ConWys AG
ConWys AG is a privately held Swiss company that designs and sells vehicle-specific electrical kits, CAN bus control modules, and trailer sockets for retrofitting trailer couplings, serving vehicle manufacturers, body builders, workshops, and end consumers across Switzerland and the UK.
- Company typePrivate
- Founded1998
- HeadquartersRothenburg, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ConWys AG does
ConWys AG is a privately held Swiss company founded in August 1998, headquartered in Rothenburg, Switzerland, that specializes exclusively in electrical systems for trailer couplings. The company develops and sells vehicle-specific electrical kits, electronic control modules (including nine generations of the CAN bus-based CFC module family, plus AFC, UFC, BUFC, and MDC variants), trailer sockets (7-pin and 13-pin DIN/ISO), proprietary connection systems such as the Speedy Socket, and universal test equipment. Its technology integrates with modern vehicle architectures via CAN bus communication, supports LED trailer lighting, enables advanced diagnostics, and interfaces with vehicle driver assistance systems (PDC shutdown, Trailer Stability Assist activation). All central components are developed in-house.
The company serves four customer segments: vehicle body builders and vehicle manufacturers requiring custom cable sets in larger volumes, workshop operations retrofitting trailer couplings using standardized kits, and end consumers purchasing aftermarket solutions directly. Distribution operates through direct sales via catalog and multilingual website (German, French, Italian, English), with products listed in the TecDoc automotive parts database since 2020 for chassis-based identification. Geographic reach covers Switzerland and the UK, with the German market explicitly excluded. Pricing follows a quote-based model with Net 30 terms, a CHF/EUR 100 minimum order value, and a 24-month warranty.
The business model is one-time hardware sales with no recurring revenue component. A team of 17 specialists primarily active in research, development, and sales supports the operation, having grown organically from three founders in 1998. The company has continuously reinvested in product development, evidenced by nine generations of CFC module evolution, and relocated to a new energy-efficient headquarters in 2023 to support ongoing operations.
ConWys AG firmographics
Firmographics- Name
- ConWys AG
- Legal name
- ConWys AG
- Website
- https://conwys.ch
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ConWys AG is a privately held Swiss company that designs and sells vehicle-specific electrical kits, CAN bus control modules, and trailer sockets for retrofitting trailer couplings, serving vehicle manufacturers, body builders, workshops, and end consumers across Switzerland and the UK.
- Ownership category
- akta.pro rank
ConWys AG industry classification
Industry- Product category
- Trailer Electrical Systems
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Other Motor Vehicle Parts Manufacturing (33639)
- akta.pro primary industry
- Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA)
- akta.pro secondary industries
- Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC), Automotive Connectors, Terminals & Junction Boxes Manufacturing (IMACAJAB)
Keywords
Where ConWys AG is headquartered
LocationHeadquarters
- HQ city
- Rothenburg
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
ConWys AG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle-Specific Electrical Kits: Tailor-made electrical kits for retrofitting trailer couplings, individually tailored to specific vehicle types. Sold directly to workshops and end customers through catalog and website.
- Special Solutions and Custom Cable Sets: Custom-developed cable sets, extensions, Y-cables, adapter sets and connectors for vehicle body builders and manufacturers in larger quantities.
- Electronic Control Modules: CFC, LED-AFC, UFC, BUFC, and MDC modules for trailer control and diagnostics, sold as standalone products or bundled with electrical kits.
- Trailer Sockets and Accessories: 7-pin and 13-pin trailer sockets, repair kits, and accessories including 12V and 24V accessories.
- Test Equipment: Universal test cases for trailer socket diagnostics sold as standalone products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ConWys AG product offering
Product offeringCore offering
ConWys AG develops and manufactures vehicle-specific electrical kits, proprietary electronic control modules (CFC, AFC, UFC, BUFC, MDC), trailer sockets (7-pin and 13-pin DIN/ISO), custom cable sets, and diagnostic test equipment for retrofitting and OEM integration of trailer couplings. All central components are designed and built in-house in Switzerland. The company serves vehicle manufacturers, body builders, workshops, and end consumers across multiple European countries through direct catalog and website sales.
Product overview
ConWys AG offers a unified portfolio of vehicle-specific and universal products for trailer electrical systems. The core offering comprises vehicle-specific electrical kits (tailor-made wiring sets for specific vehicle makes/models), complemented by universal electronic modules including the CFC CAN-bus control module family (now in 9th generation), AFC turn signal monitoring module, UFC rear fog light management module, BUFC acoustic indicator module, and MDC swivelling coupling module. Supporting products include 7-pin and 13-pin trailer sockets (DIN/ISO standards), the proprietary Speedy Socket combining screw-in and Easy-Pin technologies, and a universal test case for trailer socket diagnostics. The product ecosystem also includes special custom solutions for vehicle manufacturers requiring bespoke cable sets.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle-Specific Electrical Kits Tailor-made electrical kits for retrofitting trailer couplings, individually matched to specific vehicle types. Characterized by maximum compatibility, exact cable lengths, pre-assembled vehicle-specific connectors, and illustrated installation instructions. Targeted at workshops and end customers via catalog and website.
- Special Solutions (Custom Cable Sets)
Quantifiable outcome
- Comprehensive product range covering all major vehicle brands
- +2 more outcomes
Companies that use ConWys AG
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
ConWys AG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
ConWys AG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TecDoccoreIntegration into TecDoc database in 2020 enables customers to identify electrical kits quickly and reliably using chassis numbers or type certificates. This partnership enhances product discoverability and supports accurate vehicle matching for workshops and distributors.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
ConWys AG competitors and assessment
Company assessmentBroad incumbents
- Bosal Group: Bosal Group is a Belgian-headquartered tier-1 supplier of towbars, exhaust systems, and related auto components across Europe. Comparable as a broad incumbent with overlapping electrical kit offerings distributed alongside its larger mechanical portfolio.
- WESTFALIA-Automotive: WESTFALIA-Automotive is a major German manufacturer of towbars and complete trailer systems, including electrical kits. Comparable as a broader incumbent in the towbar ecosystem, with deeper German market penetration but less specialization in trailer electronics modules than ConWys.
- Brink Group: Brink is a Dutch manufacturer of towbars and trailer hitches with associated electrical kits. Comparable as a European towbar incumbent with electrical integration capabilities, though with a wider mechanical focus than ConWys' pure electronics play.
- ACPS Automotive (Bosal subsidiary): ACPS Automotive is a German towbar manufacturer now part of Bosal, supplying OEMs and aftermarket with complete coupling systems including electrical kits. Comparable as a broader towbar incumbent in the German market that ConWys is currently excluded from.
Direct peers
- Trail-Tec: Trail-Tec is a Spanish manufacturer of vehicle-specific electrical kits and trailer wiring harnesses for the European aftermarket. Directly comparable as a towbar retrofit specialist with vehicle-specific SKU catalogues and CAN-bus-capable modules.
- AUTO-HAK: AUTO-HAK is a Polish towbar and wiring harness manufacturer serving the European aftermarket with vehicle-specific electrical kits. Comparable as a regional-direct towbar electrical specialist with similar SKU proliferation and workshop-channel go-to-market.
- ECS Electronics: ECS Electronics is a Netherlands-based specialist in vehicle-specific wiring kits and trailer electronics for the European aftermarket. Directly comparable as a towbar-electrical retrofit kit manufacturer serving workshops and vehicle body builders with CAN bus-based solutions.
- Erich Jaeger: Erich Jaeger is a leading European manufacturer of trailer electrical connectors and wiring systems (including the JAEGER 7-pin/13-pin socket family that ConWys also produces). Directly comparable as a trailer-electrical components specialist with overlapping product lines and customer base.
Others
- TE Connectivity: TE Connectivity is a global tier-1 supplier of automotive connectors, terminals, and wiring systems used by OEMs worldwide. Comparable as an enabling supplier whose connector technology underpins the broader trailer-electrical ecosystem ConWys serves.
Regional players
- Rameder: Rameder is a major German towbar and trailer accessories retailer/distributor serving the German aftermarket via e-commerce. Comparable as a German towbar-channel participant whose market ConWys cannot access, illustrating both the demand and the regulatory gap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ConWys AG social profiles
Digital presenceConWys AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConWys AG leadership team
Management profileNumber of profiles
ConWys AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConWys AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConWys AG
What does ConWys AG do?
ConWys AG develops and manufactures vehicle-specific electrical kits, proprietary electronic control modules (CFC, AFC, UFC, BUFC, MDC), trailer sockets (7-pin and 13-pin DIN/ISO), custom cable sets, and diagnostic test equipment for retrofitting and OEM integration of trailer couplings. All central components are designed and built in-house in Switzerland. The company serves vehicle manufacturers, body builders, workshops, and end consumers across multiple European countries through direct catalog and website sales.
Is ConWys AG a public or private company?
ConWys AG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ConWys AG founded?
ConWys AG was founded in 1998. It employs 11 to 50 people.
Where is ConWys AG based?
ConWys AG is headquartered in Rothenburg, Switzerland, in the Europe region.
How does ConWys AG make money?
Five revenue lines are on record. Vehicle-Specific Electrical Kits are the primary driver. The others are special Solutions and Custom Cable Sets, electronic Control Modules, trailer Sockets and Accessories and test Equipment.
Who are ConWys AG's main competitors?
Broad incumbents on record are Bosal Group, WESTFALIA-Automotive, Brink Group and ACPS Automotive (Bosal subsidiary). Direct peers are Trail-Tec, AUTO-HAK, ECS Electronics and Erich Jaeger. TE Connectivity is listed as an others. Rameder is listed as a regional player.
Does ConWys AG have an API?
No public API is recorded for ConWys AG.
What industry is ConWys AG in?
ConWys AG's product category is Trailer Electrical Systems. Its primary akta.pro industry code is IMACAJAA, Vehicle Wiring Harnesses & Cable Assemblies Manufacturing, with a secondary code of IMACAJAC, Automotive ECUs/Control Modules & Embedded Electronics Manufacturing. Its NAICS code is 33632.