Cómo Vamos, Nuevo León

What Cómo Vamos, Nuevo León does

Cómo Vamos, Nuevo León is a non-profit civic initiative founded in 2012 and headquartered in Monterrey, Mexico, that evaluates the performance of local and state government in Nuevo León. Its core products are three evaluation programs: the Alcalde program, which scores the mayors of the nine municipalities of the Monterrey metropolitan area against a defined indicator framework (37 indicators as of the 2024 cycle); the Gobernador program, which evaluates the governor of Nuevo León on a comparable methodology; and the Encuesta Así Vamos, an annual citizen perception survey that samples approximately 5,000 households across the metropolitan area and constitutes the organization's principal longitudinal data asset. In addition to the evaluation programs, the organization publishes applied research on topics including municipal fiscal transparency (Ojos al Gasto Municipal), urban heat zones, housing affordability, and metropolitan planning, positioning itself as a research producer as well as an evaluator.

The underlying platform is essentially a survey-and-indicator methodology stack rather than a software product: fieldwork is conducted periodically, results are aggregated into publicly available evaluation reports and datasets, and findings are disseminated through publications and coalition partners. There is no disclosed software-as-a-service or commercial analytics product.

The organization's business model is non-commercial. It is governed and funded through a multi-stakeholder coalition that includes Consejo Cívico (the institutional anchor), CAINTRA, COPARMEX, CANACO, and local universities; member contributions, philanthropic support, and civic grants are presumed to underwrite operations. There is no pricing model, no paid customer segment, and no earned revenue stream. The customer base, in the conventional sense, is the Nuevo León citizenry and the public officials being evaluated, both of whom consume the organization's outputs without direct payment.

Name

Cómo Vamos, Nuevo León

Legal name

Cómo Vamos, Nuevo León

Website

https://comovamosnl.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Cómo Vamos, Nuevo León is a Monterrey-based civic non-profit founded in 2012 that evaluates mayors, the governor, and citizen perception across the nine-municipality Monterrey metropolitan area, funded by a coalition of business chambers, universities, and civil society organizations.

Ownership category

akta.pro rank

Product category

Civic Governance Evaluation and Public Policy Research

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (9251), Administration of Urban Planning and Community and Rural Development (925120)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Economic Development & Business Licensing (Local) (BPAIACAN), Environmental Permitting & Impact Assessment (EIA/NEPA) (BPAIAMAK), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Government performance evaluation
• Citizen perception surveys
• Civic accountability research
• Public policy monitoring
• Metropolitan governance analysis

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Civil Society Funding: The organization operates as a civic initiative under the leadership of Consejo Cívico with support from various civil society organizations, business chambers, and universities. No commercial revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cómo Vamos, Nuevo León is a civic initiative that conducts independent evaluations of municipal and state government performance in the Monterrey Metropolitan Area and Nuevo León state, Mexico. It operates annual citizen perception surveys (Encuesta Así Vamos) covering ~5,000 households, semi-annual mayor evaluations across 9 municipalities using 37 indicators, and governor assessments using 50 indicators, alongside research publications on urban development, housing, mobility, and public safety.

Product overview

Cómo Vamos, Nuevo León is a civic initiative that evaluates government performance in Nuevo León, Mexico. The organization operates a portfolio of monitoring and evaluation tools centered on four main programs: (1) Encuesta Así Vamos, an annual citizen perception survey conducted since 2016 measuring public priorities and government performance; (2) Alcalde, Cómo Vamos and Gobernador, Cómo Vamos, semi-annual and annual evaluation platforms assessing municipal and state government across security, environment, urban development, mobility, and public finance indicators; (3) Investigaciones, research publications analyzing urban development, housing crisis, air quality, heat zones, and gender violence; and (4) engagement programs including Premio Así Vamos (student research awards), Contamos (data+art contest), and interactive mapping tools for parks, cycling infrastructure, and heat zones.

Differentiator

Problem solved

Functional benefit

Products and services

• Encuesta Así Vamos
• Alcalde, Cómo Vamos
• Gobernador, Cómo Vamos

Quantifiable outcome

• Approximately 5,000 households surveyed annually with ±1.4% margin of error
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Consejo CívicocoreStrategic or Co-development Partner · 1 January 2012Founding organization that leads CVNL initiative. Consejo Cívico has provided institutional leadership since the initiative's founding in 2012 under its guidance and with a group of local civil organizations, business chambers, and universities.
• CAINTRA (Cámara Nacional de la Industria de Transformación)coreStrategic or Co-development PartnerBusiness chamber participating in CVNL governance structure and advisory council. Contributes to metropolitan coordination discussions and policy advocacy.
• COPARMEX (Confederación Patronal de la República Mexicana)coreStrategic or Co-development PartnerBusiness employer federation participating in CVNL governance structure. Active in transparency and government accountability initiatives.
• CANACO (Cámara Nacional de Comercio)coreStrategic or Co-development PartnerNational commerce chamber participating in CVNL governance and metropolitan policy discussions.
• Universidad Autónoma de Nuevo León (UANL)coreStrategic or Co-development PartnerPrimary academic partner collaborating on Encuesta Así Vamos methodology through Centro de Investigación Económica. Provides technical expertise for survey design and execution.
• Tecnológico de MonterreycoreStrategic or Co-development PartnerMajor university participating in CVNL governance council and hosting public dialogue events. Provides academic expertise and venues for metropolitan discussions.
• Universidad de Monterrey (UDEM)minorStrategic or Co-development PartnerUniversity participating in CVNL governance council with representation in advisory structure.
• Consejo Nuevo LeóncoreStrategic or Co-development PartnerCivil organization participating in CVNL governance structure, contributing to metropolitan coordination and civic engagement initiatives.
• México EvalúacoreStrategic or Co-development PartnerNational civil organization collaborating on security and justice evaluation initiatives. Partnered on annual Balance sobre Procuración de Justicia forums.
• Pueblo BicicleterominorStrategic or Co-development PartnerCycling advocacy collective that conducted field verification of cycling infrastructure for BiSí evaluation reports.
• Fiscalía General de Justicia del Estado de Nuevo LeónminorStrategic or Co-development PartnerState prosecutor's office engaging in dialogue on criminal prosecution policy and justice system improvements through CVNL-facilitated forums.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Transparencia Mexicana: Transparencia Mexicana is the Mexican chapter of Transparency International and indexes government transparency and corruption at national and sub-national levels. Comparable as a civic-evaluation player with overlapping accountability and transparency themes but operating a different (corruption-index) methodology.
• Consejo Cívico de Nuevo León: Consejo Cívico is the founding institutional leader of Cómo Vamos Nuevo León and operates adjacent civic-accountability programs (public-safety monitoring, state finance transparency). Comparable through its role as CVNL's parent ecosystem and shared advocacy objectives in Nuevo León.

Direct peers

• CIDAC (Centro de Investigación y Docencia Económicas): CIDAC is a Mexican policy think tank that produces indicator-based research on government performance, economic policy, and institutional quality. Comparable to CVNL through shared research methodology and policy-advocacy positioning targeting similar civil-society and government stakeholders.
• IMCO (Instituto Mexicano para la Competitividad): IMCO produces data-driven research and policy evaluation on government effectiveness, competitiveness, and transparency across Mexican states and municipalities. It is a direct peer to CVNL given comparable indicator-based governance benchmarking for similar civil-society and policy audiences.
• Medellín Cómo Vamos: Medellín Cómo Vamos is a sister chapter in the Cómo Vamos network, applying the same citizen-survey-plus-mayor-evaluation model to the Medellín metropolitan area. Comparable as a directly analogous city-level civic evaluator with shared methodology and brand lineage.
• Bogotá Cómo Vamos: Bogotá Cómo Vamos is the founding chapter of the Cómo Vamos city-quality-of-life movement and shares an identical evaluation methodology (citizen surveys, mayor/governor performance benchmarking). It is a direct peer given how closely the civic-evaluation framework mirrors Cómo Vamos Nuevo León.
• Fundar (Centro de Análisis e Investigación): Fundar is a Mexican civil-society research organization focused on government accountability, transparency, and public-policy evaluation. It is a direct peer given the shared mission of holding government accountable using rigorous data and methodology, analogous to CVNL's Alcalde and Gobernador evaluations.
• México Evalúa: México Evalúa is a national civil-society organization that evaluates government performance across security, justice, and public policy using indicator-based methodologies. It is a direct peer because CVNL collaborates with México Evalúa on the Balance sobre Procuración de Justicia forums, indicating overlapping methodologies and audiences.

Others

• Toronto City Dashboard: Toronto City Dashboard is a publicly available civic-data platform that tracks municipal performance against indicators. It is thematically adjacent as a city-level civic performance evaluator but does not directly compete in the Mexican civic-oversight space.
• Cincinnati Compass: Greater Cincinnati Compass is a regional civic-data intermediary producing quality-of-life indicators and benchmarking across a US metropolitan area. Comparable through the analogous civic-evaluation function but adapted for a US rather than Mexican context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/comovamosnl
• Facebookfacebook.com/comovamosnl
• LinkedInlinkedin.com/company/c-mo-vamos-nuevo-le-n
• Instagraminstagram.com/comovamosnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Cómo Vamos, Nuevo León