Compassionate Heart

What Compassionate Heart does

Compassionate Heart is a mobile veterinary practice founded in 2013 by Dr. Alicia Harris that specializes in gentle in-home euthanasia for companion animals (primarily dogs and cats). The company delivers a single core service — end-of-life euthanasia performed by a licensed veterinarian in the pet's home, preceded by gentle sedation and conducted at a family-controlled pace with multiple family members able to be present — and supplements this with bereavement support resources, coordination of aftercare (private, partitioned, or communal cremation, plus burial), and online pet tribute memorial pages. Revenue is generated on a per-visit professional-services basis, with pricing not publicly disclosed and customers directed to call for consultation; the company also notes an undisclosed "Fee Schedules" option. The business operates across three metropolitan areas — Chicago Western Suburbs & Rockford (Dr. Jessica Kriner), Northern Indianapolis (Dr. Alicia Harris), and San Diego (Dr. Sondra Elson) — each with a dedicated veterinarian contact and direct phone/email intake. Customers are individual pet-owning families acquired through educational blog content, organic local search, customer testimonials, and referrals from primary care veterinarians. The company is privately held with no disclosed funding rounds, parent entities, or revenue figures, and operates with a headcount of approximately 34.

Name

Compassionate Heart

Legal name

Compassionate Heart

Website

https://compassionforyourpet.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Compassionate Heart is a mobile veterinary service founded in 2013 that performs gentle in-home euthanasia for companion animals, serving pet owners across three US metropolitan areas (Chicago Western Suburbs/Rockford, Indianapolis, and San Diego).

Ownership category

akta.pro rank

Product category

Veterinary End-of-Life Care Services

NAICS

Veterinary Services (54194)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

End-of-Life Care (Hospice & In-Home Euthanasia) (HLAMAAAL)

akta.pro secondary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

Keywords

• In-home euthanasia
• Mobile veterinary services
• Pet end-of-life care
• Companion animal euthanasia
• Pet bereavement support

Headquarters

HQ city

Chicago Western Suburbs & Rockford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. In-Home Euthanasia Services: Direct professional service for in-home euthanasia of companion animals. Fees are charged per visit/service. The service includes consultation, gentle sedation, the euthanasia procedure, and coordination of aftercare (cremation or burial).
2. Aftercare Coordination: Coordination with crematories for pet aftercare services including private cremation, partitioned cremation, or group cremation. Families can choose to have ashes returned.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Compassionate Heart provides gentle in-home euthanasia services for companion animals (dogs, cats) through licensed veterinarians who travel to pet owners' homes in the Chicago Western Suburbs/Rockford, Indianapolis, and San Diego metro areas. The service includes a pre-procedure consultation, gentle sedation, the euthanasia procedure, and coordination of aftercare options such as cremation or burial, supplemented by bereavement support resources and online pet tribute pages.

Product overview

Compassionate Heart is a mobile veterinary service providing gentle in-home euthanasia for companion animals across three cities (Chicago Western Suburbs/Rockford, Indianapolis, and San Diego). The core offering is the in-home euthanasia service, supported by bereavement resources, aftercare coordination with crematories, and online pet tribute memorials. The company operates through licensed veterinarians who travel to pet owners' homes to provide peaceful end-of-life care.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Euthanasia Services Gentle, peaceful in-home euthanasia for companion animals (primarily dogs and cats) performed by licensed veterinarians in the comfort of the pet's home, including pre-procedure consultation, gentle sedation, and the euthanasia procedure itself. Available to pet owners in the Chicago Western Suburbs/Rockford, Indianapolis, and San Diego metro areas.
• AfterCare Coordination Coordination with partner crematories and pet cemeteries for dignified aftercare options following in-home euthanasia, including private cremation, partitioned cremation, communal cremation, and burial services; families may choose to have ashes returned.

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Caring Pathways: Caring Pathways is an in-home pet hospice and euthanasia service serving the Denver/Colorado region, with a similar family-centered, gentle-protocol approach. Comparable in service model and clinical philosophy to Compassionate Heart.
• Pet Loss At Home: Pet Loss At Home is an in-home pet euthanasia service active across the western US, including Southern California (directly overlapping Compassionate Heart's San Diego market). Direct competitor offering the same in-home euthanasia service to the same target customer.
• CodaPet: CodaPet is a direct-to-consumer in-home pet euthanasia provider operating across multiple US metros with a focus on calm, family-centered end-of-life care. It overlaps directly with Compassionate Heart on service type, target customer, and mobile delivery model.
• Home With Dignity: Home With Dignity offers in-home pet euthanasia and end-of-life care in select US markets. Same niche, same delivery model, same target customer as Compassionate Heart.
• Lap of Love Veterinary Hospice & In-Home Euthanasia: Lap of Love is the dominant US in-home pet euthanasia and hospice franchise, with hundreds of veterinarians across dozens of states. It directly competes with Compassionate Heart on service, customer, and delivery model, and is the category leader Compassionate Heart is benchmarked against.
• Angel Care Pet Hospice: Angel Care is an in-home pet hospice and euthanasia provider operating in select US regions, with a family-focused, gentle-protocol service model. Directly comparable to Compassionate Heart in service design and customer approach.

Broad incumbents

• BluePearl Pet Hospice (Mars Petcare): BluePearl, owned by Mars Petcare, has expanded into in-home hospice and end-of-life services as part of a broader specialty and emergency veterinary portfolio. Functions as a broad incumbent entering Compassionate Heart's niche with much larger capital and operational resources.
• VCA Animal Hospitals (Mars Inc.): VCA is one of the largest US veterinary hospital networks, owned by Mars, and a frequent referrer of end-of-life cases. It offers hospice and euthanasia in-clinic and increasingly via mobile services, representing the broad-incumbent competitive threat to Compassionate Heart.

Regional players

• Pets in Peace (in-home euthanasia): Pets in Peace is an in-home pet euthanasia and hospice provider focused primarily on the Pacific Northwest. Same end-of-life service model as Compassionate Heart, but operates in a non-overlapping geography.

Others

• Pet Cremation Society / regional cremation partners: Regional pet crematoriums and aftercare providers (e.g., Pet Cremation Society, Gateway Pet Memorial Services) are ecosystem partners that Compassionate Heart already coordinates with. They are not direct competitors but represent the aftercare value chain where monetization could be expanded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/compassionate-heart

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compassionate Heart