CHEROGA

What CHEROGA does

Complejo Che Roga is a privately held, single-location hospitality venue operating from a property at Los Pinas 125 in General Rodríguez, Buenos Aires Province, Argentina. The business runs two co-located product lines under the CHEROGA brand: (1) the Salón de Eventos Che Roga, a fully enclosed, air-conditioned event hall with panoramic park views used for weddings, quinceañeras (15th birthday parties), baptisms, communions, anniversaries, and corporate events; and (2) the Quinta Che Roga, a 2,100m² fenced and landscaped country house with two bedrooms, two bathrooms, a full American kitchen, fireplace, balcony terrace, and WiFi, accommodating up to 10 guests for short-term stays and small private celebrations. The company has 6 employees and serves a domestic, drive-to market within Buenos Aires Province.

The business model is direct-to-consumer and transaction-based. Revenue is generated through one-time rental fees for both the event hall (which can include bundled in-house services such as tables, chairs, tableware, catering options, DJ, decoration, and a bridal/quinceañera suite) and the quinta (short-stay accommodation). Pricing is not publicly disclosed; customers reach the venue through the company website, WhatsApp, or email to request quotes, indicating a manual, high-touch sales cycle typical of family-run venue operations. The venue is licensed by the Municipalidad de Rodríguez, marketing is limited to the company website and direct messaging channels, and there are no third-party distribution platforms, intermediaries, or institutional investors disclosed.

There is no technology platform underpinning the business — bookings, customer communication, and event coordination are handled manually. No mobile app, API, integration with venue marketplaces, or digital booking engine exists. The company carries no patents, trademarks, formal certifications, or recognized industry awards. Funding history shows no venture capital, debt issuance, or institutional investment; the business is funded organically and operates as a family-style micro-enterprise rather than a venture-backed or growth-equity company.

Name

CHEROGA

Legal name

Complejo Che Roga

Website

https://complejocheroga.com.ar

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Complejo Che Roga is a family-run hospitality venue in General Rodríguez, Buenos Aires, operating an enclosed event hall for weddings, quinceañeras, and corporate events alongside a 2100m² country house rental accommodating up to 10 guests, sold directly to consumers on a quote-based, one-time rental basis.

Ownership category

akta.pro rank

Product category

Event Venue and Hospitality Services

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Event venue rental
• Wedding venue
• Country house rental
• Corporate event space
• Party venue services

Headquarters

HQ city

General Rodríguez

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Event hall rental: One-time rental fees for exclusive use of the climatized event hall for celebrations including weddings, 15th birthday parties, corporate events, baptisms, communions, and anniversaries. Services include tables, chairs, tableware, catering options, DJ, decoration, and guest rooms.
2. Quinta rental: Short-term rental of the country house property for families, friend groups, couples, and small private celebrations. Property accommodates up to 10 guests with full amenities including kitchen, bathrooms, air conditioning, TV, and outdoor space.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CHEROGA operates an event venue complex (Salón de Eventos) and a country house (Quinta) for rental in General Rodríguez, Buenos Aires, Argentina. The event hall hosts weddings, 15th birthday celebrations, corporate events, baptisms, communions, and anniversaries, while the country house accommodates families, groups of friends, and couples seeking overnight stays with a maximum capacity of 10 guests.

Product overview

Complejo Che Roga operates as a dual-service hospitality complex offering two distinct products: (1) the Salon de Eventos Che Roga, an exclusive air-conditioned and soundproofed event hall with full catering infrastructure for weddings, 15th birthdays, corporate events, and other celebrations; and (2) the Quinta Che Roga, a 2100m² country house rental accommodating up to 10 guests with amenities including kitchen, fireplace, air conditioning, and WiFi. Both offerings share a natural setting in General Rodriguez, Buenos Aires, providing event hosting and nature-based recreation within a unified venue environment.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Broad incumbents

• Faena Hotel Buenos Aires: Iconic luxury hotel in Puerto Madero with premium event hosting facilities for weddings, corporate galas, and celebrations. Comparable in event hosting and lodging integration to Complejo Che Roga, though at the high-end urban segment with significantly different price positioning.
• Palacio Duhau - Park Hyatt Buenos Aires: Luxury hotel in Recoleta offering extensive ballrooms and event spaces for weddings, quinceañeras, and corporate events. Directly comparable use case to Complejo Che Roga's event hall, though operating at luxury urban scale and price points rather than suburban natural setting.
• Sheraton Buenos Aires Hotel & Convention Center: Large convention hotel in the Retiro district hosting corporate events, weddings, and large-scale celebrations with extensive meeting infrastructure. Comparable in lodging-plus-event-hybrid model to Complejo Che Roga, though at urban corporate/convention scale.
• Hotel Panamericano Buenos Aires: Mid-to-upscale hotel in Buenos Aires offering banquet halls and event spaces for weddings, corporate meetings, and celebrations. Comparable dual lodging-plus-events offering to Complejo Che Roga, though operating at urban mid-scale rather than suburban natural venue positioning.
• Costa Salguero: Large convention and events complex in Buenos Aires hosting corporate conferences, large weddings, and major celebrations. Comparable event hosting infrastructure to Complejo Che Roga, though operating at far larger scale and urban corporate-segment positioning.
• La Rural Predio Ferial: Major exhibition and events complex in Palermo hosting fairs, corporate events, and large-scale celebrations. Comparable event hosting use cases to Complejo Che Roga, though at urban corporate/exhibition scale and pricing rather than suburban celebration segment.
• Alvear Palace Hotel: Historic luxury hotel in Recoleta with grand ballrooms hosting weddings, quinceañeras, and corporate events. Competes for the same celebration customer segment as Complejo Che Roga, though at urban luxury scale with formal ballrooms rather than suburban natural parkland.
• Sofitel Buenos Aires Recoleta: Upscale hotel offering event and banquet facilities for weddings, corporate gatherings, and celebrations alongside lodging rooms. Directly comparable dual lodging-plus-events model to Complejo Che Roga, though at urban upscale positioning rather than suburban natural setting.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cheroga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHEROGA