Comfort Hotel Bayer's Lake

What Comfort Hotel Bayer's Lake does

Comfort Hotel Bayer's Lake is a single-property mid-scale hotel franchise located at 88 Chain Lake Drive in the Bayer's Lake Business Park of Halifax, Nova Scotia, Canada. The property operates under the Comfort brand within the Choice Hotels International portfolio (NYSE: CHH) and is distributed through the parent company's global reservation platform and Choice Privileges loyalty program, alongside direct-to-consumer channels including the hotel's own website and phone reservations. The hotel offers four room types — standard king, double queen, executive suite, and premier suite with whirlpool — along with amenities such as an indoor heated pool, fitness center, complimentary hot breakfast buffet, free Wi-Fi, business center, free parking, and an EV charging station; meeting and event facilities are also available for corporate and social functions.

The property serves both leisure travelers visiting Halifax-area attractions (Peggy's Cove, Lunenburg, Mahone Bay, downtown Halifax waterfront) and corporate travelers visiting Bayer's Lake Business Park, operating as a 100% smoke-free, pet-friendly establishment (up to two pets per room at $25/stay/pet). Revenue is generated primarily through nightly room rentals at dynamic, undisclosed rates, supplemented by meeting and event bookings, with a 'Lowest Rate Guarantee' and 7% member discount offered through the Choice Privileges program to incentivize direct booking.

The property has received notable recognition including the 2020 Canadian Hotel of the Year from Choice Hotels Canada, TripAdvisor Best of the Best 2020, a Platinum Hospitality Award, and maintains a TripAdvisor 5-Star rating. Technology is limited to standard Choice Hotels franchise property management and reservation systems with no proprietary AI or data capabilities disclosed, and the hotel holds WCAG 2.2 Level AA accessibility conformance alongside GDPR and CCPA compliance certifications.

Name

Comfort Hotel Bayer's Lake

Legal name

Comfort Hotel Bayer's Lake

Website

https://comforthotelhalifax.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Comfort Hotel Bayer's Lake is a single-property mid-scale hotel franchise in Halifax, Nova Scotia, operating under Choice Hotels International. It serves leisure and business travelers with four room types, complimentary breakfast, pool, and meeting facilities.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

akta.pro industry

PRIMARYTHAGAFAM

Franchised/Chain Motels

Travel & Hospitality/Lodging & Accommodation/Motels & Roadside Lodging

Keywords

• Hotel accommodations
• Leisure travel stays
• Corporate lodging
• Hotel amenities
• Meeting event facilities

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Rentals: The hotel generates revenue primarily through nightly room rentals across four room types: standard king rooms, queen bed rooms, executive suites, and premier suites with whirlpool. Revenue is occupancy-driven with pricing varying by room type, dates, and availability.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Comfort Hotel Bayer's Lake is a franchise hotel offering overnight accommodations across four room types: 1 King Bed, 2 Queen Beds, 1 King Bed Executive Suite, and 1 King Bed Premier Suite with whirlpool. Stays include complimentary hot breakfast buffet, free high-speed Wi-Fi, and access to an indoor heated pool, fitness center, business center, and EV charging station. The hotel also rents meeting and banquet facilities for business and social events and is a 100% smoke-free, pet-friendly property.

Product overview

Comfort Hotel Bayer's Lake is a hotel accommodation business offering multiple room types as part of the Choice Hotels brand. The portfolio includes four distinct room categories: standard rooms (1 King Bed and 2 Queen Beds) featuring essential amenities, the Executive Suite offering expanded living space with a receiving area, and the Premier Suite with whirlpool for a premium experience. The hotel provides amenities including an indoor heated pool, fitness center, complimentary hot breakfast buffet, business center, and EV charging stations. Meeting and event facilities are available for business and social gatherings. The hotel operates as a 100% smoke-free, pet-friendly property with free parking.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 King Bed, Nonsmoking Room Standard non-smoking guest room with one king bed, accommodating up to three guests. Includes microwave, refrigerator, free high-speed wireless internet, flat-screen TV, work desk, and complimentary full hot breakfast. Targeted at individual business and leisure travelers.
• 2 Queen Beds, Nonsmoking Room Standard non-smoking guest room with two queen beds, accommodating up to four guests. Includes microwave, refrigerator, free high-speed wireless internet, flat-screen TV, work desk, and complimentary full hot breakfast. Suited to families and small groups.
• 1 King Bed, Executive Suite, Nonsmoking Spacious non-smoking suite with one king bed, a separate receiving area, and a sofa bed, accommodating up to three guests. Pet policy does not allow pets in this suite. Designed for extended-stay business travelers and small groups seeking extra living space.
• 1 King Bed, Premier Suite with Whirlpool, Nonsmoking Premium non-smoking suite with one king bed and a two-person whirlpool bath. Includes a sofa convertible to a bed and full suite amenities, accommodating up to three guests. Targeted at leisure travelers and couples seeking an upgraded stay experience.
• Meeting & Events Facilities Banquet and meeting facilities available for business meetings, corporate events, weddings, and social gatherings. Includes audio/visual equipment and catering options. Targeted at corporate event organizers and individuals hosting private functions in Halifax.

Quantifiable outcome

• Members Save 7% on bookings through Choice Privileges program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tidal RentalsminorGTM or Marketing PartnerLocal car rental service recommended on the hotel's Explore page for guests needing transportation. Located nearby at 902-797-1014 with email contact at [email protected]. Provides car rental services to hotel guests visiting Halifax attractions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Atlantica Hotel Halifax: Independently operated full-service hotel in Halifax offering rooms, dining, and event facilities. Comparable mid-to-upper tier product targeting both business and leisure guests in the same metropolitan market.
• Cambridge Suites Hotel Halifax: Independently operated all-suite hotel in downtown Halifax targeting both business and leisure segments. Comparable suite-style product, complimentary amenities, and shared downtown Halifax customer base.
• Homewood Suites by Hilton Halifax: Hilton extended-stay chain serving Halifax corporate and leisure travelers with suite-style rooms and loyalty integration. Competes for similar demand, particularly extended-stay business guests in the Bayer's Lake corridor.
• Hilton Garden Inn Halifax Downtown: Hilton midscale chain hotel in downtown Halifax with corporate-oriented amenities and Hilton Honors loyalty integration. Competes directly for business and leisure travelers with comparable room-and-breakfast offering.
• Best Western Plus Chocolate Lake Hotel: Independently owned Best Western franchise hotel in Halifax offering midscale accommodations with similar amenity stack (breakfast, pool, meeting space). Comparable chain-affiliated competitor with parallel value proposition.
• Sandman Signature Halifax Hotel: Canadian chain hotel offering full-service accommodations in Halifax. Competes directly for the same leisure and corporate demand with comparable room-and-amenity positioning.
• Holiday Inn Express & Suites Halifax – Downtown: IHG-affiliated midscale chain hotel offering limited-service rooms with breakfast inclusion and IHG One Rewards loyalty. Direct competitor for the same leisure and corporate travelers in Halifax.
• Hampton Inn by Hilton Halifax Downtown: Hilton-branded midscale hotel serving Halifax's corporate and leisure travelers with complimentary breakfast and loyalty (Hilton Honors) integration. Closely comparable midscale chain hotel competing for the same overnight guests in the same market.

Broad incumbents

• Delta Hotels by Marriott Halifax: Full-service Marriott-branded property in downtown Halifax. Broader upscale positioning with full F&B and event facilities, but addresses an overlapping guest base for both leisure and corporate travel.
• The Westin Nova Scotian: Iconic waterfront full-service hotel under Marriott's Westin brand in Halifax. Upscale incumbent offering a wider amenity set (spa, signature restaurant), competing for higher-end leisure and corporate share in the same market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCauuhVKkPhTukGBnaLCbYYA
• Facebookfacebook.com/comforthotelbayerslake
• Instagraminstagram.com/comforthotelbayerslake?igshid=MzRlODBiNWFlZA==
• LinkedInlinkedin.com/company/comfort-hotel-bayers-lake

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comfort Hotel Bayer's Lake