Common Purpose Deutschland

What Common Purpose Deutschland does

Common Purpose Deutschland is a Hamburg-based non-profit civil society organisation (zivilgesellschaftliche Organisation) and the German country operation of the global Common Purpose network, with 22+ years of operating history in Germany and 18 employees. Its core function is the facilitation of perspective-shifting leadership experiences through structured cross-sector dialogue formats, with the stated mission of strengthening social cohesion against centrifugal forces of division. The portfolio comprises five programme brands — Meridian (leadership training for experienced executives), Navigator (leadership development for young/new leaders), Your Turn (empowerment workshops for youth in grades 8-10), DemokratieTalente (combined professional upskilling and democratic talent cultivation), and EDI (equity, diversity and inclusion training for football, co-developed with Bundesliga e.V. and KickIn!) — plus a Customised Angebote line for bespoke organisational formats. No proprietary technology platform, software product, or AI/ML capability is described; the methodology itself is the core asset.

The business model is hybrid. Programme fees are charged for leadership trainings, youth workshops, and customised organisational formats, with pricing not publicly disclosed and prospective clients directed to contact the team. A second revenue/funding stream comes from a visible network of approximately 12 German foundations and corporate supporters — including EY, Siemens Stiftung, RWE Stiftung, Gebrüder Heinemann, Karl Schlecht, Hans Weisser, Budnianer Hilfe, Lufthansa (LHT), helpalliance, Stiftung Mensch und Mensch, AGS, and others — providing grants, sponsorship, or in-kind support. Distribution is direct (website enquiries, direct application) supplemented by a partnership channel into the football/sports vertical via Bundesliga e.V. and KickIn!. Marketing relies on the website, alumni testimonials, press releases, and word-of-mouth across the 7.3k+ alumni network spanning 2k+ organisations. Dr. Thomas Vollmoeller (Aufsichtsrats-Vorsitzender) chairs the supervisory board. The organisation maps its impact to four UN Sustainable Development Goals (SDG 4, 10, 16, 17).

Name

Common Purpose Deutschland

Legal name

Common Purpose Deutschland

Website

https://commonpurpose.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Common Purpose Deutschland is a Hamburg-based non-profit civil society organisation running a portfolio of perspective-shifting leadership and civic education programmes (Meridian, Navigator, Your Turn, DemokratieTalente, EDI) for executives, young leaders, youth, and football organisations in Germany.

Ownership category

akta.pro rank

Product category

Leadership Development & Executive Education Services

NAICS

Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Leadership development programs
• Executive training services
• Civic education workshops
• Nonprofit professional development
• Perspective-shifting programs

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Fees (Leadership Trainings & Workshops): Common Purpose Deutschland generates revenue through fees charged for its leadership training programs (Meridian, Navigator), youth empowerment workshops (Your Turn), and customised organisational formats. Fees are likely organisation- or individual-sponsored, with pricing not publicly disclosed on the website.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Common Purpose Deutschland is a non-profit civil society organization that designs and delivers perspective-shifting leadership development programs. It runs cohort-based flagship offerings (Meridian, Navigator, Your Turn, DemokratieTalente, EDI) and bespoke customized leadership trainings for organizations across sectors. Its core activity is the facilitation of workshops, programs, and events that bring together executives, young leaders, students, and football organizations to develop leadership capability and civic engagement.

Product overview

Common Purpose Deutschland is a global civil society organization offering a portfolio of leadership development and perspective-shifting programs. The core offering consists of Meridian (for experienced executives), Navigator (for emerging/young leaders), and Your Turn (for youth), complemented by specialized programs like DemokratieTalente (democratic talent development) and EDI (diversity & inclusion in football). Customized programs are available for organizations seeking tailored perspective-shifting formats. The portfolio is designed to strengthen social cohesion through dialogue and perspective exchange across different audiences and sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Meridian: Leadership training for experienced executives: expanding leadership competencies through new perspectives.
• Navigator
• Your Turn
• DemokratieTalente
• EDI

Products and services

• Meridian

Quantifiable outcome

• 7.3k+ alumni across 2k+ organisations and companies
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Bundesliga e.V.coreStrategic or Co-development PartnerBundesliga e.V. is a strategic co-development partner in the EDI (Equity, Diversity & Inclusion) programme. Together with Common Purpose Deutschland and KickIn!, Bundesliga e.V. co-develops and delivers diversity and inclusion training specifically for football organisations, leveraging Bundesliga's industry reach and credibility.
• KickIn! (Beratungsstelle für Inklusion im Fußball)coreStrategic or Co-development PartnerKickIn! is a co-development partner in the EDI programme alongside Common Purpose Deutschland and Bundesliga e.V. KickIn! contributes its in-depth expertise in inclusion in football to co-design and co-deliver the EDI training. The partnership was announced via press release ('KickIn! & Common Purpose bilden erstmals Vielfalts-manager*innen im Fußball aus').

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Schwarzkopf Foundation Young European Leadership: Operates cross-border leadership programmes for young Europeans; closely comparable to Navigator and Your Turn in mission and cohort-based delivery, though with a pan-European rather than German-only scope.
• BMW Foundation Herbert Quandt: Runs the Responsible Leaders Network offering cross-sector leadership experiences for senior professionals; very similar audience and methodology to Common Purpose's Meridian programme and a likely substitute for German corporate clients.
• St. Gallen Symposium: Cross-generational leadership platform convening senior executives, young leaders, and students around cross-sector dialogue; directly comparable to Common Purpose's Meridian and Navigator offerings, with strong brand recognition in the DACH region.
• Common Purpose Global: The global parent organisation running identical cross-sector leadership programmes in multiple countries; directly comparable methodology, content, and customer base, and Common Purpose Deutschland operates as the German country site within this network.

Emerging players

• Teach First Deutschland: Nonprofit leadership pathway programme placing top graduates into schools; overlaps with Common Purpose's youth and young-leader segments, though focused on educational inequality rather than cross-sector dialogue.

Broad incumbents

• INSEAD Executive Education: Global executive education provider with leadership and cross-cultural programmes; broader, premium-priced, and global in scope, but a competing destination for German executive cohorts that Common Purpose's Meridian targets.
• Hertie School (Hertie School of Governance): Berlin-based university offering executive education and master's programmes in governance and public policy; broader and more academically anchored, but a comparable destination for German executive and civic-leader audiences.
• Körber Foundation: Major German civic and education foundation running leadership, civic participation, and dialogue programmes; broader portfolio than Common Purpose but materially overlapping on civic education and cross-sector dialogue themes.
• Allianz Foundation: European philanthropic foundation funding civic education and cross-sector dialogue initiatives; comparable mission focus though delivered primarily through grantmaking rather than direct programmes.
• Hertie Foundation (Gemeinnützige Hertie-Stiftung): Large German foundation with programmes in civic education and leadership development; broader mandate but overlapping mission on democratic participation and cross-sector dialogue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/common-purpose-deutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Common Purpose Deutschland