Compass Rose

What Compass Rose does

Compass Rose Group is a privately held Canadian government relations and public affairs firm founded in 2015 by Jacquie LaRocque and headquartered in Ottawa, Ontario. The firm advises corporate enterprises, industry associations, technology companies, non-profits, and sector-specific organizations across natural resources, broadcasting, defence, transport, health, finance, and other verticals on navigating federal and provincial policy, regulatory environments, stakeholder engagement, and strategic communications.

Core service lines are organized into four practices: Government Relations (legislative monitoring, stakeholder engagement, policy advocacy), Public Relations and Strategic Communications (media training, speechwriting, crisis communications, digital campaigns), Digital Government and Procurement (advisory for technology firms seeking to sell to government, led by the Smart Procurement Group), and the newly launched Campaigns & Creative Agency (digital marketing, design, creative production). Adjacent strategic initiatives — Means & Ways, Rural Prosperity Group, Out Front election service, and the workshop compass rose in Mont-Tremblant — extend the firm into thought leadership publishing, policy convening, and creative learning.

The business operates as a professional services firm with a quote-based enterprise engagement model, employing roughly 37 staff across two Ottawa offices (One York St. and 55 Murray St.). Revenue is generated entirely through advisory and campaign retainers with senior team members managing client relationships directly; no proprietary technology platform, software product, or disclosed revenue figure is associated with the business. The firm is privately held by its founder with no external institutional investment disclosed.

Name

Compass Rose

Legal name

Compass Rose Group

Website

https://compassrosegroup.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Compass Rose Group is a privately held Ottawa-based Canadian government relations and public affairs firm founded in 2015, advising enterprises, associations, technology companies, and non-profits on federal and provincial policy advocacy, strategic communications, and government procurement navigation.

Ownership category

akta.pro rank

Product category

Government Relations and Public Affairs Consulting

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Communications Services, Nec (4899)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Government relations services
• Public affairs consulting
• Strategic communications
• Digital government advisory
• Procurement advisory

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Relations Advisory: Strategic consulting services helping clients navigate Canadian government policy, regulatory environments, and stakeholder engagement. Revenue generated through professional service engagements with enterprise clients.
2. Strategic Communications Services: Public relations, media training, crisis communications, and digital campaign services. Includes media relations, speechwriting, and strategic content development.
3. Digital Government and Procurement Practice: Advisory services for digital transformation, technology procurement, and government engagement strategies for technology companies.
4. Campaigns and Creative Services: Creative agency services including digital campaigns, graphic design, marketing collateral, and community engagement initiatives launched in 2026.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Compass Rose is a full-service Canadian public affairs firm providing government relations, strategic communications, public relations, and digital government and procurement advisory services to corporate enterprises, industry associations, non-profit organizations, and technology companies. The firm helps clients navigate Canada's complex policy, political, regulatory, and communications environments through senior advisors, former journalists, and former senior government officials. Services span stakeholder engagement, legislative monitoring, crisis communications, media training, digital campaign execution, and government procurement strategy.

Product overview

Compass Rose is a full-service public affairs firm offering government relations, public relations, strategic communications, and digital government/procurement advisory services. The firm's core service lines include Government Relations, Public Relations, Strategic Communications and Digital Campaigns, and a Digital Government and Procurement Practice. Specialized initiatives include the Smart Procurement Group (SPG) for procurement reform, the Means & Ways platform for policy analysis, the Rural Prosperity Group for rural economic development, and the proprietary Out Front election service. The recently launched Campaigns & Creative Agency (January 2026) expands digital marketing and creative capabilities. The firm operates as a services company rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Means & Ways: A strategic initiative of Compass Rose, led by Editor-in-Chief Bea Vongdouangchanh
• Rural Prosperity Group
• Out Front
• Smart Procurement Group (SPG)
• workshop compass rose

Products and services

• Government Relations Government relations services helping clients navigate public affairs with stakeholder engagement and legislative monitoring, enabling clients to influence policy and regulatory outcomes.
• Public Relations Communications and public relations services including media training, speechwriting, crisis communications, and strategic narrative development for clients.
• Strategic Communications and Digital Campaigns Digital marketing, social media engagement, graphic design, and marketing collateral services delivered by former senior journalists and government officials.
• Digital Government and Procurement Practice Advisory services helping clients engage government on digital transformation, technology solutions, and procurement opportunities, with expertise in national security and global competitiveness.
• Smart Procurement Group (SPG) Cross-sector initiative dedicated to accelerating procurement reform in the Government of Canada, convening technology leaders, policy experts, and service providers to develop actionable reforms including procurement processes, policies, and contracting modernization.
• Campaigns & Creative Agency Creative and campaign agency providing comprehensive communications support, design, content creation, and strategic marketing aligned to client strategic vision.
• Out Front Election Service

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Rural Prosperity GroupminorStrategic or Co-development PartnerInitiative led by former Conservative leader Hon. Candice Bergen, focused on rural economic development and prosperity issues in Canada.
• Means & WaysminorStrategic or Co-development PartnerStrategic initiative platform published by Compass Rose, covering policy analysis and strategic communications content.

Scale indicators2 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Impact Public Affairs: Toronto- and Ottawa-based public affairs and government relations firm providing strategic counsel, media relations, and stakeholder engagement — direct competitor in the Canadian public affairs space.
• Earnscliffe Strategy Group: Ottawa-headquartered public affairs and government relations firm offering strategic counsel, media relations, and digital advocacy — direct peer in the same Canadian federal government relations and communications space.
• Global Public Affairs: Canadian public affairs and government relations firm (now part of global network) providing strategic counsel to corporate clients navigating federal and provincial government engagement — comparable in scope and client base.
• Temple Scott Associates: Ottawa-based government relations and public affairs firm serving corporate clients with policy advocacy, stakeholder engagement, and strategic communications — closely aligned boutique competitor.
• Navigator Ltd. Canadian strategic communications and government relations advisory firm serving corporate and association clients with public affairs, issues management, and stakeholder engagement — closely comparable Ottawa-based boutique.
• StrategyCorp Inc. Toronto/Ottawa-based management and government relations consulting firm providing strategic advice, public affairs, and stakeholder engagement to corporate clients — directly comparable Canadian boutique with similar federal government relations focus.
• Sussex Strategy Group: Ottawa-based government relations and strategic communications firm offering public affairs, advocacy, and digital strategy services to corporate and association clients — direct peer in Canadian federal public affairs market.

Broad incumbents

• Hill+Knowlton Canada: Canadian arm of global public relations firm Hill+Knowlton Strategies, offering government relations, public affairs, and strategic communications — broader incumbent with overlapping government relations capabilities and significantly larger scale.
• Burson (formerly BCW) Canada: Canadian arm of global public relations firm Burson, offering public affairs, government relations, and strategic communications services — broader incumbent providing comparable capabilities through integrated global network.
• Edelman Canada: Canadian operations of global communications firm Edelman, offering public affairs, government relations, and corporate communications — broader incumbent providing overlapping strategic communications services at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/compass-rose-ottawa

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compass Rose