integral and Semi-Integral extended-day programs and an evening EJA (adult education) track, with a Cambridge English Qualifications Gold Preparation Centre designation embedded in its high-school curriculum. The school is owned and governed by the nonprofit Instituto das Irmãs da Santa Cruz (IISC), alongside sister entities Residencial Santa Cruz and Centro Santa Marta, and does not have outside shareholders.

The school's product platform is organized into core academic programs (Educação Infantil, Ensino Fundamental I/II, Ensino Médio Integral, Período Integral, Semi-Integral, EJA), complemented by add-on modules such as Cursos Livres (18+ extracurricular programs in sports, arts, music, and technology), Catequese, and Prisma Centro de Estudos academic support. Underlying technology infrastructure includes TOTVS Educacional portals for students, parents, and teachers; Google Classroom for assignment delivery; a Waybee-powered e-commerce site for Cursos Livres registration; GDS for cafeteria pre-paid meal cards; and a proprietary 2025-launched iOS/Android mobile application that consolidates SSO, financials, bulletins, chat, and calendar. A dedicated Biblioteca Padre Moreau and a Children's Library (Biblioteca Infantil Santo André Bessette) anchor cultural programming, including the institution's 38th annual Book Fair.

Colégio Santa Maria operates a direct-to-consumer subscription revenue model. Annual tuition for 2026 ranges from R$35,618 (Educação Infantil and Fundamental I) to R$45,246 (Fundamental II) and R$69,334 (Ensino Médio Integral), with separate reservations fees (R$1,298 - R$2,530), Cursos Livres subscriptions (R$2,125-R$4,245), meal plans (~R$29 per meal), a catechism materials fee (R$160), and a school store for uniforms and materials. Go-to-market is channel-light and event-driven: prospective families schedule campus visits via WhatsApp, phone, and website forms, supported by Instagram, Facebook, YouTube, and LinkedIn organic presence, plus the annual Book Fair and other on-campus visitation days. The customer base is São Paulo families seeking private Catholic education with extended-care and international certification options.

Name

Colégio Santa Maria SP

Legal name

Instituto das Irmãs da Santa Cruz (IISC)

Website

https://colsantamaria.com.br

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Colégio Santa Maria is a private, nonprofit K-12 Catholic school on a 180,000 m² single campus in São Paulo's Jardim Marajoara, serving families from Educação Infantil through Ensino Médio with Cambridge English prep, Cursos Livres, and extended-day programs.

Ownership category

akta.pro rank

Product category

K-12 Private Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

Keywords

• K-12 private education
• Catholic school
• Early childhood education
• Extracurricular programs
• Primary secondary education

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tuition - Educação Infantil: Annual tuition for Early Childhood Education (Educação Infantil) is R$ 32,362 (2025) and R$ 35,618 (2026), payable in monthly installments. Enrollment fees and material fees are separate charges.
2. Tuition - Ensino Fundamental I (1º ao 5º ano): Annual tuition for Elementary School Years 1-5 is R$ 32,362 (2025) and R$ 35,618 (2026), payable in monthly installments with same pricing as Educação Infantil.
3. Tuition - Ensino Fundamental II (6º ao 9º ano): Annual tuition for Elementary School Years 6-9 is R$ 41,136 (2025) and R$ 45,246 (2026), payable in monthly installments. Higher pricing tier than Fundamental I.
4. Tuition - Ensino Médio Integral: Full-day High School program annual tuition is R$ 63,055 (2025) and R$ 69,334 (2026), payable in monthly installments. Premium tier reflecting extended school day and comprehensive curriculum.
5. Cursos Livres (Extracurricular Courses): Annual courses ranging from R$ 2,125 to R$ 4,245 depending on course type for Fundamental II students. High School courses at R$ 2,835 annually. Semester courses for Chess Club and Reading Club at R$ 383 per semester.
6. Catequese (Catechism): Annual catechism program fee of R$ 160 for materials, keepsakes, and certificates.
7. Meal Plans: Lunch/cafeteria meals at R$ 27-35 depending on grade level. Card-based system through GDS administradora.
8. School Store (Uniforms and Materials): Physical and virtual store selling school uniforms and supplies. Payment options include cash, debit, and credit (3x interest-free).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Colégio Santa Maria SP is a private Catholic K-12 school that delivers formal education from Early Childhood through High School, alongside extracurricular courses, adult education programs, and student support services. The school is operated by the Instituto das Irmãs da Santa Cruz, integrating a faith-based pedagogical tradition into its academic offerings.

Product overview

Colégio Santa Maria SP operates as a comprehensive private educational institution offering a unified K-12 platform covering Educação Infantil (Early Childhood), Ensino Fundamental I-II (Elementary/Middle School), and Ensino Médio Integral (Full-time High School). The core educational offering is enhanced by add-on modules including Cursos Livres (18+ extracurricular programs spanning sports, arts, music, and technology), Cambridge English Qualifications (Gold-certified language certification), and Prisma Centro de Estudos (academic support center). The institution maintains specialized facilities including Biblioteca Padre Moreau (main library) and Biblioteca Infantil Santo André Bessette (children's library), plus additional services such as Catequese (Catholic formation), EJA (Adult Education), and full/half-day extended periods. Technology infrastructure includes TOTVS Educacional portals for students/parents/teachers, a dedicated mobile app, and integrations with Google Classroom, Waybee (course registration), and GDS (meal card system).

Differentiator

Problem solved

Functional benefit

Products and services

• Early Childhood Education

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Cambridge Assessment EnglishcoreStrategic or Co-development PartnerCambridge English Qualifications partnership providing Gold Preparation Centre status. School prepares students for Cambridge English exams including B2 First and C1 Advanced certifications, with exam preparation integrated into the Ensino Médio Integral curriculum.
• ONG Tampinhas que CuramminorStrategic or Co-development PartnerPartnership for sustainability education and environmental awareness. Students participate in plastic cap collection drives supporting the NGO's social mission while learning about recycling and circular economy.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Colégio Bandeirantes: Premium private K-12 school in São Paulo with similar full-cycle offering (Infantil through Ensino Médio), high tuition, and strong academic reputation. Direct competitor for the same upper-middle-class São Paulo families.
• Colégio Visconde de Porto Seguro: Another large premium private school in the Porto Seguro network, offering full-cycle K-12 with similar religious-heritage positioning in São Paulo.
• Colégio Santa Cruz: Jesuit private K-12 school in São Paulo with similar faith-based heritage, premium pricing, and full-cycle academic offering. Directly comparable on mission, scale, and target demographic.
• Colégio Porto Seguro: Large private K-12 school in São Paulo's Zona Sul with extensive campus and similar comprehensive program. Directly comparable scale and target demographic in the same geography.
• Escola Graduada: Premium private K-12 in São Paulo known for bilingual/English-immersion curriculum. Competes directly for internationally-minded families willing to pay premium tuition.
• Colégio São Luís: Jesuit private K-12 in São Paulo with comparable faith-based positioning, extensive campus, and full-cycle offering. Competes directly for Catholic, values-oriented families seeking premium education.
• Colégio Rio Branco: Traditional high-end private K-12 school in São Paulo with similar full-cycle offering and premium positioning. Comparable on academic reputation and family demographic.
• Colégio Equipe: Established São Paulo private K-12 school with progressive pedagogical approach and similar comprehensive program. Competes for same premium, values-driven family segment.
• Colégio Miguel de Cervantes: Premium private school in São Paulo with strong bilingual/international focus. Directly competes for internationally-oriented families seeking Cambridge-aligned or Spanish-immersive education.

Broad incumbents

• Colégio Pitágoras: National Brazilian K-12 education chain with multiple campuses across the country. Broad incumbent offering similar grade-level programs at varying price points; relevant as competitive backdrop rather than direct one-to-one rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrE04XWloGAW7gRgf4xa9tg
• Facebookfacebook.com/colsantamariasp
• LinkedInlinkedin.com/company/colsantamariasp
• Instagraminstagram.com/colsantamariasp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio Santa Maria SP