Commercial Baking

What Commercial Baking does

Commercial Baking is a B2B trade media publication serving the U.S. commercial baking industry, operated as a brand of Avant Food Media and headquartered in Kansas City, Missouri. Its core product is a hybrid print and digital magazine published quarterly with two additional annual editions (the New Products Annual and the Innovations Annual), supplemented by a multimedia portfolio that includes the Troubleshooting Innovation podcast, the Commercial Baking Channel (hosting TechTalks, QuickTakes, Booth Trailers, Innovation Minute, On the Show Floor, Editor's Note, and A Day at the Bakery video series), six targeted newsletters, a whitepaper/bonus-content library, and a supplier-solutions directory. The publication distributes content globally through its website, podcast platforms (Apple Podcasts, Spotify), and social channels (LinkedIn, YouTube, Instagram, Facebook).

The business monetizes primarily through advertising and sponsorship sales to equipment suppliers, ingredient providers, and other baking industry vendors, complemented by print and digital magazine subscriptions and formal media-kit advertising placements. It serves a hand-verified audience of more than 13,000 commercial baking decision-makers (7,000 print subscribers plus 6,000 digital readers) and maintains formal mutual partnerships with the principal U.S. baking industry associations — the American Bakers Association, BEMA, the American Society of Baking, and the International Dairy Deli Bakery Association — alongside a Gold Media Sponsorship of the International Baking Industry Exposition (IBIE). The company is privately held, with no disclosed external funding, and employs a small editorial team under President Paul Lattan, EVP/Director of Sales Steve Berne, and VP/Editor-in-Chief Joanie Spencer.

Name

Commercial Baking

Legal name

Avant Food Media

Website

https://commercialbaking.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Commercial Baking is a B2B trade media brand of Avant Food Media serving U.S. commercial baking industry executives through a quarterly print and digital magazine, six newsletters, a podcast, a video channel, and a supplier solutions directory.

Ownership category

akta.pro rank

Product category

Trade Media and Publishing

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Trade media publishing
• B2B content marketing
• Industry trade publication
• Multimedia content production
• Trade advertising media

Headquarters

HQ city

Kansas City, Missouri

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Advertising & Sponsorship: Revenue generated through advertising placements across the magazine, website, newsletters, and video content. Sponsors include equipment suppliers, ingredient providers, and other baking industry vendors seeking to reach commercial baking decision-makers.
2. Subscriptions: Print and digital magazine subscriptions for commercial baking professionals seeking industry news and insights.
3. Media Kit and Ad Specifications Sales: Revenue from selling advertising placements through formal media kit and advertising specification packages.

Distribution channels5 records

Marketing channels8 records

Core offering

Commercial Baking is a B2B trade media publication for the commercial baking industry, delivering targeted quarterly print and interactive digital magazine issues, two special annual editions (New Products Annual and Innovations Annual), six newsletters, the Troubleshooting Innovation podcast, and a video channel (TechTalks, QuickTakes, Day at the Bakery, Booth Trailers, Innovation Minute, On the Show Floor, Editor's Note, Catching Up). Revenue is generated through advertising placements from baking industry suppliers and print/digital subscriptions.

Product overview

Commercial Baking is a media publication platform for the commercial baking industry, operating as a hybrid of targeted quarterly print and interactive digital magazine issues combined with two annual special editions (New Products Annual and Innovations Annual). The publication complements its editorial content with an extensive multimedia portfolio including the Troubleshooting Innovation podcast, TechTalks sponsored video series, QuickTakes interviews, Day at the Bakery behind-the-scenes videos, and six targeted newsletters. The platform also offers Bonus Content featuring industry whitepapers and a Supplier Solutions directory. The publication serves commercial baking executives with news on new product development, trends, consumer behaviors, thought leadership and supplier innovations.

Differentiator

Problem solved

Functional benefit

Brands

• Craft to Crumb: Retail baking-focused sister publication of Commercial Baking
• Troubleshooting Innovation Podcast
• Commercial Baking Channel

Products and services

• Commercial Baking Magazine A hybrid print and interactive digital magazine delivering targeted quarterly issues plus two annual special editions, covering new product development, trends, consumer behaviors, thought leadership, and supplier innovations for commercial baking industry executives.
• Troubleshooting Innovation Podcast An industry-leading podcast featuring interviews with baking industry leaders and executives about challenges and opportunities in baking innovation, product development, sustainability, and marketing approaches. Distributed via Apple Podcasts, Spotify, and the Commercial Baking website.
• TechTalks Video Series A sponsored video series featuring conversations with bakery solutions providers about how their technology helps bakers deliver on the latest trends and innovation in commercial baking.
• QuickTakes Video Series Short videos and audiograms showcasing insights from exclusive interviews with baking industry professionals.
• Day at the Bakery Video Series Behind-the-scenes video series featuring commercial bakeries shaping the industry and the future of food manufacturing.
• Commercial Baking Newsletters Six targeted newsletters providing up-to-date content in weekly, monthly, and breaking-news formats for commercial baking professionals.
• Editor's Note Video Series Video series featuring Editor-in-Chief Joanie Spencer's insights and takeaways from the magazine and the latest trends and events impacting the baking industry.
• On the Show Floor Video Series Exclusive live podcast featuring editors in conversation with attendees and industry leaders at top trade shows.
• Booth Trailers Video Series Short videos providing inside looks at booths at the baking industry's top tradeshows including IBIE, Pack Expo, and iba.
• Innovation Minute Video Series 60-second videos highlighting innovations from tradeshow exhibitors, recorded right in the booth.
• Catching Up Video Series Video interviews with industry professionals conducted at events and conventions.
• Supplier Solutions Directory Directory of supplier solutions and products for the commercial baking industry including ingredients, equipment, and technology offerings.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• American Bakers Association (ABA)coreStrategic or Co-development PartnerABA is a key industry partner providing coverage and collaboration on issues affecting commercial bakeries. Commercial Baking provides coverage of ABA events, conventions, and initiatives including the NextGenBaker program.
• BEMAcoreStrategic or Co-development PartnerInternational trade association representing bakery and food suppliers. Commercial Baking provides coverage of BEMA events and initiatives including annual conventions.
• American Society of Baking (ASB)coreStrategic or Co-development PartnerProfessional community for baking industry professionals providing continuing education and networking. Commercial Baking covers ASB events including BakingTECH and provides access to ASB mentoring programs.
• International Dairy Deli Bakery Association (IDDBA)coreStrategic or Co-development PartnerIDDBA covers dairy, deli, bakery, and foodservice sectors. Commercial Baking provides coverage of IDDBA annual events and industry initiatives.
• International Baking Industry Exposition (IBIE)coreStrategic or Co-development PartnerPremier global baking industry tradeshow. Commercial Baking served as Gold Media Sponsor for IBIE 2025 and provides extensive coverage including booth trailers, innovation minutes, and on-the-show-floor content.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCkAFSWjLGKqKrbrvDQvSL3g
• Facebookfacebook.com/commbaking
• LinkedInlinkedin.com/company/commercialbaking
• Instagraminstagram.com/commercialbaking

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commercial Baking