Comfort Inn & Suites Victoria

What Comfort Inn & Suites Victoria does

Comfort Inn & Suites Victoria is a privately held, three-and-a-half star mid-scale franchise hotel located at 3020 Blanshard Street in Victoria, British Columbia, approximately five minutes from downtown. The property operates as a licensed franchise under Choice Hotels International, Inc., granting it access to the ChoiceHotels.com booking platform and the Choice Privileges loyalty program. Its core offering consists of 152 non-smoking, air-conditioned rooms and suites — including traditional rooms, deluxe king rooms, and one-bedroom suites — equipped with Sealy mattresses, wired and wireless internet, flat-screen cable/satellite TV, mini fridges, and in-room coffee makers. Stays include a complimentary hot breakfast buffet, free parking (underground and above-ground), free local calls, and access to a business centre and a recently renovated fitness centre.

The hotel's business model is anchored in overnight accommodation revenue across leisure, corporate, group/tour, and event-driven segments, with room rates differentiated into AAA, medical, corporate, and senior discount tiers. Distribution occurs through the Choice Hotels global network, the hotel's direct website (comfortvictoria.ca), phone reservations, and walk-in traffic. Two on-site ancillary operations extend the revenue base: Redd's Roadhouse Pub (a traditional pub and sports bar operating lunch and dinner) and Rosie's Cold Beer & Wine Store (a retail liquor store open 9am-11pm daily). The property also operates over 6,000 square feet of meeting and event space — the Blanshard Ballroom (3,025 sq ft), Topaz Conference Room (2,400 sq ft), Spruce Boardroom (440 sq ft), and Birch Conference Room (288 sq ft) — supported by full catering and audio/video conferencing capabilities.

Technology infrastructure is conventional for a mid-scale hotel: a standard property management system, wired and wireless internet throughout, flat-screen cable/satellite TV systems, and a business centre. No proprietary technology, AI/ML systems, or differentiated digital platform capabilities are evident. Management visibility is limited to two named conference and events personnel (Conference & Events Coordinator Kelsea Julseth-White and Conference & Events Manager Greg Shew); no broader executive leadership, ownership identity, or corporate structure beyond the franchise relationship is disclosed.

Name

Comfort Inn & Suites Victoria

Legal name

Comfort Inn & Suites Victoria

Website

https://comfortvictoria.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Comfort Inn & Suites Victoria is a 152-room, three-and-a-half star mid-scale franchise hotel in Victoria, BC, operated under Choice Hotels International, serving leisure and business travelers with on-site dining, a liquor store, and over 6,000 sq ft of meeting and event space.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodations
• Meeting event venues
• Corporate lodging
• Leisure travel hospitality
• Hotel franchise operations

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from overnight accommodations across 152 rooms including traditional rooms, deluxe king rooms, and one-bedroom suites. Includes group, tour, corporate, and leisure rate categories.
2. Food & Beverage - Redd's Roadhouse Pub: On-site restaurant serving traditional pub fare with traditional international flavours. Revenue from food sales and beverages. Open for lunch and dinner, with special events including karaoke and wing Wednesdays.
3. Retail Liquor Sales - Rosie's Cold Beer & Wine: On-site liquor store offering beers, wines, coolers, and spirits. Revenue from retail beverage sales. Hours 9am-11pm daily.
4. Meeting & Event Space Rental: Rental of over 6,000 square feet of event space including the Blanshard Ballroom (3,025 sq ft), Topaz Conference Room (2,400 sq ft), Spruce Boardroom (440 sq ft), and Birch Conference Room (288 sq ft). Revenue from venue bookings, catering services, and event packages.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Comfort Inn & Suites Victoria is a 152-room hotel property operating as a Choice Hotels franchise in Victoria, British Columbia, Canada. The hotel provides overnight accommodations in Traditional Rooms, Deluxe King-bedded Rooms, and One Bedroom Suites, complemented by an on-site restaurant (Redd's Roadhouse Pub), a cold beer and wine store (Rosie's), and over 6,000 square feet of meeting and event facilities.

Product overview

Comfort Inn & Suites Victoria is a three and a half star hotel offering 152 non-smoking rooms and suites as its core product, complemented by on-site dining at Redd's Roadhouse Pub and retail beverage service at Rosie's Cold Beer & Wine Store. The property also features over 6,000 square feet of versatile meeting and event space including the Blanshard Ballroom, Topaz Conference Room, Spruce Boardroom, and Birch Conference Room. All stays include a complimentary hot breakfast buffet and free parking.

Differentiator

Problem solved

Functional benefit

Brands

• Redd's Pub: Traditional pub fare restaurant and sports bar on-site, popular with locals for over 25 years, featuring karaoke and weekly specials.
• Rosie's Cold Beer & Wine Store

Products and services

• Hotel Accommodations
• Redd's Roadhouse Pub
• Rosie's Cold Beer & Wine Store
• Meetings & Events Venue

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BladeRunnersminorOthersThe hotel has partnered with BladeRunners, a career and employment organization that likely assists with staffing and recruitment for hospitality positions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Travelodge Victoria: Economy-to-mid-scale branded hotel in the same Victoria lodging set with overlapping customer segments and price positioning.
• Best Western Plus Victoria Inn & Suites: Mid-scale branded hotel directly comparable in segment, target customer, and inclusion-based value proposition (breakfast, parking).
• Sandman Hotel Victoria: Canadian-owned mid-scale/long-stay hotel in Victoria competing for the same leisure, corporate, and group segments with comparable amenity tiers and rates.
• Hampton Inn & Suites by Hilton Victoria: Hilton-affiliated mid-scale competitor in Victoria offering complimentary breakfast and similar room product, directly competing for value-conscious business and leisure travelers.
• Howard Johnson Hotel by Wyndham Victoria: Mid-scale branded competitor in the same Victoria submarket targeting similar leisure and corporate travelers.
• Days Inn by Wyndham Victoria: Comparable budget/mid-scale branded property serving Victoria's leisure and corporate guests, with similar room-and-breakfast product.
• Holiday Inn & Suites Victoria: Mid-scale branded hotel in the same Victoria market with similar rooms, suites, and group-friendly facilities; operates under IHG franchising model analogous to Comfort/Choice.
• Quality Inn Victoria: Sister Choice Hotels brand in the same market, offering direct head-to-head competition on price, amenities, and Choice Privileges loyalty demand.
• Ramada by Wyndham Victoria: Mid-scale branded hotel in Victoria with comparable room count and group/event capabilities, directly contesting share in the same customer base.

Broad incumbents

• Delta Hotels by Marriott Victoria Ocean Pointe Resort: Upper-midscale/full-service Marriott-affiliated property in Victoria with a broader amenity set; competes for the corporate and group demand this Comfort property also targets via its conference centre.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ComfortInnSuitesVictoria
• LinkedInlinkedin.com/company/comfort-inn-&-suites-victoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comfort Inn & Suites Victoria