Commercial Experts Co.- Comex

What Commercial Experts Co.- Comex does

Commercial Experts Company Ltd. (COMEX / Comex-KSA) is a privately held B2B industrial machinery and welding equipment distributor established in Saudi Arabia in 2003. The company operates from three office locations — a headquarters in Riyadh (Al Manakh) plus branch offices in Dammam (serving the Eastern Province) and Jeddah (serving the Western Province) — targeting construction and industrial business customers across the kingdom through direct field sales.

COMEX distributes a multi-brand portfolio of capital equipment including arc welding machines, plasma cutting machines, CNC profile cutting machines, stud welding machines, sheet metal machinery, machine tools, and welding automation systems. The company represents at least 15 international manufacturers with core-tier partnerships including Fronius (Austrian robot welding and arc/resistance welding leader), Hypertherm (US plasma cutting), Stanley Engineered Fastening (US stud welding), Kjellberg (German thermal cutting), Axial (Spanish press brakes and shears), SFE/TAG (pipe cutting and bevelling), GEKA (Spanish ironworkers), Faccin (Italian plate rolling), Tiesse-Robot/Kawasaki (industrial robots), and VANAD (Czech CNC plasma, oxy-fuel, and fiber laser cutting). Minor partnerships cover PEI-POINT, ZMM-Bulgaria (lathes), Murgesi (turnkey production lines), Cevisa (beveling), and Alfra (hole-making tooling).

The revenue model is hardware distribution on a quote-based pricing model with specifications, quantities, and requirements determining transaction values. Revenue mechanics are tied to industrial equipment sales rather than subscription, licensing, or recurring service contracts. Customer segments span the construction industry, industrial manufacturing (steel fabrication, metalworking), and the heavy industrial sector (automation and robotics integration). The company operates with a small team of approximately 10 employees and is managed by technical professionals with multi-year experience in machinery and welding equipment supply. No funding rounds, institutional investors, parent company, or M&A activity are disclosed.

Name

Commercial Experts Co.- Comex

Legal name

Commercial Experts Company Ltd.

Website

https://comex-ksa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

COMEX is a Saudi Arabia-based B2B distributor of industrial machinery and welding equipment, including arc welding, plasma cutting, CNC cutting, and robotic automation systems from 15+ global brands. Founded in 2003, it serves construction, manufacturing, and heavy industrial customers through offices in Riyadh, Dammam, and Jeddah.

Ownership category

akta.pro rank

Product category

Industrial Machinery and Welding Equipment Distribution

NAICS

Welding and Soldering Equipment Manufacturing (333992)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Welding & Plasma Power Supplies (Industrial welders, cutting power sources) (IMAGADAI)

Keywords

• Industrial machinery distribution
• Welding equipment supply
• Plasma cutting machines
• Sheet metal machinery
• Welding automation systems

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Industrial Machinery Distribution: Distribution and supply of industrial machinery and welding equipment including arc welding machines, plasma cutting machines, CNC profile cutting machines, stud welding machines, related studs and shear connectors, sheet metal, machine tools, and welding automation machinery to construction and industrial business sector.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

COMEX distributes and supplies a comprehensive range of industrial machinery and welding equipment in Saudi Arabia, including arc welding machines, plasma cutting machines, CNC profile cutting machines, stud welding machines and related studs and shear connectors, as well as sheet metal machinery, machine tools, and welding automation systems. The company acts as a multi-brand authorized channel partner for international manufacturers such as Fronius, Hypertherm, STANLEY, Kjellberg, Axial, GEKA, Faccin, and VANAD, serving construction and industrial business customers across Saudi Arabia through its head office in Riyadh and branch offices in Dammam and Jeddah.

Product overview

Commercial Experts Company Ltd. (COMEX) is a machinery and welding equipment supplier established in Saudi Arabia in 2003, serving the construction and industrial business sectors. The company operates as a multi-brand distributor offering a comprehensive portfolio of industrial machinery and welding solutions. The core product lines include Arc welding machines, plasma cutting machines, CNC profile cutting machines, stud welding machines, and related studs and shear connectors, supplemented by sheet metal machinery, machine tools, and welding automation systems. COMEX represents multiple international brands including Fronius (welding automation), Hypertherm (plasma cutting), STANLEY (stud welding), Kjellberg (thermal cutting), Axial (press brakes and shears), PEI-POINT (spot welding), SFE (pipe bevelling), GEKA (ironworkers), Faccin (plate rolling), ZMM-Bulgaria (lathes), Murgesi (production lines), Cevisa (beveling), Alfra (hole-making), Tiesse-Robot/Kawasaki (robotic automation), and VANAD (CNC cutting machines). The company provides these products through its head office in Riyadh and branch offices in Dammam and Jeddah.

Differentiator

Problem solved

Functional benefit

Products and services

• Fronius Arc Welding and Robotic Automation Systems Distribution of Fronius welding equipment including MMA, TIG, MIG/MAG, plasma, and Laser Hybrid welding systems along with Transsteel Series, Transtig/Magicwave Series, and automation/cladding solutions for industrial customers in Saudi Arabia.
• Hypertherm Powermax Plasma Cutting and Gouging Systems Distribution of Hypertherm Powermax plasma cutting and gouging systems used by metal workers in Saudi Arabia for cutting and gouging metal up to 38mm thickness.
• STANLEY Stud Welding Equipment and Fasteners Distribution of STANLEY stud welding equipment — including CD, Drawn Arc, and Short Cycle variants — together with studs and accessories for Saudi customers.
• Kjellberg Thermal Cutting and Welding Equipment Distribution of Kjellberg equipment and filler materials for thermal cutting, joining, and altering of materials, including welding and plasma cutting technology products.
• Axial Sheet Metal Working Machines (Press Brakes and Guillotine Shears) Distribution of Axial CNC-controlled press brakes (60-1500 tonnes) and guillotine shears, including the innovative CPN shear series, for sheet metal working operations in Saudi Arabia.
• PEI-POINT Spot Welding Equipment Distribution of PEI-POINT spot welding equipment including rocker arm spot welding columns, linear action spot welders, projection welders, bench spot welders, seam welders, and suspended spot welding guns for automotive and domestic appliance customers in Saudi Arabia.
• SFE (TAG) Pipe Bevelling and Cutting Machines Distribution of TAG brand pipe cutting and bevelling machines including orbital saws, reciprocating saws, and split frame clamshell pipe machines for various diameter pipes used in Saudi industrial projects.
• GEKA Ironworkers and Punching-Shearing Machines Distribution of GEKA ironworkers (MICROCROP, MINICROP, MULTICROP, HYDRACROP, and PUMA series) and the Gamma Roller CNC line for punching, shearing, and steel fabrication operations in Saudi Arabia.
• Faccin Plate Rolling and Bending Machinery Distribution of Faccin plate rolling machines, bending rolls, profile bending machines, dished head machinery, hydraulic presses, and plate straightening machines for industrial manufacturing customers in Saudi Arabia.
• ZMM-Bulgaria Universal and CNC Lathes Distribution of ZMM Bulgaria universal and CNC lathes for machining applications in Saudi Arabia, with machines suitable for specific climate zones and working conditions.
• Murgesi (OMM) Turnkey Production Lines Distribution of Murgesi turnkey production lines for polygonal and circular section steel poles, road-manufactured products (guardrails, corrugated pipelines), and vehicle number-plates in Saudi Arabia.
• Cevisa Beveling Machines Distribution of Cevisa patented beveling machines, including standard and adjustable shearing cutting bevelling machines (CHP 12 INV, CHP 12 G), for metal fabrication operations in Saudi Arabia.
• Alfra Hole-Making Tooling and Equipment Distribution of Alfra hole-making tooling and equipment (including ALFRA ROTABEST cutters) for drilling, punching, bending, cutting, and deburring in electrical, fabrication, and construction applications in Saudi Arabia.
• Tiesse-Robot (Kawasaki) Industrial Robotic Welding Stations Distribution of Tiesse-Robot turnkey robotized productive stations powered by Kawasaki industrial robots for welding automation in Saudi Arabia, with programmable speed, path precision, and software packages.
• VANAD CNC Plasma, Oxy Fuel and Fiber Laser Cutting Machines Distribution of VANAD high-performance CNC plasma, oxy fuel, and fiber laser cutting machines (including multi-head configurations) for industrial cutting applications in Saudi Arabia.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• FroniuscoreChannel Partner/ Reseller/ DistributorFronius is an Austrian world market leader for robot welding and technological leader for arc- and resistance spot-welding. Comex distributes Fronius products including MIG/MAG, TIG, MMA welding equipment, and automation systems for the Saudi Arabian market.
• HyperthermcoreChannel Partner/ Reseller/ DistributorHypertherm is the world's #1 requested plasma brand with over 56 years of experience. Comex distributes Hypertherm Powermax plasma cutting and gouging systems for metal workers in Saudi Arabia.
• Stanley Engineered FasteningcoreChannel Partner/ Reseller/ DistributorGlobal market leader of welded fasteners and equipment. Comex distributes Stanley stud welding equipment including CD, drawn arc, and short cycle options along with varied studs and accessories.
• KjellbergcoreChannel Partner/ Reseller/ DistributorGerman company offering products and technologies for thermal cutting, joining and altering of materials, including equipment and filler materials for welding and plasma cutting technique.
• AxialcoreChannel Partner/ Reseller/ DistributorSpanish leading company in sheet metal working machines, guillotine shears and press brakes. Comex distributes Axial CNC controlled press brakes (60-1500 tonnes) and guillotine shears for the Saudi market.
• PEI-POINTminorChannel Partner/ Reseller/ DistributorFocuses on quality and reliability of spot welding products for automotive and domestic appliance industries. Products include rocker arm spot welding columns, linear action spot welders, projection welders, and seam welders.
• SFE (TAG)coreChannel Partner/ Reseller/ DistributorWorld leading manufacturer of pipe bevelling and cutting machines. Comex distributes TAG pipe cutting and bevelling machines including orbital saws, reciprocating saws, and split frame clamshell pipe machines.
• GEKAcoreChannel Partner/ Reseller/ DistributorSpanish manufacturer of ironworkers for angles, plates, and profiles. Products include MICROCROP, MINICROP, MULTICROP, HYDRACROP, PUMA series punching-shearing machines and gamma roller CNC lines.
• FaccincoreChannel Partner/ Reseller/ DistributorSpecialist in design, manufacturing, and sale of plate rolling machines, bending rolls, profile bending machines, dished head machinery, hydraulic presses and plate straightening machines.
• ZMM BulgariaminorChannel Partner/ Reseller/ DistributorOne of the biggest European exporters of universal and CNC lathes. Has sold over 115,000 lathes in more than 80 countries. Machines manufactured in compliance with specific climate zone and working conditions.
• Murgesi (OMM)minorChannel Partner/ Reseller/ DistributorSpecialized in turnkey manufacturing of production lines for polygonal and circular section steel poles, metal guardrails, corrugated pipelines, and vehicle number-plates.
• CevisaminorChannel Partner/ Reseller/ DistributorSpanish company - number one in the world for manufacturing and development of patented beveling machines including standard and adjustable shearing cutting bevelling machines.
• AlframinorChannel Partner/ Reseller/ DistributorManufactures hole-making tooling and equipment for electrical, fabrication, and construction industry. Products include tools and machines for drilling, punching, bending, cutting, and deburring, including ALFRA ROTABEST cutters.
• Tiesse Robot (Kawasaki)coreChannel Partner/ Reseller/ DistributorPartnership with Kawasaki robots for industrial automation. Provides turnkey robotized productive stations with Kawasaki robots known for speed, path precision, programming flexibility and application software packages.
• VANADcoreChannel Partner/ Reseller/ DistributorGlobal market leader of CNC plasma, oxy fuel and fiber laser cutting machines. Czech manufacturer with over 40 years of history producing high performance CNC cutting machines.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hagemann Group: German-headquartered industrial equipment distributor with long-standing operations in Saudi Arabia and the GCC, supplying welding, cutting, and metal fabrication machinery to construction and industrial customers — directly comparable to COMEX's business model and product categories.

Broad incumbents

• Galadari Industrial Group: UAE-based diversified industrial trading and equipment distribution group; comparable to COMEX in distributing imported industrial machinery to regional construction and industrial customers.
• Al Masaood Group: UAE-headquartered diversified industrial group with machinery, equipment, and welding product distribution serving the GCC; comparable to COMEX as a regional industrial equipment supplier but with significantly broader portfolio and scale.
• Yusuf Bin Ahmed Kanoo Group: One of the largest family-owned industrial conglomerates in Saudi Arabia and the GCC with diversified trading, equipment distribution, and industrial services — overlaps with COMEX in industrial machinery and welding equipment distribution but operates across many other categories at much greater scale.
• Bahri & Mazroei Trading Group: UAE-based industrial and commercial equipment distributor serving the Gulf region, including welding, fabrication, and construction equipment — a comparable B2B industrial equipment distribution model with broader category coverage.

Others

• ESAB Corporation: Global welding and cutting equipment manufacturer — an upstream principal competing with COMEX's own OEM partners (Fronius, Hypertherm, Stanley); relevant because ESAB has direct sales presence in Saudi Arabia that could compete with or complement COMEX's distribution role.
• Lincoln Electric Holdings: Global leader in welding and cutting products and services with direct Middle East operations; comparable as a global welding equipment supplier and a potential direct competitor to COMEX in the Saudi welding equipment market.
• Air Products and Chemicals (Industrial Gases division): Global industrial gases and welding supply company with significant Saudi Arabia operations; adjacent to COMEX as a supplier of complementary industrial consumables and equipment to the same Saudi fabrication customer base.

Regional players

• Abdulaziz Al-Mohanna Sons Co. Established Saudi industrial equipment and machinery distributor with a multi-decade track record serving Saudi construction and industrial sectors — a regional comparable to COMEX's domestic industrial distribution business.
• Napco Group (National Paper & Plastic Co.): Saudi Arabia-headquartered industrial distribution and trading group with machinery and equipment offerings; operates in the same Saudi industrial distribution landscape as COMEX though with broader packaging/material handling focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/commercial-experts-company-ltd-comex2003

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commercial Experts Co.- Comex